Advertising news

• The Onion gets a new owner

  08-04-2019 22:36
  Great Hill Partners, a private equity firm, bought The Onion from Univision Communications Inc. Plus, the firm bought several other Gawker Media properties, including Gizmodo, Deadspin and Jezebel, to Great Hill Partners. Great Hill Partners has enlisted veteran digital editor Jim Spanfeller to run the new outfit.Spanfeller once headed Forbes.com and went on to build a digital content company that he sold to Tronc Inc.—not an intentionally satirical name itself, and later ch
  
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• Mick Jagger's heart procedure may be a boon to valve makers

  08-04-2019 21:47
  A successful heart procedure for Rolling Stones frontman Mick Jagger may provide a spark for device makers that manufacture the type of heart valve used in his surgery, according to Wells Fargo.MedTech companies that have helped pioneer and produce the aortic valve replacement procedure, like Edwards Lifesciences and Medtronic, may see a boost in demand and awareness after the 75-year-old took to Twitter to thank hospital staff, Wells Fargo analyst Larry Biegelsen wrote in a note to clients
  
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• Audi’s new campaign tries to debunk electric vehicle misperceptions

  08-04-2019 18:47
    Audi is pouring more marketing dollars into its ambitious electric vehicle plans. A new campaign from the automaker attempts to debunk perceptions about EVs that have kept them from breaking into the mainstream, including fears about range, charging infrastructure and performance. The effort, which includes a new TV ad, comes in advance of the May launch of Audi’s new “e-tron” SUV, the first of three battery electric vehicles the luxury brand will introduce ove
  
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• Watch the newest commercials on TV from Samsung, Coke, Oreo and more

  08-04-2019 18:45
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time over the weekend.A few highlights: Oreo hypes its limited-edition “Game of Thrones” cookies, which go on sale today. (Ad Age’s Olivia Raimonde previewed the campaign last Tuesday: “Oreo remakes ‘Games of Thrones’ opening titles with cookies.”) Coca-C
  
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• Opinion: China’s artificial intelligence supremacy

  08-04-2019 18:28
  We can chat all we like about human biases creating AI biases with our Western cultural ideology, but if there is going to be anything like an AI bias council, it should probably be held in Beijing, Shanghai, or Shenzhen. Chinese cultural and political norms are going to have a much bigger influence over AI bias than anything we do here in America.I spend quite a bit of time working with multinational corporations that operate in the Asia-Pacific region. This past week, I got to spend some quali
  
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• Netflix price hike nears but analyst says users are staying put

  08-04-2019 17:54
  Netflix investors may be cautious as price increases begin to kick in for existing customers among its 60 million U.S. subscriber base. But recent checks suggest little churn for the streaming service.User sentiment is “very positive for Netflix as it shows a subscriber that is very satisfied, hardly churns and is quite comfortable with the upcoming price hike,” writes Michael Nathanson, founding partner of MoffettNathanson, in a note citing the firm’s survey of more than
  
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• School Reports 2020: Top holding companies

  08-04-2019 17:37 via campaignlive.co.uk
  
  The top holding companies as ranked by Nielsen.
  
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• School Reports 2020: Top 50 media agencies

  08-04-2019 17:37 via campaignlive.co.uk
  
  The top 50 media agencies as ranked by Nielsen.
  
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• School Reports 2020: Top 30 regional agencies

  08-04-2019 17:37 via campaignlive.co.uk
  
  The top 30 regional agencies as ranked by Nielsen.
  
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• School Reports 2020: Top 100 creative agencies

  08-04-2019 17:37 via campaignlive.co.uk
  
  The top 100 creative agencies as ranked by Nielsen.
  
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• Whisky ad showing man jumping off cliff deemed 'irresponsible'

  08-04-2019 17:25 via campaignlive.co.uk
  Spot for The Macallan was created by J Walter Thompson.
  
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• School Reports 2019: Those were the days, my friend

  08-04-2019 16:51 via campaignlive.co.uk
  What was their favourite subject at school? And how cool did they really look? Let's find out...
  
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• School Reports 2019: Top holding companies

  08-04-2019 16:37 via campaignlive.co.uk
  The top holding companies as compiled by Campaign.
  
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• School Reports 2019: Top 50 media agencies

  08-04-2019 16:37 via campaignlive.co.uk
  The top 50 media agencies as ranked by Nielsen.
  
