Advertising news

• ‘Game of Thrones’ finale sets an HBO record

  20-05-2019 22:41
  The much griped-about series finale of HBO’s “Game of Thrones” on Sunday night broke the premium cable network‘s all-time ratings records, as nearly 20 million viewers tuned in to find out who would get to sit on the Uncomfortable Pointy Chair.According to Nielsen live-plus-same-day data, the 82-minute “Thrones” capper averaged 19.3 million total viewers, of whom 13.6 million, or 70 percent, watched the 9 p.m. EDT linear TV telecast. Streaming and an
  
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• Pornhub unveils bonerless swimming shorts

  20-05-2019 21:01 via campaignlive.com
  'Bathing suit season comes with certain fears and anxieties.'
  
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• Calvin Klein apologizes for Bella Hadid kiss with Lil Miquela

  20-05-2019 20:47
  Calvin Klein has a history of being provocative in its advertising. In the '90s, its many racy topless campaigns helped jumpstart the modeling careers of celebrities including Kate Moss; the brand has also been accused of glamorizing drug use and alluding to child pornography. The brand frequently courts controversy in its marketing by pushing homosexuality and sexual fluidity. Compared to such ads, the recent campaign starring supermodel Bella Hadid sharing a kiss with CGI influencer
  
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• Walmart debuts three sub-$100 tablet models to challenge iPad

  20-05-2019 20:22
  Walmart Inc. is rolling out three Android-powered tablet computers this week, all priced under $100, to grab sales from Apple Inc.’s market-leading iPad.The devices, under Walmart’s Onn store brand, include an 8-inch version for $64, a 10.1-inch model for $79 and one at the same larger size with a detachable keyboard for $99, the retailer said in an email Monday. All have Google’s Android operating system, 16 gigabytes of storage and promise 5.5 hours of use before a charge is
  
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• Facebook seeks to de-stigmatize opioid addiction

  20-05-2019 20:11 via campaignlive.com
  The social network teamed up with The Partnership for Drug Free Kids + Center on Addiction.
  
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• Best Game of Thrones ads of all time

  20-05-2019 20:02 via campaignlive.co.uk
  After eight seasons, the series has reached an epic end, so Campaign has rounded up the best campaigns produced around the fantasy show. Warning: contains spoilers (naturally).
  
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• Dish plunges as T-Mobile deal threatens to remove potential ally

  20-05-2019 18:48
  Dish Network Corp., which is sitting on a vast trove of wireless spectrum, fell the most in a decade on renewed concern that T-Mobile US Inc.’s merger with Sprint Corp. will remove a partner.After U.S. Federal Communications Commission Chairman Ajit Pai said he would recommend approval of the $26.5 billion Sprint/T-Mobile merger, investors took it as a sign that the deal was in its home stretch.For Dish shareholders, that’s not welcome news. They’ve been waiting for the satelli
  
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• Facebook, Google data collection under fire in new privacy bill

  20-05-2019 18:41
  A Republican senator plans to propose a bill that would let consumers block all websites from collecting unnecessary data, a measure that would likely hurt the data-powered advertising businesses of Alphabet Inc.’s Google, Facebook Inc., and others.While Congress is debating privacy measures that could allow consumers to opt out of data collection service-by-service, Josh Hawley’s proposal would allow consumers to choose a single setting that opts out of all data collection “be
  
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• Watch the newest commercials on TV from Mazda, Facebook, Allegiant and more

  20-05-2019 18:40
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on May 16.Mazda serves up a dreamy, aspirational spot for its CX-5 that encourages us to “find inspiration in every mile.” Discount carrier Allegiant presents scenes of travel-related joy in a commercial with the tagline “Together we fly.” And Facebook says “Let’s find
  
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• Leo Burnett Worldwide taps FCB's Liz Taylor as global CCO

  20-05-2019 18:05 via campaignlive.com
  Appointment comes shortly after Mark Tutssel, executive chairman of the network, announced his upcoming retirement.
  
