Advertising news

• An executive recruiter on the evolution of the chief marketing officer role: Marketer’s Brief Podcast

  24-04-2019 23:05
  If you think corporate boards have a dearth of chief marketing officers, you’re right. A new study from executive search firm Spencer Stuart found only 26 seats among the Fortune 1000 companies are occupied by CMOs.On the latest edition of Ad Age's Marketer's Brief podcast, Richard Sanderson, a consultant in Spencer Stuart’s consumer and marketing officer practices, discusses this lack of representation, what CMOs could do to help pave the way to boardrooms, and more.&
  
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• All Military Spouses Will Be Able to Access LinkedIn Premium Starting in May

  24-04-2019 22:55 via feeds.adweek.com
  LinkedIn teamed up with the U.S. Department of Defense's Spouse Education and Career Opportunities program last June to provide one free year of LinkedIn Premium to military spouses when their families move to new installations, and Wednesday, the professional network took that initiative one step further. Head of military and veterans programs Sarah Roberts revealed...
  
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• Ad vets to create universal ID and loyalty reward program to woo consumers

  24-04-2019 22:52
  A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called duopoly of Google and Facebook.Brands such as CBS, Publishers Clearing House and IBM are already on board for BritePool, which will offer people who allow brands to use their data the ability to earn rewa
  
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• After layoffs, Brit + Co to focus on direct-to-consumer biz

  24-04-2019 22:26
  Brit + Co is in pivot mode. The digital media company, which made a name for itself as a lifestyle destination site for women over the course of its eight-year existence, announced layoffs and changes to its business model this week.  “It’s not news that the media industry has been challenging, especially for independent, digital publishers with advertising-centric models,” wrote founder Brit Morin, a former Ad Age 40 under 40, in a Medium post. The 33-year-old noted that
  
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• Facebook bottom line hit by expected $3bn fine

  24-04-2019 22:23 via campaignlive.co.uk
  Facebook believes the landmark US Federal Trade Commission fine over privacy breaches could be as much as $5bn.
  
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• Tiger Woods’ Masters-winning golf balls score for sponsor Bridgestone

  24-04-2019 22:19
  Tiger Woods’ victory at the Masters has been a boon for sponsor Bridgestone, which sold out of the model of golf ball he used in his first major victory since 2008.Seven days after the historic win, Bridgestone said every Tour B XS ball it produced had been sold, either to consumers or retailers. The company, which declined to provide specifics, had to ramp up production to meet overwhelming demand.Bridgestone also produced commemorative Masters boxes of a dozen, selling out more than
  
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• WPP’s Annual Report Calls Consultancies the ‘New Competition’

  24-04-2019 22:03 via feeds.adweek.com
  Holding company WPP released its annual report for investors on Tuesday, and several insights stand out among the voluminous documents laying out the holding company's strategy for 2019 and beyond. Key among them: WPP sees consultancies like Deloitte and Accenture as key competitors, even as the latter faces a multimillion-dollar lawsuit from a client claiming...
  
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• Amazon’s Alexa reviewers can access customers’ home addresses

  24-04-2019 21:43
  An Amazon team auditing Alexa users’ commands has access to location data and can, in some cases, easily find a customer’s home address, according to five employees familiar with the program.The team, spread across three continents, transcribes, annotates and analyzes a portion of the voice recordings picked up by Alexa. The program, whose existence Bloomberg News revealed earlier this month, was set up to help Amazon’s digital voice assistant get better at understanding a
  
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• Miller High Life updates its jingle and Lululemon gets into deodorant: Marketer’s Brief

  24-04-2019 21:25
  Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected] and [email protected] “Champagne of Beers” goes indie-rockIn its quest for younger consumers—what the Miller Coors brand calls “more mature, slightly older millennials,” Miller High Life is out with a new jingle. The beer tapped Brooklyn-based indie rock group Jeremy & The Harle
  
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• The industry says farewell to Steve Golin

