Advertising news

• The New York Times Is Partnering With Everlane on an Apparel Line to Promote Climate Change Journalism

  10-04-2019 23:28 via feeds.adweek.com
  It's an unlikely pairing, but the partnership between Everlane and The New York Times works, as both have a perspective around climate change. On Everlane's side, the company's ethos centers around transparency and bringing to light just how many resources it takes to produce a piece of clothing. (It also recently debuted a sustainable clothing...
  
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• Trinet Is Showcasing the Human Side of Small Businesses With the Help of Annie Leibovitz

  10-04-2019 23:01 via feeds.adweek.com
  Imagine an ordinary day at the office, sitting in a cubicle, when all of a sudden, Annie Leibovitz walks in, unannounced. She starts snapping photos, directing an otherwise ordinary setting to create the perfect natural shot. Leibovitz is best known for her portraits of the famous, powerful and influential, from John Lennon to Kim Kardashian...
  
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• Walmart Is Adding More Robots to Its Workforces, in an Effort to Give Existing Employees ‘More Satisfying Jobs’

  10-04-2019 22:49 via feeds.adweek.com
  Walmart is expanding its fleet of in-store robots following a 2018 trial at "just a few locations," however, it did not provide assurances about employee jobs in its announcement. Instead, Elizabeth Walker, manager, brand content of Walmart Corporate Affairs, said in a statement, "The idea is that by leaning into the future, associates will be...
  
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• Patagonia sues Anheuser-Busch, alleging trademark infringement

  10-04-2019 22:42
  Anheuser-Busch InBev's new Patagonia beer brand unlawfully rips off branding elements from the California-based retailer known for its environmentalism, a lawsuit alleges. Patagonia filed the federal lawsuit on Tuesday, claiming trademark infringement.According to the lawsuit, AB InBev unlawfully obtained a trademark for Patagonia on beer seven years ago, but has only recently introduced its “Patagonia Brewing Co.” beer to consumers via an “intensive marketing campaig
  
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• Three ways to do purpose-driven marketing right

  10-04-2019 22:39
  Purpose-driven marketing has quickly become a defining issue in the world of branding. During Super Bowl LIII alone, advertisers shelled out $5 million each for 30-second spots that connected their brands to a higher purpose. Anheuser-Busch talked about sustainability with its “Wind Never Felt Better” ad, for instance, and Bumble, with the help of Serena Williams, spoke of female empowerment.Businesses that embrace purpose-driven marketing can forge deeper connections with custo
  
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• Macy’s Launches Story, an Instagram-Friendly Retail Concept, in 36 Locations

  10-04-2019 21:28 via feeds.adweek.com
  Macy's unveiled Story today, a new type of store format in 36 retail locations, spread out over 15 states. The roll out comes about a year after Macy's acquired Story, a retail concept that focuses on a particular theme and changes up the products and layout every few months. Staying true to its roots, this...
  
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• Juicy Fruit Wants Consumers to Choose a New Version of Its Famously Suggestive Jingle

  10-04-2019 20:58 via feeds.adweek.com
  If you're over 40 and grew up anywhere near a television, you probably recall a certain chewing gum commercial from the mid-1980s showing a bunch of very happy, very white college-age kids hitting the slopes for what looks to be a totally excellent weekend. These kids are athletic and carefree but, sensibly, they had the...
  
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• Privacy Scandals Haven’t Dented Social Media Use, According to New Pew Report

  10-04-2019 20:54 via feeds.adweek.com
  News about rampant misinformation, dubious data practices and censorship accusations haven't done much to turn Americans off social media over the past few years, according to a Pew Research report published today. The survey found that the share of U.S. adults on Facebook, LinkedIn, Twitter and Pinterest has remained more or less unchanged since 2016....
  
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• 'We wanted to zig while the sports world zagged': VaynerMedia on Dwayne Wade's Budweiser ad

  10-04-2019 20:00 via campaignlive.com
  An incredible human story was told to celebrate the NBA star's last game.
  
