Advertising news

• Hasbro poaches Wunderman Global CMO Jamie Gutfreund

  04-04-2019 23:42
  Jamie Gutfreund, global CMO at Wunderman Thompson, is leaving the agency to join toy maker Hasbro as its first-ever chief experience officer, the company said Thursday. It’s unclear who will replace Gutfreund at Wunderman Thompson.Hasbro says Gutfreund will oversee several of the company’s global marketing functions, including its internal creative agency, Global Consumer Insights and its media team. Gutfreund will look to grow Hasbro brands such as Nerf, Play-Doh, G.I. Joe and
  
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• Snapchat gives Tinder some love Stories and announces new ad network at partner summit

  04-04-2019 23:41
  Snapchat unveiled a closer partnership with Tinder—that enables the sharing of its videos with the dating app—a big push into games, and a new ad network at its first partner summit.One of the most important developments to come out of the Snap Partner Summit in Los Angeles on Thursday was the Snap Audience Network, which will deliver ads to apps outside of Snapchat. The company was short on details, however, as to the type of targeting that would be available and what
  
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• Wunderman Thompson Global CMO Heads to Hasbro as First Chief Consumer Experience Officer

  04-04-2019 23:32 via feeds.adweek.com
  Hasbro announced on Thursday that it hired Jamie Gutfreund, the global chief marketing officer of Wunderman Thompson, as its first chief consumer experience officer. The WPP agency formed through last year's merger of Wunderman and J. Walter Thompson declined to comment. Gutfreund will be based out of Hasbro's corporate headquarters in Pawtucket, Rhode Island. She...
  
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• Duracell awards global creative account to Wunderman Thompson

  04-04-2019 22:49
  Berkshire Hathaway’s Duracell has awarded its global creative account outside North America to WPP’s Wunderman Thompson following a review, according to the agency.
  Duracell didn’t respond to requests for comment through spokespeople, but according to Wunderman, the four-month review involved more than 10 shops and was managed by the consultancy Flock Associates. Spending wasn’t disclosed. Wunderman will take over the account immediately.The review didn’t involve No
  
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• CBS inks pact with Ice Cube's BIG3 hoops league

  04-04-2019 22:29
  Just days after seeing its Alliance of American Football deal go up in smoke, CBS has bolstered its live-sports offerings with an exclusive contract with Ice Cube’s BIG3 basketball league.Per terms of the newly-hatched rights deal, CBS this summer will air more than 20 hours of BIG3 hoops coverage, a slate that includes the June 22 season opener and the Sept. 1 league championship game. In addition to the broadcast component, the cable channel CBS Sports Network will carry up to 25 ho
  
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• Snapchat Added to Its Lens Studio and AR Lens Offerings in a Big Way

  04-04-2019 22:20 via feeds.adweek.com
  Snapchat introduced several updates to its augmented reality lenses and its Lens Studio suite of tools to create them, highlighted by Landmarkers, a way to bring global landmarks to life within the messaging application. The updates were unveiled at the Snap Partner Summit in Los Angeles Thursday. The company said 70 percent of its daily...
  
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• What marketers can learn from Theranos and the Fyre Festival

  04-04-2019 22:00
  Recent documentaries about business scandals are captivating audiences. Take, for example, the behind-the-scenes looks at the infamous Fyre Festival disaster and the disgraced Theranos that have set social media ablaze with commentary and memes. Each company was founded and led by charismatic, well, liars who were convincing enough to dupe unwitting investors (and in Theranos founder Elizabeth Holmes’ case, even some former secretaries of state) out of millions of dollars. Both companies m
  
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• Trying is better than lying

  04-04-2019 22:00
  Recent documentaries about business scandals are captivating audiences. Take, for example, the behind-the-scenes looks at the infamous Fyre Festival disaster and the disgraced Theranos that have set social media ablaze with commentary and memes. Each company was founded and led by charismatic, well, liars who were convincing enough to dupe unwitting investors (and in Theranos founder Elizabeth Holmes’ case, even some former secretaries of state) out of millions of dollars. Both companies m
  
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• Snapchat Is Making It Easier for Stories to Appear on Other Apps

  04-04-2019 21:50 via feeds.adweek.com
  Snapchat is tearing down its walled gardens, one Bitmoji at a time. Announced at the Snap Partner Summit in Los Angeles, the company introduced a new tool dubbed "App Stories" in Story Kit, its developer platform. With App Stories, other apps can now bring Snapchat Stories into their own ecosystems. So, instead of letting other...
  
