Advertising news

• Snapchat to focus on Stories and camera at partner summit

  03-04-2019 23:05
  At its first Snap Partner Summit this week in Los Angeles, Snapchat is ready to discuss expanding access to its camera and augmented reality features. It's a move that will enable more apps developers to piggyback on Snapchat's proprietary technology.CEO Evan Spiegel and his co-founder Bobby Murphy are set to take the stage on Thursday at the marquee event to outline the priorities for the year ahead."Historically, as a company, Snap has been very closed up," says Sophia Dominguez, CEO of SVRF,
  
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• FTC targets suspicious ad claims by diamond and CBD brands: Marketer's Brief

  03-04-2019 23:04
  Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected] January has come and gone, and spring's arrival means drinking weather is here. But consumers are still keeping a close eye on their alcohol intake, giving rise to a spate of new low-alc beers. Get the scoop on two of the newest offerings below, along with how Kraft is trying to keep is Lunchables brand relevant.
  
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• Staples' new logo cuts right to the chase

  03-04-2019 22:55
  Staples is keeping things literal with a new logo that includes a staple icon that can also be used as a desk. The office supplies retailer updated its brand this week with a new look, services and in-house offerings designed to appeal to its business customers.The new logo puts a simple staple ahead of the Staples brand name, which is still in red. The "staple" logo is a departure from the Framingham, Mass.-based chain's slanted L logo, which was in use for more than 25 years. A release offers
  
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• Millions of Facebook records exposed on Amazon cloud servers

  03-04-2019 21:45
  Facebook user data is still showing up in places it shouldn't.Researchers at UpGuard, a cybersecurity firm, found troves of user information hiding in plain sight, inadvertently posted publicly on Amazon.com Inc.'s cloud computing servers. The discovery shows that a year after the Cambridge Analytica scandal exposed how unsecure and widely disseminated Facebook users' information is online, companies that control that information at every step still haven't done enough to seal up private data.I
  
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• Tribeca Film Festival to spotlight branded films

  03-04-2019 21:05
  Brands take center stage at this year's Tribeca Film Festival (April 24 to May 5) during a day dedicated to partnerships between artists and advertisers.The indie film fest's conference now includes Tribeca X: A Day of Conversations (Friday, April 26) on the state of branded content. Mark Pritchard, chief brand officer at P&G, will be the event's keynote speaker, and other participants include Fiona Carter, AT&T Communications chief brand officer, Doug Melville, TBWA Worldwide chief div
  
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• Patagonia cracks down on the Wall Street uniform

  03-04-2019 20:05
  Patagonia Inc. is cracking down on the corporate logo vests that have become wardrobe staples on Wall Street and in Silicon Valley.The outdoor gear maker won't create the products for just anyone through its corporate sales program. Recently, Patagonia has shifted its focus to "mission-driven companies that prioritize the planet," the company said in a statement late Tuesday. It has made gear for all kinds of companies in the past, from big banks to nonprofit organizations.Patagonia said it wan
  
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• Wacl Future Leaders Award: '2019 is the year of pragmatic action'

  03-04-2019 19:36 via campaignlive.co.uk
  Thirty-nine women have been awarded bursaries to further their training and boost their careers.
  
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• Watch the newest commercials on TV from Honda, Budweiser, Zillow and more

  03-04-2019 18:45
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.A few highlights: Andra Day's anthemic "Rise Up" serves as the soundtrack for a Budweiser spot that pays tribute to baseball legend and civil rights icon Jackie Robinson. Zillow says it's "reimagining how people buy, sell and rent homes." And Honda says "Whatever your dream, just keep chasing it
  
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• Duracell taps Wunderman Thompson as global partner

  03-04-2019 17:38 via campaignlive.com
  The scope includes all international markets outside of North America.
  
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• 'We want to take industry by scruff of neck': Q&A with Accenture Interactive CEO and Droga5 founder

  03-04-2019 17:15 via campaignlive.com
  Brian Whipple and David Droga share plans after the consultancy juggernaut bagged the creative powerhouse.
  
