Advertising news

• Pinterest's annual sales forecast falls short; shares tumble

  16-05-2019 23:36
  Pinterest Inc. gave an annual sales forecast that fell short of estimates, shaking the confidence of investors who had pushed the social-media company’s stock up more than 60 percent in its first month of public trading.The digital scrap-booking company said 2019 revenue will be $1.06 billion to $1.08 billion, compared with the average analyst’s projection of $1.09 billion, according to data compiled by Bloomberg. Shares fell 13 percent in extended trading.Pinterest makes money from
  
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• McKinney expands to west coast with acquisition of LA creative shop

  16-05-2019 22:59
  Cheil Worldwide full-service agency McKinney has its sights set on expansion with the acquisition of Los Angeles-based Operam Creative Group, a division formerly within Hollywood media and tech company Operam.With the purchase, 50-year-old McKinney makes its way to the west coast where it will rebrand the Operam Creative Group hub into its third office, McKinney L.A., joining its Durham, North Carolina headquarters and its New York shop.McKinney said it aims to better serve its we
  
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• Agencies Balk at ‘Insane’ Conditions of New General Mills RFPs

  16-05-2019 22:32 via feeds.adweek.com
  Consumer-packaged-goods giant General Mills is currently seeking new creative agencies to help promote its broad range of brands. But at least some of the shops that received a call to pitch have voiced displeasure with the conditions listed in the RFP. This follows GM's recent decision to move away from the agency of record model,...
  
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• Real and Virtual Influence Collide as Bella Hadid Kisses Lil Miquela for Calvin Klein

  16-05-2019 22:29 via feeds.adweek.com
  In what may be a milestone moment for virtual and human influencer crossover, a new Calvin Klein spot depicts supermodel Bella Hadid making out with CGI star Lil Miquela. The surreal video, part of the fashion brand's latest iteration of its #MyCalvins campaign, aims to stretch its audience's perception of reality, according to an accompanying...
  
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• Who Are the Leading Candidates to Buy Sizmek’s Remaining Assets?

  16-05-2019 22:01 via feeds.adweek.com
  The fate of Sizmek's remaining assets is widely expected to be revealed this week, with Amazon and rival ad-tech companies Adform and Flashtalking among those tipped to swoop in and to pick off what's left of the ad-tech entity. Sizmek, which earlier filed for Chapter 11 bankruptcy protection, had attempted to position itself as an...
  
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• Amazon in talks to snag Sizmek ad serving tech

  16-05-2019 21:54
  Amazon is close to an agreement to buy the ad-serving technology of bankrupt company Sizmek in a deal that would give the e-commerce giant another weapon against Google’s dominant online ad business.The purchase could be announced as soon as this week, according to two people briefed on the matter. The deal hasn’t been finalized, said the people, who asked not to be named because discussions are still in progress. Representatives of Amazon and Sizmek declined to comment.Sizmek has be
  
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• Away Is Using Its Latest Round of Funding to Progress Further Into a Bricks-and-Clicks Strategy

  16-05-2019 21:53 via feeds.adweek.com
  With a fresh $100 million in the bank and a newly minted unicorn valuation of $1.4 billion, Away's got a whole bag of ideas to cement its status as a brand. Unsurprisingly, that includes further expanding its retail footprint to 50 stores over the next three years (the company currently has locations in seven cities)....
  
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• The Benefits of Advertising on The CW, According to Ruby Rose, Taye Diggs and Other Celebs

  16-05-2019 21:48 via feeds.adweek.com
  The CW's packed superhero schedule is a dream come true for advertisers, at least according to the stars of Batwoman, Black Lightning, Supernatural and other new and returning series. Among broadcast networks, The CW still commands the youngest audience. The stars of its shows reflect the diversity of millennials and Gen Z, which advertisers pay...
  
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• TV hits and misses: We predict the 2019-2020 season

  16-05-2019 21:31
  What exactly defines a hit on network TV has become significantly harder to deduce. It certainly isn’t the ratings, when you consider that this season 77 of the 114 general entertainment shows, or 68 percent, will end the year below a 1.0 rating. And with the Big Four broadcasters and The CW picking up a paltry number of new series for the 2019-2020 season, predicting which will rise to the top has become somewhat of a crapshoot. But we are going to try anyway.Our educated guesses at which
  
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• Facebook Teamed Up With Eventbrite on a Ticketing Distribution and Sales Feature for Pages

  16-05-2019 21:20 via feeds.adweek.com
  Facebook teamed up with global ticketing and event technology platform Eventbrite on an initiative to make it easier for small and midsized businesses to distribute or sell tickets to events directly via the social network's platform. The new Eventbrite-powered Ticketing on Facebook feature enables all Facebook pages in the U.S. to select Create Tickets during...
  
