Advertising news

• Magnus Blair joins Joan from HPE; Virtue hires Pizzi from 360i

  22-04-2019 22:21
  Joan hired Magnus Blair as chief strategy officer, who joins from Hewlett Packard Enterprise where he was global head of brand and campaign planning. Prior to that, he was senior partner, group planning director at Ogilvy & Mather, where he led strategy for Dove’s “Campaign for Real Beauty.” He has also held positions at Anomaly, Fallon and AMV BBDO in the United Kingdom.Toby Hoare is now vice chairman of Wunderman Thompson. The newly-created role is based in London. He wil
  
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• Creativity Award 2019 Breakthrough Experience Award: TD Ameritrade, The First Ad

  22-04-2019 22:20
  This award, sponsored by WP Engine, honors a campaign that leveraged design and technology to deepen engagement with consumers in new and exciting ways. This year’s winner went to TD Ameritrade’s “The First Ad in the Blockchain," created out of Havas New York.The campaign aimed to communicate the brand’s ongoing commitment to innovation. By leveraging a few strategically placed Bitcoin transactions and a single tweet, the agency created the first brand message—a per
  
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• Ad Age's top 10 A-List winners in one handy video

  22-04-2019 21:55
     Ad Age has presented the 2019 winners of their annual A-List and Creativity Awards. The A-List, determined by the Ad Age editorial team, honors the top agencies and companies whose daring creativity, smart strategy and business acumen in 2018 made brands sing—despite the increasingly challenging landscape of shrinking budgets, shifting marketing models and distracted consumers.The group represents a curious, but important mix of disciplines—independent sho
  
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• We don't know what went wrong with Ancestry ad -- and that's the real problem

  22-04-2019 20:17 via campaignlive.com
  The brand's lack of explanation underscores adland's deep-rooted transparency issue that can no longer be ignored.
  
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• Kraft Heinz replaces CEO with AB InBev marketer Miguel Patricio

  22-04-2019 19:23
  Kraft Heinz Co. is bringing in Miguel Patricio, an executive with years of marketing experience in the competitive beer industry, as CEO as the packaged food maker tries to regain relevance.Bernardo Hees has been CEO of Kraft Heinz since the company was created with the 2015 merger of Kraft Foods Group and H.J. Heinz Co., a move orchestrated by investors 3G Capital and Berkshire Hathaway. He will leave the CEO role on June 30. The change at the top comes two months after Kraft Heinz took a
  
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• The New Yorker redacts itself

  22-04-2019 19:08
  The New Yorker cover you see above isn’t going out to subscribers and, sadly, is not available for purchase at the newsstand—although plenty of people on social media seem to be mistaking it for the real deal. It’s actually a “bonus daily cartoon” by Barry Blitt, initially published on the magazine’s website in the wake of the release of the redacted Mueller report, and then shared via newyorkermag on Instagram and other channels Friday.The real
  
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• Opinion: This generation is all about concierge-level services

  22-04-2019 19:05
  There’s been an evolution in retail around customer expectations in the last 20 years for delivery and returns. When the internet became common in every household at the start of this century, e-commerce customers expected that their orders be shipped to their home—just like they had experienced with print catalogs for decades. Then, customers started expecting to be able to get their packages delivered at work or to a drop box.The emergence of branded smartphone apps in the last sev
  
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• Samsung to delay launch of the Galaxy Fold phone

  22-04-2019 18:33
  Samsung Electronics Co. will delay the planned launch Friday of its first foldable smartphone until at least next month, the Wall Street Journal reported, citing people familiar with the matter.The Galaxy Fold, priced at almost $2,000, was hit by early reviews that showed several problems with test versions of the device. The new rollout is expected in the coming weeks, though a firm date has yet to be set, the Journal reported. A spokesman for Samsung declined to confirm the report when contact
  
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• Famed photographer sues McGarryBowen and Clorox for copyright infringement

  22-04-2019 18:00
  Renowned photographer Jill Greenberg is suing McGarryBowen and Clorox Co. for copyright infringement, alleging they went far beyond the contracted scope of use for “Cats on Glass” photos she shot for Fresh Step cat litter by featuring them in pop-up galleries, social video and a segment on "The Ellen Degeneres Show."The suit raises questions about how far brands can go re-using copyrighted work from ads, including in publicity. According to the complaint, despite a contract that excl
  
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• Realtor.com Attempts to Reclaim Reality With ‘Homes, for the Real of Us’

  22-04-2019 17:51 via feeds.adweek.com
  Huge is getting real in its first work for Realtor.com since being named agency of record in February. The agency issued a "Public Reality Announcement" that opens with a look at the ridiculous mansions featured on reality TV and influencer feeds. Realtor.com, on the other hand, can help you find a real home. The spot...
  
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• How This Tech Company Keeps You Coming Back for Its Salads

  22-04-2019 17:46 via feeds.adweek.com
  You may know Sweetgreen as a go-to lunch spot. But Sweetgreen sees itself as a tech company. The cashless chain of salad spots--there are 75 so far--will soon be using the blockchain as part of its recipe for success. But beyond the tech, Sweetgreen is a values-driven brand. It's part of a trend both legacy...
  