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• Viacom becomes first media partner in T-Mobile's new TV service

  03-04-2019 17:05
  T-Mobile US has reached an agreement to stream live Viacom channels including MTV, Comedy Central and Nickelodeon as well as offer on-demand shows on its coming wireless TV service.Viacom is a "cornerstone launch partner," T-Mobile said in a statement Wednesday. The third-largest U.S. mobile service has been planning for more than a year to start what it calls a "disruptive TV service," the launch of which was delayed from last year due to the project's complexity."T-Mobile is on a mission to g
  
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• How woodworking keeps Deutsch's Pete Favat inspired

  03-04-2019 17:02
  Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!Pete Favat leads creative for Deutsch North America, which makes memorable work for clients like Taco Bell, H&R Block and #MeToo founder Tarana Burke's advocacy organization.In episode 2 of the new podcast "Ad Block," Favat talks about everything but his agency and the work. Instead, he dives into a conversation with Ad Age's I-Hsien Sherwood and A
  
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• Pitch Update: Homebase schedules chemistry meetings, LloydsPharmacy on the hunt

  03-04-2019 16:38 via campaignlive.co.uk
  M&S has appointed fashion specialist ODD to its clothing and home account, while Subway and Starbucks are among those looking for new partners.
  
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• Behind Accenture's groundbreaking Droga5 deal

  03-04-2019 16:35
  Accenture Interactive today announced it has reached a deal to acquire Droga5 in what it's calling a game-changer for the business.Buying Droga5 could put to rest the notion that consultants pose little threat to ad agencies because they lack creativity. Still, skeptics have questioned the ability of creative shops to thrive under the ownership of big consultancies, which have attempted to bolster their marketing services offerings in recent years via acquisitions.Accenture Interactive did not
  
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• Accenture Interactive set to buy Droga5

  03-04-2019 16:35
  Accenture Interactive today announced it has reached a deal to acquire Droga5, in what it's calling a game-changer for the business.Buying Droga5 could put to rest the notion that consultants pose little threat to ad agencies because they lack creativity. Price was not disclosed.In a press release announcing the acquisition, Accenture called it "an evolution in Accenture Interactive's journey to build a new agency modelone with the power to engineer transformative brand experiences, and infuse
  
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• Accenture to buy Droga5, consultancy confirms

  03-04-2019 15:12 via campaignlive.com
  The iconic agency will live as part of Accenture Interactive.
  
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• Accenture Interactive buys Droga5, consultancy confirms

  03-04-2019 15:12 via campaignlive.com
  The iconic agency will build out the juggernaut's experience offering.
  
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• Argos' playful campaign declares: 'Furniture, but make it fashion'

  03-04-2019 14:22 via campaignlive.co.uk
  Retailer has created spectacular fashion collection from its home and furniture range.
  
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• The Guardian on track to break even as it aims for two million paying members

  03-04-2019 13:52 via campaignlive.co.uk
  Group announces next three-year plan.
  
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• Turkey of the Week: I am not thirsty for Jimmy's sex

  03-04-2019 13:43 via campaignlive.co.uk
  It's iced, Jim, but not as we know it.
  
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• Pro football league AAF collapses. And Hulu ponders special ads for binge-watchers: Wednesday Wake Up Call

  03-04-2019 12:00
  Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayWhen the Alliance of American Football debuted, CEO Charlie Ebersol dreamed of building "something meaningful and long-term." The fun lasted just eight weeks. Now the pro league is suspending operations after its lead investor walked away. "
  
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• Hulu is exploring new ad experiences for binge watching

  03-04-2019 12:00
  Hulu is exploring new ad experiences for binge watchers, according to Peter Naylor, head of ad sales, as the streaming TV service looks for ways to insert brands into shows without being too intrusive.As Hulu prepares to pitch advertisers during the NewFronts, it is thinking about ways to create a less interruptive experience. While there is no specific product for marketers to buy currently, Hulu is analyzing what the commercial experience might look like when it is clear the viewer is committ
  
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• AT&T's ad unit invades TV upfronts week

  03-04-2019 12:00
  AT&T's ad unit will make a formal pitch to marketers during the TV upfront week that's typically dedicated to major broadcast and cable networks.Xandr will host a breakfast the morning of May 14 where it will discuss how it can help marketers target audiences and measure TV viewing more effectively.This comes after AT&T received final legal approval in February for its $85.4 billion acquisition of WarnerMedia (formerly Time Warner). WarnerMedia, whose networks include TBS, TNT and CNN,
  
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• News brands' Ozone Project eyes market 'tipping point'

  03-04-2019 11:35 via campaignlive.co.uk
  Nine months after launch, the joint industry sales venture is open to taking on more publishers and is focusing on four key strategy areas.
  