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• Watch the newest commercials on TV from Taco Bell, Bank of America, Nintendo and more

  10-04-2019 19:24
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.A few highlights: Bank of America’s investing and wealth-management division Merrill (formerly Merrill Lynch) asks “What would you like the power to do?” New Orleans Saints quarterback Drew Brees helps promote UNTUCKit shirts in a spot in which he makes a wry reference to an inf
  
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• This Macallan Ad Was Just Banned in the U.K. for Promoting ‘Extreme Risk-Taking Behaviour’

  10-04-2019 19:23 via feeds.adweek.com
  A soaring ad for Scotch brand The Macallan has abruptly crashed to earth in the brand's home country of the U.K., where advertising regulators today ruled that the ad be banned from broadcast for showing a man leaping off a cliff in a way that was "very dangerous, potentially fatal, and consisted of extreme risk-taking...
  
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• Discovery's DIY Network to turn into Chip and Joanna Gaines channel

  10-04-2019 18:56
  Discovery will rebrand its DIY Network into a still-unnamed Chip and Joanna Gaines channel in the summer of 2020. The highly-anticipated network, which will also be an app and later a subscription streaming service, will be available in about 52 million households at launch.
  Chip and Joanna Gaines will serve as chief creative officers and current HGTV President Allison Page will serve as president of the new joint venture. Page will report directly to Discovery CEO David Zaslav. She wi
  
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• Hormel advertising suit reveals what ‘natural’ meat really means

  10-04-2019 18:34
  Consumers want “natural” meat—and the biggest meat companies want to sell it to them.American shoppers are reaching for healthier, more environmentally and animal-friendly meat products, with 39 percent saying “all-natural” is the most important claim when purchasing red meat, according to a recent survey by Mintel. But there’s one problem: The U.S. Department of Agriculture says that when it comes to meat and poultry, the term “natural” means
  
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• Budweiser Recycled 50,000 Plastic Beer Cups to Make a Soccer Field in Russia

  10-04-2019 18:31 via feeds.adweek.com
  Last summer, one of the world's greatest sporting events came to a close in Sochi, Russia when French phenom Kylian Mbapp? scorched the grass with a goal that put France up 4-1 in the 65th minute of the 2018 FIFA World Cup Final. At that moment, cups were raised. The French fans were celebrating a...
  
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• Netflix’s Stand-Up Specials Will Be Available Soon on SiriusXM’s New Comedy Channel

  10-04-2019 18:15 via feeds.adweek.com
  For the first time ever, Netflix is partnering with another subscription streamer: SiriusXM. The two are teaming up for a new comedy channel called Netflix Is a Joke Radio, which will air on SiriusXM channel 93 beginning April 15. The channel will feature audio from Netflix's library of stand-up comedy specials from comedians like Adam...
  
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• Google flips the switch on its next big money maker: Maps

  10-04-2019 18:12
  Google became the world’s most profitable internet company on the back of search advertising. Now, it’s turning another popular web service into a major cash machine.Google Maps is an indispensable part of life for more than 1 billion people, who use it to commute, explore new cities or find a hot new restaurant. The service has been mostly free, and free from ads, since it launched 14 years ago.Interviews with Google executives and customers show this is changing as the internet gia
  
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• For Its Most Sustainable Store, Ikea Is Advertising Directions via Steps and Mass Transit

  10-04-2019 18:04 via feeds.adweek.com
  In America, we're pretty used to ads telling us how to find a chain's nearest location, but the directions are usually based on interstate exits or measured in miles--and we expect to find sprawling tracts of available parking when we get there. Ikea's new ads for its Greenwich location in London offer a refreshing alternative:...
  
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• Adam & Eve/DDB tops AAR new-business league

  10-04-2019 17:06 via campaignlive.co.uk
  Agency knocks VCCP off seven-year run at the top.
  