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• Immediate, Dennis, FT and i lead British Media Awards 2019 shortlist

  04-04-2019 21:44 via campaignlive.co.uk
  Awards span content, commerce, editorial, events, subscription and technology.
  
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• Snap Announces Plans to Build Its Own Mobile Ad Network to Connect With Its Audience

  04-04-2019 21:24 via feeds.adweek.com
  Snap Inc. is building its own mobile ad network to launch later this year. At its event today in Los Angeles for developers and creators, the company said it's creating the Snap Audience Network, which will exist beyond Snapchat's own platform and allow marketers to target users across a variety of apps. Audience Network will...
  
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• Australia’s New Laws on Livestreaming Violent Content Pack a Punch for Social Platforms

  04-04-2019 21:06 via feeds.adweek.com
  The Australian government reacted swiftly and forcefully to the livestreaming and resulting video sharing of the terrorist attacks in Christchurch, New Zealand, passing new laws that turn up the heat on social networks to assume more control over the spread of violent content via their platforms. Australia's attorney general, Christian Porter, and its communications and...
  
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• Beyoncé collab is big win for Adidas

  04-04-2019 21:04
  Adidas is teaming up with Beyoncé in a move to expand its product mix and marketing prowess. On Thursday, Queen Bey and the German sportswear brand jointly announced a “multi-layered” partnership that includes a new product collection and the re-launch of Beyoncé’s Ivy Park athleisure brand.“This is the partnership of a lifetime for me,” Beyoncé said in a statement, noting the success Adidas has had in “pushing creative boundarie
  
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• The way we buy and sell branded content is broken. Here’s how to fix it

  04-04-2019 21:00
  A few years ago, I ran a content campaign for an electronics company in partnership with a popular tech publisher. The content was all about how to choose the right tech for your needs, and it absolutely crushed it. The publisher had to do little more than share it once on Facebook, and the reads came flowing in. Everyone involved -- advertiser, agency and publisher -- was thrilled.But when I tried to recreate the campaign (and its accompanying success) this year, it barely made a blip. So, what
  
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• Facebook’s Automated Systems Skew Ad Delivery Based on Race, Gender

  04-04-2019 20:37 via feeds.adweek.com
  Facebook's ad targeting systems automatically skew the delivery of ads based on gender, race and other characteristics, even when advertisers specify that they'd like their ads to run in front of a broad audience, a new study concluded. Researchers from Northeastern University, the University of California and the digital rights nonprofit Upturn spent more than...
  
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• Verve Lays Off 30 Staffers in Its Second Round of Cuts This Year

  04-04-2019 20:28 via feeds.adweek.com
  Ad-tech outfit Verve is cutting 30 staff members, Adweek has learned. The anticipated 2019 consolidation of the ad-tech sector claims its second company in a week, as Verve follows DataXu in making significant cutbacks to its headcount. This is the second such reduction in numbers over the last couple of months, with the company laying...
  
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• IAB Sets NewFronts West Dates for Second Annual Conference

  04-04-2019 20:17 via feeds.adweek.com
  The NewFronts West is back in Los Angeles. The IAB set the new dates for the event to be this year, slated for Sept. 11 and 12 in L.A. Similar to last year, when NewFronts West launched the West Coast version of the otherwise New York-centric sales pitch, this year it'll be held at NeueHouse...
  
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• Snapchat to introduce 'audience network' at partner summit

  04-04-2019 19:21
  Snapchat will roll out an audience network at its partner summit today, according to the early look at the lineup of topics on the agenda.
  An audience network could be Snap bringing its brand of vertical ads off its app into partners' properties, similar to Facebook Audience Network. Snapchat already has expanded the universe for its videos, with publishers and partner apps able to show Stories, the videos that disappear in 24 hours, but it has not done the same for ads.
  Snapchat is hosting its
  
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• Watch the newest commercials on TV from AT&T, Whole Foods, Planters and more

  04-04-2019 18:54
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.A few highlights: An office worker is a little too enthusiastic about winning a "Game of Thrones"-style throne in an AT&T spot that calls attention to its partnership with the HBO hit. Planters NUT-rition stages a stunt to call attention to the pay gap between men and women. An
  
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• Young creatives: Enter Ad Age's 10th annual Cannes Lions Cover Contest

