Advertising news

• Procter & Gamble's docu-style videos exclusive to Hulu

  26-04-2019 22:55
  Taking the stage Friday at the Tribeca Film Festival, Procter & Gamble Chief Brand Officer Marc Pritchard relayed his well-tuned message that the company wants to reinvent advertising. He introduced the CPG company’s latest project on a step towards that goal—two short, introductory documentaries for P&G’s Queen Collective.Starting April 27, the films will be available on only Hulu, rather than a social platform like YouTube or Facebook Watch. The move shows that P&
  
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• Agency brief: Earnings and rankings and number crunching

  26-04-2019 22:36
  It was great to see many of you at last week’s Ad Age A-List & Creativity Awards gala and to celebrate your wins. You all looked marvelous and (largely) behaved yourselves.  But now it’s back to the hard work of, well, work.Numbers and noshesWe’re putting the finishing touches on our Agency Report which will be published on Monday which has all kinds of fascinating data and a few surprises about the industry’s largest agency companies. We can’t offer any sp
  
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• A Confident IPG Dismisses Competitors in First Quarter Earnings Call

  26-04-2019 21:52 via feeds.adweek.com
  Michael Roth has been watching his competitors' headlining moves in recent months, and he is less than impressed. IPG's chairman and CEO took on an almost jovial tone in this morning's Q1 earnings call, when his company reported 6.4% organic net revenue growth (excluding the results from Acxiom, the database marketing company it bought last...
  
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• Children With Fetal Alcohol Disorder Confront the Idea of ‘Safe’ Drinking During Pregnancy

  26-04-2019 21:45 via feeds.adweek.com
  While every reasonable person knows heavy drinking during pregnancy is dangerous, one advocacy group believes that our culture is becoming too comfortable with the idea of moderate drinking by expectant moms. Proof Alliance, a Minnesota-based group dedicated to preventing fetal alcohol spectrum disorders, has released a potent new campaign from agencies Colle McVoy, 10 Thousand...
  
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• 5 Things We Learned During Amazon’s Earnings Call That Weren’t Free One-Day Shipping

  26-04-2019 20:46 via feeds.adweek.com
  Free one-day shipping dominated the conversation during Amazon's quarterly earnings call Thursday, but it wasn't the only takeaway. Here's what else we learned: 1. Amazon Advertising will provide more intel. Brian Olsavsky, senior vice president and chief financial officer, would not address questions about ad loads and inventory but said Amazon is experiencing "good advertising...
  
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• Big-box retailers set their sights on digital NewFronts

  26-04-2019 20:39
  The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention.But this year, it’s not the little guys with their internet-friendly names invading the event. The big-box stores Walmart and Target, relic retailers with aspirations in the ad business, are making their way to the NewFronts (April 29 through May 3 in New York City). These comm
  
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• Bain Capital and Apollo among bidders for WPP's Kantar

  26-04-2019 20:16
  Bain Capital and Apollo Global Management LLC are among several buyout firms that are still in the running to acquire a majority stake in British advertising giant WPP Plc’s data and market research unit Kantar, according to people familiar with the situation.The private equity firms are among bidders who have moved into the next round of the auction after other parties including CVC Capital Partners and Apax Partners dropped out, said the people, who asked not to be identified because dis
  
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• Amazon Prime Members Are About to Get Free One-Day Delivery

  26-04-2019 20:07 via feeds.adweek.com
  Amazon dropped a bombshell during its Q1 earnings call on Thursday--free two-day shipping with Amazon Prime is about to become free one-day shipping. In a Q&A with analysts, Amazon's senior vice president and chief financial officer Brian Olsavsky said the company has "significantly expanded our one-day eligible selection and also expanded the number of ZIP...
  
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• Mountain Dew and Kevin Hart Are Giving People the Day Off, and Filling in for Them at Work

  26-04-2019 19:54 via feeds.adweek.com
  Mountain Dew wants to give people a bit of extra vacation with its new campaign, with the help of a few friendly (and famous) faces. In the new campaign, "D.T.O." (Dew Time Off), celebrities and athletes (starting with actor and comedian Kevin Hart) surprise everyday Mountain Dew drinkers at work and fill in for them...
  
