Advertising news

• General Mills strips 72andSunny of agency of record title

  01-05-2019 23:52
  General Mills has stripped MDC Partners shop 72andSunny of its agency of record title as it shifts to a project-based model.The agency, in partnership with Redscout, won lead U.S. creative duties in 2016 for some of the company’s larger brands including Cheerios, Nature Valley and Yoplait. People close to the situation told Ad Age that 72andSunny will continue to work on certain projects for Cheerios but that it was taken off the Yoplait and Nature Valley accounts.“We do not hav
  
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• 72andSunny is no longer agency of record for General Mills

  01-05-2019 23:52
  General Mills has stripped MDC Partners shop 72andSunny of its agency of record title as it shifts to a project-based model.The agency, in partnership with Redscout, won lead U.S. creative duties in 2016 for some of the company’s larger brands including Cheerios, Nature Valley and Yoplait. People close to the situation told Ad Age that 72andSunny will continue to work on certain projects for Cheerios but that it was taken off the Yoplait and Nature Valley accounts.“We do not hav
  
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• Mondelez explores CBD-infused products

  01-05-2019 23:48
  Mondelez International, the company behind Ritz Crackers and Cadbury chocolate, says it’s exploring the use of CBD in snacks—but don't expect to find it in your Oreos."We’ve ... been looking at what are the claimed benefits from CBD,” Mondelez CEO Dirk Van de Put said in a recent interview with CNBC. “We’re getting ready, but obviously we want to stay within what is legal and play it the right way.”The company would also keep the oil clear of certai
  
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• Why Joey Fatone and Lance Bass are talking about Maytag: Marketer’s Brief

  01-05-2019 22:40
  Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected].
  It’s gonna be May…tag“It’s gonna be May” is one of spring’s favorite memes and Maytag wants in. The appliance brand, which is owned by Whirlpool, has been talking about ‘N Sync’s May 1 humor for a while, but only took the plunge this year with a campaign that tailors t
  
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• Vice unblocks words including ‘gay,’ ‘fat’ and ‘Muslim’ in its bid to get advertisers to reconsider what's brand-safe

  01-05-2019 19:53
  Vice is unblocking words such as “gay,” “fat,” “Muslim” and “transgender,” calling on advertisers to reconsider the standard brand-safety practice of blacklisting keywords like these in their media buys.Vice argues that when marketers don’t want their ads juxtaposed with content containing those words, and others such as “lesbian,” “gender,” “queer” and “feminist,” it restric
  
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• Why sports rights holders are losing the sponsorship game

  01-05-2019 18:53 via campaignlive.co.uk
  Failure to respond to digital media consumption is costing rights holders almost 30% of their potential revenue, according to sports marketing agency Two Circles.
  
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• Pitch Update: L'Oreal and Centrica hold briefings

  01-05-2019 18:34 via campaignlive.co.uk
  Audi also held chemistry meetings last week.
  
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• Watch the newest commercials on TV from Walgreens, Chilly Cow, Little Caesars and more

  01-05-2019 18:14
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on April 29.Various people shed mournful tears because they’re eating ice cream that’s not, well, Chilly Cow, “the creamiest, lower-calorie, protein-packed ice cream made with ultra-filtered milk.” A Little Caesars 5-Meat Feast pizza causes an epidemic of fainting. And Walgreens promot
  
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• Clear Channel begins trading on stock market

  01-05-2019 18:05 via campaignlive.co.uk
  Move follows outdoor company's split from iHeartMedia.
  
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• Turkey of the Week: Cadbury is having its cake and repeating it

  01-05-2019 18:02 via campaignlive.co.uk
  Haven't we seen this ad before?
  
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• Walmart brings moms back to work

  01-05-2019 17:49
  Walmart Inc. says it hired about three-quarters of the participants from a training program for tech professionals returning to the workforce after taking time off, part of an ongoing industry effort to increase diversity and find new sources of talent.Walmart Labs, the retailer’s California-based engineering division, will triple the number of slots in the so-called returnship program to accept as many as 100 participants, Bobbie Grafeld, who heads human resources at the unit, said in a b
  
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• Pick of the Week: Creatives behind Combat Stress show they care

  01-05-2019 17:05 via campaignlive.co.uk
  How rare it is that an ad actually moves you, beyond feelings of ennui, indifference or apathy.
  
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• Goodstuff offers media buying services to outside agencies

  01-05-2019 16:37 via campaignlive.co.uk
  G-Force aims to help those that want to entrust buying to an accredited, independent partner.
  
