Advertising news

• Watch the trailers for ABC’s new shows ‘Mixed-ish,’ ‘Stumptown’ and ‘Emergence’

  14-05-2019 23:11
  As part of Ad Age’s continuing TV upfronts coverage, we’re serving up trailers for new fall series all week long. This just in: sneak peaks of ABC’s entire slate of scheduled freshmen series. Spoiler: This won’t take long. See “ABC picks up just three new scripted series for fall,” by Ad Age’s Anthony Crupi from earlier today. As Crupi notes, only new dramas “Emergence” and “Stumptown” (below) and the “Black-ish” spino
  
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• Game of Thrones actors tout SodaStream's eco-friendly message

  14-05-2019 22:22 via campaignlive.com
  Three characters from the HBO hit show star in the brand's latest ad.
  
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• Google unveils slew of new digital ad formats in Amazon battle

  14-05-2019 21:41
  Google is adding new promotional formats to online search, YouTube and its increasingly popular Discover service. The features, unveiled at a conference on Tuesday, could ease investor concern that the internet giant is running out of new places to run ads.Alphabet Inc.’s Google dominates online advertising, raking in $116 billion in sales last year. But an unusual slowdown last quarter dented its stock. Some of the worry is that Amazon.com Inc. and Facebook Inc.’s Instagram service
  
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• Remembering Tim Conway, advertising funnyman

  14-05-2019 20:46
  Legendary funnyman Tim Conway, whose gift for physical comedy—and his ability to make his fellow castmates on the “Carol Burnett Show” break character and dissolve into bellylaughs—has died at the age of 85."I've never been comfortable as the star," Conway told the Archive of American Television, according to his NPR obituary. "I don't feature myself as being the head man. I would much rather stand in the background and make small, funny things go, than be up at the head
  
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• Watch the tear-jerking trailer for Freeform’s ‘Party of Five’ reboot with a deportation storyline

  14-05-2019 19:49
  As part of Ad Age’s continuing TV upfronts coverage, we’re serving up trailers for new fall series all week long. This (above) just in: Freeform’s “Party of Five,” a reboot of the ’90s Fox drama. In this version, though, it’s not parental death that creates a family crisis—it’s deportation.Freeform also unveiled two other original series as part of today’s Walt Disney presentation at Manhattan’s Lincoln Center. “Motherland:
  
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• If I knew then what I know now ... I wouldn't have been so humble

  14-05-2019 18:55
  If I knew then what I know now is a series of bylines from small agency executives about the lessons they learned in building their shops.When we started N/A Collective five years ago, we made a point to be humble, oftentimes more than we probably should have. We knew we were great at what we did and we knew the overly salsey approach that had bothered us at our previous agency experiences and in our competitors was not what we wanted.But this time around, we wanted to be the opposite. We w
  
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• Watch the newest commercials on TV from Apple, Google Nest, Nike and more

  14-05-2019 18:12
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time over the weekend (May 10-12).Google Nest serves up scenes of domestic life that are alternately amusing and touching (and sometimes both) in a commercial that ends with the lines “You make a house a home. We make a home a nest.” Nike says that “the craziest dream of all is the one that
  
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• 4Creative's Hollyoaks ad celebrates diverse range of characters

  14-05-2019 17:49 via campaignlive.co.uk
  Single angle shot film shows 'average day' on the soap opera.
  
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• Movers and Shakers: PHD, McCann, TBWA, SharpEnd, Dennis, Ebiquity

  14-05-2019 17:48 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Facebook prepares advertisers for when users 'clear history'

  14-05-2019 17:48
  Facebook is preparing advertisers for the “clear history” tool that will let people erase their personal data from the social network, affecting ad targeting.On Tuesday, Facebook announced the long-awaited “clear history” feature would roll out in the coming months. It will allow users to delete data that the social network gathers from websites and apps outside of Facebook, and no longer use that data for advertising.“When someone disconnects their off-Facebook act
  
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• ESPN teams up with Caesars to develop shows for sports betting