  24-04-2019 21:17
  The advertising and entertainment and worlds have lost a giant. Steve Golin, founder of production firm Anonymous Content, passed away in Los Angeles at the age of 64 on Sunday, following a years-long battle with cancer. A veteran Hollywood producer, his numerous critically acclaimed and award-winning features include ”Babel,” “Eternal Sunshine of the Spotless Mind,” “Being John Malkovich,” ”Spotlight,” and “The Revenant,&
  
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• Bad News, Mad Men: Cookies and Milk Just Replaced the Lobby-Bar Cocktail

  24-04-2019 20:59 via feeds.adweek.com
  It's a legendary slice of a sales exec's or adman's life on the road--sealing a deal over cocktails at the hotel bar. As far back as anyone can remember, road warriors have used the bar off the lobby to conduct business, often over a martini. Actually, make that two or three martinis. But a new...
  
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• HTTPS Is Finally the Default Throughout Tumblr

  24-04-2019 20:10 via feeds.adweek.com
  HTTPS is now the default throughout Tumblr--a move the Verizon-owned site called "long overdue." For comparison's sake, Facebook made the same switch in July 2013, and Twitter did it even earlier: August 2011. Zack Whittaker of TechCrunch pointed out that prior to this week's update, Tumblr was the highest-ranked site according to Alexa data that...
  
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• Airbnb puts global media account up for review

  24-04-2019 19:44 via campaignlive.com
  The brand has been sending the RFP out to agencies, Campaign US has learned.
  
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• Hertz Sues Accenture for Breach of Contract Over ‘Seriously Deficient’ Web Design Work

  24-04-2019 19:41 via feeds.adweek.com
  Hertz, one of the world's largest rental car brands, is suing former marketing partner Accenture LLP for breach of contract, claiming the company failed to deliver when Hertz hired it to redesign its website and mobile apps. In a lawsuit filed on April 19 in the U.S. District Court of the Southern District of New...
  
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• Privacy-Minded Web Browser Brave Introduces Its Own Ad Network

  24-04-2019 19:13 via feeds.adweek.com
  Few in the industry would disagree that online advertising needs to change with the status quo of the discipline up for debate, including everything from data-mining practices to methods of delivery. The debate is varied, with growing rates of ad blocking--47% of the public now does so, according to GlobalWebIndex--and U.S. lawmakers preparing to emulate...
  
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• CarMax Sends $100 Million Creative Account to The Martin Agency

  24-04-2019 19:10 via feeds.adweek.com
  CarMax has selected The Martin Agency as its creative agency of record, following a four-month review. Incumbent McKinney did not defend in the review process. Dentsu Aegis Network's Vizeum handles CarMax's media work, which was not part of the review. "Martin impressed us throughout the selection process with their passion for our brand, strong strategic...
  
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• AT&T slumps after bleeding subscribers as It focuses on debt

  24-04-2019 19:03
  AT&T lost more U.S. wireless and TV subscribers than anticipated last quarter as the phone giant retreated from promotions while working on reducing debt stemming from its Time Warner takeover.The loss in net wireless subscribers amounted to 204,000 in the first quarter, mainly due to a drop off in tablets. AT&T also lost 627,000 TV customers. Analysts predicted declines of 50,000 and 389,000, respectively.For now AT&T is sacrificing subscribers to manage the bala
  
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• This Unsettling Line of Baby Products Was Designed for Newborns Facing Opioid Withdrawal

  24-04-2019 18:26 via feeds.adweek.com
  Many of us have seen the devastating toll of opioid addiction and withdrawal on adults, who are statistically likely to relapse eight times before escaping the drug's hold. But picturing such an ordeal being faced by a newborn is an image so heartbreaking, we can hardly process it. To help visualize this unimaginably heartbreaking issue,...
  
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• Agency staff numbers fall slightly for the first time in nine years

  24-04-2019 18:15 via campaignlive.co.uk
  Media agency staff numbers rise while creative agency employee base drops.
  
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• Agency staff numbers fall slightly for first time in nine years

  24-04-2019 18:15 via campaignlive.co.uk
  Media agency staff numbers rise, while creative agency employee base drops.
  
