Advertising news

• Sinclair Buys 21 Regional Sports Networks From Disney in $10.6 Billion Deal

  03-05-2019 23:43 via feeds.adweek.com
  Disney has found a buyer for all but one of the regional sports networks it agreed to divest as a condition of its merger with Fox. The company has sold 21 of them to Sinclair Broadcasting Group in a deal valued at $10.6 billion. In March, Disney completed its $71.3 billion purchase of Fox, but...
  
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• 5 Ad Tech Stats That Stood Out This Week

  03-05-2019 23:12 via feeds.adweek.com
  After months of grim news for the ad-tech sector, this week held a few positive signs for the space. A report found that ad fraud had declined slightly since 2017, while three ad-tech startups raised nearly $100 million collectively in investment rounds. Criteo's struggles continued, however, despite a 3% year-over-year revenue increase that failed to...
  
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• Burger King's anti-Happy Meals are pissing some people off, but BK is used to that

  03-05-2019 23:01
  Earlier this week, Burger King introduced a new offering, a set of “Real Meals” acknowledging that people aren’t happy all the time.Including selections like the Pissed Meal, the Blue Meal and the DGAF Meal, they’re a playful dig at its competitor McDonald's Happy Meals. But, with the tagline "Feel Your Way," they're also meant to raise awareness for Mental Health Awareness Month in May—the brand partnered with Mental Health America on the idea, which
  
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• Absolut marketer Michel Roux leaves a legacy of bottles, branding and actual art

  03-05-2019 22:01
  Michel Roux, the marketer best known for ushering Absolut Vodka into every bar in the United States, has died. He was 78.Born in France, he moved to the U.S. in the 1960s, working in hospitality and spirits distribution. As the CEO of Crillon Importers, he set his sights on an obscure Swedish vodka brand with a beautiful bottle, which was based on the look of flasks of traditional medicine. In the early ‘80s, he enlisted TBWA to introduce the rebranded Absolut to the public, and one o
  
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• Facebook Is Dousing Bonfire, Its Houseparty Clone Group Video Chat App

  03-05-2019 21:45 via feeds.adweek.com
  Facebook confirmed that it will shut down Bonfire, the Houseparty-like group video chat application it began testing in Denmark in September 2017. The app was never available in the U.S. A Facebook spokesperson said, "In May, we'll be ending support for the Bonfire tests. We'll incorporate elements of what we learned into other current and...
  
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• NewFronts or TV upfronts? Lines blur as digital publishers mature

  03-05-2019 21:38
  The themes of the 2019 Digital Content NewFronts all felt very familiar: Digital publishers spoke profusely about brand safety, original programming and scale.They are the same themes that will likely dominate the upfronts later this month, when TV networks pitch their new programming and ad products to advertisers and media buyers, says Ben Winkler, chief transformation officer, OMD. “This is the first year those themes are going to match line-for-line," he says.This could be the fir
  
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• What We Learned About the Future of Video at IAB’s NewFronts Wrap-up Event

  03-05-2019 21:34 via feeds.adweek.com
  After a NewFronts week that kept advertisers running from presentation to presentation to hear publishers' pitches for digital videos, some trickled in Friday to the week's final event, the Interactive Advertising Bureau's day-long insights symposium. After munching on bagels and yogurt at WellSaid, Convene, near New York's Bryant Park, attendees wandered into a large conference...
  
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• This New App Wants to Connect Women in Advertising to Provide Tools and Support

  03-05-2019 21:32 via feeds.adweek.com
  Who do you turn to when you're a woman trying to navigate your career in advertising? One app hopes you'll turn to your fellow--or rather, the Fellow app. While it's still in the beta-testing phase, the platform aims to fill a gap in the industry and provide women with "the tools needed to meet relatable...
  
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• Q&A: Martin Sorrell discusses S4 Capital's strong first quarter, says data 'is not the enemy'

  03-05-2019 20:07
  S4 Capital, the self-billed new era digital advertising and marketing services company founded by Martin Sorrell after his resignation from WPP last year, reported a strong first quarter for 2019.On Friday, S4 reported first-quarter revenue rose 38 percent to £40.9 million ($53 million) and gross profit was up 34 percent, on an adjusted basis, to $42.7 million. Like-for-like revenue increased 35 percent in the first quarter. In the critical Americas region, which represented 65 percen
  
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• MDC Partners Will Pay Its Former CEO Almost $4 Million This Year

  03-05-2019 19:52 via feeds.adweek.com
  Agency holding companies MDC Partners and WPP are very different in terms of scale, history and influence, but they have at least one key thing in common: Each company's former CEO continues to make quite a bit of money from the business he used to run. Martin Sorrell made approximately $4 million from WPP in...
  
