Advertising news

• 15,000 People Responded to Arby’s Offer of a One-Day, $6 Trip to Hawaii

  19-04-2019 22:39 via feeds.adweek.com
  Arby's super fans have turned out in force for the restaurant's quirky stunts in the past, like subscription boxes full of branded swag that sold out in less than an hour. And within the past week, 15,000 of them tussled--virtually, not physically--for a chance to fly more than 5,000 miles round-trip in a single day...
  
  Read more

• WarnerMedia pulls out of OpenAP

  19-04-2019 22:22
  WarnerMedia is pulling out of OpenAP, the consortium it helped to found in an effort to standardize audience buying on TV.“As our company has transformed, our advanced advertising strategy has evolved. As a result, we are withdrawing from OpenAP,” WarnerMedia said in a statement. “We appreciate what OpenAP has supported to this point in widening the adoption of audience-based buying on TV.”OpenAP was founded by Fox, Viacom and Turner (now WarnerMedia) in spring 2017
  
  Read more

• British Vogue Partnered With L’Oreal and McCann to Publish an 80-Page ‘Non-Issue’ on Aging

  19-04-2019 22:11 via feeds.adweek.com
  Readers of the May edition of British Vogue might have been surprised to find another issue tucked inside. More specifically, the bonus content is a "non-issue" dedicated to the topic of age in the worlds of beauty, fashion and culture. Created by McCann London and McCann Paris for client L'Or?al Paris, the 80-page "non-issue" is...
  
  Read more

• WarnerMedia Pulls Out of OpenAP Audience Targeting Platform. Other Companies Remain ‘Committed’

  19-04-2019 21:39 via feeds.adweek.com
  OpenAP isn't quite as open as it used to be. WarnerMedia, which two years ago created the OpenAP audience targeting platform alongside Viacom and Fox, said today it is pulling out of the consortium. "As our company has transformed, our advanced advertising strategy has evolved," said a WarnerMedia ad sales spokesperson. "As a result, we...
  
  Read more

• Advertisement

• TheWeedTube Will Spark Up Its iOS and Android Apps on 4/20

  19-04-2019 21:25 via feeds.adweek.com
  If you're going to release an application featuring videos from cannabis-focused content creators, there couldn't possibly be a more appropriate day to do so than April 20. TheWeedTube is marking the date that the cannabis community treats as a virtual national holiday with the debut of its new iOS and Android apps, as well as...
  
  Read more

• Agency Brief: Easter Burgers, bathwater and Ad Age news

  19-04-2019 21:14
  We're starting this week's brief with some exciting news of our own. Ad Age has hired Lindsay Rittenhouse (below) to be our new agency reporter.Many of you already know Lindsay from Adweek, where she was a staff writer covering agencies and their clients. Along the way, she has worked at The Times of Trenton (a fellow New Jerseyan), TheStreet and its sister paper the Deal Pipeline. She brings a lot of enthusiasm and some fresh ideas about how to cover the beat and elevate our coverage. "I’
  
  Read more

• Opinion: Here's the solution to bad TV ads

  19-04-2019 20:06
  I think it was Jeff Goodby who used to write about asking his cab drivers what commercials they liked. It was a good way of taking the pulse of the people for someone living in the middle of adland. So, recently I decided to do the same with my Uber drivers.“What commercials do you like?”“None of them,” said the first driver.“They’re all horrible…no offense,” offered another.Sadly, it’s pretty much true. Agencies today are so caught up
  
  Read more

• Busch and the National Forest Foundation’s New Book Is a Love Letter to America’s Trees

  19-04-2019 20:04 via feeds.adweek.com
  Beer doesn't grow on trees, but one brewer wants you to appreciate them anyway. Just in time for Earth Day, Busch and the National Forest Foundation (NFF) have published a book about America's trees. The hard-cover coffee table book, made of recycled paper, showcases about two dozen trees in an effort to raise money for...
  
  Read more

• Advertisement

• A Look Into the Evolution of Language in Cannabis Marketing

  19-04-2019 20:02 via feeds.adweek.com
  Today's cannabis brands are captivating consumers through nuanced language, dropping stoner slang in favor of a more refined and technical vocabulary. As more of the world moves to legalize cannabis and the stigma surrounding its use fades, brands are tailoring their language to better suit the modern cannabis consumer. While generational cannabis slang will inevitably...
  
  Read more

• Pinterest Is Treating Some of Its Pinners to Free Admission to Inspiring Places

  19-04-2019 19:45 via feeds.adweek.com
  Visitors to some of the most inspirational places in the world on Saturday, April 27, may be admitted free-of-charge, compliments of Pinterest. CEO Ben Silbermann said in a blog post that the company wanted to thank its users for the inspiration they have provided since Pinterest debuted in 2010, adding, "We couldn't have done it...
  