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• Movers and Shakers: Wunderman Thompson, Domino's, Pernod Ricard, BBC Creative

  24-04-2019 17:44 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Watch the newest commercials on TV from Reebok, Samsung, Geico and more

  24-04-2019 17:37
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on Monday.Time moves backwards in a dreamy Reebok ad that ends with the tagline “Sport the unexpected.” An office worker who’s nervous about buying a new house really overdoes it with the stress balls in Geico’s latest. And Samsung calls attention to the “notch-free display&rdquo
  
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• Will Carlsberg's self-deprecating strategy pay off?

  24-04-2019 17:03 via campaignlive.co.uk
  Lager brand embraced a 'go big or go home' mentality for its product and brand relaunch.
  
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• 6 ways OTT is shaking up the TV landscape from nudity to new ads

  24-04-2019 16:50
  The way people are watching TV has changed with over-the-top viewing that bypasses traditional cable, but advertising has not quite caught up. Brands are still stuck in a 15- and 30-second commercial mindset.Companies like CBS, Viacom and Hulu are hoping to fix that, however, enticing advertisers to update their strategies in the age of on-demand video and streaming TV.“We need to educate and inform marketers that it’s worth the effort,” says Peter Naylor, head of ad sales at H
  
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• YouTube condemned in parliament for 'promoting' radicalisation

  24-04-2019 16:43 via campaignlive.co.uk
  Yvette Cooper is 'appalled' social media has no new answers for dealing with extremist content.
  
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• Pick of the Week: Simon Cowell's frozen performance brings in the laughs for Barclaycard

  24-04-2019 16:38 via campaignlive.co.uk
  Mocking Britain's Got Talent pays off for Barclaycard and Droga5 London.
  
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• 150 years of Sainsbury's ads

  24-04-2019 16:20 via campaignlive.co.uk
  Campaign rounds up the most notable work produced by the British supermarket as it turns 150.
  
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• Mustafa Mazouzi joins Golden, Eskimo signs Nico Kreis

  24-04-2019 16:13
  Golden L.A. has signed Paris-based director Mustafa Mazouzi to its roster for his first U.S. representation. Mazouzi debuted on the commercial scene in 2016 with “Adidas Boost,” which was selected for the Young Director Awards at Cannes. Since then, he has directed for brands including Nike, GMF and Société Générale, with Adidas coming back to him repeatedly. Outside of the U.S he is represented by Big Productions in Paris, in Spain by The Production Club,
  
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• The secret to winning more branded content deals? Doing less

  24-04-2019 15:00
   I think every vendor has a love-hate relationship with the request for proposal, better known as the RFP. Yes, it’s an opportunity to win new business or land that blue-chip client that’s going to take your company’s reputation to new heights. But if you don’t woo the client, you’ll throw time, money and creativity out the window -- which isn’t part of anyone’s job description.The unfortunate truth is that only half of RFPs result in a win, though
  
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• Turkey of the Week: VW's Cara Delevingne ad makes no sense

  24-04-2019 14:09 via campaignlive.co.uk
  What does she have to do with a compact SUV?
  
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• Sweetarts targets Gen Z with new 'Be Both' campaign

  24-04-2019 14:00
  Sweetarts is targeting Gen Z with a new campaign that showcases multi-dimensional personalities, meant to convey the generation's embrace of fluid identities. Launched Wednesday, "Be Both" is the brand's first creative since being acquired by Ferrero Group last year. The ads feature various professionals reveling in other passions.“They're seeking things that create an experience,” says Annie Meyer, marketing director at Ferrero's Ferrara Candy Company.In&nbs
  
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• Albion closes after buyout by Fluxx

  24-04-2019 12:54 via campaignlive.co.uk
  Agency's CEO and five others will join Fluxx.
  
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• A Coke-coffee hybrid. Plus, changes at MDC Partners and OMD: Wednesday Wake-Up Call

  24-04-2019 12:16
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about today
  Coca-Cola Co. tested a Coke-coffee blend in a few countries already, and now it will bring the product to 25 markets, CEO James Quincey said in an earnings call on Tuesday. Some people seem skeptical. As someone tweeted: &ldq
  
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• GDPR fails to stop brands' rush to programmatic in Europe

  24-04-2019 11:48 via campaignlive.co.uk
  Nearly half of programmatic buyers in UK have brought function in-house completely.
  
