Advertising news

• KFC Made a Spotify Playlist of ‘Bucket Bangers,’ 46 Hip-Hop Tracks That Referenced the Brand

  13-05-2019 23:16 via feeds.adweek.com
  Name-dropping of brands in hip-hop is nothing new. For years, the likes of fashion and alcohol have received their fair share of attention ("Pass the Courvoisier" by Busta Rhymes or "Air Force Ones" by Nelly, anyone?). Food has an illustrious history in the genre as well if this playlist is any indication. But did you...
  
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• Opinion: The kind of healthcare marketing that people understand

  13-05-2019 22:31
  The healthcare industry is in the midst of a revolution as we pivot away from so-called sick care and embrace preventative care, shifting our attention from illness to wellness. Amidst this paradigm change, digital capabilities have given rise to more seamless experiences, and an influx of new data means we can now get more patient-centric than ever before. As those who help shape customer experience—in this case, patient experiences—we have a tremendous opportunity to leverage the n
  
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• Inside YouTube’s Latest Privacy Updates And How They Affect Advertisers

  13-05-2019 22:24 via feeds.adweek.com
  Sandwiched between the enforcement of stringent privacy rules on either side of the Atlantic, YouTube has made a series of adjustments on how advertisers can work with third parties to assess the performance of ad campaigns on the industry's largest video-sharing network. The moves come as U.S. advertisers increasingly turn to such audience hubs as...
  
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• NBC's upfronts teeter between streaming future and broadcast past

  13-05-2019 21:14
  NBC Universal’s upfronts presentation on Monday morning epitomized the delicate limbo in which traditional TV broadcasters find themselves. While the peacock celebrated hits like “This Is Us” and “Keeping Up With the Kardashians,” it also nodded to a very near future when much of its content will likely be watched in a drastically different way than it is now.In the nearly two-hour stage show, which included performances by Latin star Luis Fonsi and “The
  
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• NBC's upfront teeters between streaming future and broadcast past

  13-05-2019 21:14
  NBC Universal’s upfronts presentation on Monday morning epitomized the delicate limbo in which traditional TV broadcasters find themselves. While the peacock celebrated hits like “This Is Us” and “Keeping Up With the Kardashians,” it also nodded to a very near future when much of its content will likely be watched in a drastically different way than it is now.In the nearly two-hour stage show, which included performances by Latin star Luis Fonsi and “The
  
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• Remembering Doris Day and her influence on music in advertising

  13-05-2019 20:54
  Actress, singer and activist Doris Day died Monday at 97 years old. During her course of a long and prolific career, she starred in films, musicals, sitcoms and dramas and released several studio albums. Some of that music is still featured in ad campaigns today. Here, we showcase some spots featuring her greatest hits. Samsung debuted a spot, “Samsung Galaxy: The Future,” featuring Day’s Academy Award winning song, “Que Sera, Sera” in its #DoWhatYouC
  
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• Watch the newest commercials on TV from Warby Parker, Kroger, Charles Schwab and more

  13-05-2019 20:35
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on May 9.A woman expresses heartfelt appreciation for her glasses in a “Dear Warby Parker” letter. PGA Tour caddie DJ Nelson offers insider tips on navigating the Colonial Country Club in a Charles Schwab spot with the tagline “Commit to your game plan.” And HBO promotes its new two-pa
  
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• Twentieth Century Fox consolidates media duties with OMD

  13-05-2019 20:35
  Some of the 21st Century Fox assets acquired by The Walt Disney Co. for $71 billion have consolidated their media business with Omnicom Group media agency OMD, taking planning and buying duties away from Publicis Media's Zenith and MDC Partners' Assembly, several people familiar with the matter told Ad Age.OMD is now media agency-of-record for Twentieth Century Fox Film Corp., Fox Searchlight Pictures and Fox Entertainment Group, the people said. Several people believe that this is the
  
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• Disney sends 20th Century Fox media business to OMD

  13-05-2019 20:35
  Some of the 21st Century Fox assets acquired by The Walt Disney Co. for $71 billion have consolidated their media business with Omnicom Group media agency OMD, taking planning and buying duties away from Publicis Media's Zenith and MDC Partners' Assembly, several people familiar with the matter told Ad Age.OMD is now media agency-of-record for Twentieth Century Fox Film Corp., Fox Searchlight Pictures and Fox Entertainment Group, the people said. Several people believe that this is the
  
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• Smith leaves Chobani for JKR, former BMW creative at KBS heads to Possible