  Read more

• Leica Distances Itself From Tiananmen Square ‘Tank Man’ Ad After Chinese Backlash

  19-04-2019 19:43 via feeds.adweek.com
  It was meant to celebrate the heroism of photographers who brave international hotspots to capture the plight of victims. Instead, it became a victim of modern-day political tensions over an event that captivated the world's attention 30 years ago. Leica's five-minute short film "The Hunt" from agency F/Nazca Saatchi & Saatchi in Brazil tells the...
  
  Read more

• 4 Digital Stats That Caught Our Eye This Week

  19-04-2019 19:43 via feeds.adweek.com
  As Easter Sunday approaches, the ad-tech sector is showing no signs of emerging from its doom and gloom. With uncertainty still looming over the space's future, mobile app ecosystems are becoming a locus of ad fraud, Unilever's publisher whitelist is facing skepticism from industry experts and startup investors are turning to niches like identity management....
  
  Read more

• Pornhub Wants to Save the Bees With (What Else?) Bee Porn

  19-04-2019 19:27 via feeds.adweek.com
  Pornhub is doing its part to help save bees with Beesexual, a new porn genre dedicated to--well, the birds and the bees. The adult video site pointed out that issues including pesticides, lack of biodiversity and habitat destruction are taking their toll on the world's bee population, with beekeepers reporting annual hive losses of around...
  
  Read more

• Menswear Brand Whiskers Hopes to Woo Dressy Dudes Into Accessorizing With Luxury Shoelaces

  19-04-2019 19:03 via feeds.adweek.com
  Entrepreneurs like to talk about "white space," those spots in the market where there's a need for a product and yet, somehow, incredibly, nobody has thought to make it yet. There's no single good way to identify white space, of course, but Kyle Groth is happy to tell you how he found his. It was...
  
  Read more

• How Brands Around the Globe Are Commemorating Earth Day

  19-04-2019 18:59 via feeds.adweek.com
  Monday is the most environmentally friendly day of the year--it's Earth Day, the holiday dedicated to honoring our planet and pushing for people to take better care of it. And with talk around climate change and a Green New Deal hitting a fever pitch, this year's Earth Day is sure to resonate more than ever....
  
  Read more

• These 7 brands are offering weed-related discounts and deals on 4/20

  19-04-2019 18:51
  Brands, never ones to let a celebration slide by, have high expectations for 4/20 now that weed has become legal in a growing number of states.As we noted in Marketer's Brief earlier this week, get ready for a lot of 4/20 pot tweets from companies trying to look hip, as well as some actual deals, such as a Carl’s Jr. restaurant in Denver selling a "Rocky Mountain High: Cheeseburger Delight," and Andy Capp releasing a special take on its Hot Fries: Andy Capp’s Full
  
  Read more

• Ancestry removes ad amid backlash

  19-04-2019 18:49
  Genealogy company Ancestry has taken down a recent commercial following public outcry that the ad whitewashes slavery. The Lehi, Utah-based company removed the ad from YouTube on Thursday and is in the process of pulling it from TV, according to a spokeswoman.“Ancestry is committed to telling important stories from history,” the company said in a statement. “This ad was intended to represent one of those stories. We appreciate the feedback we have received and apologize fo
  
  Read more

• Watch the newest commercials on TV from Vans, Apple, Bridgestone and more

  19-04-2019 18:38
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.A few highlights: Apple serves up the latest in its continuing series of “Shot on iPhone” ads (Ad Age’s I-Hsien Sherwood previewed the campaign yesterday: “Mother Nature shows a savage side in Apple’s Earth Day spot”). A dad gives Bridgestone tires a real-world te
  
  Read more

• Ancestry.com Pulls Tone-Deaf Ad That Romanticizes Why Black Americans Have White Lineage

  19-04-2019 18:18 via feeds.adweek.com
  It's just another day in advertising and another example of a tone-deaf ad that likely would have never been approved had there been more people of color with significant sway on the matter. Ancestry.com has pulled an ad that romanticized the reason why so many black Americans have white ancestry. (The biggest reason is rape.)...
  
  Read more

• ‘Corngate’ escalates as AB InBev battles MillerCoors’ false-ad lawsuit

  19-04-2019 18:15
  Anheuser-Busch InBev has fired back at MillerCoors in a new court filing, defending its corn syrup ads as truthful and accurate, while rejecting MillerCoors’ call for the ads to be stopped.“Bud Light is telling consumers a simple truth: It does not include corn syrup as an ingredient; Miller Lite and Coors Light do use corn syrup. That’s transparency,” the brewer states.The filing is a response to a lawsuit that MillerCoors filed in March in a federal court in Wisconsin i
  