  04-04-2019 18:18
  Since 2010, Ad Age has celebrated rising industry talent with its annual Young Creatives Cover Contest. The winners see their work on the cover of the Ad Age issue that's distributed at the Cannes Lions International Festival of Creativity. They also win a free trip to the annual ad fête in France.The contest is free and open to global creatives and students age 30 and under. Since it debuted, we've asked competitors to capture the idea of creativity in a single, impactful image. Last year
  
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• Conde Nast's new global CEO is a former Pandora and Sling TV chief

  04-04-2019 16:43
  Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition.On April 22, publishing conglomerate Condé Nast—home of Vogue, The New Yorker, Vanity Fair and other glossy titles—will get a new boss: Roger Lynch, the former CEO of Pandora.He'll move from San Francisco to take the top job at Condé's One World Trade Cen
  
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• Gender pay gap: the best and worst in the industry

  04-04-2019 15:59 via campaignlive.co.uk
  J Walter Thompson continues to post the worst figures.
  
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• Listen: What creatives really think of side hustles

  04-04-2019 15:04 via campaignlive.co.uk
  Students and alumni from SCA discuss what these projects can do for your career.
  
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• YSL to open 'gas station' in desert during Coachella

  04-04-2019 14:47 via campaignlive.co.uk
  Pop-up will replace fuel pumps with make-up refills.
  
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• Engine creative Brendan Wilkins dies aged 46

  04-04-2019 13:08 via campaignlive.co.uk
  Wilkins worked at agencies including Duckworth Finn Grubb Waters, Havas Worldwide London and OgilvyOne.
  
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• Havas London wins £3m DfE brief to promote T Levels

  04-04-2019 12:35 via campaignlive.co.uk
  Agency already works on teacher recruitment.
  
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• Droga5’s big move. Plus, another Facebook user-data scandal: Thursday Wake-Up Call

  04-04-2019 12:15
  Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age under "Skills" in the Alexa app.What people are talking about todayDroga5, the lauded indie creative agency, won’t be independent much longer. It’s being acquired by Accenture Interactive in perhaps the most striking sign yet of consultancies advancing into ad agencies’ territory. The
  
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• Copywriters' unfinished novels get turned into a real book to benefit ad students

  04-04-2019 12:14 via campaignlive.co.uk
  Book is made up of first chapters of unfinished stories written by creatives.
  
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• Wanted: tales of confidence-destroying 'corporate abuse'

  04-04-2019 12:03 via campaignlive.co.uk
  Rob Campbell launched website to stop 'good employees from being systematically destroyed by bad managers'.
  
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• Oliver hires former TBWA chief Richard Stainer in global clients role

  04-04-2019 11:45 via campaignlive.co.uk
  Stainer joins from consulting group Odgers Berndtson.
  
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• Heinz and Cadbury to give consumers taste of Creme Egg mayo at London pop-up

  04-04-2019 11:28 via campaignlive.co.uk
  Brands are uniting in time for Easter.
  
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• Bauer Media's Paul Keenan and Rob Munro-Hall handed global roles

  04-04-2019 11:16 via campaignlive.co.uk
  Keenen becomes president of audio, while Munro-Hall gets leadership position in publishing.
  
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• Snapchat base to decline for first time as users defect to Instagram

  04-04-2019 10:16 via campaignlive.co.uk
  Changes to Stories is thought to have contributed to user base fall.
  
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• Co-op reveals biggest festival presence to date

  04-04-2019 10:15 via campaignlive.co.uk
  Retailer announced plans to deliver activations at seven events over summer.
  
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• Ikea launches furniture-rental service across all markets

  04-04-2019 10:06 via campaignlive.co.uk
  Roll-out follows trial in Netherlands, Sweden and Switzerland.
  
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• Facebook pays for positive sponsored content in The Telegraph

  04-04-2019 09:54 via campaignlive.co.uk
  Newspaper's paid content division produced the articles.
  
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• ITV strikes deal with Amobee for addressable ad sales on ITV Hub

  04-04-2019 09:44 via campaignlive.co.uk
  Broadcaster wants to have its own ad tech.
  
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• Jagermeister returns to All Points East

  04-04-2019 09:31 via campaignlive.co.uk
  'JägerHaus' is back at AEG Live's 10-day festival in May.
  
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• Moneysupermarket replaces Darren Bentley with Andy Hancock

  04-04-2019 09:17 via campaignlive.co.uk
  Internal appointee has been handed expanded role.
  
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