  13-05-2019 20:00
  Jones Knowles Ritchie hired Lisa Smith as executive creative director. She joins from Chobani, where she was an ECD and led a rebrand of design, packaging, digital, advertising, experiential and partnerships. Prior to that, she spent six years leading the design team at Wolff Olins New York, working with clients including The Metropolitan Museum of Art, Grubhub, Zocdoc, USA Today, Hyatt, the Mayo Clinic, Microsoft, Getty Images and Expedia.Aileen Calderon has been hired as group creative directo
  
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• Here's what Google's bet on visual search means for advertisers

  13-05-2019 19:31
  Google showcased its visual search product during its IO event in San Francisco last week, and while marketers certainly see its potential, it's not without caution.“Visual search can be both magical and frustrating,” says Mark Himmelsbach, founding partner and chief strategy officer at agency Episode Four. “It's magical when a visual search picks out the exact thing you'd like to know about and brings in multimedia results instantaneously. It's frustrating when you can't
  
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• PlayStation awards global creative rights to Adam & Eve/DDB

  13-05-2019 19:09 via campaignlive.com
  Incumbent Bartle Bogle Hegarty New York did not repitch.
  
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• Watch the trailers for NBC’s new shows starring Bradley Whitford, Kal Penn and Jimmy Smits

  13-05-2019 18:44
  As Ad Age’s Jeanine Poggi reports, NBC is staying the course with much of its fall primetime schedule. The network’s Wednesday Chicago block—“Chicago Med,” “Chicago Fire” and “Chicago P.D.”—is staying intact, and “Superstore” will continue to anchor its Thursday comedy block starting at 8 p.m. ET. But as upfronts week kicks off, the peacock has still been announcing various new primetime shows; we're spotlighting three
  
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• Watch the trailers for NBC’s new Bradley Whitford and Kal Penn comedies and Jimmy Smits drama

  13-05-2019 18:44
  As Ad Age’s Jeanine Poggi reports, NBC is staying the course with much of its fall primetime schedule, with its Wednesday Chicago block—“Chicago Med,” “Chicago Fire” and “Chicago P.D.”—staying intact, and “Superstore” continuing to anchor its Thursday comedy block starting at 8 p.m. ET. But as upfronts week kicks off, the network has still been announcing various new primetime shows, and we’re spotlighting three of the
  
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• A streamlined Fox bulks up on drama, animation

  13-05-2019 17:49
  While Fox’s programming team wants to assure advertisers that it has in no way junked its scripted series development, the network’s increased emphasis on live sports has made it more difficult for new projects to crack its primetime lineup. Already a lean operation—unlike the Big Three legacy broadcasters, Fox doesn’t program the 10 p.m. time slot—the introduction of a Friday night WWE wrestling block leaves room on the schedule for just three new fall shows.Leadin
  
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• Disney shifts 20th Century Fox media business to OMD

  13-05-2019 17:38 via campaignlive.com
  The media giant will now service Twentieth Century Fox Films Corp, Fox Searchlight Pictures and Twentieth Century Fox Home Entertainment as part of the Fox/Disney acquisition.
  
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• Set Creative appoints Nick Tether as business development director

  13-05-2019 17:26 via campaignlive.co.uk
  He will help agency grow in telecoms, travel, FMCG and finance sectors.
  
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• The Book of Man partners Harry's, Wellman and Coty for mental-health drive

  13-05-2019 17:22 via campaignlive.co.uk
  New research finds six in 10 men have experienced loneliness in the past year.
  
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• Discovery buys Golf Digest from Condé Nast

  13-05-2019 16:49
  Discovery is buying Golf Digest, one of the titles that Condé Nast put up for sale last summer along with W and Brides. The latter two have yet to find buyers.The purchase is a logical strategic investment for Discovery, as the company notes in a release, saying that,The acquisition creates a powerful programming engine by adding Golf Digest to GOLFTV’s offerings that already include exclusive carriage of the PGA TOUR, the European Tour and the Ladies European Tour, as well as the M
  
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• Nike’s 'Dream Crazy' campaign takes Best in Show at the One Show

  13-05-2019 16:48
  Nike ruled during the One Club's 46th annual One Show last week, taking home Best in Show as well as a slew of pencils for “Dream Crazy,” an extension of the brand’s “Just Do It” campaign.The campaign, created out of Wieden & Kennedy Portland and produced out of Park Pictures and Joint Portland, illustrated how athletes have defied expectations to make seemingly insane dreams a reality. Most notably, it included ads featuring former NFL player Colin Kaepern
  
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• Philip Morris suspends IQOS influencer campaigns

  13-05-2019 16:05 via campaignlive.co.uk
  Reuters investigation found that one ambassador was just 21.
  
