Advertising news

• Publicis Groupe launches Marcel in UK

  23-05-2019 22:50 via campaignlive.co.uk
  Network will roll it out globally after pilot in UK.
  
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• The Amount of Fake Accounts Removed From Facebook This Year Nearly Equals Its Number of Total Active Users

  23-05-2019 22:09 via feeds.adweek.com
  Facebook disabled more than 2 billion fake accounts on Facebook in the first quarter of 2019 alone, nearly the same amount of total monthly active users the company has, the company said Thursday in a report about how it is enforcing its platform rules. The company pulled almost 2.2 billion fake accounts in the first...
  
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• Mark Zuckerberg brushes off 'break up' during Facebook safety check

  23-05-2019 21:54
  Facebook issued its latest report on enforcing decency standards on the social network, and CEO Mark Zuckerberg took the opportunity to criticize calls for the company to be broken up by regulators.On Thursday, Facebook released its latest review of bad activity on the service, which covers posts that contain nudity, child sexual exploitation and hate speech. During a call with reporters, Zuckerberg was asked about recent suggestions from prominent politicians, like Senator Elizabeth Warren, tha
  
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• Fairytale Characters Go From Riches to Rags in These New Vauxhall Spots

  23-05-2019 21:47 via feeds.adweek.com
  British automaker Vauxhall found an attention-grabbing way to notify audiences about the reverse parking camera that comes standard with its Atria. A new animated campaign from Velocity, McCann's agency unit dedicated to Vauxhall Motors and MRM Madrid, tells three fairytale stories in reverse. Cinderella, Jack and The Ugly Duckling start off well but find over...
  
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• Twitter Users Are Taking the Pitch Ahead of FIFA Women’s World Cup France 2019

  23-05-2019 21:45 via feeds.adweek.com
  FIFA Women's World Cup France 2019 kicks off June 7 and runs through the crowning of a champion July 7, and Twitter is already humming, as the social network said tweets about women's soccer are up 200% since the start of the year. The spike should come as no surprise, as Twitter said women's soccer...
  
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• Twitter co-founder says more diverse team might've spotted abuse

  23-05-2019 21:28
  Twitter co-founder Ev Williams said Wednesday that the social network might have been quicker to recognize and address the potential for abuse and harassment on its platform if the company’s leadership had been more diverse.When Twitter went public in 2013, it came under fire for having only one woman on its executive team—general counsel Vijaya Gadde—and none on the board of directors. The company added its first female outside director shortly after the shares started trading
  
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• Land Rover’s New Ad for CNN’s ‘Apollo 11’ IMAX Film Inspires Discovery on Earth and Mars

  23-05-2019 21:13 via feeds.adweek.com
  To the untrained eye high above the surface, the Utah desert can look a lot like Mars. It's red. It's dusty. It's mountainous. It's barren. It's foreboding. And that's the point. A new ad for Land Rover shot at the Mars Desert Research Station features physician and scientist Shawna Pandya and focuses on her training...
  
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• Land Rover’s New Ad for CNN’s ‘Apollo 11’ Documentary Inspires Discovery on Earth and Mars

  23-05-2019 21:13 via feeds.adweek.com
  To the untrained eye high above the surface, the Utah desert can look a lot like Mars. It's red. It's dusty. It's mountainous. It's barren. It's foreboding. And that's the point. A new ad for Land Rover shot at the Mars Desert Research Station features physician and scientist Shawna Pandya and focuses on her training...
  
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• Comcast Brings Back Beloved Turtles That Live Life in the Slow Lane

  23-05-2019 21:11 via feeds.adweek.com
  Today's throwback Thursday comes to you courtesy of Comcast, which has brought back its beloved Slowsky family just in time for National Turtle Day (yes, it's a thing). Karolyn and Bill Slowsky first hit the scene way back in 2006 to make clear their distaste for anything remotely fast, especially Comcast's high-speed internet--it just doesn't...
  
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• Men Outnumber Women by Far in News Photos Posted to Facebook

  23-05-2019 20:45 via feeds.adweek.com
  If you look at images posted to Facebook by news organizations, you are far more likely to see men than women, according to a new study from Pew Research Center. Pew analyzed images posted (publicly) to the social network by 17 national news outlets between April 1 and June 30, 2018, using a computational method...
  
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• A Belgian Monk’s Heroic Struggle to Save a Beer Recipe Is Now a Truly Epic Ad

  23-05-2019 20:41 via feeds.adweek.com
  It's safe to say the public is familiar with the usual themes and formats of beer ads--beaches, parties, rivers, mountains and, in one case, a skateboarder lazily making his way down a San Diego street. So you may be surprised to see a thrice-burned-down abbey and a monk risking his life as the theme of...
  