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• School Reports 2019: Top 30 regional agencies

  08-04-2019 16:37 via campaignlive.co.uk
  The top 30 regional agencies as ranked by Nielsen.
  
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• School Reports 2019: Top 100 creative agencies

  08-04-2019 16:37 via campaignlive.co.uk
  The top 100 creative agencies as ranked by Nielsen.
  
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• Virgin Experience Days seeks creative and media agencies

  08-04-2019 15:26 via campaignlive.co.uk
  Brand wants to create TV ads to raise awareness.
  
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• WPP and Dentsu face off in L'Oreal's £106m UK media contest

  08-04-2019 15:15 via campaignlive.co.uk
  Only two agency groups left in the race after L'Oréal cuts shortlist.
  
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• 'Deepfake' voice tech used for good in David Beckham malaria campaign

  08-04-2019 15:15 via campaignlive.co.uk
  Beckham appears to speak nine languages in Malaria No More campaign but tech used has raised concerns.
  
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• Army comes face to face with Night's Watch from Game of Thrones

  08-04-2019 15:07 via campaignlive.co.uk
  Taylor Herring created the film involving the Coldstream Guards and actors transformed into the Night's Watch.
  
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• AMC doubles down on 'Walking Dead' with another spin-off

  08-04-2019 15:00
  Heading into its 10th season, “The Walking Dead” will continue to be a focal point for AMC Networks in its annual pitch to advertisers as it preps a third series in the franchise.There’s been plenty of speculation that another “Walking Dead” spin-off was in the works, and AMC confirmed today that the show will bow in 2020. It will center on two young females who are among the first generation to come of age in the apocalypse.  The addition of yet another &ldquo
  
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• Angell Sound enters administration

  08-04-2019 14:42 via campaignlive.co.uk
  One of London's oldest audio studios has closed its doors.
  
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• U.K. proposes tough laws on big tech and Reebok denies Beyoncé diversity row: Monday Wake-Up Call

  08-04-2019 14:12
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.
  What people are talking about today
  The crackdown on big tech by governments across the world continues. Today, the U.K. government is announcing it wants to impose some of the toughest regulations in the world on tech firms. It's proposing legislation to make
  
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• Gatorade turns sweat into an art form in campaign starring Lionel Messi and Gabriel Jesus

  08-04-2019 12:49 via campaignlive.co.uk
  Global football campaign by TBWA\Chiat\Day is part of PepsiCo's partnership with Uefa.
  
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• Websites face fines under new 'online harms' proposals

  08-04-2019 12:09 via campaignlive.co.uk
  Online Harms White Paper is joint proposal from DCMS and Home Office.
  
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• The Top 5 creative brand ideas you need to know about right now: April 8, 2019

  08-04-2019 12:00
   Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about right now.5. Burger King: 'Impossible Whopper,' David MiamiAdmittedly, we kinda hate April Fool’s Day. It’s become like the Super Bowl for brand’s ridiculous stunts, but Burger King took advantage of the big day to prank Whopper eaters by telling them that their burgers weren’t made out of meat. Turns out, however, that it wasn’t a joke. The brand was actually introdu
  
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• The Top 5 creative brand ideas you need to know about right now

  08-04-2019 12:00
   Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about right now.5. Burger King: 'Impossible Whopper,' David Miami
  Admittedly, we kinda hate April Fool’s Day. It’s become like the Super Bowl for brand’s ridiculous stunts, but Burger King took advantage of the big day to prank Whopper eaters by telling them that their burgers weren’t made out of meat. Turns out, however, that it wasn’t a joke. The brand was actually introd
  
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• Finastra named a Business Superbrand for 2019

  08-04-2019 11:19
  Annual ranking recognizes the UK’s strongest B2B brandsLondon, UK, April 8, 2019 – Finastra has been named in the UK Business Superbrands list for 2019, for the fourth year in a row (listed as Misys in 2016 and 2017). The ranking, which has been tracking the UK’s leading business-to-business (B2B) brands since 2001, recognizes the company for quality, reliability and distinction. The Business Superbrands survey evaluated around 1,600 brands across 63 industry categories. Only t
  
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• Renault pokes fun at angry tweeters as London's new emission zone commences

  08-04-2019 10:49 via campaignlive.co.uk
  Campaign for electric model Zoe calls on drivers and social media users to 'keep it clean'.
  
