Advertising news

• Forget what you think you know about content marketing: B-to-B CMO Spotlight

  30-04-2019 23:40
  There’s an old truism in the ad business that you can get people to remember an ad by showing something outrageous. David Ogilvy likened it to showing a gorilla in a jock strap. But these days, unless you’re selling jock straps for gorillas, it is unlikely that people will remember your brand. The same notion is alive and well in content marketing where catchy “click bait” headlines vie for your attention but rarely lead to memorable or meaningful engagement.Unless you&rs
  
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• Say goodbye to Facebook blue: Social network wants a new look and fresh start

  30-04-2019 22:51
  Facebook CEO Mark Zuckerberg rolled out a redesign of his social networking app with a focus on communities known as Groups, and a layout that loses the blue.On Tuesday, Zuckerberg opened Facebook’s F8 developer conference by announcing an overhaul of the apps, including the new look for the main property. Zuckerberg also laid out the plan to unify the platform so people on Facebook, Instagram, Messenger and WhatsApp can message each other, and also reiterated a roadmap for better privacy
  
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• McDonald's results confirm Americans like bacon and doughnuts

  30-04-2019 22:38
  McDonald’s can thank two of America’s favorite foods, bacon and doughnuts, for helping first-quarter results appear strong despite fewer people visiting the Golden Arches.McDonald’s cited its “Bacon Event” (bacon is even more exciting when it’s capitalized and it’s offered with a purchase of anything), the value-focused 2 for $5 deal and the introduction of Donut Sticks in reporting strong first-quarter sales at longstanding U.S. restaurants.McDonald&rsq
  
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• CVS Health becomes first brand to take the 'Quit Big Tobacco' pledge

  30-04-2019 22:36
  CVS Health is the first major brand to join the Quit Big Tobacco initiative started by Vital Strategies last year, taking the pledge to cut ties with any agency that counts tobacco and e-cigarette companies as clients.The Woonsocket, R.I.-based drugstore chain that ceased selling cigarettes five years ago in a push to promote better health has begun rewriting its existing and future agency contracts to include the new restriction.Plain and simple, contracts will state: “If you work for CVS
  
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• Instagram now makes it easy for users to shop directly from celebrity posts

  30-04-2019 22:25
  Users who want to own that denim jacket Kim Kardashian West wore in her latest Instagram story can now directly purchase it from her posted content.And she’s not the only celeb who can help directly sell products on the platform.Instagram’s “shopping for creators” program, announced Tuesday at Facebook’s F8 developer conference, gives a select group of influencers and celebrities a feature already used by brands: shopping tags on posts. The digital stickers reveal t
  
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• In two years, broadcast C3 ratings have shrunk 24 percent

  30-04-2019 22:10
  As viewers in the most desirable demos continue to scurry away from linear TV like so many high-strung dogs scattering at the approach of a vacuum cleaner, the Big Four broadcast networks will have to do even more bobbing and weaving than usual during next month’s upfront presentations. And while buyers and advertisers can look forward to being plied with the season’s bounty of top-shelf booze and Lilliputian canapés, all the liquor and tiny snacks in Midtown won’t make
  
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• Bulleit Brought a 3D-Printed Bar to Tribeca Film Festival

  30-04-2019 21:51 via feeds.adweek.com
  What pairs well with a 3D-printed cocktail lounge? A 3D-printing robotic bartender. For its second year sponsoring Tribeca Film Festival, Bulleit and design firm Machine Histories brought a massive 3D-printed bar to its pop-up bar and screening room in New York. At Studio 525 in Manhattan, Bulleit's 3D-printed bar became the anchor destination for the...
  
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• Condé Nast Hopes to Become the ‘New Prime Time’ for Advertisers

  30-04-2019 21:49 via feeds.adweek.com
  As subscription-based video services become more standard, Cond? Nast hopes to fill that void for advertisers on all its platforms to become "the new prime time." Pitching advertisers at its NewFronts event, held at the newly opened Mercado Little Spain in Hudson Yards, execs said Cond? Nast has a slew of new and returning video...
  