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• Sephora to shut down stores for inclusivity workshops

  23-05-2019 20:38
  In the name of inclusivity, Sephora is taking the drastic step of closing more than 400 of its stores on the morning of June 5. The cosmetics giant will use the time to train its 16,000 U.S. employees about inclusivity and brand values.The initiative is part of the LVMH-owned retailer’s new brand platform and tagline, “We Belong to Something Beautiful.”“Sephora believes in championing all beauty, living with courage, and standing fearlessly together to celebrate our diffe
  
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• Samsung’s AI Lab Can Create Fake Video Footage From a Single Headshot

  23-05-2019 20:23 via feeds.adweek.com
  Deepfake technology may be reaching a point where a single Facebook profile picture is enough material for someone to literally put words in your mouth. Researchers at Samsung's artificial intelligence lab in Russia published a paper this week outlining a technique by which a portrait image can be made to appear as if its subject...
  
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• Vanity Fair does Star Wars, the Vogue thief, Esquire’s editor to exit: Publisher’s Brief

  23-05-2019 20:07
  Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition.Hooray! Somebody’s gonna sell a lot of print media! OK, to Star Wars nerds, but still. Hat’s off to Vanity Fair Editor-in-Chief Radhika Jones for showing that not only does her magazine still have enough juice to land an original Annie Leibovitz shoot with
  
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• NRA Files Second Lawsuit Against Ackerman McQueen, Seeking $40 Million for Alleged ‘Coup’ Attempt

  23-05-2019 19:16 via feeds.adweek.com
  The National Rifle Association has sued its longtime ad agency of record Ackerman McQueen for the second time in just over a month, accusing the agency of leaking unflattering information about the nonprofit gun group to the press and engaging in a "conspiracy" to "tarnish and ultimately destroy the image of the NRA and its...
  
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• One-Day Shipping Spurs Amazon to Offer Warehouse Discounts

  23-05-2019 19:09 via feeds.adweek.com
  Amazon wants its third-party sellers to store more merchandise in its warehouses to ensure it has enough inventory of popular products to execute one-day shipping, so it is offering discounts on monthly storage fees up to 75%. That's according to an email to independent sellers from Fulfillment by Amazon, the service in which Amazon stores,...
  
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• Facebook Employees Are No Longer Receiving Commissions on Sales of Political and Issue Ads

  23-05-2019 19:00 via feeds.adweek.com
  Facebook will no longer pay out commissions when employees sell political ads on its platform. Global elections public policy director Katie Harbath told Emily Glazer and Jeff Horwitz of The Wall Street Journal that the social network's sales employees are no longer compensated based on goals related to the purchase of political and issue ads,...
  
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• Rihanna’s Fenty fashion label opens for business in Paris

  23-05-2019 18:56
  Rihanna revealed her first Fenty collection in Paris on Wednesday evening. She arrived wearing a blazer as a dress—the white canvas number had exaggerated shoulders and was cinched in at the middle with a built-in corset—paired with strappy going-out heels in gold leather, all from her new label.The mood was boss lady on top, party girl below. This mix of high and low took on menswear inspirations with a feminine twist. And it’s exactly what the 31-year-old pop star says she wa
  
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• Tremor Video Is the Latest Company to Take the OOH Plunge

  23-05-2019 18:45 via feeds.adweek.com
  Tremor Video is taking its programmatic advertising a little further out of home. Today, the ad tech company said it will be expanding its demand-side offerings to include digital out-of-home (DOOH) screens, aside from the company's connected-television (CTV) and over-the-top (OTT) inventory. Moving the company's programmatic operation out of home seemed like a natural choice,...
  
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• Esquire to Get New Editor as Jay Fielden Exits

  23-05-2019 18:44 via feeds.adweek.com
  Jay Fielden is leaving Hearst Magazines after more than three years as editor of Esquire. In a post on Instagram, Fielden said he "felt the lure of new possibilities" and that he decided to "to press on in a new direction," though he didn't specify what that meant for him. A spokesperson for Hearst Magazines...
  
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• Instagram Is Now Letting Creators Produce IGTV Videos in Landscape Mode

  23-05-2019 18:30 via feeds.adweek.com
  Instagram's IGTV long-form video destination debuted last June with vertical videos tailored to smartphones, and the Facebook-owned photo- and video-sharing network said creators had been asking for a landscape option. Ask, and ye shall receive. Starting Thursday, creators have the ability to choose between vertical and landscape. Instagram has responded to creators' wishes in the...
  