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• Casper Is Swapping Its Logo to Adorn (Some of) Its Boxes With Its Sleep-First Mission

  03-05-2019 19:42 via feeds.adweek.com
  Having just celebrated a half-decade in business, Casper is expanding beyond its reputation as the company that upended the mattress industry and putting its muscle behind becoming an end-to-end sleep brand. Right now, that sleep-first mission is right on its packaging. For a limited time, Casper is removing its brand name and logo from a...
  
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• Pinterest Tops Other Apps and Social Platforms in Emotionally Connecting With Users

  03-05-2019 18:59 via feeds.adweek.com
  Pinterest prides itself on its visual search capabilities and on being a prime destination for people searching for ideas. Now, it's proved its ability to develop emotional connections with its users. According to the Brand Intimacy 2019 Study from brand relationships agency MBLM, Pinterest topped the list of applications and social platforms, moving up from...
  
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• The Most Marketable Future NFL Stars Explain What They Need From Brands

  03-05-2019 18:58 via feeds.adweek.com
  Former Alabama linebacker and current Carolina Panther Christian Miller hasn't played a down in the NFL yet, but he already has a vision of which brands he'd be the perfect pitchman for. "Off the field, I love to hunt and fish," Miller said, pointing to outdoor brand Cabela's or Under Armour, which produces gear for...
  
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• Wondering How Your Brand Can Tap Into $44 Billion of Gen Z Buying Power? This Agency Might Be Able to Help

  03-05-2019 18:55 via feeds.adweek.com
  In the last year alone, more than 40 brands and agencies have launched experiential or event divisions, which leads us to believe experiential marketing is not just a fad--it's here to stay. So what should brands and agencies know about the growth and power of experiential marketing? At Adweek's Elevate: Creativity event on May 1...
  
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• WPP beats Accenture for VodafoneZiggo account

  03-05-2019 18:33 via campaignlive.com
  The holding company "proved to be the best partner for us to work with in future."
  
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• Watch the newest commercials on TV from Samsung, Verizon, Heineken and more

  03-05-2019 17:57
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on May 1.Samsung says its Galaxy Tab S5e offers “a lot more tablet in our thinnest frame.” Heineken hypes Heineken 0.0, its zero-alcohol malt beverage. And Verizon says that with 5G Ultra Wideband, “we are entering the era of real-time.”
  
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• Agency Brief: Legendary mastermind behind Absolut Vodka passes

  03-05-2019 17:26
  Hello, Ad Age readers. Cheers to my first (and hopefully not my last) Agency Brief. I am the new point person for all agency-related news so please don’t hesitate to bombard my inbox with all your juicy tips—or just to say hi.Now onto a roundup of what I’ve deemed interesting in my first week.Ad industry says goodbye to a legend
  Crillon Importers chairman and CEO Michel Roux, the mastermind behind the rise of Absolut Vodka, died suddenly at the age of 78 in his Florida hom
  
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• Sinclair to buy Fox Sports Networks from Disney

  03-05-2019 17:08
  Sinclair Broadcast Group Inc. agreed to buy the Fox regional sports networks from Walt Disney Co. The deal is valued at more than $10 billion, the Journal said, citing unidentified people familiar with the matter. An agreement could be announced as early as Friday, according to the WSJ.Disney and Sinclair didn’t immediately respond to requests for comment. The Fox Business Network reported last week that Disney had a “ handshake” deal to sell the networks to Sinclair.For Disney
  
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• UM wins Just Eat's global media account

  03-05-2019 16:38 via campaignlive.co.uk
  Online food-delivery company is also bringing all paid search in-house.
  
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• Cadbury turns up the tension for Freddo Treasures TV debut

  03-05-2019 16:07 via campaignlive.co.uk
  VCCP spot shows father and son in high-seas adventure.
  