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• Local councils should get more powers to block HFSS ads, campaign groups say

  24-04-2019 11:43 via campaignlive.co.uk
  Report from Sustain and Food Active commends approach taken by Sadiq Khan.
  
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• Ardbeg stages Caribbean carnival-themed festival

  24-04-2019 11:41 via campaignlive.co.uk
  Event is part of Ardbeg Day, with celebrations taking place around the world.
  
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• Copa90 announces exhibition for World Cup clubhouses

  24-04-2019 11:31 via campaignlive.co.uk
  Artworks of 50 players were commissioned ahead of this summer's Women's World Cup.
  
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• Why Mekanism CEO Jason Harris likes getting punched, the Kool-Aid Man and David Bowie

  24-04-2019 11:01
     Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher and Google Play too. This is our RSS feed. Tell a friend!Jason Harris is president and CEO at Mekanism, the agency responsible for the ubiquitous Peloton work and the recent campaign for cannabis retailer MedMen with Spike Jonze. They rebranded freelance platform Fiverr, and late last year, Mekanism won the Coors Banquet account.In episode 5 of the new podcast “Ad Block,” Harris tal
  
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• Thomas Twining predicts 21st-century teas in 18th-century-themed ads

  24-04-2019 11:00
  Thomas Twining stars in fresh ads for teas, taking credit for creating new blends being sold nearly 300 years after his death.Digital spots for Twinings North America portray scenes at a tea shop Twining opened in 1706, using humor to highlight the brand’s heritage and expertise. “Everyone talks about authenticity,” says Katie Butler, VP of marketing, Twinings North America, who says the brand wants to highlight its heritage and expertise “without seeming old-fa
  
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• Snap beats user growth expectations

  24-04-2019 10:52 via campaignlive.co.uk
  Snapchat owner's operating loss is shrinking, with major advertisers expected to keep the faith this year.
  
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• ISBA: UK broadcasters must improve online ad targeting to compete with tech giants

  24-04-2019 10:24 via campaignlive.co.uk
  Parliament quizzed advertising trade body about CRR and regulation.
  
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• Seven in 10 failing to invest in media training

  24-04-2019 09:54 via campaignlive.co.uk
  Study finds gaps in media education have not improved since the last survey two years ago.
  
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• Seven in 10 brands failing to invest in media training

  24-04-2019 09:54 via campaignlive.co.uk
  Study finds gaps in media education have not improved since the last survey two years ago.
  
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• Elmlea's eatery highlights issue of food waste

  24-04-2019 09:16 via campaignlive.co.uk
  One-day pop-up is serving dishes made from leftovers.
  
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• OMD eliminates regional president roles in streamlining move

  24-04-2019 03:28
  Omnicom Group media agency OMD USA is cutting five senior executive positions, including its regional presidents and chief marketing officer role, in a streamlining move.In a statement to Ad Age confirming the cuts, the agency said the regional roles date back to OMD’s creation in 2002 when the agency was formed by fusing the media departments of Omnicom agencies in New York (BBDO), Chicago (DDB) and Los Angeles (TBWA), with senior executives from each of those shops taking on a president
  
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• CBS suspends CEO search

  24-04-2019 00:48
  CBS Corp. suspended its search for a new chief executive officer, extending the tenure of acting CEO Joe Ianniello through the end of the year and buying time for the company to decide if it wants to merge with Viacom Inc.Ianniello, formerly chief operating officer, was promoted to the role in September 2018 after the ouster of longtime boss Les Moonves, who was accused of sexual misconduct. CBS’s board has been searching for a permanent CEO for the past few months, and had planned to made
  
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• Snap wins users and beats estimates

  24-04-2019 00:26
  Snap Inc. is giving investors another reason to be optimistic for a revival of the social-media company. The shares surged.The parent of photo-messaging app Snapchat said sales rose 39 percent from the previous year, to $320 million for the three months ended March 31. Analysts had projected revenue of $307.4 million. The Santa Monica, California-based company also saw more users flock to the platform from the previous quarter, the first increase in that metric in four quarters. Snap reported 19
  
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