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• New Spotify feature turns your favorite songs into recipes

  23-05-2019 18:21 via campaignlive.com
  You can literally eat music with this incredible AI technology from J. Walter Thompson Brazil.
  
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• The milkman model returns—this time for shampoo and Haagen-Dazs

  23-05-2019 18:01
  The shampoo bottle, the deodorant stick, razors and even your toothbrush—they all get thrown away when they’re empty or worn out. But if they were reusable—or refillable—just imagine how much waste could be avoided.That’s the goal of “Loop,” a durable packaging initiative run by New Jersey-based recycling company TerraCycle that debuted at the World Economic Forum earlier this year. This week, Loop began its U.S. trial, allowing consumers to use steel, g
  
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• Watch the newest commercials on TV from Mastercard, FabFitFun, Showtime and more

  23-05-2019 17:48
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on May 21.Savannah Chrisley of USA Network’s “Chrisley Knows Best” and “Growing Up Chrisley” hypes a FabFitFun summer-edition subscription box filled with beauty products. An aspiring singer named Kris gets a Mastercard “Priceless Surprise”: Blake Shelton invites her
  
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• Why Marketers Need to Push for Inclusivity in Music

  23-05-2019 17:08 via feeds.adweek.com
  Women are increasingly demanding a seat at the table. This cultural shift means marketers need to rethink female representation in their marketing to general audiences, particularly as they use music to engage consumers. Consider the data on music's gender gap. Only 9 percent of the 899 individuals who were nominated for a Grammy Award between...
  
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• Jeffrey Katzenberg named Cannes Lion Media Person of the Year

  23-05-2019 17:05 via campaignlive.com
  The chairman of Quibi built his career at Paramount Studios and Disney, and founded DreamWorks SKG.
  
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• FBI subpoenas Louis Vuitton owner LVMH in US media buying probe

  23-05-2019 17:03 via campaignlive.co.uk
  Industry-wide investigation into media trading is advancing.
  
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• A Guide to Workplace by Facebook’s New Customer Resource Center

  23-05-2019 16:55 via feeds.adweek.com
  The Workplace by Facebook enterprise platform unveiled its Customer Resource Center to help businesses get started and use its tools more efficiently. The portal's Getting Started section includes guides to deploying Workplace by Facebook for smaller businesses and those with more than 500 employees, along with learning guides for administrators and users. Workplace by Facebook...
  
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• Should Brands Use Captions and Subtitles in Video Content for Stories?

  23-05-2019 16:54 via feeds.adweek.com
  Instagram said users view 60% of videos in Stories with the sound on ... which means they view 40% with the sound off. The problem? "Advertisers are on the hook to pay after three seconds," Jeff Semones, MediaCom head of social media, told Adweek. "Most often, those three seconds will occur with the sound off....
  
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• As Brands Move From Traditional TV, They Need to Consider Social Video

  23-05-2019 16:19 via feeds.adweek.com
  With the upfronts and NewFronts seasons in play, the fact that traditional and digital media have reached parity in ad spend is thrown into stark relief. As consumer behavior has shifted digital-first, ad dollars are also beginning to make major shifts. However, in TV and digital video, we're still seeing discrepancies. Despite diminishing viewer time...
  
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• How mastering Snapchat can help your e-commerce clients thrive

  23-05-2019 16:00
  There are multiple social platforms that have changed the world of marketing. Among these, Snapchat may have the strongest potential. A few years ago, Snapchat, originally branded as Picaboo in 2011, became one of the hottest apps among millennials. Snapchat was simply a way to keep your friends entertained with a questionable selfie and a fun filter. Simple and unique in its short-lived content, Snapchat was loved by everyone.It’s been four years since this app hit the media craze, and th
  
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• Simon Peck quits Engine

  23-05-2019 15:58 via campaignlive.co.uk
  Peck spent more than 20 years at WCRS and Engine.
  
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• Snapchat: Here’s How to Create a Story From Memories

  23-05-2019 15:50 via feeds.adweek.com
  Did you know that you can create Stories from the Snaps that are saved in your Memories section on Snapchat? Once you create a Story, you can share it with friends. Our guide will show you how to do this. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: On the...
  