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• Greenpoint signs Lauren Sick, The Barkers joins Sarofsky

  01-05-2019 16:21
  Greenpoint Pictures has added Lauren Sick to its director roster for U.S. commercial representation. After working in the industry as an actor and producer, Sick has directed as a freelance for clients including New Balance, Beats by Dre, Garmin, Fader and SoulCycle and worked on music videos for artists such as Vampire Weekend, Chromeo and Foster the People as well as a 2015 fashion film for the Kering Group.Chicago-based design-driven production company Sarofsky has added directing team The Ba
  
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• NewFronts Day 3: Wake-up with Wu-Tang at Hulu, Vice delivers dim sum, Vudu makes its first NYC pitch

  01-05-2019 16:08
  At the start of the third day of the Digital Content NewFronts, it’s official—navigating these dog-and-pony shows while 7 months pregnant (as Jeanine Poggi, senior editor and our lead live-blogger this week, has been doing) is quite possibly the absolute worst. Either way, Ad Age will continue to be here, updating you along the way.Things kick off with Hulu, which ahead of its presentation announced it has topped 28 million U.S. users. Other Hulu announcements inc
  
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• Forget connected ‘consumers’: Connected data could be the answer for CMOs

  01-05-2019 15:55
  In digital advertising, we’ve moved past the age of the connected consumer: We’re now in the age of the hyper-connected consumer. The ways to engage them are ever-changing, and the time they spend with your brand is ever-shrinking. This raises the stakes for marketers and highlights the opportunities and challenges we face when trying to make the most of each engagement. This is best viewed through the lens of the CMO, who is facing three core challenges.  CMO ‘disruption&
  
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• Watch: Brand Film Festival London 2019 Best of the Best winners

  01-05-2019 15:43 via campaignlive.co.uk
  Check out the four winning films.
  
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• ANA, White Ops say ad fraud is down, but pressing issues linger

  01-05-2019 15:26
  The Association of National Advertisers and cybersecurity outfit White Ops made a bold claim Tuesday, saying ad fraud is going down while spending on digital advertising is going up.The claim came in a report, titled Bot Baseline, that estimates advertisers will lose $5.8 billion due to ad fraud globally in 2019, down from $6.5 billion reported in 2017. “That 11 percent decline in two years is particularly impressive considering that digital ad spending increased by 25 percent between 2017
  
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• Electronic Arts splits with Starcom and shortlists agencies for global media

  01-05-2019 15:20 via campaignlive.co.uk
  ID Comms is assisting with the process.
  
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• Hulu tops 28 million users, announces new binge-watch ad format at NewFronts

  01-05-2019 15:01
  Hulu has topped 28 million U.S. subscribers, gaining at least 3 million users since January, the streamer announced ahead of its NewFront presentation on Wednesday morning. This includes 26.8 million paid subscribers and 1.3 million promotional accounts.Hulu enters the NewFronts as the streaming marketplace grows increasingly crowded. It continues to play catch-up to Netflix, which boasts over 60 million users in the U.S.  The company’s ownership mix has also changed in recent months.
  
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• Nigel Vaz to focus on reimagining agency business models at IPA

  01-05-2019 14:43 via campaignlive.co.uk
  New IPA president outlines agenda for two-year term.
  
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• Nigel Vaz to focus IPA on reimagining agency business models

  01-05-2019 14:43 via campaignlive.co.uk
  New IPA president outlines agenda for two-year term.
  
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• Brand Film Festival London 2019: winners revealed

  01-05-2019 14:37 via campaignlive.co.uk
  AMV was the most-awarded with its Essity work.
  
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• Monetary losses from ad fraud are improving, report shows

  01-05-2019 14:29 via campaignlive.com
  Steps being taken to block bot fraud are working around the world.
  
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• David Patton joins MPC and The Mill owner

  01-05-2019 13:07 via campaignlive.co.uk
  Former Grey chief to lead Technicolor's global ad offering.
  
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• Kentucky Derby Horse or Ad Agency? Can You Tell the Difference?

  01-05-2019 13:00 via feeds.adweek.com
  Last year, we kicked off the Adweek Sports Minute with a mystifying challenge: Kentucky Derby horse or ad agency? It didn't sound hard, but then I started rattling off names like Beanstalk, Grand Union and Madhouse to random passersby in Columbus Circle and all bets were off. After a year of testing strangers with all...
  
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• Camelot hires Santander's Keith Moor as CMO

  01-05-2019 12:25 via campaignlive.co.uk
  Moor has worked at bank for 24 years.
  
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• The end of Facebook’s blue period. Plus, bad news (again) about TV ratings: Wednesday Wake-Up Call

  01-05-2019 12:21
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.What people are talking about today
  Certain colors make brands instantly recognizable, like Coca-Cola’s red, Tiffany’s pale turquoise and Facebook’s deep blue. Soon we’ll be seeing less of that blue. At Facebook’s F8 developer conference, the company laid out an ostensible r
  
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• RNLI launches fundraising month with yellow wellies installation

  01-05-2019 11:52 via campaignlive.co.uk
  Activation highlights how many people lifeboat charity rescues.
  
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• Sainsbury's boss hails upturn despite year of mixed fortunes

  01-05-2019 11:23 via campaignlive.co.uk
  Underlying profit was up, but costs including failed Asda bid hit profit before tax.
  
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• Amazon shoppers see visions in debut Droga5 London work in US

  01-05-2019 11:16 via campaignlive.co.uk
  Ads are meant to drive consideration of Prime as a place to shop for stylish furniture and clothing.
  
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• D&AD seeks new CEO as Tim Lindsay prepares to become chair

  01-05-2019 11:11 via campaignlive.co.uk
  Current chair Dick Powell to step down in September.
  
