Advertising news

• Etsy ramps up marketing in reversal after pullback

  09-05-2019 22:22
  Consumers can expect to see a lot more marketing from Etsy beginning this month, as the online marketplace invests in mature channels, including digital video and TV. It’s a marked departure from the first quarter, when Etsy pulled back on marketing so much that it ran no TV ads at all. It also paused social channels, affiliate marketing and search engine marketing.“We intentionally took our foot off the gas with marketing to tune our attribution models,” said Josh Silverman, C
  
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• Ford CEO says company redesign is showing positive results

  09-05-2019 21:21
  Ford Motor Co.'s top executives Thursday promised shareholders that difficult decisions made last year are setting up the company for stronger performances in 2019 and beyond.During the company's annual shareholders meeting, CEO Jim Hackett and Executive Chairman Bill Ford pointed to strong first-quarter earnings — and a corresponding surge in Ford's stock price — as signs that Hackett's controversial global reorganization was necessary. Since the start of the year, Ford's stock pric
  
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• As Disney writes off its Vice investment, 10 Vice stories to help staffers cope: Publisher’s Brief

  09-05-2019 20:38
  Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition.As Angela Doland notes in Ad Age’s Wake-Up Call this morning, citing a Vox/Recode report, Disney has written off its investment in Vice. Not a good week for Vice CEO Nancy Dubuc (recently profiled by Ad Age’s Jeanine Poggi) and her team.Recode’s Peter Kafka
  
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• Spotify is overhauling its app to promote its big bet on podcasts

  09-05-2019 20:17
  Spotify Technology SA is testing a new version of its app that gives podcasts more prominence, an overhaul the company hopes will make it easier for people to find and listen to the radio-style programs.Tabs at the top of users’ libraries display the words “music” and “podcasts” in a large font, according to people familiar with the matter, making podcasts more prominent and accessible than they are now. Spotify has already tested the changes for some users, said th
  
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• The ‘Brown Riot’ podcast digs into the lives of ad leaders who aren’t white men

  09-05-2019 19:14
  Ant Melder, an advertising vet who most recently served as executive creative director of Host/Havas Sydney, describes himself as the world’s only “Cockney Bangladeshi ECD" (though he hopes to be proven wrong). At the Cannes Lions Festival last year, in interactions that might be familiar to other non-white folks in the industry, he says he was mistaken for another creative with brown skin—Ash Naidu, executive creative director at BWM Australia, who grew up in South Africa
  
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• Netflix buys children's media brand as Disney rivalry heats up

  09-05-2019 18:55
  Netflix Inc. acquired the StoryBots children’s media brand as the world’s largest streaming service prepares to challenge rival Walt Disney Co.’s kid-friendly online platform scheduled to start in November.Under the deal, StoryBots creators Gregg and Evan Spiridellis will produce more original content including series and short-form specials, Netflix said Thursday, without disclosing terms.Buying StoryBots and expanding its programming may help Netflix draw more children and pa
  
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• Facebook co-founder says it’s time to break up the ‘powerful monopoly’: Watch the video

  09-05-2019 18:16
  Chris Hughes, a co-founder of Facebook, says some nice things about Mark Zuckerberg in a lengthy new essay he’s written for the Sunday edition of The New York Times, which the paper has released online today along with a companion video (above). For instance, “Mark is a good, kind person.” But he also says that “Mark’s influence is staggering, far beyond that of anyone else in the private sector or in government” and declares that the "government must hold Mar
  
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• Jason Gonsalves: The Face relaunch is about giving culture context

  09-05-2019 17:52 via campaignlive.co.uk
  Adman resurfaces as brand director at new incarnation of style magazine.
  
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• North America 'will take time', WPP's Mark Read admits

  09-05-2019 17:45 via campaignlive.co.uk
  CEO wants to capture growth in new areas.
  
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• Watch the newest commercials on TV from Google Pixel, ESPN, Metro by T-Mobile and more

  09-05-2019 17:16
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on May 7.ESPN serves up another is a series of commercials for streaming service ESPN+ starring Boston sports superfan “The Rick” (Mike O’Malley). A couple adorable young foxes (the animal kind) “talk” about the free phones available from Metro by T-Mobile. And 2 Chainz and Awkwa
  
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• Dentsu Aegis Network shuffles leadership across media division

  09-05-2019 16:50
  Dentsu Aegis Network has named new leadership across its U.S. media division and Amplifi, the group’s media innovation and investment arm.Lucas Cridland, previously president of Amplifi U.S., becomes chief operating officer of DAN Media U.S., a role in which he will oversee the division’s new operations function spanning all platforms, workflows, technology, delivery organizations and service models that are used to plan, buy and pay clients’ media activity.Michael Law will tak
  