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• Generation Z Americans will be the ultimate cannabis consumers

  22-04-2019 17:14
  This large cohort, which already has big-time spending power as the oldest age into high school and college, is formulating its consumption habits at a time when marijuana muscles into the mainstream. Unlike their Gen X or Boomer parents, Gen Z shoppers have only known a time where cannabis is edging toward acceptance, with California voting to legalize medical use in 1996—a year before even the oldest Gen Z consumers were born.“They’re growing up in a world where cannabis is c
  
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• Kraft Heinz Taps Former Anheuser-Busch CMO to Be Its New CEO

  22-04-2019 16:59 via feeds.adweek.com
  Kraft Heinz is getting a new chief executive. Today, the company announced that Miguel Patricio will take over for its current CEO Bernardo Hees this summer. Patricio comes from Anheuser-Busch after spending two decades at the company, which also has ties to 3G Capital. Most recently, he was on the executive team in a variety...
  
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• Zeta Global to Purchase Sizmek Assets in $36 Million Deal

  22-04-2019 16:30 via feeds.adweek.com
  Sizmek has agreed to sell its data management and demand-side platforms to Zeta Global in a deal that will see the latter pay up to $36 million for the assets. The proposed private sale was announced late on Friday afternoon. If accepted as part of Sizmek's Chapter 11 filing, Zeta Global, which has been on...
  
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• Twitter Is Already Eyeing the 50th Anniversary of Earth Day in 2020

  22-04-2019 16:25 via feeds.adweek.com
  Twitter rolled out a hashtag-triggered emoji for Earth Day and detailed ways it is contributing this year, as well as leading up to the 50th anniversary of Earth Day in 2020. Hashtags including #EarthDay, #ClimateAction, #EarthRise and #VoteEarth will spur the addition of the special emoji to tweets. Twitter is teaming up with the San...
  
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• Extra Gum Again Shows Its Skill at Quiet Storytelling With a Tale of Unexpected Friendship

  22-04-2019 16:22 via feeds.adweek.com
  Some of the most effective marketing doesn't necessarily center on the product, but rather positions it as a catalyst for a more interesting story. It's a technique that only works with a particularly resonating narrative, like an intense love story that makes you momentarily forget that a company is trying to sell makeup. For years,...
  
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• What Agencies Can Learn From This Ultra Successful Experiential Campaign

  22-04-2019 16:17 via feeds.adweek.com
  Most people have experienced the brand and agency case study. Most of the time, the focus is on the "what" of the project--the process, work and results. Often, audiences aren't treated to the "why" behind certain decisions. At Design Week Portland, experiential agency Manifold recently shared an experiential project with their client, High West Whiskey...
  
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• Now's the time to take an omnichannel approach to your branding

  22-04-2019 15:00
  It's the new “synergy.” It seems that in every pitch meeting and thought leadership piece (including this one!), we're talking about an omnichannel approach to communications. This often leads to the question, “What does omnichannel even mean?” Let’s dig into what's behind this trend:Omni-what?Sharing a prefix with popular words such as omnipresent and omnipotent, to be omnichannel is to be all-encompassing. Beyond just sounding intriguing, the tactics behind o
  
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• NBC’s Fortified Unscripted Slate Could Deliver the 18-49 Demo Crown for the Third Season

  22-04-2019 13:00 via feeds.adweek.com
  There's one month to go in the 2018-19 TV season, and while the broadcasters remain tight in the 18-49 demo race, NBC is in the lead, which would give the network its third consecutive victory in the demo most coveted by advertisers. Currently, NBC is averaging a 1.7 in Nielsen's most current ratings, narrowing edging...
  
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• The Top 5 creative brand ideas you need to know about right now: April 22, 2019

  22-04-2019 12:01
    Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about right now.5. Carlsberg: ‘Probably not the best beer in the world,' Fold7
  After calling itself “Probably the best beer in the world” for more than 30 years, Danish brew Carlsberg is leveling with us. To grow market share, the brand admits it focused on quantity over quality, and now it’s reformulating. U.K. agency Fold7 rebranded it with the brutally honest tagline: &l
  
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• Kanye West’s surprising Coachella merch. Plus, the origins of Earth Day’s branding: Monday Wake-Up Call

  22-04-2019 12:00
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayKanye West hosted an emotional, gospel-inflected Easter Sunday performance during the last day of the Coachella festival. The music and performances at the set—called a "Sunday Service"— nodded to Christian spiritu
  
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• Here Are the Winners of the 2019 YouTube Works Awards

  22-04-2019 06:01 via feeds.adweek.com
  YouTube revealed the winners of the 2019 YouTube Works awards, which the Google-owned video site created along with data and insight consultancy Kantar to highlight effective advertising content and campaigns on its platform. Xfinity Mobile was the big winner, earning the Grand Prix and Best Media Strategy awards for its Data in Dollars campaign. YouTube...
  
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• Snapchat and the UN Are Teaming Up on an Earth Day Emissions Control Warning

  22-04-2019 06:00 via feeds.adweek.com
  Snapchat and the United Nations are teaming up on Earth Day to give Snapchatters a look at what Earth could be like in the year 2100--and it's not a good look. For 24 hours on Monday, Earth Day, a lens will be available via the Lens Carousel for U.S. users, providing a glimpse of what...
  
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