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• Studio71 Brings Podcasts, Partnerships and New Ad Offerings to NewFronts

  30-04-2019 21:47 via feeds.adweek.com
  Studio71 is focusing on a new platform to reach its always-online audience: podcasts. The multichannel network, best known for partnering with creator heavyweights across platforms like YouTube and Instagram, kicked off its fifth NewFronts presentation this year, held at the AXA Equitable Center, with the release of OHoney, a new influencer-hosted podcast scheduled for this...
  
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• Altice USA acquires Cheddar for $200 million

  30-04-2019 21:34
  Business news streaming network Cheddar is being acquired by cable operator Altice USA for $200 million in an all-cash deal—that’s a lot of cheddar. The move underscores the competitive, and growing, landscape of the streaming space, which continues to produce moves from traditional networks that want their own piece of the OTT pie.The acquisition will bring Altice News, which includes broadcasting properties News 12 and i24NEWS, further into the live streaming fray. Meanwhile, it he
  
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• Instagram users can now buy directly from favorite creators

  30-04-2019 21:08 via campaignlive.com
  The new feature will include celebrities such as Kim Kardashian West, Kris Jenner and Kylie Jenner.
  
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• NewFronts Day 2: snakes, brand safety and Conde Nast takes Hudson Yards

  30-04-2019 20:54
  After Day 1 of the NewFronts, we are already left asking, Why do many of these presentations still exist? Overall, the kick-off to the week-long event resulted in little buzz and few wow moments. Many of the so-called announcements made across Manhattan, from the TimesCenter to the PlayStation Theater, felt forced and created just to have a reason to get up on stage and remind advertisers that they exist.Hopefully Day 2, which includes pitches from Studio71, Condé Nast and Verizon Media,
  
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• Meredith and Hearst Magazines adopt new data standard, Oprah on ‘Buttabeep, Buttaboop’ (Pete Buttigieg): Publisher’s Brief

  30-04-2019 20:19
  Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition.Bigger data: Meredith Corporation and Hearst Magazines are adopting a new Interactive Advertising Bureau (IAB) Tech Lab data-transparency standard, the two publishing conglomerates exclusively tell Ad Age.A little background: Last fall, the IAB Tech Lab, together with t
  
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• Meredith and Hearst adopt new IAB data standard, Oprah on ‘Buttabeep, Buttaboop’ (Pete Buttigieg): Publisher’s Brief

  30-04-2019 20:19
  Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition.Bigger data: Meredith and Hearst are adopting a new Interactive Advertising Bureau (IAB) data-transparency standard, the two publishing conglomerates exclusively tell Ad Age.A little background: Last fall, IAB’s Tech Lab, together with the Association of National Advertiser
  
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• The&Partnership New York Welcomes Chief Strategy Officer From McCann

  30-04-2019 19:51 via feeds.adweek.com
  You could call it a reunion. The&Partnership welcomed Colm Murphy as chief strategy officer in New York, making him the third Droga5 veteran to join the office's leadership team in the past six months. Murphy joins The&Partnership from McCann New York, where he spent the past six months as chief strategy officer, following nearly four...
  
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• Instagram Just Made It Easier to Shop Your Favorite Looks From Influencers

  30-04-2019 19:30 via feeds.adweek.com
  Instagram continues its march to becoming a fully immersive shopping app. After rolling out the ability to check out from 23 brands on the app in March, the social media app is putting that tool in the hands of creators like Kim Kardashian West, Camila Coelho and publishers like Hypebeast and GQ. Creators and brands...
  
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• Facebook’s F8 2019: Instagram’s Donation Sticker for Stories Is Going Live Today

  30-04-2019 19:30 via feeds.adweek.com
  Instagram provided details on three updates at Facebook's F8 developer conference in San Jose, Calif., Tuesday: a donation sticker for Stories; a refreshed look for its camera, including a new Create Mode; and the removal of like counts in feed, on permalink pages and on profiles. The donation sticker was first mentioned at the Facebook...
  
