Advertising news

• Senators criticize a potential—relatively cheap—fine for Facebook

  06-05-2019 23:13
  Two senators slammed the Federal Trade Commission for the prospect that it might fine Facebook Inc. no more than $5 billion over multiple privacy violations and called for the agency to impose "sweeping changes" on the beleaguered social media company.Democratic Senator Richard Blumenthal of Connecticut and Republican Senator Josh Hawley of Missouri said in a letter dated Monday that the estimated sum, which the company released in financial disclosures last month, would represent a "bargain." T
  
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• Colin Gottlieb to step down as Omnicom's EMEA media chief

  06-05-2019 23:09 via campaignlive.co.uk
  He co-founded Manning Gottlieb and headed Omnicom's media operation during 29 year-stint.
  
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• The&Partnership hires CSO away from McCann, Anomaly adds four group creative directors

  06-05-2019 22:10
  The&Partnership hired Colm Murphy as chief strategy officer, New York. He will also manage teams at m/SIX. Most recently, Murphy was CSO at McCann New York and co-head of strategy at Droga5 prior to that. He has worked with clients including JP Morgan Chase, Under Armour, Ancestry, Georgia Pacific, Kraft Heinz and Mailchimp. Martin Cox also joins the agency, as creative director on Toyota in London. Previously, he was global creative director at Spark44, where he worked on Land Rover and Jag
  
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• Kraft Heinz says employee misconduct prompts the company to restate earnings

  06-05-2019 18:28
  Kraft Heinz Co., which has now received two subpoenas related to its procurement practices, plans to restate earnings and says it found evidence of employee misconduct that increased the cost of products sold.The effects of the restatements for 2016, 2017 and part of 2018 for supplier rebates and other misstatements are expected to be less than 2 percent in each year on adjusted earnings per share, the packaged-food giant said in a regulatory filing Monday.The company said it didn’t find a
  
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• A scene-stealing Starbucks cup made a cameo in the latest ‘Game of Thrones’ episode

  06-05-2019 18:25
  Oops.In last night’s “Game of Thrones,” Starbucks got an unpaid boost thanks to one of its cups making an appearance on a table. It turns out the chain really is everywhere.The cup appeared in front of Daenerys Targaryen during the North's celebration of the Night King’s defeat in the Battle of Winterfell. But the mother of dragons was too focused on Northerners and wildlings toasting Jon Snow's victory to notice the errant java.“Game of Thrones&rdquo
  
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• A scene-stealing coffee cup made a cameo in the latest ‘Game of Thrones’ episode

  06-05-2019 18:25
  Oops.In last night’s “Game of Thrones,” Starbucks got an unpaid boost thanks to one of its cups making an appearance on a table. It turns out the chain really is everywhere.The cup appeared in front of Daenerys Targaryen during the North's celebration of the Night King’s defeat in the Battle of Winterfell. But the mother of dragons was too focused on Northerners and wildlings toasting Jon Snow's victory to notice the errant java.“Game of Thrones&rdquo
  
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• The Geico Gecko returns to the weekly most-viewed video ad chart

  06-05-2019 18:18
  This week we see the return of the Geico Gecko to the chart in the second spot. This cross-promotion with "Avengers: Endgame" answers the question “what happens when the Gecko wears the Infinity Gauntlet?” And the answer to that question is clear: he would help everyone in the world save money by switching to Geico, naturally.The third spot on this week’s chart is a Mother’s Day campaign from Facebook for their Portal video smart devices. This campaign features the m
  
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• XFL locks in TV deals with Disney, Fox Sports

  06-05-2019 17:42
  Spring football is a hard nut to crack, but Vince McMahon is giving his resuscitated XFL a better shot at drawing an audience with rights deals that will put more than half of the league’s games on broadcast TV.The XFL this morning announced that it has hammered out multiyear agreements with ESPN and Fox Sports that will place 24 of the 43 games scheduled for 2020 on network television, with 13 contests slated to air on ABC and 11 headed to Fox. Designed to provide the greatest possib
  
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• Watch the newest commercials on TV from Etsy, Chevy, Baskin-Robbins and more

  06-05-2019 16:30
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on May 2.Etsy serves up another in a series of commercials highlighting the unique goods it sells, including custom-made sofas, jewelry and clothing. “This is my sexy-mom car,” one woman declares when she encounters a red 2019 Chevy Blazer. And Baskin-Robbins want you to know that “Life
  
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• NBCUniversal debuts 'shoppable TV.' Plus, Kraft Heinz’s CMO is leaving: Monday Wake-Up Call

  06-05-2019 13:03
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.What people are talking about today
  NBCUniversal is trying something new. Called "ShoppableTV," it's an advertising-meets-commerce offering for brands that lets consumers instantly buy products they see on their TV screens. Ad Age’s Adrianne Pasquarelli writes:“Consumers are encouraged
  
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• NBC Universal debuts 'shoppable TV.' Plus, Kraft Heinz’s CMO is leaving: Monday Wake-Up Call

  06-05-2019 13:03
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.What people are talking about today
  NBC Universal is trying something new. Called ShoppableTV, it's an advertising-meets-commerce offering for brands that lets consumers instantly buy products they see on their TV screens. Ad Age’s Adrianne Pasquarelli writes:“Consumers are encoura
  
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• The Top 5 creative brand ideas you need to know about right now: May 6, 2019

  06-05-2019 12:01
     Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about right now.5.Andrey Tyukavkin: The Ideal Creative
  In one of the funniest stunts we’ve seen all year, Andrey Tyukavkin, an ECD at Publicis in Eastern Europe, created deepfakes of industry leaders like Alex Bogusky, David Droga and Arthur Sadoun as a way to beef up his CV. They’re not perfect, and decidedly crude, but that’s part of what makes them totally fun. &nbs
  
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• NBC leans into ShoppableTV

  06-05-2019 12:00
  NBCUniversal is doubling down on couch potato shopping with a new program that allows viewers to buy the products they see on TV. On Monday, the network formally introduced ShoppableTV, a tech-enabled offering that gives brands the opportunity to sell exclusive product directly to consumers on the platform.In a capability that mimics scenes out of futuristic movies like “Back to the Future” or “Minority Report,” TV viewers who see a product they like can purchase it
  
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