Advertising news

• See how Nike celebrated Tiger Woods’ big Masters win

  14-04-2019 22:03
  Nike, which has stuck by Tiger Woods through is his playing highs and lows and off-course scandals, celebrated his big Masters win Sunday with a video that plays into the brand’s ongoing “Crazy Dreams” campaign.The video by Wieden & Kennedy, called “Tiger Woods: Same Dream,” was shared on social media just moments after Woods won his first major championship since 2008. It included glimpses of the 43-year-old’s on-course ups and downs, and ended with old f
  
  Read more

• Publicis Groupe acquires Epsilon in $4.4 billion deal

  14-04-2019 14:21
  Clarification: A previous headline on this story described the transaction as a $3.95 billion deal. Under the terms, Publicis will acquire Epsilon for a cash consideration of $4.4 billion with a net purchase price of $3.95 billion after “deducting the benefit of acquisition-related tax step-up," it stated.Publicis Groupe is acquiring data marketing giant Epsilon in a $4.4 billion deal, the holding company announced Sunday. The transaction is expected to close in the third quarter."Wit
  
  Read more

• Publicis Groupe acquires Epsilon in $3.95 billion deal

  14-04-2019 14:21
  Publicis Groupe is acquiring data marketing giant Epsilon in a $3.95 billion deal, the holding company announced Sunday. The transaction is expected to close in the third quarter."With the acquisition of Epsilon, Publicis Groupe is bringing the necessary technology, expertise and the talent to complement our offer in creativity, media and business transformation, and help our clients leapfrog their competition and grow profitably," Publicis Groupe Chairman-CEO Arthur Sadoun said in a statement,
  
  Read more

• Publicis Groupe acquires Epsilon in its biggest ever deal

  14-04-2019 11:41 via campaignlive.co.uk
  $4.4bn deal will also see Publicis Groupe enter a strategic partnership with Epsilon's current owner Alliance Data.
  
  Read more

• Advertisement

Follow @Advertising_US on Twitter!