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• Ford to complete 7,000 salaried job cuts by September

  20-05-2019 18:01
  Ford Motor Co. CEO Jim Hackett told employees Monday the automaker is entering the final stretch of job cuts it began last year, and by September it will have shed 7,000 salaried positions globally—roughly 10 percent of its salaried work force—saving the company $600 million annually.The number includes voluntary buyouts, involuntary separations and open positions Ford chose not to fill. Of the 7,000, about 800 involuntary separations will have occurred in the U.S., some 500 of which
  
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• Upfront uproar: The inside dope on Fall TV’s 5 toughest time slots

  20-05-2019 17:56
  The depredations of ad-free streaming services like Netflix and the everything-on-demand dynamic may have diminished the overall impact of the broadcast primetime schedule, but rapidly evolving viewership trends haven’t entirely robbed network time slots of their significance.A strong lead-in still provides a new series with its best shot at drawing a big audience out of the gate, and counterprogramming remains an effective means by which to out-gun the competition in select hours. The net
  
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• T-Mobile, Sprint soar as FCC readies to recommend deal with 5G expansion

  20-05-2019 17:47
  T-Mobile US Inc. and Sprint Corp. jumped as U.S. Federal Communications Commission Chairman Ajit Pai said he would recommend approval of their $26.5 billion merger, after the companies made commitments including asset sales and rural-service guarantees.The promises include the sale of Sprint’s Boost prepaid brand, a three-year build-out of an advanced 5G network, and a pledge not to raise prices while the network is being constructed.Sprint shares surged 23 percent to $7.59 after rising as
  
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• How Hulu plans for half its ad revenue to come from non-intrusive ads

  20-05-2019 17:25
  Hulu plans for half of its ad revenue to come from non-intrusive ad formats in the next three years. It’s one of the pillars of its strategy as the industry heads into the annual upfront ad haggle.To get there, Peter Naylor, senior VP of advertising sales at Hulu, says the company will use data to guide the creation of new ad formats. For instance, Hulu found that 35 million times a day viewers were pausing content. Naylor says this was an opportunity to “put commercial messages in a
  
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• FCB Chicago Chief Creative Officer Liz Taylor tapped as Leo Burnett Worldwide chief creative

  20-05-2019 16:30
  Liz Taylor, until recently FCB Chicago's Chief Creative Officer, is moving to Leo Burnett Worldwide, where she will take on dual roles of chief creative officer and creative lead for the larger Publicis Communications North America.Taylor will be based in Leo Burnett’s Chicago headquarters and partner with Publicis Groupe Chief Creative Officer Nick Law and Chief Strategy Officer Carla Serrano. The new post is effective July 8.Her appointment follows the pending de
  
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• Amazon Prime creates fictional bookshop to promote Good Omens

  20-05-2019 16:30 via campaignlive.co.uk
  Shop is modelled on character Aziraphale's hideout.
  
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• Bob Greenberg and John Hegarty join forces at Whalar

  20-05-2019 15:26 via campaignlive.co.uk
  R/GA founder is now vice-chairman at social influencer 'dating service'.
  
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• Will Cheers Be Coming Back? And Other TV Reboot Questions

  20-05-2019 15:00 via feeds.adweek.com
  From Roseanne (now The Conners) to Murphy Brown (now canceled), media networks continue to return to the well of old TV shows as they seek new hits. This Wednesday on ABC, Jimmy Kimmel and Norman Lear are producing a 90-minute special which brings together '70s sitcoms All in the Family and The Jeffersons in front...
  
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• Tips for Recent Grads Straight From the Recruiter’s Perspective

  20-05-2019 15:00 via feeds.adweek.com
  Graduation season is upon us and it's an important time of the year to pause and celebrate those coming to the end of an academic chapter. But for those who are not recent grads, spring can provide us with an opportunity to reflect on our own careers, what makes us happy at work and keep...
  
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• So You’ve Decided To Freelance. Here’s What You Need to Know Before Taking the Plunge

  20-05-2019 15:00 via feeds.adweek.com
  Ah, freelancing. Arguably one of the best options for workers seeking autonomy, a flexible schedule and the freedom to wear sweatpants to the office, the field has swallowed a sizable chunk of the American workforce--56.7 million citizens, to be exact, according to a 2018 study commissioned by the freelancing platform Upwork. That adds up to...
  
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• How to Leverage Your Alumni Network to Land a Job in Advertising

  20-05-2019 15:00 via feeds.adweek.com
  It's drilled into us again and again: Networking is the most effective way to land a job. This is not just a clich?, either: A 2016 survey revealed that a whopping 85% of jobs are filled via networking. If you want to get a job, particularly in a communications-heavy field like advertising, there's practically no...
  
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• How to Create a Killer Professional Website, Straight From the Pros

  20-05-2019 15:00 via feeds.adweek.com
  Anyone in the market for a new job, whether it's as a new grad entering the workforce or as a professional looking for a change mid-career, is going to need a tip-top, flashy website that makes a company want to know more. But since it's easier to type that than practice it, David Lee, CCO...
  
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• How to Break Out and Get Noticed in Your First Agency Job

  20-05-2019 15:00 via feeds.adweek.com
  The hardest part of breaking in to the brand marketing ecosystem is knowing which of your talents your boss will notice most. In this video, we continue our Grad Guide 2019 series with advice from agency and brand veterans who've been there and done that.
  