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• Noble People CEO Greg March talks about his pinball machine collection and the world’s worst idea for a startup

  01-05-2019 11:01
  Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher and Google Play too. This is our RSS feed. Tell a friend!Greg March is CEO of creative media agency Noble People, which offers communications strategy and media planning and buying services to brands like Venmo, Postmates and Zola. The shop also worked with Bumble on a campaign that featured the stories of 112 different New Yorkers, including the founder of SoulCycle, a deputy chief of staff in the Obama adminis
  
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• Internet safety is child's play for Plusnet

  01-05-2019 10:41 via campaignlive.co.uk
  Telecoms brand turns to theatre to get message out.
  
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• School Reports 2019: WPP tops media and creative holding company tables

  01-05-2019 10:20 via campaignlive.co.uk
  WPP would be third in creative league if part-owned agencies were excluded.
  
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• The Guardian hits target to break even

  01-05-2019 10:14 via campaignlive.co.uk
  Media owner cites rise in online traffic and contributions, as well as cost-cutting.
  
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• Opinion: What if the 'M' in CMO also stood for morality?

  01-05-2019 09:00
  As brands become more purpose-driven, espousing values around equality and social justice in their advertising, shouldn’t their media spend be equally ethical?As a former client-side marketer, I feel compelled to ask my fellow marketers and their media agencies: Is there a more ethical, transparent and sustainable way for us to buy media? A strategy assuring that our dollars aren’t going to be hijacked by some bot farm in Siberia or gobbled up by invisible middlemen? Where dollars ar
  
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• MediaMonks’ Wesley ter Haar on data personalization

  01-05-2019 09:00
  Life has changed for MediaMonks co-founder Wesley ter Haar since his agency was bought by Martin Sorrell-led S4 Capital 10 months ago for an estimated $350 million. He gets a lot more emails, for one, he says—including from his new boss. But the biggest difference, ter Haar says, is that before S4, MediaMonks had to focus more on winning clients through the “show-and-dance, rabbit-out-of-a-hat” way—that is, via pitches. Now, he says, S4 is opening doors to decision-makers
  
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• 10ZiG Brand Becomes Just as Cutting-Edge as its Thin & Zero Client Endpoints with New Logo Reveal

  01-05-2019 09:00
  10ZiG Technology, specialists in virtual desktop endpoint hardware and software, has always remained on the cutting edge of VDI technology, and its newly redesigned logo depicts this more so than ever.LEICESTER, UK – For nearly two decades, 10ZiG Technology has been known for its cutting-edge devices, advancing endpoint management software, and exceptional tech support in the VDI space. Unlike other vendors where VDI endpoints are just one of many small areas of their business, the...Sourc
  
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• Facebook’s F8 2019: 14 More Countries Just Got Facebook Dating

  01-05-2019 07:05 via feeds.adweek.com
  Facebook Dating was introduced at F8 2018 and eventually rolled out in Colombia, Thailand, Canada, Argentina and Mexico. The social network used F8 2019 Tuesday in San Jose, Calif., to reveal the extension of Facebook Dating to 14 more countries, as well as to unveil a new feature called Secret Crush. Facebook dating is strictly...
  
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• Facebook’s F8 2019: Project LightSpeed Will Bring Users a Faster, Slimmer Messenger

  01-05-2019 06:10 via feeds.adweek.com
  "If we were to rebuild the social network today, we would do that around messaging," head of Messenger consumer products Asha Sharma said during her keynote at Facebook's F8 developers conference in San Jose, Calif., Tuesday. Sharma detailed Facebook's plans to make Messenger "the fastest communication app on the entire planet" with Project LightSpeed, a...
  
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• Peloton fires back at music publishers with a countersuit

  01-05-2019 02:14
  One month after a group of music publishers sued it for copyright infringement, Peloton is firing back with a countersuit claiming anticompetitive conduct. On Tuesday, the New York-based fitness startup filed an answer to a complaint by members of the National Music Publishers’ Association and other publishers in U.S. District Court of the Southern District of New York.“Peloton is not the bad actor that Plaintiffs portray it to be,” the 46-page counterclaim
  
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• Verizon feels the need for 5G speed to rev up ad business

  01-05-2019 02:03
  Verizon Media is banking on 5G mobile internet speeds to set it apart during negotiations with advertisers this spring. The wireless carrier announced a series of programs around shopping, news, finance and sports that revolve around the faster connectivity during its NewFronts presentation on Tuesday evening. Verizon discussed how faster 5G speeds would help improve its ad products and media partnerships through emerging technology like augmented reality and video streaming. The compa
  
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• Conde Nast positions itself as the new primetime TV

  01-05-2019 00:34
  It isn’t exactly a new strategy for digital publishers to position themselves as TV replacements during the NewFronts. But Condé Nast is making the most direct push so far to take on traditional during this week’s NewFronts, introducing new ad products that package its premium inventory, and a deal with Nielsen to measure its content.“We are the new Thursday night and we are always on,” Pamela Drucker Mann, chief revenue and marketing officer, said during Cond
  
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