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• Why brands need to unlock the technology-creative equation

  13-05-2019 15:50
  Today, brands leverage technology to tell stories like never before. The marketers and agencies that are dominating this new digital landscape have stopped thinking about technology as a medium—like mobile and streaming video—and have instead integrated it into their creative process.This equation of technology plus creative begins with speed. Marketers have to consider how quickly they’re able to bring their creative ideas to life and begin monetizing them as a measure of succ
  
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• How Condé Nast built a sound video structure on YouTube

  13-05-2019 15:00
  At first glance, Architectural Digest doesn’t seem like it was made for YouTube. After all, it's an almost a 100-year-old design magazine concerned with luxury homes—no kids making slime or articles featuring K-Pop sensations--but in the past year the Condé Nast-owned publisher quadrupled its audience on YouTube.Now, Architectural Digest has 1.4 million subscribers to its channel, as Condé Nast has re-calibrated its entire approach to the video site and digital platform
  
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• NBC renews ‘This Is Us’ for three seasons and female athletes slam Nike: Monday Wake-Up Call

  13-05-2019 12:49
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.What people are talking about today:
  Fans of NBC's  “This Is Us” can rejoice: the tear-jerking family drama is with us for three more seasons. The company revealed in an upfront announcement Sunday that it's renewed the show through season six, but as Ad Age’s J
  
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• Birra Moretti offers free meals for diners who bring tables

  13-05-2019 12:36 via campaignlive.co.uk
  Brand is staging four-day Italian food-themed pop-up.
  
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• Warburtons lands Robert De Niro to advertise bagels

  13-05-2019 12:30 via campaignlive.co.uk
  Star of The Godfather Part II turns up in Bolton to make chairman Jonathan Warburton an offer he can't refuse.
  
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• The Top 5 creative brand ideas you need to know about right now: May 13, 2019

  13-05-2019 12:01
     Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about right now.5.Puma: 9’58” Biography, BETC Sao PauloAt No. 5 is a cool move from Puma and BETC Sao Paulo commemorating the 10-year anniversary of Usain Bolt’s record-breaking 100-meter race, which he ran in 9.58 seconds. The brand created a 224-page biography of the athlete, but hidden in its pages is an animation of the famous race itself, which you can view flip-b
  
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• OnePlus marks launch of handset with global pop-ups

  13-05-2019 11:34 via campaignlive.co.uk
  London event is taking place at John Lewis' flagship store on Oxford Street.
  
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• 'Relevant' context boosts impact of radio ads by a quarter

  13-05-2019 10:48 via campaignlive.co.uk
  Engagement rose by 23% and memory encoding by 22% for 'situationally relevant ads'.
  
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• 'Relevant' context boosts impact of radio ads by 25%

  13-05-2019 10:48 via campaignlive.co.uk
  Engagement rose by 25% and memory encoding by 22% for 'situationally relevant ads'.
  
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• Duke of Cambridge takes over radio stations for Mental Health Awareness Week

  13-05-2019 10:33 via campaignlive.co.uk
  Radiocentre is leading initiative.
  
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• Amazon Prime Video's TV-binge campaign returns with dramatic flourish

  13-05-2019 10:31 via campaignlive.co.uk
  Droga5 London work shows how characters' lives are changed after binge-watching.
  
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• Manifest boss claims BrewDog used concept without credit

  13-05-2019 10:22 via campaignlive.co.uk
  Agency claimed it created 'Punk AF strategic concept'.
  
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• Dior brings beauty looks to life with immersive event

  13-05-2019 09:54 via campaignlive.co.uk
  Pop-up runs until 19 May in Los Angeles.
  
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• Fox Sports' rowdy upfront pitch focuses on what's really making money

  13-05-2019 09:00
  Terry Bradshaw has four Super Bowl rings, a film resume that includes roles in two canonically great Burt Reynolds movies, and a country-fried, gospel- inflected tenor that once landed him on the Billboard Hot Country Singles chart. A loopy raconteur and irrepressible jokester, the Pro Football Hall of Famer and longtime Fox Sports studio analyst has a wealth of experience to draw on while he’s merrily improvising his way through his many speaking engagements.
  But for this particular upfro
  
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• Upfronts download: NBC teases streaming strategy, TV’s ad women find common ground

  13-05-2019 03:14
  Welcome to Ad Age’s special pop-up TV upfronts roundup. Each day this week we’ll bring you breaking news and some of the best (and worst) of TV’s dog-and-pony show, curated by Jeanine Poggi, senior editor, and delivered directly to your inbox. Get it in your email by signing up here.    NBC prepares for streaming: The peacock spent part of its press call on Sunday discussing how it is preparing for its streaming future. While NBC execs didn’t get into
  
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