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• Adweek’s 2019 Grad Guide to Marketing, Media and More

  20-05-2019 15:00 via feeds.adweek.com
  After years of toiling, the time has come: You've got your diploma, and you're ready to kick some ass in the workforce. But in 2019, that can feel like a more daunting task than ever. How can you stand out in a growing pool of applicants? How do you navigate the tricky world of freelancing?...
  
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• 8 Tips to Help Perfect Your Interviewing Game

  20-05-2019 15:00 via feeds.adweek.com
  Thank goodness we have elevated the status and stature of human resources again after years of relegating the practice to second class citizenship. Today's chief talent officers are savvy about hiring. They are more focused on development, nurturing, mentoring, championing and, ergo, retaining talent. The investments are too great. For those seeking employment, transitional moves...
  
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• 5 Tricks for Navigating a New Work Environment When You’re the Youngest Employee

  20-05-2019 15:00 via feeds.adweek.com
  You've traded in your cap and gown for a button-up and a cubicle, and now you've found yourself surrounded by confident industry experts who take their coffee black and throw around acronyms like confetti. We've all been there. As a recent graduate, you may find that you're the youngest person in your workplace, which can...
  
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• 5 Body-Language Tips for Pulling Off the Perfect Job Interview

  20-05-2019 15:00 via feeds.adweek.com
  Your resume rules, your cover letter is flawless and you've impressed a hiring manager enough to get invited in to meet with them in person. Time to panic! Interviews are often the most stressful part of job hunting. It's usually the first time you're meeting the person who might become your boss face to face,...
  
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• Coca-Cola promotes Kris Robbens to UK marketing chief

  20-05-2019 14:53 via campaignlive.co.uk
  Robbens has worked at Coke for 15 years.
  
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• Sony Pictures partners Booking.com for Men in Black experience

  20-05-2019 14:37 via campaignlive.co.uk
  Fans will be fitted with black suit and sunglasses.
  
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• Pepsi goes Instagram-heavy for summer campaign

  20-05-2019 14:00
  Pepsi collaborated with Instagram, Chrissy Teigen and DJ Khaled on a summer campaign that includes 25 TV ads as the soda continues to boost its marketing spending in search of a sales comeback.The effort, called “Pepsi #Summergram” involves putting special graphics and QR codes on more than 200 million bottles of Pepsi, Diet Pepsi and Pepsi Zero Sugar. If the codes are scanned with a smartphone camera, it launches an Instagram Story in which Pepsi-branded augmented reality filters ca
  
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• Google blocks Huawei and ‘Game of Thrones’ bows out: Monday Wake-Up Call

  20-05-2019 12:22
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today:
  Google has suspended business with Huawei in a move that will severely restrict the Chinese telecom firm’s access to the Android market.The news, first reported by Reuters Sunday, will mean that future versions of Huawei smartphones will not have
  
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• The Top 5 creative brand ideas you need to know about right now: May 20, 2019

  20-05-2019 12:01
     Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about right now.5.Coca-Cola: Avengers Pin Tabs, WMcCann BrazilIn the world of “Avengers” tie-ups, this one was pretty cool. WMcCann Brazil transformed the pull tabs on special-edition cans of Coca-Cola into collectible pins featuring twelve different heroes. They were distributed to “Endgame” viewers and influencers in the Brazil market.   4.Adidas: Nem
  
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• Opinion: Go smart (not big) in virtual reality

  20-05-2019 11:00
  Make no mistake: Virtual reality is still on the rise. By 2020, there will be 82 million VR headsets worldwide. And per International Data Corporation’s newly released “Worldwide Semiannual Connected Consumer Spending Guide,” the growth rates for emerging technologies like VR headsets are compelling. IDC estimates a five-year compound annual growth rate that surpasses 20 percent, and by 2022, it anticipates that more than 5 percent of all consumer spending will go toward e
  
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• House of Peroni launches across Europe with scented experience

  20-05-2019 10:24 via campaignlive.co.uk
  Activation is opening in Paris, Barcelona and Stockholm.
  
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• UK government to 'bang the drum' for ad exports at Cannes Lions

  20-05-2019 09:03 via campaignlive.co.uk
  Forty British companies are travelling on biggest trade mission to festival.
  
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• BBC and rapper Ms Banks create empowerment anthem for Women's World Cup

  20-05-2019 08:55 via campaignlive.co.uk
  Campaign shines spotlight on women's sport.
  
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• How hubris took down the Fyre Festival

  20-05-2019 05:06 via campaignlive.com
  "Don't get cocky," says the event's former social media and brand creative director.
  
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