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• Dentsu Aegis Network shuffles leadership across its media division

  09-05-2019 16:50
  Dentsu Aegis Network has named new leadership across its U.S. media division and Amplifi, the group’s media innovation and investment arm.Lucas Cridland, previously president of Amplifi U.S., becomes chief operating officer of DAN Media U.S., a role in which he will oversee the division’s new operations function spanning all platforms, workflows, technology, delivery organizations and service models that are used to plan, buy and pay clients’ media activity.Michael Law will tak
  
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• Nike uses app to stop sneaker returns

  09-05-2019 16:36
  The world’s largest sneaker company is launching Nike Fit, an addition to its app that lets customers scan their feet at home and provides their proper size in various models. The company says 60% of people wear the wrong size shoe, and concern over fit has a material impact on consumer confidence.“This is something that Nike, like every other shoe company in the world, has been trying to improve since shoes were created,” said Michael Martin, the Beaverton, Oregon-based compan
  
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• Nike uses app to quell sneaker returns

  09-05-2019 16:36
  The world’s largest sneaker company is launching Nike Fit, an addition to its app that lets customers scan their feet at home and provides their proper size in various models. The company says 60% of people wear the wrong size shoe, and concern over fit has a material impact on consumer confidence.“This is something that Nike, like every other shoe company in the world, has been trying to improve since shoes were created,” said Michael Martin, the Beaverton, Oregon-based compan
  
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• Disney reassures investors that streaming won’t break the bank

  09-05-2019 16:28
  That’s the message of its latest earnings report, which exceeded Wall Street estimates and sent the shares up as much as 2.4% in late trading.Though profit fell 13% in the fiscal second quarter, that was better than what analysts predicted. Sales also topped estimates in the period, which ended in March.The company is launching Disney+ on Nov. 12, marking its biggest strategy shift in decades. The $6.99-a-month streaming platform will compete with Netflix Inc. as a direct-to-consumer produ
  
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• Tapestry soars most in a decade as Coach carries the brand

  09-05-2019 16:23
  Tapestry Inc. soared as much as 17% after reporting third quarter profit that exceeded analyst estimates, even as its struggling Kate Spade line still has work to do.Global same-store sales at Coach inched up 1% in the quarter, matching the average projection, according to Consensus Metrix. Kate Spade’s comparable sales slipped 3%, but the company said that unit could return to positive same-store sales by the fourth quarter.Key insights
  The better results suggest that Tapestry’s roc
  
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• Senior MP Damian Collins: Mark Zuckerberg criticism 'entirely justified'

  09-05-2019 16:17 via campaignlive.co.uk
  Chair of the DCMS Committee says regulating tech platforms will benefit advertisers.
  
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• Marketers push the (deep) learning curve

  09-05-2019 16:10
  Today’s back-to-school shopper is a constantly moving target. Promotions like Amazon Prime Day and “Black Friday in July” have created incentives for consumers to shop earlier in the year for everything from pencils to pullover sweaters to iPads. Even consumers who don’t buy during these events may consider making purchases and continue to shop or look for deals until the last minute. Successful marketers view this extended calendar as an opportunity to increase touchpoin
  
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• Events help Hearst UK reverse years of revenue decline

  09-05-2019 15:06 via campaignlive.co.uk
  Publisher returned to top-line growth last year, according to CEO.
  
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• Asda's Andy Murray: 'Tremendous waste in agency/client relationship'

  09-05-2019 14:05 via campaignlive.co.uk
  Streamlining creative development process benefits both parties, Asda's chief customer officer says.
  
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• McCann Manchester wins Matalan ad brief

  09-05-2019 12:28 via campaignlive.co.uk
  Brand previously worked with number of agencies.
  
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• Culture secretary backs call for online ad market study

  09-05-2019 12:27 via campaignlive.co.uk
  Jeremy Wright also supports new code of conduct between online platforms and publishers.
  
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• BMW i and National Trust partner for sustainability workshops

  09-05-2019 12:12 via campaignlive.co.uk
  Guests will learn how to make items such as framed pressed plants.
  
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• WeTransfer warns creatives against digital distractions

  09-05-2019 12:09 via campaignlive.co.uk
  'Ads and data-mining have made our digital tools more of a burden than a solution,' CMO argues.
  