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• Del Monte warms up to the frozen section

  16-05-2019 21:17
  Del Monte is warming up to frozen food.In response to changing consumer tastes and behaviors, the 130-year-old food and distribution company is expanding into the crowded frozen aisle for the first time, while growing its portfolio of refrigerated and center store items.Del Monte will be starting its venture into the frozen section space with two new products starting as early as this month and rolling out to retailers nationwide throughout the year.Del Monte-owned brand Contadina is introducing
  
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• Ikea’s Logo Is Getting a New, More Video-Friendly Look That Goes Beyond Yellow and Blue

  16-05-2019 20:57 via feeds.adweek.com
  Ikea is one of the world's most beloved brands, and its logo--while not necessarily the most elegant in the branding world--is one that any customer can instantly conjure to mind. But the classic yellow and blue Ikea logo isn't exactly the most flexible when it comes to design potential. So it has largely sat at...
  
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• Recess, the CBD Sparkling Water Brand, Has Sprung Up a Slew of Copycats

  16-05-2019 20:55 via feeds.adweek.com
  Whether it's the rise of private labels or a company blatantly stealing a look and design, it's not easy for any brand--even if it's unique--to stay in that lane. It's the latest challenge facing Recess, the popular CBD sparkling water brand. A few copycat (or even usurper) brands are popping up, like Daydream, a Canadian-based...
  
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• Time’s next-gen leaders, a Brides dis, Selena Gomez slams social media: Publisher’s Brief

  16-05-2019 19:59
  Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition.There’s a tradition in the media world that when a property changes hands, the buyer publicly says things like “We’re honored to be taking stewardship of this iconic publication” and the seller says something along the lines of “We’r
  
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• Watch the trailers for The CW’s new shows ‘Batwoman,’ ‘Nancy Drew’ and ‘Katy Keene’

  16-05-2019 18:58
  As part of Ad Age’s continuing TV upfronts coverage, we’re serving up trailers for new fall series all week long. Today’s serving of freshmen shows comes to us courtesy of The CW. For full details, see “The CW practices patience in 2019-2020 season.” As Ad Age’s Jeanine Poggi and Anthony Crupi report,Having renewed nearly its entire primetime lineup back on January 31, The CW entered pilot season with a short list of projects needed to fill the rare vacancies
  
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• Opinion: Winning the DTC game

  16-05-2019 18:53
  Direct to consumer. It’s the only business model that became a trend, spawned an acronym and signaled a revolution in the way we shop. DTC has made mattresses cool, wiped hundreds of millions of shareholder value from legacy businesses and created new millennial billionaires. Only now it appears brands are losing their way as they seek to navigate this “new” business model.The spirit of direct-to-consumer companies was always about using technology to pass on greater value
  
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• Taco Bell is opening a Palm Springs hotel

  16-05-2019 18:26
  Taco Bell has a summer getaway plan for its biggest fans, as it plans to open a Palm Springs hotel where seemingly every detail is based on the brand.“From check-in to check-out, The Bell: A Taco Bell Hotel and Resort reimagines what a hotel stay can be, unveiling a destination inspired by tacos and fueled by fans,” the chain said.Unlike any other hotel in Palm Springs—or anywhere else—the rooms, food and cocktails will be Taco Bell-themed. There’s going to be a sal
  
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• Airbnb offers overnight stay in original Spice Girls bus

  16-05-2019 17:34 via campaignlive.co.uk
  Experience ties in with Spice Girls concert at Wembley.
  