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• Hardee’s original roast beef is back with a nonprofit-style campaign

  26-04-2019 19:29
  Hardee’s is taking a cue from the nonprofit world to promote the return of its roast beef sandwich.The original roast beef sandwich is about as simplistic as they come. The sliced roast beef on a sesame seed bun isn’t topped with any vegetables. Hardee’s decided to highlight that omission with a “Save the Veggies” campaign that suggests buying the sandwiches will spare vegetables from meeting the fate of a knife."Every day, thousands of innocent vegetables are consu
  
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• Former Oystercatchers partner Angus Crowther launches rival intermediary

  26-04-2019 18:41 via campaignlive.co.uk
  It will not charge agencies pitch or membership fees.
  
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• An Erosion of Trust Offers Much to Be Lost—and Sometimes Gained—by Brands

  26-04-2019 18:41 via feeds.adweek.com
  The next few minutes you spend reading this article will be the most inspiring and productive use of your time today. Trust me. Ah, trust. The belief that someone or something is reliable. It's an inherently risky business because there's no guarantee people or products will follow through as promised. Trust requires vulnerability, which requires...
  
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• Controversies Galore Didn’t Impact Facebook’s Revenue in Q1 2019

  26-04-2019 18:20 via feeds.adweek.com
  Despite what seems to be a new issue every day, Facebook's revenue-generating engine continues to steamroll down the tracks. The company released its first-quarter-2019 financial figures Wednesday after market close, and it reported revenue of $15.077 billion, up 26% from $11.966 billion in the first quarter of 2018. Mobile advertising revenue accounted for approximately 93%...
  
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• WPP Sees North American Revenue Drop 8.5% as Account Losses Take Effect

  26-04-2019 18:14 via feeds.adweek.com
  "What you saw in the first quarter [of 2019] is in line with our expectations," said WPP CEO Mark Read when opening this morning's East Coast earnings call. Those expectations, however, were not particularly positive. The world's largest advertising company continued to face significant challenges this quarter, embodied by an 8.5% year-over-year decline in revenues...
  
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• Millennials Are Balancing Overspending Habits by Prioritizing Environmentalism

  26-04-2019 17:53 via feeds.adweek.com
  With the advancement of technology and the penetration of social media, it seems that materialistic individuals are all around us, each obsessed with showing off their latest expensive purchase and often appearing to have very little regard for the environment. According to Pew Research, millennials are especially more materialistic as a result of growing up...
  
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• Jeff Bridges becomes bridge across Amsterdam canal in Amstel campaign

  26-04-2019 17:41 via campaignlive.co.uk
  It's the part he was born to play.
  
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• Jeff Bridges becomes a bridge across an Amsterdam canal in Amstel campaign

  26-04-2019 17:41 via campaignlive.co.uk
  It's the part he was born to play.
  
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• Burger King Built Ads From X-Rays of Customers Who Hurt Their Jaws Eating Whoppers

  26-04-2019 17:24 via feeds.adweek.com
  Based on its ads, Burger King seems to be a dangerous place these days. The chain has created ads around real fires at its restaurants and even cars crashing into BK locations. And don't get us started on all the scary clowns that hang out there once a year. Now the global burger brand is...
  
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• IPG touts strong organic growth in first-quarter earnings

  26-04-2019 17:14
  It’s fair to say Michael Roth is having a better day than Mark Read.Both Roth’s IPG and Read’s WPP announced earnings today, and the contrast was stark:WPP, in the midst of a three-year turnaround plan captained by CEO Read, said first quarter organic net revenue fell 8.5 percent in North America. Overall, the company’s first quarter worldwide organic net revenue—what WPP calls like-for-like revenue less pass-through costs—dropped 2.8 percent ye
  
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• Snapchat goes after the discerning brands with new exclusive ad platform

  26-04-2019 17:06
  Snapchat is entering the upscale ad market, looking to mimic a TV style of buying, just ahead of NewFronts, the time of year when all digital publishers pitch exclusive content and advertising to brands.On Friday, Snapchat announced a new ad product that blends its automated ad platform with an upfront way to pay for ads and reserve inventory in Shows, the highest class of videos on the app. Shows are mobile programs produced by Snapchat and top publishing partners like Condé Nast Enterta
  
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• Snapchat goes after discerning brands with new exclusive ad platform