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• Gen Z turned off by popular trends, chasing 'likes' and owning latest brands

  03-04-2019 11:32 via campaignlive.co.uk
  IPA report reveals a healthy disregard for narcissism and consumerism.
  
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• Slim signs Daryl Wein, Cuba Tornado Scott joins RSA

  03-04-2019 11:06
  Director Daryl Wein has signed with Los Angeles-based production company Slim for spots and branded content. Alongside his brand work for clients such as AT&T and NRDC, Wein directed comedy "White Rabbit," which premiered last year at Sundance Film Festival. His next project, "Pay No Attention," is a series for Refinery29.
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• Airbnb offers travellers a night in the Louvre

  03-04-2019 10:39 via campaignlive.co.uk
  Two people will stay overnight at the Paris museum on 30 April and receive a bespoke tour.
  
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• Paralympian Ellen Keane Stars in Allianz Ireland’s New ‘We Cover Courage’ Nationwide Campaign

  03-04-2019 10:13
  Ireland’s youngest ever Paralympic athlete Ellen Keane’s moment of courage re-created in Allianz Ireland’s latest commercialDue to a missing lower left arm, Ellen suffered insecurities in early life, which was later defined by the moment she was courageous enough to wear short sleevesEllen has competed in three Paralympic Games (Beijing 2008, London 2012 & Rio 2016) and won a Gold medal in the Allianz European Para Championships (Dublin 2018)Commercial to air on TV and digi
  
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• Unicef UK appoints The Community for brand transformation

  03-04-2019 10:01 via campaignlive.co.uk
  Publicis Groupe agency's work will be out later this year.
  
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• M&S resurrects 'This is not just food...' slogan with parody of sultry-voiced ads

  03-04-2019 09:09 via campaignlive.co.uk
  Retailer has replaced actress Dervla Kirwan's voiceover with normal people's renditions.
  
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• Do I dare to eat a peach?

  03-04-2019 09:03
  Do you smell that? Crack open a window, inhale deeply. Once your eyes stop leaking and the pollen-induced sneezing dies down, you can bask in the knowledge that spring is in the air. But wait, what's that other smell? The smell beneath the smell of spring? That's right, it's peaches! Not just any peaches! Cling peaches, delicately arranged in yellow half-moon shapes, nestled between slices ofham? And avocado. And, uh, is that cheese? On a bed of lettuce.Mmmm, tastes like rebirth.This ad, which
  
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• A vintage springtime ad for stone fruit: Do I dare to eat a peach?

  03-04-2019 09:03
  Do you smell that? Crack open a window, inhale deeply. Once your eyes stop leaking and the pollen-induced sneezing dies down, you can bask in the knowledge that spring is in the air. But wait, what's that other smell? The smell beneath the smell of spring? That's right, it's peaches! Not just any peaches! Cling peaches, delicately arranged in yellow half-moon shapes, nestled between slices ofham? And avocado. And, uh, is that cheese? On a bed of lettuce.Mmmm, tastes like rebirth.This ad, which
  
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• Time to rethink neuromarketing; it's no longer just snake oil

  03-04-2019 09:00
  It's time to put on your thinking caps, or at least get test subjects to. Neuromarketing has gone from the realm of intriguing experiments with questionable merit among market researchers to an everyday tool for many brands. And it literally involves thinking caps, in that electronic sensors are used to measure brain activity.One sign that neuromarketing has transcended its era of hype and hucksterism: Nielsen now has 16 neuro labs globally, including five in the U.S. One opened late last year
  
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• How large enterprises can become more data-driven

  03-04-2019 09:00
  While today's organizations have access to previously unimaginable volumes of dataon consumers, clients, themselvestoo few have managed to utilize this data in a way that drives tangible, outcomes-based improvements to their own operations.In our view, this corporate inertia can be chalked up to a three-pronged misalignment. Resolving these issues will require making strategic changes that align the company's incentive and accountability structures, people and data sets.Follow the money
  Continu
  
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• Ad Age Small Agency Awards judges announced

  03-04-2019 09:00
  In honor of the tenth anniversary of the Ad Age Small Agency Awards, this year's contest will be judged by a panel that includes the top winners over the last decade.A who's who of small agency founders, creatives and executives form the jury for the 2019 Small Agency Awards, which honor shops with 150 or fewer employees. The outside panel of jurors will be charged with evaluating work in the following categories: Campaign of the Year: Digital; Campaign of the Year: B-to-B; Campaign of the Year
  
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