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• Gillette defends image of plus-size model after accusations of promoting obesity

  10-04-2019 16:59
  Gillette has defended a social media post for its Venus razor product featuring a plus-size model, after it caused a furore online. The Twitter post, which appeared on April 3, features U.S.model and influencer Anna O’Brien, aka Instagrammer Glitter and Lazers, in a bikini, accompanied by the words “go out there and slay the day.”
  Gillette immediately came under fire both from people accusing it of promoting obesity and others who mocked the brand and trolled the
  
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• Tool signs Emilie Baltz, Tatjana Green joins ArtClass

  10-04-2019 16:21
  Tool of North America has added Emilie Baltz to its Innovation roster. As an experiential director, food technologist and multimedia artist, Baltz has concepted and created installations such as "Lickestra," the world’s first lickable ice cream orchestra performance, non-traditional tasting events such as "Color Feast" and a multi-sensory experience for Lexus titled "intersect." Based in New York City, she  is part of the New Lab for emerging technologies and human behavior, as well a
  
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• Krawitz takes helm at Firstborn; McCann NY appoints two deputy CCOs

  10-04-2019 16:14
  Firstborn is promoting SVP, Managing Director Alex Krawitz to president, beginning May 10. After 15 years with the agency, current CEO Dan LaCivita is leaving to pursue a tech venture and will be succeeded by Krawitz, whose new position subsumes the duties of CEO. Krawitz joined Firstborn in 2011 as an executive producer for the agency’s content studio. “They really gave me carte blanche to grow the studio in the way I wanted to, to make investments.” Krawitz says. “I&rsq
  
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• Dentsu plans for a future dominated by Amazon with new sell-to-win group

  10-04-2019 16:00
  Dentsu-Aegis Network is strengthening its Amazon practice with a new consulting arm to help brands navigate a world dominated by the e-commerce giant.Dentsu is set to announce the new venture, Sellwin Consulting, today. The new group will have six Amazon specialists on staff, headed by Travis Johnson as president.The name of the firm is a play on the obvious, combining “sell” and “win,” two activities brands are trying to master on Amazon.“Just s
  
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• Haagen-Dazs demands commitment to female creatives as it calls global review

  10-04-2019 15:33 via campaignlive.co.uk
  General Mills ice-cream brand wants "provocative" approach to marketing.
  
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• Haagen-Dazs commits to gender inclusivity in global review

  10-04-2019 15:33 via campaignlive.co.uk
  General Mills ice-cream brand wants 'provocative' approach to marketing.
  
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• NCAA hoops final slumps on CBS

  10-04-2019 15:31
  Despite the dire predictions put forward by some of nation’s best-compensated sports pundits and serial bloviators, Monday night’s NCAA hoops final between Virginia and Texas Tech turned out to be an absolute gem of a game. The rare title tilt to be decided in overtime, the March Madness capper rates as an instant classic; as such, it’s unfortunate that so many fans turned their noses up at CBS’s broadcast.According to Nielsen live-plus-same-day data, Virginia’s 85-
  
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• How to better manage your PR agency

  10-04-2019 15:00
  As the CEO of a tech PR agency, I speak with a lot of startups and their founders. It’s not uncommon for the CMO or whoever hired the last PR team to tell me that the last PR team “didn’t cut it” or “They just couldn’t get any placements for us.” What I rarely hear is a follow-up confession, such as, “We just did a bad job at providing them with the tools and support they needed to succeed” or “You know, I just didn’t give them en
  
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• Coca-Cola partners Channel 4 for women's football show

  10-04-2019 14:10 via campaignlive.co.uk
  Soft drink will sponsor weekly show hosted by Clare Balding.
  
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• Macy’s finally reveals 'Story' retail experience

  10-04-2019 14:00
  Just shy of a year after acquiring rotating concept shop Story, Macy’s is finally pulling back the curtain.  On Wednesday, the department store chain opened its first Story at Macy’s, a shop-in-shop with the rotating theme and sponsorship approach that Story first pioneered eight years ago. The shop, which is on average 1,500 square feet, exists in 36 Macy’s stores across the country. Rachel Shechtman, founder of Story and brand experience officer at Macy’s, says tha
  
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• Ikea is ready to open its first Manhattan store

  10-04-2019 14:00
  New Yorkers hungry for Swedish meatballs won’t find them at Ikea’s new Planning Studio, the retailer’s first store in Manhattan. Instead, they’ll find a host of furniture and services designed with small-space dwellers in mind. On April 15, the three-level store at 999 Third Ave. will open to the public.
  And as it is for many local residents, space at the shop, which, at 17,350 square feet encompasses only a fraction of the size of a traditional 400,000-square-foot Ikea,
  