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• People Love the Crap Out of Poo-Pourri, at Least According to Its First TV Push

  23-05-2019 15:36 via feeds.adweek.com
  Poo-Pourri is bringing is signature brand of bathroom humor to the national stage. The before-you-go toilet spray is launching its first national TV campaign on networks E! and Bravo. The 12-year-old brand has become a cult-favorite in recent years, with much of its success stemming from its viral "Girls Don't Poop" video in 2013. According...
  
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• Hong Kong’s Airport and Transit System Initially Banned an Ad Featuring a Gay Couple

  23-05-2019 15:23 via feeds.adweek.com
  Hong Kong's Airport Authority and its mass transit system, MTR recently banned an ad featuring a gay couple holding hands while walking on the beach. While an ad of this nature wouldn't turn heads in New York, it caused quite a stir in Hong Kong, where LGBT rights trail behind many Western countries (the city...
  
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• Libresse, Nike and New York Times are big winners at D&AD Awards

  23-05-2019 15:20 via campaignlive.co.uk
  D&AD gave out six coveted black Pencils this year.
  
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• Suzuki appoints Iris for advertising following split with Red Brick Road

  23-05-2019 15:00 via campaignlive.co.uk
  Iris already works on digital and social activity.
  
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• Budweiser to observe a minute of silence across all channels on Memorial Day

  23-05-2019 15:00
  At 3 P.M. local time on Memorial Day, the country will observe the National Moment of Remembrance, a tradition established by Congress whereby Americans are asked to stop what they’re doing for one minute to honor those who died in service to the country. Budweiser is joining in the memorial by observing 60 seconds of silence across all its media channels and breweries at that time. At 3 P.M. production lines at all 12 of the company’s flagship breweries will stop. Ads runn
  
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• Now Ireland is investigating Google over GDPR

  23-05-2019 14:31 via campaignlive.co.uk
  If found guilty, it would be second time a European regulator has taken action against Google.
  
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• M&C Saatchi latest agency to pull out of Audi ad review

  23-05-2019 13:24 via campaignlive.co.uk
  Move leaves incumbent Bartle Bogle Hegarty in shoot-out against Engine.
  
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• Here’s What Ad Buyers Really Thought About Upfronts Week 2019

  23-05-2019 13:00 via feeds.adweek.com
  The most disruptive upfronts week in a decade, packed with presentations from newly merged and spun-off companies, has come to an end. After a week of hearing the major media companies' pitches about the 2019-20 TV season, the buyers are ready to have their say. As they kicked off this year's upfront talks, several of...
  
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• Jack Swayne joins M/SIX after four months as CEO of iProspect

  23-05-2019 12:41 via campaignlive.co.uk
  Swayne becomes EMEA and UK chief executive of media agency.
  
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• Alistair MacCallum named Kinetic UK CEO

  23-05-2019 12:41 via campaignlive.co.uk
  MacCallum will move over from sibling shop M/SIX.
  
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• Sainsbury's takes the Queen through 150 years of its history

  23-05-2019 12:21 via campaignlive.co.uk
  Visitors to touch and taste their way through immersive pop-up.
  
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• This TV buyer's biggest concern is measurement

  23-05-2019 12:01
     Despite some high-profile M&A deals and new leadership at the top of the biggest TV networks groups, the biggest concern during this year’s upfronts seems to be the same as it has been for the last several years—the ineffectiveness of current measurement.“If we don’t fix this, we are leaving money on the table,” says Catherine Sullivan, chief investment officer, Omnicom Media Group North America.While Sullivan says she doesn’t want to &ld
  
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• Artist Ai Weiwei is suing Volkswagen because of an ad: Thursday Wake-Up Call

  23-05-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.What people are talking about today
  Ai Weiwei is suing Volkswagen, and to show just how he feels about the car company, the Chinese artist posted a photo on Instagram: It shows him giving Volkswagen the finger.Ai, who took his case to court in Denmark, wrote in The Guardian that the automaker used his ar
  
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• Warburtons creates dining experience to celebrate bagels

  23-05-2019 11:43 via campaignlive.co.uk
  Activation is a four-course immersive tasting experience
  
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• MediaCom's Love Island work wins Warc Effective Innovation gong

  23-05-2019 10:48 via campaignlive.co.uk
  WPP agency picked up silver award.
  
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• Campaigns for Good Awards 2019: shortlist revealed

  23-05-2019 10:38 via campaignlive.co.uk
  FCB and MullenLowe are most shortlisted creative shops.
  
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• The Jeremy Kyle Show generated £80m in ad revenue

  23-05-2019 10:15 via campaignlive.co.uk
  Media agency figures make clearer financial impact of ITV cancelling show.
  
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