  26-04-2019 17:06
  Just ahead of the NewFronts, Snapchat has announced that it's entering the upscale ad market with a new product blending its automated ad platform with an upfront way to pay for ads and reserve inventory in Shows, the highest class of videos on the app.Snapchat's “Snap Select," which allows for the buying of ads without using an auction, is similar to Google Preferred, an offering meant to ensure that brands runs only in the top YouTube shows. Facebook also has a similar premium
  
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• Watch the newest commercials on TV from Amazon, Neutrogena, Charles Schwab and more

  26-04-2019 16:11
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on Wednesday.A skeptical grandfather learns to love the Echo Show device his grandson got for him in Amazon’s latest commercial. Häagen-Dazs builds a spot for its ice cream around visual representations of the word “äah” as part of a continuing campaign. And Kerry Washington helps
  
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• IPG's Roth pushes power of 'agency brands' in Q1 call

  26-04-2019 15:58 via campaignlive.com
  "The best creative ideas come from strong agency brands."
  
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• Take That pick up marooned fans in fleet of Suzukis for ITV spot

  26-04-2019 15:09 via campaignlive.co.uk
  Ad continues 'Suzuki Saturdays' campaign launched in January.
  
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• Meet the directors: Seb Edwards on finding your voice and directing with passion

  26-04-2019 13:18 via campaignlive.co.uk
  Seb Edwards kicks off Campaign's video series about the UK's top directors.
  
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• Everyman to host festival with 1980s-themed rave and premieres

  26-04-2019 13:08 via campaignlive.co.uk
  Cinema chain will curate series of events.
  
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• Unlimited Group CEO Michael Richards departs

  26-04-2019 12:55 via campaignlive.co.uk
  He joined the business a year ago from VCCP.
  
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• WPP sales drop sharply in North America: Friday Wake-Up Call

  26-04-2019 12:31
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.
  Client losses took a toll on WPP’s first-quarter results, especially in North America. The ad giant said its North American net sales--what it calls revenue less pass-through costs--plunged 8.5 percent year-on-year. WPP lost its longtime creative assignment for Ford Motor Co., among other accounts, and
  
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• Vote for Your Future campaign calls on young people to 'give a XXXX'

  26-04-2019 12:12 via campaignlive.co.uk
  Ads target the one-third of young people in the UK who are not registered to vote.
  
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• Bud Light hosts dive bar tour

  26-04-2019 11:56 via campaignlive.co.uk
  Event is being staged for fourth consecutive year.
  
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• Converse pop-up celebrates new collaboration

  26-04-2019 10:35 via campaignlive.co.uk
  Shoe brand partners London retailer Browns for two-day retail experience.
  
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• MediaMonks acquires Caramel Pictures

  26-04-2019 10:32 via campaignlive.co.uk
  It is company's first buyout since being acquired by S4 Capital last year.
  
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• Toyota picks AKQA and The & Partnership for UK digital briefs

  26-04-2019 10:26 via campaignlive.co.uk
  Both agencies have existing relationship with car marque.
  
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• Amazon ad revenue slows to (only) 34% growth

  26-04-2019 10:08 via campaignlive.co.uk
  Slowdown in retail giant's 'other' services is greater than expected.
  
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• Harvey Nichols partners Elle for fashion showcase

  26-04-2019 10:05 via campaignlive.co.uk
  Guests will get a sneak preview of upcoming fashion trends.
  
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• Vice evokes Peep Show's Super Hans in campaign and events for Old Blue Last beer

  26-04-2019 09:51 via campaignlive.co.uk
  Brand is holding series of events around UK to launch new, bigger can.
  
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• Global unveils leaders of outdoor division and merges ad sales teams

  26-04-2019 09:50 via campaignlive.co.uk
  Tavianksy, Lewis and Clarkson take top jobs, Patel becomes consultant and Teeman exits.
  
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• Brands jump on 'Avengers: Endgame' bandwagon

  26-04-2019 01:38
  Advanced ticket sales for "Avengers: Endgame" have already smashed industry records, so it's no surprise that the Marvel movie is expected to rake in nearly $300 million its first weekend. Fandango has tweeted that theaters continue to add showtimes to meet demand, and tickets for the movie, the fourth in the series, are being resold for astronomical prices on sites like eBay.Brands, naturally, are trying to catch a piece of the action. Here, a small sampling:Audi
  The luxury car brand, a sponsor
  
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