  14-05-2019 17:25
  ESPN is partnering with casino owner Caesars Entertainment Corp. to develop TV programming for sports-betting fans, the latest move by the broadcaster to embrace the fast-growing industry.As part of the deal, Caesars will have its odds data and branding integrated with ESPN programs, allowing the Las Vegas-based casino operator to capitalize on the Walt Disney Co.-owned network’s massive sports audience. ESPN will put a studio inside Caesars’ Linq Hotel & Casino in Las Vegas, and
  
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• Adam & Eve co-founder Jon Forsyth launches agency

  14-05-2019 17:22 via campaignlive.co.uk
  Forsyth has founded agency with Simon Massey.
  
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• Walmart matches Amazon with one-day shipping on many items

  14-05-2019 17:16
  The world’s largest retailer is rolling out a next-day delivery service to counter Amazon’s recent move to speed shipment times for top customers to just one day from two.Starting Tuesday, Walmart customers in Phoenix and Las Vegas who buy at least $35 worth of goods will get free one-day shipping. The offer, which Walmart had hinted was in the works and will be applied to as many as 220,000 items, will extend to Southern California in the coming days and will reach about three-quart
  
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• Pick of the Week: Pipe down, Piers, Robert De Niro's Warburtons spot is a bit of fun

  14-05-2019 16:36 via campaignlive.co.uk
  Not only is the ad well-scripted, but the Godfather actor also gives the role his all.
  
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• ABC picks up just 3 new scripted series for fall

  14-05-2019 16:28
  Despite finishing last in the seasonal race to scare up the greatest number of viewers in the all-important adults 18-49 demo, ABC has elected to maintain the status quo with its fall programming lineup, slotting in just three new scripted series for the final quarter.According to Nielsen live-plus-same-day data, ABC is currently averaging a 0.9 rating in the so-called dollar demo, which works out to around 1.7 million adults who have yet to blow out 50 candles on a birthday cake. This marks the
  
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• Keith Weed unveiled as investor in influencer marketplace Tribe

  14-05-2019 16:13 via campaignlive.co.uk
  Platform meets needs of marketers requiring ever-more content without enjoying growing budgets, former Unilever CMO says.
  
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• How data can help brands fight ad fraud

  14-05-2019 15:50
  Despite continued focus and effort by the digital advertising community, fraud continues to plague advertisers and technology platforms. It’s an ever-evolving and costly problem that is set to rob advertisers of $44 billion globally by 2020.  While digital marketers are well aware of bad actors conspiring to steal their media budgets, the average consumer remains largely unaware of the threat.That changed this past February when Oracle uncovered “DrainerBot,” a far-reachin
  
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• Disney strikes deal with Comcast to assume full control of Hulu

  14-05-2019 15:46
  Walt Disney Co. has struck a deal with Comcast Corp.’s NBC Universal to assume full operational control of the streaming service Hulu.Disney and Comcast will enter a “put/call” agreement regarding NBC’s 33% ownership interest in Hulu. Under the agreement, as early as January 2024, Comcast can require Disney to buy NBCUniversal’s interest in Hulu and Disney can require NBCUniversal to sell that interest to Disney for its fair market value at that time.Disney has guar
  
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• Hershey’s summer chocolate bars feature emoji (Yes, even THAT emoji)

  14-05-2019 15:00
  Hershey’s bars are getting a social media-ready makeover for the summer, with the chocolate bar's brand name replaced by 25 popular emoji images.Yes, before you go there, the poop emoji is one of the 25 to grace the small brown pieces of chocolate. Instead of the “Hershey’s” etched into each of the rectangular pieces of a milk chocolate bar, an emoji will be shown in its place.Apparently, the research for this summer marketing effort went beyond asking
  
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• Vodafone is first UK mobile brand to announce 5G launch

  14-05-2019 12:35 via campaignlive.co.uk
  Just seven cities will be involved in initial roll-out this summer.
  