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• Fox, NFL rewrite the ad playbook for Super Bowl LIV

  03-05-2019 16:00
  The NFL and Fox are going to change the way Americans watch the Super Bowl, but unless you’re an advertiser who buys a spot in the Big Game, odds are you may not even notice the new wrinkle.Fox, which will broadcast Super Bowl LIV from Miami on Feb. 2, 2020, has agreed to apply the so-called “four-by-four” ad pod format to the year’s most-watched event. Resurrected in 2016 after a 30-some-odd-year hiatus, the streamlined commercial structure eliminates one of the fiv
  
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• Facebook CMO Antonio Lucio plans to rebuild trust, starting with an ad campaign

  03-05-2019 15:00
  Facebook’s new CMO Antonio Lucio is on the offensive against the offensive. The social network is about to embark on a feel-good marketing campaign to restore a sense of positivity around the company’s future, but first it has to extinguish the hate.Lucio joined Facebook in September during a time of upheaval at the social media giant: The company was embroiled in the Cambridge Analytica scandal, there were investigations from Washington to Brussels into privacy lapses, and there was
  
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• Jack Morton creative director Nate Thompson joins Amplify

  03-05-2019 13:16 via campaignlive.co.uk
  He has worked with clients including Google, Jameson and Samsung.
  
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• YouTube ditches paywall to make Originals content free

  03-05-2019 13:10 via campaignlive.co.uk
  Content will now become ad-funded.
  
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• BT restructures marketing division

  03-05-2019 12:51 via campaignlive.co.uk
  Chief brand and marketing officer for BT Group, Zaid Al-Qassab, will report to Marc Allera, chief executive of consumer unit.
  
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• Bombay Sapphire creates blue phone box pop-up

  03-05-2019 12:21 via campaignlive.co.uk
  Brand has partnered Be At One to offer cocktails for compliments.
  
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• Be At One pop-up offers Bombay Sapphire cocktails for compliments

  03-05-2019 12:21 via campaignlive.co.uk
  The Fitting Room creates blue phone box activation for bar chain.
  
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• Justin Bieber will get a YouTube show. Plus, Coca-Cola announces fancy flavors: Friday Wake-Up Call

  03-05-2019 12:11
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.What people are talking about today
  At YouTube’s splashy NewFronts event, Alicia Keys pitched her upcoming talk show to advertisers. Justin Bieber, too, will do a show on YouTube, the place where he was discovered as a teenager, though the platform says the details of next year's show are still sec
  
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• Eurotunnel makes a splash for 25th-anniversary campaign

  03-05-2019 11:49 via campaignlive.co.uk
  Debut in tonight's Coronation Street will be accompanied by homepage takeovers.
  
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• Ogilvy wins consolidated account for UK produce

  03-05-2019 11:08 via campaignlive.co.uk
  UK farming industry body hires single agency for first time.
  
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• Giphy's head of revenue breaks down their most popular search terms, plus the future of messaging

  03-05-2019 11:00
  Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play, iHeartRadio and Pandora too. This is our RSS feed. Tell a friend!People—people like you and me—conduct more than a billion searches for GIFs and stickers on our messaging apps every day. At the heart of those GIF results is, often, Giphy, the shareable online database and search engine of those short looping soundless videos. While it’s all fun and good to send a friend a looping video
  
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• Martin Sorrell: S4 Capital 'just listens' to need for speed

  03-05-2019 10:26 via campaignlive.co.uk
  Ex-WPP boss' fledging venture grew by more than a third in first quarter of 2019.
  
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• Jamie Swango leaves Deliveroo for investment group

  03-05-2019 10:02 via campaignlive.co.uk
  Global marketing director moves to media role at The Craftory, an early-stage investor in consumer brands.
  
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• Leo Burnett announces Mark Tutssel retirement

  03-05-2019 09:21 via campaignlive.co.uk
  He has been with the agency for 34 years.
  
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• Star Wars Day: which character are you?

  03-05-2019 09:09 via campaignlive.co.uk
  In honour of Star Wars Day tomorrow, we asked industry executives which character they most relate to.
  
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• YouTube positions itself as 'personal primetime' at Brandcast

  03-05-2019 03:32
  YouTube, this time it’s personal.That was the message at Brandcast, YouTube’s annual NewFronts event to entertain advertisers with highlights of its top shows and creators. YouTube is now promoting its platform as “personal primetime,” slicing up audiences according to niche interests.“We can deliver personalized media in a way we never could before,” YouTube CEO Susan Wojcicki said at the start of the NewFronts showcase.YouTube has been pitting itself ag
  
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• CBS revenue misses estimates as TV reruns fall from a year ago

  03-05-2019 00:01
  Carrying the most popular events on TV wasn’t enough for CBS Corp., which reported first-quarter sales that missed analysts’ estimates because of a shortfall in licensing its old TV shows.The owner of the most-watched TV network, whose board has weighed a merger with Viacom Inc., said sales rose 11 percent to $4.17 billion, lifted by the Super Bowl and the March Madness college basketball tournament. But that was short of the $4.3 billion analysts projected and reflected tough compar
  
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