Advertising news

• 'The Big Bang Theory' goes out with a … well, you know

  17-05-2019 23:55
  TV’s top-rated comedy closed up shop Thursday night in front of a predictably super-sized audience, as “The Big Bang Theory” ended its 12-season run on CBS with an average draw of 18.5 million viewers.The final chapter in Chuck Lorre’s landmark comedy series was its most-watched episode in five years. Along with the sheer reach of the finale, the one-hour broadcast also put up some enviable demo numbers, averaging 5.9 million adults 25-54, good for a 4.9 rating among CBS&
  
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• Upfronts download: That's a wrap

  17-05-2019 22:07
  TV networks did their darndest this week to distract media buyers and advertisers from the reality of dire TV ratings. Several even avoided the typical practice of splashing graphics on giant screens to depict how they are No. 1 with women who buy soap or men who watch sports.Instead, they tried to woo marketers with gyrating dancers, non-existent streaming services and boasts about their sheer size thanks to recent mega-deals.But we aren’t completely jaded. If there’s one
  
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• How Pinterest plans to attract more self-serve advertisers

  17-05-2019 22:07
  In reporting its first quarterly results as a public company, Pinterest provided new details on the platform’s advertising plans, which include introducing self-serve ad-buying technology and expanding the base of brands who spend with the service.Pinterest, the site where people post products and plan their lives, on Thursday reported $202 million in revenue in the first quarter, an increase of 54 percent year-over-year. It also said it reached 291 million monthly users, up
  
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• Walmart seeks Silicon Valley vibe for new Arkansas headquarters

  17-05-2019 20:05
  Walmart Inc.’s new headquarters that will start taking shape this summer. The 350-acre campus will be located just a few blocks east of Walmart’s current home, a patchwork of more than 20 buildings in Bentonville, Arkansas. It will feature bike paths, food trucks and outdoor meeting areas -- part of an effort to lure younger, digitally-savvy workers to northwestern Arkansas.The current facilities are “significantly beyond their shelf life,” Chief Executive Officer Doug Mc
  
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• Remembering Grumpy Cat's prolific advertising career—from Friskies to Grumppuccino

  17-05-2019 19:47
  The internet has lost one of its most insatiable stars.Grumpy Cat, known for her permanent grim expression of contempt, passed away Tuesday at the age of seven. The official Grumpy Cat Twitter account announced that she had died due to complications from a urinary tract infection.The famous kitty, whose appearance comes from feline dwarfism and whose real name is Tardar Sauce, prompted the rise of influencer pets online. Her perpetual scowl helped her go viral on Reddit in 2012, and she has sinc
  
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• Agency Brief: It's been a week

  17-05-2019 19:39
  Hoowee, what a week it’s been.Walt Disney Co. reached a deal to take full control of Hulu. Woodstock 50 creator Michael Lang’s publicized suit against Dentsu Aegis Network over its attempt to cancel his anniversary festival ended with a ruling that the agency couldn’t in fact shut it down but also had every right to pull funding. (Just today, Oppenheimer & Co. said it will provide the financing to keep Woodstock 50 alive.) And of course there was the upfront onslaught.
  
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• The Art of Craft: creativity at McCann Manchester

  17-05-2019 19:37 via campaignlive.co.uk
  "Creativity is 75% work and 25% serendipity, and it's that 25% that makes something amazing. It's taking advantage of that little spark that could come from anywhere."
  
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• Watch the newest commercials on TV from McDonald’s, H&M, Google Pixel and more

  17-05-2019 18:49
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on May 15.McDonald’s promotes its Uber Eats partnership in a spot with the tagline “Delivering happy.” H&M serves up a scene from an impromptu dance party to call attention to one of its $34.99 dresses made with sustainable material. And Google points out that the iPhone X sells for $999
  
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• The best and worst of the 2019 TV upfronts

  17-05-2019 18:42
  Nothing was more evident during TV’s biggest week than the fact that networks are at a crossroads. Once the place to show off splashy content that people will (hopefully) watch so advertisers can sell them things, this year’s dog-and-pony shows were overshadowed by mega-deals, messy scandals and streaming services. These topics were at the center of some of best jokes, flashiest costumes and stunts of the week.Funniest OTT joke
  Streaming video was a focal point at nearly all of
  
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• Advertisers fear losing consumers who snap away their Facebook history

  17-05-2019 18:21
  With Facebook letting users erase their web tracks, some advertisers worry they will lose an important connection to potential customers. Meanwhile, other advertisers are less concerned, confident consumers likely won’t mass delete their Facebook history.A new setting will allow people to erase internet activity associated with their Facebook accounts. On Tuesday, Facebook said it was preparing advertisers for the change, because it could hurt the effectiveness of their campaigns, but it d
  
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• Opinion: The (misguided) push for a digital advertising tax

  17-05-2019 17:53
  We’re in the season of full-blown economic madness.No, not that madness. This madness: A Nobel Prize-winning economist is recommending that to save democracy, the Federal Government should tax advertising. That’s right—the preservation of democratic institutions will come not from encouraging more voter participation, not from decreasing (or increasing) the military budget, not from spending more on education and literacy—it will come from taxing advertising.We would sugg
  
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• Channel 4 establishes 'sitcom degree' ahead of Big Bang Theory finale

  17-05-2019 16:01 via campaignlive.co.uk
  Fans can take interactive test to become certified 'Doctor of Sitocomology'.
  