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• Haig Club hosts house party

  08-04-2019 10:21 via campaignlive.co.uk
  Event will be staged in Soho townhouse.
  
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• Accenture follows Droga5 deal by acquiring Madrid-based Shackleton

  08-04-2019 10:19 via campaignlive.co.uk
  Move also follows purchases in Germany, Denmark and Netherlands.
  
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• Britain's Got Talent pulls in highest ratings of 2019 at 10m

  08-04-2019 10:00 via campaignlive.co.uk
  ITV show on Saturday night took 50% share of audience.
  
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• Eurostar calls global media review

  08-04-2019 09:17 via campaignlive.co.uk
  Incumbent iProspect is repitching.
  
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• Disaronno to stage 24-hour bar shift

  08-04-2019 08:45 via campaignlive.co.uk
  Bars around the world are taking part in initiative.
  
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• Charlie Collier on Why He Left AMC to Run Fox and What’s Next for the Network

  08-04-2019 03:00 via feeds.adweek.com
  When it was announced in October that then-AMC Networks chief Charlie Collier had been tapped as Fox Entertainment CEO, the news came as a surprise to many in the TV industry--including Collier himself. But a call from Fox Corp. executive co-chairman Rupert Murdoch, who invited him to oversee the Fox broadcast network, "changed my life,"...
  
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• Refinery29 taps WPP's George Rogers as development chief

  08-04-2019 02:08 via campaignlive.com
  The media company is backed by WPP.
  
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• To Battle Fin-Tech Upstarts, Big Banks Are Turning to—What Else?—Technology

  08-04-2019 02:00 via feeds.adweek.com
  When Capital One rolled out its automated fraud-check texting system a few years ago, the bank was surprised to find how many possible answers its customers could find to a simple yes-or-no question. While around 85 percent of people responded to the alerts about potentially suspicious credit card activity with a "confirm" or "deny" as...
  
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• Remember Free TV? It’s Coming Back in a Big Way

  08-04-2019 02:00 via feeds.adweek.com
  In January, almost a year after Viacom CEO Bob Bakish told investors his company was preparing to launch a streaming service in late 2018, Viacom finally unveiled its OTT strategy--but it wasn't what anyone had been expecting. Instead of creating its own subscription video on demand (SVOD) service--as rivals Disney, Comcast and AT&T are doing--the...
  
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• Infographic: 27% of Gen Zers Say They Always Write a Product Review After Making a Purchase

  08-04-2019 02:00 via feeds.adweek.com
  It may seem like a hassle to write a recommendation after buying a product online, but not for Gen Z. In fact, according to new research from tech company Social Media Link, over 60 percent of Gen Zers say they leave a review often, if not every time. Maybe that's because Gen Z values recommendations...
  
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• How DTC Invisible Aligner Brands Build Trust to Challenge the Orthodontic Status Quo

  08-04-2019 02:00 via feeds.adweek.com
  Jordan Katzman and Alex Fenkell met at summer camp when both were 13 years old, bonding immediately, in part over their shared mouths of metal. As their friendship continued into adulthood, they keenly remembered the awkwardness of their orthodontia experience. "It was just truly a pain point in our youth," Fenkell said. "We figured there...
  
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• Editor’s Letter: Brandweek Is Back for Another Year, With New Awards and a Storied Franchise

  08-04-2019 02:00 via feeds.adweek.com
  The drive east from Los Angeles to Palm Springs for decades has been a journey away from the normal to a higher, clearer plain. Desert denizens including the likes of Bob Hope, Frank Sinatra and Elizabeth Taylor must have felt that in their fabled escapes there. And we at Adweek certainly did last year when...
  
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• After Buying Pluto TV, Viacom Sets Its Content Strategy for the Streaming Service

  08-04-2019 02:00 via feeds.adweek.com
  When Bob Bakish was named Viacom CEO in December 2016, he began "warehousing" the company's library content that had been previously licensed to other SVOD services, so that it would be at the ready whenever the company settled on its streaming strategy. Now that the Pluto TV deal has closed (as discussed in this week's...
  
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• 3 Common Video Marketing Mistakes to Avoid

  08-04-2019 02:00 via feeds.adweek.com
  I got my start in advertising by accident. I never went to ad school or film school; I made videos on YouTube that went viral, and brands started reaching out. I've worked with brands big and small, and I started to notice that many brands--especially the less established ones--would make the same mistakes with their...
  
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