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• Watch the newest commercials on TV from Samsung, Ibi, ESPN and more

  16-05-2019 16:54
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on May 14.ESPN+ spokesdude “The Rick” (Mike O’Malley) shows off his homemade Mount Rushmore-style sculpture of legendary athlete-sportscasters. Ibi, “the smart photo manager,” says that “some moments you don’t wanna share on social media or store out there on the clou
  
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• Walmart rises after posting its best first quarter in nine years

  16-05-2019 16:19
  Walmart Inc. advanced after meeting sales estimates and indicating that shoppers will absorb some of the costs from President Donald Trump’s tariffs on Chinese imports.Comparable sales for Walmart stores in the U.S. climbed 3.4 percent in the first quarter, its best for the period in nine years. Sales of groceries -- Walmart’s biggest business—fueled the increase, and a later-than-usual U.S. flu season boosted health and wellness products. The shares rose as much as 3.7 percent
  
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• Extinction Rebellion climate activists target ad industry

  16-05-2019 16:18 via campaignlive.co.uk
  Campaign group writes open letter urging industry to act on climate destruction.
  
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• The CW practices patience in 2019-2020 season

  16-05-2019 15:47
  Having renewed nearly its entire primetime lineup back on January 31, the CW entered pilot season with a short list of projects needed to fill the rare vacancies on the fall schedule. As such, the network will introduce just two new series in October, one of which adds yet another DC Comics property into the mix.It’s certainly unusual for a network to renew all of its freshman series, but The CW President Mark Pedowitz said on a press call Thursday morning that with more than 500 scripted
  
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• River Island opens pop-up to showcase Caroline Flack collection

  16-05-2019 15:21 via campaignlive.co.uk
  Event is taking place over two days.
  
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• Subway picks Above & Beyond for UK ad account

  16-05-2019 14:55 via campaignlive.co.uk
  Brand previously worked with McCann London.
  
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• Co-op to invest in community gyms made from melted-down knives

  16-05-2019 14:43 via campaignlive.co.uk
  Brand has partnered anti-knife crime organisation Steel Warriors.
  
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• Q&A: Vita Coco and its No. 1 tweet

  16-05-2019 14:12
  Vita Coco might be the first brand to associate its beverage with “piss” and celebrate it.The privately-owned company, which sells coconut flavored water, made a splash of sorts after posting an image on Twitter showing its employee offering a user a jar featuring the company’s logo that was also filled with her own urine. The move was in response to someone who tweeted, “I would rather drink your social media person’s piss than coconut water.”Vita Coco’
  
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• Boots sings for body confidence in summer campaign

  16-05-2019 12:52 via campaignlive.co.uk
  Research for retailer finds three-quarters of women avoid summer activities due to self-consciousness.
  
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• Dentsu nabs Publicis Groupe's Anna Campbell for global client role

  16-05-2019 12:16 via campaignlive.co.uk
  Campbell had been at Publicis for six months.
  
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• Stephen Colbert does upfronts humor, and the White House tackles Facebook and Twitter: Thursday Wake-Up Call

  16-05-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.It’s the fourth day of the TV upfronts, with TV networks pitching their shows to advertisers; everyone’s probably a bit bleary-eyed this morning, so let’s start with a joke.At CBS’s event, Stephen Colbert said the reason the network has been No. 1 for 11 seasons is because “
  
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• A vintage ad invites the question: When was the last time that you trusted an airline?

  16-05-2019 12:00
  While you’re planning for Cannes next month you may want to ponder that, along with this 1967 American Airlines ad aimed at business travelers. It must have seemed refreshing in the day to admit that flyers had trust issues with carriers—and to illustrate that so boldly with this cartoonish man clinging suspiciously to his suitcase.
  It seems he has a fear of checking. How quaint.Read on and you find out he’s not leery that his bag will end up in Australia and he in Atlanta, nor
  
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• Opinion: Ad shops must let their employees thrive as parents, too

  16-05-2019 11:00
  Kids of parents in advertising must love Take Your Child to Work Day. Ping-pong tables, Foosball, giant white boards with markers, snacks galore and screens everywhere. What more could a kid want? As an agency leader, you make sure that a fun day of activities is planned, swag is handed out, and you can pat yourself on the back for another job well done.That means you win on cool factor, congratulations. But do you know where agencies aren’t winning? Recruiting and retaining the kids&rsquo
  
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• Interpublic eliminated from Centrica pitch

  16-05-2019 10:55 via campaignlive.co.uk
  Team built around incumbents The & Partnership and MediaCom will go head to head with Publicis Groupe.
  