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• NME and Uncut sold to Singapore's BandLab

  17-05-2019 13:09 via campaignlive.co.uk
  Ex-NME editor suggests digital brand can be 'more valuable' outside publishing company.
  
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• Why NBC Pulled the Plug on Hair Live!, Which Was Originally Supposed to Air on Sunday

  17-05-2019 13:00 via feeds.adweek.com
  Nearly one year ago, shortly after its upfront presentation, NBC announced to great fanfare that its next live musical would be Hair, airing in spring 2019. "This is the perfect live event," said then-NBC Entertainment chairman Robert Greenblatt in a statement. Two months later, in July, the network locked in a Sunday, May 19 air...
  
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• Bye, ‘Big Bang Theory.’ Hello, 2019-2020 TV season: Friday Wake-Up Call

  17-05-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.
  What people are talking about today“The Big Bang Theory” had its finale on CBS, and here’s a mini-spoiler: Someone finally fixed that broken elevator that’s been a running gag throughout the show’s 12 seasons. (For a recap with real spoilers, click here).So with “Big Bang&
  
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• Taco Bell to open Mexican-themed resort

  17-05-2019 11:46 via campaignlive.co.uk
  Hotel launches in August.
  
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• Krispy Kreme opens swinging 60s bar

  17-05-2019 11:26 via campaignlive.co.uk
  Event marks launch of 'American pie' doughnuts and desserts range.
  
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• DDB's Keith Reinhard: ‘Betty Crocker was my first pinup girl’

  17-05-2019 11:01
  Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play, iHeartRadio and Pandora too. This is our RSS feed. Tell a friend!His title might be “chairman emeritus,” but DDB's Keith Reinhard is still as immersed in the ad business as ever. Even though he only goes into the agency's Madison Avenue office a few days a week, it's clear on this week’s Ad Age Ad Lib podcast that Reinhard, who has spent 65 years at the craft, is clearly still in
  
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• TripAdvisor prepares to woo advertisers outside travel and hospitality

  17-05-2019 11:00
  TripAdvisor’s owl eyes see a lot. Travelers have been using the site, known for its googly-eyed owl mascot, to research trips and hotels since its 2000 founding.  Now, the Needham, Massachusetts-based company is planning to use the depth of information it has learned about its consumers to attract advertisers beyond travel and hospitality marketers. To that end, TripAdvisor is staffing up its advertising revenue team.Late last year, it hired Lindsay Nelson, a media executive form
  
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• Publicis London CSO Dom Boyd exits

  17-05-2019 10:40 via campaignlive.co.uk
  Boyd is leaving after two years and will not be replaced.
  
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• BT mocked for 'generic' brand logo

  17-05-2019 10:25 via campaignlive.co.uk
  Even Poundland is getting involved in the ridiculing.
  
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• 'Men of quality back equality': the male business leaders shattering glass ceilings

  17-05-2019 10:18 via campaignlive.co.uk
  Management Today reveals its 2019 Agents of Change power list.
  
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• Nars unveils sensory-themed pop-up

  17-05-2019 09:34 via campaignlive.co.uk
  Activation celebrates 20 years of brand's blusher.
  
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• The CW’s quick and dirty presentation; we pick TV’s most promising new shows: Upfronts download

  17-05-2019 01:46
  Welcome to our special pop-up TV upfronts roundup. All week we’ve been bringing you breaking news and some of the best (and worst) of TV’s dog-and-pony show. Missed one of the newsletters? You can find each digest here, along with the rest of Ad Age’s comprehensive upfronts coverage.(And stay tuned for Friday’s final edition, with a full recap of the week.)Quick and painless
  The CW capped a week of fanfare with a fast (just the way we like it), one-hour presentation
  
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• Anheuser-Busch InBev launches in-house agency Draftline

  17-05-2019 01:34
  Anheuser-Busch InBev has been quietly brewing its own U.S. in-house agency for the past year. On Friday, the marketer is set to officially announce its launch.Dubbed Draftline, the agency has grown since May 2018 from a digital and social agency working only on Michelob Ultra, to working across all 42 U.S. AB InBev brands, offering a range of services including TV production, packaging, out-of-home, radio, email marketing and data collection and fulfilling all programmatic media buying (which ac
  
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• Agency Huge Crunched Hundreds of Beer Reviews to Craft the Ultimate Data-Infused Recipe

  17-05-2019 00:24 via feeds.adweek.com
  Since 2013, Brooklyn-based agency Huge has held a weekly meeting of beer geeks who gather to taste and rate unique and rare brews from around the world. Over that time, the Huge Brews team has sampled more than a thousand different beers. Then the tech-savvy group started wondering what would happen if they took all...
  
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