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• The Absolut Company chooses Preservica to future-proof its 140-year history

  09-05-2019 12:00
  Preservica’s cloud hosted active digital preservation platform will be used to safeguard unique advertising, posters and product images for brands including Absolut Vodka. Boston, MA; London, UK. May 9, 2019. Preservica, market leaders in active digital preservation has announced that the Absolut Company has selected its cloud hosted active digital preservation platform to protect and future-proof more than 140 years of unique brand heritage and company history. The online archive will be
  
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• OpenAP hires its first CEO

  09-05-2019 12:00
  OpenAP is bringing in an outside CEO to run the TV consortium as it looks to expand its efforts to standardize audience buying in premium content.David Levy, who most recently served as exec VP of non-linear ad revenue at Fox Networks Group, will take the helm of the TV consortium, whose members include Fox, NBC Universal and Viacom.The decision to bring in a CEO to OpenAP, which since its inception has been run collectively by the consortium’s members, comes as the platform works to becom
  
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• Kraft’s clever gift for moms, Disney’s bad news about Vice and a few ‘Archie’ memes: Thursday Wake-Up Call

  09-05-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.What people are talking about today
  Public service announcement: Mother’s Day is Sunday, and if you’re a mom, Kraft is offering to pay your babysitting bills. That’s right—it’s offering to let you escape your kids on Mother’s Day. Because moms don’t really need flower
  
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• Has performance marketing reached a 'tipping point'?

  09-05-2019 11:20 via campaignlive.co.uk
  In-housing and how agencies adapt to brands' need to better use data were the hot topics at Campaign's inaugural Performance Marketing 360 conference.
  
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• Chobani CMO says it's 'not fair' to blame CMOs for brand woes

  09-05-2019 11:00
  Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play, iHeartRadio and Pandora too. This is our RSS feed. Tell a friend!As much as any other brand, Chobani is responsible for the rocket-ship rise in popularity of Greek yogurt over the past decade. Now, it faces fresh challenges. Competitors enter the space seemingly every day, and sales have taken a hit over the past year: U.S. yogurt market sales slid about 3.3 percent in 2018 and the drop was even steeper in G
  
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• Fox enters the betting market with a $236 million stake in Stars Group

  09-05-2019 10:30
  Fox Corp. is buying nearly 5 percent of gaming giant Stars Group Inc. and starting its own sports wagering platform -- by far the biggest media investment yet in the burgeoning U.S. sports-betting market.The media company controlled by Rupert Murdoch and his family will pay $236 million for its stake in Toronto-based Stars, which last year bought Sky Betting & Gaming for $4.7 billion, Stars Chief Executive Officer Rafi Ashkenazi said in an interview.The companies will jointly launch Fox
  
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• Amazon hit by extensive fraud with hackers siphoning merchant funds

  09-05-2019 10:00
  Amazon.com Inc. said it was hit by an "extensive" fraud, revealing that unidentified hackers were able to siphon funds from merchant accounts over six months last year.Amazon believes it was the victim of a "serious" online attack by hackers who broke into about 100 seller accounts and funneled cash from loans or sales into their own bank accounts, according to a U.K. legal document. The hack took place between May 2018 and October 2018, Amazon’s lawyers said in a redacted filing from Nove
  
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• Media Week 30 Under 30 2019 entry deadline extended

  09-05-2019 09:19 via campaignlive.co.uk
  UK commercial media's talent search closes on 17 May.
  
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• Fox tops profit, sales estimates in debut as slimmer TV company

  09-05-2019 01:27
  Fox Corp., in its first quarterly report since selling its film and TV studio to Walt Disney Co., said the cable ratings-leader Fox News Channel continued to deliver higher advertising sales and affiliate fees.The newly formed company, still controlled by Rupert Murdoch and his family, is being watched closely for how it delivers on its new live-TV-centric strategy, focused on sports, news and entertainment. Chief Executive Officer Lachlan Murdoch will preside over the new company’s first
  
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• Google tops 15 million music subscribers as it chases Spotify

  09-05-2019 01:07
  Google’s paid music services have eclipsed 15 million subscribers, according to two people familiar with the numbers, a milestone for a company that has struggled to build subscription media businesses.The figure includes subscribers to two services—YouTube Music and Google Play Music, an older service that is being folded into YouTube Music—said the people, who asked not to be identified because the information isn’t public. The number also includes some customers who ar
  
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• Roku streams its way to a $1 billion year with double the ads

  09-05-2019 00:12
  Roku is predicting a billion-dollar year after it reported earnings that beat Wall Street expectations with ad inventory that more than doubled last quarter.On Wednesday, the streaming-video company released first-quarter earnings with $206.7 million in revenue, up 51 percent year-over-year. Wall Street analysts had been predicting revenue closer to $190 million.Platform revenue, which includes advertising sales, rose 79 percent year-over-year to $134.2 million
  
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