  Read more

• Nissan donates $112,000 to rebuild Notre-Dame

  19-04-2019 18:14
  Nissan Motor Co. will donate 100,000 euros ($112,000) for the rebuilding of the fire-ravaged Notre-Dame Cathedral in Paris, a pledge that comes as the Japanese automaker seeks to repair strained relations with the French government and partner Renault SA after former Chairman Carlos Ghosn was arrested.Nissan’s contribution is “in recognition of and appreciation for Nissan Europe and Renault employees as well as the people of France,” the company said in a statement Friday. The
  
  Read more

• Following Canada’s Example to See How Brands Advertise Following Marijuana Legalization

  19-04-2019 17:39 via feeds.adweek.com
  It's about the time of year where some people are focused on weed a little more than usual, but April 20 isn't the only time of year that brands are thinking about their stance on the substance. With marijuana legalization on the rise, businesses around the world are reconsidering how they can cash in. According...
  
  Read more

• Facebook Banned More Far Right Groups and Activists in the U.K.

  19-04-2019 17:35 via feeds.adweek.com
  After banning U.K. far right activist Stephen Yaxley-Lennon, who goes by Tommy Robinson, from Facebook and Instagram in February, the social network took aim at several like-minded groups and people in that nation earlier this week. The following British far right groups and people were banned from Facebook's platform: the British National Party and Nick...
  
  Read more

• Relax and Enjoy This Horse ASMR From Lexington Tourism

  19-04-2019 17:33 via feeds.adweek.com
  It all began with a pickle. When Kentucky agency Team Cornett saw that a YouTube clip of a woman eating a pickle had received more than 20 million views (it's currently at 26 million), the creatives were inspired to try a similar approach to ASMR--but this time with a horse doing the chomping. Why? Because...
  
  Read more

• Amazon and Google Release Free, Ad-Supported Music Streaming on Their Respective Smart Speakers

  19-04-2019 17:19 via feeds.adweek.com
  It's sort of the tech equivalent of those dueling banjos: Both Amazon and Google announced free, ad-supported music streaming on their respective smart speakers on Thursday. That means Echo owners in the U.S. can "listen to an ad-supported selection of top playlists and stations for free with Amazon Music" even if they don't have a...
  
  Read more

• Gerard de Thame joins Mutt Film, Ed Morris moves to Riff Raff

  19-04-2019 16:38
  Director Gerard de Thame is joining the Los Angeles and New York-based commercial production company Mutt Film. He has directed spots for brands such as Adidas, American Express, Audi, Coca-Cola, Gatorade, Microsoft, Nike and Samsung as well as a documentary-style ad for Whole Foods' first-ever national campaign. He has earned Emmy nominations for his work for Mercedes-Benz and Volkswagen. His previous representation includes HSI, Believe Media and Supply&Demand, and he joins Mutt along
  
  Read more

• NFL TV schedule practically sells itself

  19-04-2019 16:31
  In a daylong process that included leaks both real and fabricated and at least four hours of primetime analysis on the cable sports networks, the National Football League on Wednesday released the full TV schedule for its 2019 season. Having boiled down the final roster from a database of 500,000 possible permutations, the NFL effectively has provided its network partners with the list of dates on which they can expect to generate the most revenue during the coming broadcast season.No
  
  Read more

• Snapchat: Here’s How to Delete a Snap From Memories

  19-04-2019 16:30 via feeds.adweek.com
  Did you know that Snapchat allows you to delete Snaps you no longer want from the Memories section of the application? Our guide will show you how this works. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: On the Snapchat camera screen, tap the Memories icon at the bottom of...
  
  Read more

• Former Discovery Ad Sales Chief Ben Price Moves to NBCUniversal

  19-04-2019 15:00 via feeds.adweek.com
  Ben Price, the former Discovery Communications ad sales chief who left the company following last year's merger with Scripps, has landed a new gig at NBCUniversal. He will serve as evp, sales and client partnerships, national offices, the company said today. In the newly created role, Price will oversee agency and client relationships in all...
  
  Read more

• Ad vet Ben Price joins NBCU to oversee client partnerships

  19-04-2019 15:00
  Former Discovery ad executive Ben Price is joining NBC Universal.Price will serve in the new role of exec VP overseeing sales and client partnerships in all national offices. He will work to develop custom solutions for marketers that utilize all of NBCU’s portfolio of broadcast, cable and digital assets.Price will report to Mark Marshall, president of ad sales and partnerships.Previously, he’d spent nearly three decades at Discovery, where he ran the entire ad sales division pr
  
  Read more

• Amazon and YouTube call a truce on streaming video, but face off over music: Friday Wake-Up Call

  19-04-2019 13:03
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
  What people are talking about todayAmazon and YouTube both just announced that they’re launching ad-supported music-streaming services designed to work on their respective smart-speaker devices. The Amazon announcement wasn’t exa
  
  Read more

Follow @Advertising_US on Twitter!