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• Upfronts highlights (including the jokes). Plus, a rough day for Apple: Tuesday Wake-Up Call

  14-05-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.What people are talking about today
  The TV upfronts are here, which means networks are putting on elaborate performances to woo advertisers. As Ad Age’s Jeanine Poggi writes, where else can you watch Luis Fonsi and gyrating dancers perform onstage at 11 a.m. on a Monday? At Radio City Music Hall, N
  
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• McDonald's blasts advertising cliches in new work for iced latte

  14-05-2019 11:47 via campaignlive.co.uk
  Campaign spoofs well-worn tropes of TV, radio, press, out-of-home and social.
  
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• Deliveroo creates replica Great Wall of China

  14-05-2019 11:32 via campaignlive.co.uk
  Stunt celebrates Chinese food, the UK's favourite takeaway.
  
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• From PSAs to Twitch, Feeding America tries to make non-profit marketing stand out

  14-05-2019 11:00
  When Catherine Davis joined the largest U.S. hunger-relief organization, Feeding America, she was struck by the reactions people had to the issue.“I thought: OK, so everybody is going to want to help people that are hungry, and in fact, that’s not true,” says Davis, the non-profit’s chief marketing and communications officer. “People have a lot of biases.”Davis has used her background on the corporate side, both at agencies including Leo Burnett and marke
  
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• VCCP withdraws from Audi ad review

  14-05-2019 10:49 via campaignlive.co.uk
  Bartle Bogle Hegarty London is now up against Engine and M&C Saatchi.
  
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• Amazon Prime Video recreates Carnegie Deli on wheels

  14-05-2019 10:45 via campaignlive.co.uk
  A truck tour is taking place over three days.
  
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• Moet unites fashion, film, music and food for summer activation

  14-05-2019 09:51 via campaignlive.co.uk
  Event is taking place over three days.
  
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• What advertisers need to know about supply path optimization

  14-05-2019 09:00
  When it comes to understanding supply path optimization, it might be helpful to picture a bazaar, one where countless merchants are spread out across a huge swath of land. These merchants are mostly selling the same things, but any buyer unfamiliar with them is likely to end up paying more for something phony. Savvy buyers, however, know which merchants to see, the best route to find them and what a fair price for something authentic is.This is essentially what marketers are currently grappling
  
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• The Most—and Least—Surprising Moments From Monday’s Upfront Events

  14-05-2019 06:32 via feeds.adweek.com
  Monday of upfronts week is in the books, with both NBCUniversal and Fox Corp. holding their events. And while buyers heard many familiar pitches and promises from execs and talents, both companies also had a few unexpected tricks up their sleeves. Here were the most--and least--surprising moments from those two presentations. Brian Williams: back in...
  
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• 25 Detroit Brand Stars Who Are Defining a New Era for the City

  14-05-2019 06:27 via feeds.adweek.com
  Detroit's well-earned place as one of America's most iconic cities is a credit to its past, present and future. It is a city that has never had it easy, but its steely demeanor has also always encased and protected a powerful heart. Industry has always been at the core of Detroit's story, and so it...
  
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• A Slimmed-Down, Spun-Off Fox Corp. Promises ‘Laser Focus’ at Its First Upfront

  14-05-2019 04:16 via feeds.adweek.com
  If there's anything Fox Corp. wanted advertisers to take away from its upfronts presentation Monday afternoon, it's that smaller--and less complicated--is better. During its upfronts event, the company's first since it was officially spun of from 21st Century Fox following Disney's $71.3 billion acquisition of most Fox assets in March, company executives, show hosts and...
  