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• Snapchat looks set to lose U.S. users. And KFC spoofs influencer culture: Wednesday Wake-Up Call

  10-04-2019 13:26
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.
  What people are talking about today
  Snapchat’s appeal seems to be fading in its core market, the U.S. The social app is expected to lose U.S. users this year, according to a projection by eMarketer, which blames a backlash to a Snapchat redesign&nbs
  
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• Kind calls out competitors, including Clif Bar, for sugar content

  10-04-2019 13:00
  Kind Snacks is calling out its rivals for using sweeteners that might not sound like sugar to consumers, such as organic rice syrup and sucanat, and is using augmented reality to highlight the details.Kind’s latest marketing effort comes after Daniel Lubetzky, its CEO and founder, found himself wondering about the names and usage of various sweeteners not just in snack bars, but across the broader food industry.“The problem is the predominance of sweeteners in some products where peo
  
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• Google offers digital skills training to New Yorkers

  10-04-2019 12:20 via campaignlive.co.uk
  Search giant's 'learning centre' will be open for five months.
  
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• Sky hypes Game of Thrones final series with fiery channel takeover

  10-04-2019 12:15 via campaignlive.co.uk
  It is broadcaster's biggest-ever takeover.
  
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• 79% of UK consumers will switch brand if trust breaks down

  10-04-2019 12:07
  Eptica research finds automotive, technology, insurance and government least trusted sectorsReading, UK, 10 April 2019 – Failing to build trust undermines customer loyalty and damages revenues, with over three quarters (79%) of consumers saying they’ll leave a supplier that they don’t trust. At the same time, focusing on getting customer service basics right and listening to consumers will help brands more than advertising, with 63% of consumers ranking easy processes as a top
  
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• Coca-Cola stages Premier League trophy tour

  10-04-2019 12:04 via campaignlive.co.uk
  Tour is visiting locations across UK and Ireland.
  
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• Two agencies vie for Just Eat media as M/SIX exits race

  10-04-2019 11:23 via campaignlive.co.uk
  Online food-ordering service is consolidating agencies globally.
  
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• AdColor founder Tiffany R. Warren talks skin care, family traditions and what to do with your privilege

  10-04-2019 11:00
    Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!Tiffany R. Warren is chief diversity officer and SVP at Omnicom, as well as the founder and president of the diversity advocacy organization AdColor, which is in its 13th year.In episode 3 of the new Podcast “Ad Block,” Warren talks about the skin care tradition handed down through her family and the ways she improved upon it. &l
  
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• Royal London and Sky Media launch bowling challenge for cricket fans

  10-04-2019 10:37 via campaignlive.co.uk
  Former England test captain Nasser Hussain is taking part in campaign.
  
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• Volvo partners Sky Atlantic for Game of Thrones tour

  10-04-2019 10:09 via campaignlive.co.uk
  Tour is taking place over three weeks.
  
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• Mirum swallows Possible UK

  10-04-2019 09:46 via campaignlive.co.uk
  New agency Mirum UK will be standalone brand within Wunderman Thompson network.
  
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• Tesco's new brands 'beating discounters on price'

  10-04-2019 09:14 via campaignlive.co.uk
  Value-focused Exclusively at Tesco brands are key ingredient in strong results, according to Dave Lewis.
  
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• Turkey of the Week: Lumen's outdated placards have no place in modern society

  10-04-2019 09:12 via campaignlive.co.uk
  In 2019, why are women still lazily labelled "granny" as soon as grey hair begins to sprout?
  
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• Can Droga5 maintain its creative culture after Accenture's acquisition?

  10-04-2019 09:02 via campaignlive.co.uk
  Does giving up independence mean the death of creativity?
  
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• Lush ditches UK social media accounts

  10-04-2019 08:59 via campaignlive.co.uk
  Facebook, Twitter and Instagram feeds will close down.
  
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• Vodafone calls global media review after in-housing digital buying

  10-04-2019 02:38 via campaignlive.co.uk
  WPP's Wavemaker has held account since 2014.
  
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