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• How to 'come out' as an employee with mental illness

  16-05-2019 09:00
  Coming out for the first time—whether it be as gay, trans, or a person with mental illness—can be the greatest challenge and the bravest act of many people’s lives. Questions emerge: Will my family accept me? Will my co-workers? Will my career be affected? Will I feel safe at work? At the doctor’s office? Out in public?It’s not extreme to ask these questions. Though the nation has made great strides in recent years in terms of LGBT rights, nearly a sixth of LGBT adu
  
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• Ad agencies. Subtract agencies. How the agency business is changing

  16-05-2019 09:00
  Ad Age just published our 75th annual Agency Report, so we took a deep dive into the archives to see how rankings of agencies and agency companies have changed over time.The biggest U.S. ad media in 1945 were newspapers and magazines. The biggest U.S. ad media in 2019 are the internet and TV. Through all the advertising and marketing tumult, some of the biggest ad agencies from 1945 are still major players today.A brief (sort of) history of agenciesBig deals, big ideas and an 'odious little
  
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• Exterion Media to turn TfL estate into 'fitness zone' to tackle obesity

  16-05-2019 07:51 via campaignlive.co.uk
  'Get London moving' idea won Goodstuff's media showcase.
  
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• Court ruling on Woodstock 50: The festival can go ahead

  16-05-2019 04:09
  The show will go on. Well, there’s hope anyway.A court ruled that Woodstock 50's former financier—advertising group Dentsu Aegis Network—doesn't have the right to cancel this summer's festival, which was planned to mark the 50th anniversary of the original Woodstock music fest. Also in the ruling: The advertising network will not be forced to return the $17.8 million it provided, then withdrew, from a festival financial account it wa
  
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• Court ruling on Woodstock 50: The fest can go ahead

  16-05-2019 04:09
  The show will go on. Well, there’s hope anyway.A court ruled that Woodstock 50's former financier—advertising group Dentsu Aegis Network—doesn't have the right to cancel this summer's festival, which was planned to mark the 50th anniversary of the original Woodstock music fest. Also in the ruling: The advertising network will not be forced to return the $17.8 million it provided, then withdrew, from a festival financial account it wa
  
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• CBS tries to forget its past, WarnerMedia revamps for OTT: Upfronts download

  16-05-2019 02:08
  Welcome to our special pop-up TV upfronts roundup. Each day this week we’re bringing you breaking news and some of the best (and worst) of TV’s dog-and-pony show, curated by Jeanine Poggi, senior editor, and delivered directly to your inbox. Get it in your email by signing up here.Moonves who?
  My, how much things have changed. Last year at Carnegie Hall, advertisers gave Leslie Moonves a standing ovation. At this year’s upfront presentation, CBS execs sought to assure
  
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• CBS distances itself from its former chief, touting diversity and inclusion at its upfront

  16-05-2019 01:32
  On Wednesday, in the same theater where one year ago advertisers gave Leslie Mooves a standing ovation, CBS execs sought to assure the audience that the failure of his tenure has not impacted the stability of the company.CBS used sports analogies to acknowledge the scandal that’s shaken the company over the past year during its upfront presentation in Carnegie Hall in New York City on Wednesday afternoon. In a parody of its NFL pre-game show that opened the hoopla,
  
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• Watch the trailers for new CBS shows including ‘Carol’s Second Act,’ starring Patricia Heaton

  16-05-2019 00:39
  As part of Ad Age’s continuing TV upfronts coverage, we’re serving up trailers for new fall series all week long. Today’s serving of freshmen shows comes to us courtesy of CBS. For full details see “CBS upfront: ‘Young Sheldon’ takes ‘Big Bang’ slot on Thursdays,” from Ad Age’s Jeanine Poggi and Anthony Crupi earlier today. For now, here are the pertinent bits from their report related to “Carol’s Second Act” (abo
  
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• In Twitter pissing match, Vita Coco responds to a critic with urine photo

  16-05-2019 00:11
  Vita Coco is apparently so desperate for attention that it is linking its product to urine. Really.The coconut water brand today launched a campaign called “Impossible to Hate” that touts a new variety positioned as tasting more like coconuts than other brands. The push, as documented earlier today in Ad Age’s Marketer’s Brief column, involves videos featuring regular people known for giving negative reviews of products on sites like Yelp, Amazon and TripAdvisor. In
  
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