Advertising news

• Coke to sell droid-like bottles at new Star Wars theme parks

  13-04-2019 18:05
  Coca-Cola, forever linked with its Spencerian script brand logo, is about to speak a little Aurebesh, which is the language of Star Wars.The cola giant has created customized orb-shaped bottles that will be sold exclusively inside Disney’s new “Star Wars: Galaxy’s Edge” theme parks. The first one will open at Disneyland in California on May 31 and the second one will debut at Orlando’s Disney World on Aug. 29.Creating co-branded packaging with entertainment properti
  
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• Why AT&T Sees The Masters as Its Super Bowl, With Spots About 5G, Gender Equality and More

  13-04-2019 15:00 via feeds.adweek.com
  Golf fans paying close attention to advertising during The Masters have likely noticed a number of ads from AT&T. The telecom giant views the golf tournament as its Super Bowl, a time when the brand pushes its creative and storytelling boundaries. This year, it tapped directors like Academy Award winners Kathryn Bigelow and Michel Gondry...
  
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• Sheri Test DO NOT USE

  13-04-2019 04:00
  While a key investor in the upstart Alliance of American Football has suggested that the spring league may not have the cash reserves to survive its first season, the XFL isn't taking any chances with its 2020 relaunch. According to a filing with the Securities and Exchange Commission (SEC), WWE Chairman Vince McMahon last Wednesday sold 3.2 million shares of the company's stock to help further fund the XFL's second act.In offloading the shares, which represent 4 percent of the WWE's total outst
  
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• Opinion: What the end of 'Game of Thrones' means for OTT

  13-04-2019 02:00
  "Game of Thrones" will be a source of ample buzz this weekend as the HBO drama embarks on its eighth and final season on Sunday. More than 10 million folks regularly tune in to watch the program’s live showing rather than viewing a recording later on, and industry pundits are characterizing the show’s final eight episodes as the last time such a crowd will watch fictional programming together at its original air time.While some people may argue that take is a bit strong, it
  
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