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• A startup called Fox, Seth Meyers makes OTT jokes: Upfronts download

  14-05-2019 04:14
  Welcome to our special pop-up TV upfronts roundup. Each day this week we're bringing you breaking news and some of the best (and worst) of TV’s dog-and-pony show, curated by Jeanine Poggi, senior editor, and delivered directly to your inbox. Get it in your email by signing up here.Fox, the new startup
  While NBC is doubling down on its comedy efforts, a new, slimmed-down Fox won’t have any live-action comedies on its air this fall. In fact, with its emphasis on live sports, it&rs
  
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• Xandr introduces ad marketplace, dubbed Community, during upfronts

  14-05-2019 04:00
  AT&T’s Xandr is introducing its highly-anticipated ad marketplace, dubbed Community, as part of its first upfront presentation on Tuesday morning.At launch, the video marketplace will include digital inventory from WarnerMedia’s brands including TNT, TBS, CNN, TruTV, B/R Live, Otter Media and Warner Bros., along with Vice, Hearst Magazines, Newsy and streaming services Philo, Tubi and Xumo. Linear TV inventory is expected to be included later in the year.The goal is to
  
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• Fox upfront embraces the startup mentality

  14-05-2019 03:47
  In its first upfront presentation since selling off its studio assets and basic-cable networks to the Walt Disney Co., Fox on Monday pitched itself to advertisers as a scrappy underdog that also happens to deliver some of the largest audiences on television. And while the attempt to spin the Murdoch family’s network as some sort of artisanal broadcast property sometimes seemed to fly a bit shy of the mark—it’s hard to sell a dark-horse narrative when you’re airing the nex
  
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• Watch the trailers for Fox’s fall dramas ‘Prodigal Son’ and ‘Not Just Me,’ plus animated comedy ‘Bless the Harts’

  14-05-2019 02:00
  Today Fox released trailers for the three new shows joining its fall primetime schedule: dramas “Prodigal Son” (above) and “Not Just Me” (below), plus animated comedy “Bless the Harts” (also below, tucked into a larger promo hyping the network’s Sunday “Animation Domination”). Scroll down for context from Ad Age’s Anthony Crupi on each freshman series.You can get Crupi’s comprehensive take on Fox’s new slate i
  
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• What Lies Ahead for Marketers as the Tide Turns Against Ad Targeting

  14-05-2019 00:30 via feeds.adweek.com
  Get the right ad in front of the right person at the right time. It's the advertising adage, one that's been around for decades. But in the digital age, the industry sure has taken that saying to heart, deploying tools that follow customers around the web, tracking who they are and their every move to...
  
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• The Story Behind the Star of the Longest-Running Public Service Campaign in American History

  14-05-2019 00:30 via feeds.adweek.com
  On Nov. 9, 1976, a local story from Washington, D.C., managed to land in newspapers across the country. The U.S. Department of Agriculture announced that Smokey the Bear, age 26, had died at the National Zoo. He'd gone, the obituary read, to "that great honey tree in the sky." That was 43 years ago, but...
  
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• How a Marketing Executive Went From Zero Experience in the Industry to Building Brands

  14-05-2019 00:30 via feeds.adweek.com
  At Enter, an experiential agency founded by Zev Norotsky in 2014 and formerly in partnership with BMF, caffeine's a big part of the company's DNA--and not just for the usual reasons. The agency's Los Angeles headquarters is a coffee shop dubbed The Coffee Company, which Enter opened with La Colombe as a partner. For Norotsky,...
  
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• Does The Big Bang Theory’s Finale Signal the Demise of Blockbuster TV Sitcoms?

  14-05-2019 00:30 via feeds.adweek.com
  TV's biggest moment this week won't occur during any upfront event, but rather on Thursday night, when CBS airs the series finale of The Big Bang Theory. The longest-running multi-camera series in TV history (with 279 episodes over 12 seasons), The Big Bang Theory has been the last remaining blockbuster sitcom in the streaming era:...
  
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• AI Is Moving Beyond Its Analytical Roots and Fueling the Creative Process

  14-05-2019 00:30 via feeds.adweek.com
  Venerated art vendor Christie's auction house celebrated a notable moment in its 250-year history last October when it made its first major sale of an artificial-intelligence-generated piece of art for a whopping $432,500. The deal marked a milestone for a form of AI that seeks to move the technology beyond its analytical roots into a...
  
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