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• Movers and Shakers: Saatchi & Saatchi, Unlimited, Global, Snapchat, VMLY&R

  30-04-2019 19:28 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• ESPN The Magazine to abandon print, go web-only

  30-04-2019 19:21
  ESPN The Magazine is now the latest publication to abandon print.Regular editions of the monthly will cease after the September release of “The Body Issue” and the publication will go online-only, Walt Disney Co.’s ESPN said in a statement.“Consumer habits are evolving rapidly, and this requires ESPN to evolve as well,” the statement said. “The only change here is that we are moving away from printing it on paper and sending it in the mail.”The move is p
  
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• Altice USA to Buy Cheddar for $200 Million in Effort to Grow Its News Footprint

  30-04-2019 18:59 via feeds.adweek.com
  Cable company Altice USA will acquire digital news network Cheddar Inc. for $200 million the companies announced today. The deal is expected to close within the next two months. Altice USA first began working with Cheddar in 2017 as an investor. The move expands Altice USA's footprint in news that already includes News 12 Networks,...
  
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• McDonald's plans increased marketing spend on McDelivery

  30-04-2019 18:46 via campaignlive.co.uk
  Service now offered in more than 20,000 restaurants in 75 countries.
  
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• How an early love of automobile design led to a marketing career at Nissan: Marketer’s Brief Podcast

  30-04-2019 17:12
  When Allyson Witherspoon was growing up she’d sit in the back of her family’s station wagon (yes, the way, way back) with her brothers and check out the details on the cars whizzing past, keeping an eye out for the likes of the Porsche 911.“I just fell in love with design of cars, and particularly the headlamps,” says Witherspoon.While a career in automotive design wasn’t to be, Witherspoon, now VP of marketing communications and media at Nissan North America, 
  
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• Why are agencies failing to grow in line with the ad market?

  30-04-2019 17:11 via campaignlive.co.uk
  Some large agency groups are lagging the 6.3% jump in annual UK ad expenditure.
  
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• Watch the newest commercials on TV from Etsy, Delta, Kia and more

  30-04-2019 17:11
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time over the weekend (April 26-28).Kia calls the 2020 Kia Telluride both “down-to-earth” and “a work of art.” Etsy shows off some of the handcrafted goods—including pendant necklaces and personalized pet bowls—it sells. And Delta says it “isn’t flying just to bring
  
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• Google's YouTube to stream live Major League Baseball games

  30-04-2019 16:50
  Google’s YouTube reached a deal with Major League Baseball for exclusive rights to stream games in the second half of the season, continuing the expansion of live sports to the internet.The 13 games will be distributed on YouTube globally, and exclusively in the U.S., Canada and Puerto Rico, the parties said Tuesday. The actual match-ups, which haven’t been chosen yet, will stream live on MLB’s official YouTube channel and via a new channel on YouTube TV. Coverage will feature
  
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• The change agencies need

  30-04-2019 15:52
  Traditional holding companies continue the long-held practice of consolidation, but their track record of driving value and efficiencies can no longer address the vulnerability that lies at the heart of their proposition. Advertising is changing, and most agencies aren’t, at least not quickly enough, or in the right ways.One might say traditional agencies have been slow to react. It would be more accurate to suggest that they may have never seen it coming. Big TV budgets and treasure
  
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• Aperol returns to London with orange waterfall

  30-04-2019 15:51 via campaignlive.co.uk
  Eight-day residence in Shoreditch celebrates 100 years of the brand.
  
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• Criteo on earnings and why you see ads for stuff you've already bought

  30-04-2019 15:19
  Although some in the industry might not know what Criteo (pronounced “crah-tay-o”) does, chances are everyone sees ads served from its platform on a daily basis. The company successfully cut its teeth on providing retargeting tools for marketers (someone who has left an item in their shopping cart, for example, has likely seen an ad served from Criteo). At its peak in 2017, the company had a market cap of $3.6 billion.Now, however, it's plummeted to abou
  
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• Successful social media ads target the passive user experience

  30-04-2019 15:00
  Traditionally, social media users logged into platforms to actively engage in some way -- to post a status update or watch a specific video, for example. But the rise of social media "stories" is a winner because it taps into an audience that is more receptive to advertising than other social media users.Why? Because users who are simply swiping through stories aren’t necessarily in pursuit of anything; they’re casually perusing social media for anything that grabs their attention. E
  
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• The Trade Desk, Tencent and WPP to speak at China breakfast event in London

  30-04-2019 14:00 via campaignlive.co.uk
  Campaign event will examine digital marketing trends, consumer habits and ecommerce in China.
  
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• Chase's tweet goes viral (in a bad way). Plus, Google ad sales disappoint: Tuesday Wake-Up Call

  30-04-2019 13:35
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.
  What people are talking about todayChase sent a #MondayMotivation tweet that backfired--it struck many people as tone-deaf and poor-shaming. Taking a casual, chatty tone, the bank offered up a hypothetical conversation between a customer and his or her bank account."You: why is my balance so low.Bank account
  
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• Coca-Cola adds ‘Enjoy’ to packaging in summer push

  30-04-2019 13:00
  Coca-Cola is so eager to get people to enjoy its soft drinks this summer that it is adding the word “enjoy” to packaging and making some labels that morph into seasonally themed wristbands.The “Enjoy Coca-Cola” push also includes giveaways and promotes the U.S. Women’s National Team as it heads to the 2019 FIFA Women’s World Cup.The soft-drink leader will add “Enjoy” in Spencerian script on packs of Coca-Cola and Coca-Cola Zero Sugar, marking the f
  
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• Sainsbury's trials convenience store with no checkouts

  30-04-2019 11:24 via campaignlive.co.uk
  Cashless transactions already account for 82% of central London shop.
  
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• Google ad revenue growth slows amid price 'headwinds'

  30-04-2019 10:31 via campaignlive.co.uk
  Internet's dominant company is not growing traffic volumes to make up for downward ad prices.
  
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• Piccadilly Lights to promote BBC series The Planets

  30-04-2019 10:10 via campaignlive.co.uk
  Ads to show sequences featuring Mars, Neptune and Jupiter.
  
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• Leo Burnett, Lucky Generals and Ogilvy decline to pitch for Audi

  30-04-2019 09:51 via campaignlive.co.uk
  Volkswagen-owned car brand kicked off procurement-led pitch this month.
  
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• Individualized video ads promise unprecedented connections—but hurdles remain

  30-04-2019 09:00
  Whether it’s a tech company, marketer or agency, there’s a growing belief that every interaction a brand has with a consumer should be “personalized,” with a single ad being spliced into a million iterations optimized to appeal to the individual who sees it.Many companies say they can achieve these granular interactions—claiming that AI and machine learning will enable millions of ads to be served using only a handful of creatives, while increasing engagement and re
  
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• How to use data to build relationships with customers

  30-04-2019 09:00
  Homing in on your ad target through technology is only half a marketer’s job: The other half is maintaining that customer relationship. Seductive rewards programs give consumers easy access to brands they already buy and give companies lots of data to mine—and the better the program, the higher the adoption rate, enticing customers to spend more.A Harvard Business Review report in 2014 says that acquiring a new customer is anywhere from five to 25 times more expensive than retaining
  
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• Twitter strikes new content deals with Viacom, WSJ and sports properties

  30-04-2019 01:50
  Twitter introduced new efforts to beef up its video offerings with a partnership with MTV during its Video Music Awards, as well as a series of sports deals and a Wall Street Journal channel, at its third Digital Content NewFronts. On Monday, Twitter presented the pieces of its latest video strategy to connect with advertisers and audiences. Sriram Krishnan, product lead at Twitter, opened the NewFronts with a look at a sleeker design to deliver video to Twitter’s 134 million dai
  
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• Netflix will eventually run ads, several industry execs predict

  30-04-2019 00:21
  There might be a future in which Netflix users scroll past ads to find the latest season of “Stranger Things," some industry executives predict. Executives from Google and UM Worldwide said Monday they believe Netflix—like most platforms looking to grow—will ultimately serve ads. Netflix, with its nearly 150 million subscribers, has so far been ad-free and insists advertising is not necessary in a world built on direct relationships with viewers.But as
  
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• Netflix will eventually run ads, industry execs predict

  30-04-2019 00:21
  There might be a future in which Netflix users scroll past ads to find the latest season of “Stranger Things," some industry executives predict. Executives from Google and UM Worldwide said Monday they believe Netflix—like most platforms looking to grow—will ultimately serve ads. Netflix, with its nearly 150 million subscribers, has so far been ad-free and insists advertising is not necessary in a world built on direct relationships with viewers.But as
  
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