Advertising news

• Sizmek Files for Chapter 11

  30-03-2019 12:24 via feeds.adweek.com
  As speculation rises over the future of the entire ad-tech ecosystem, independent ad tech outfit Sizmek has filed voluntary Chapter 11 bankruptcy petitions. The company filed official paperwork on March 29 and dropped a press release just before midnight Eastern Time, as the industry simmered with speculation that the company, co-owned by private equity firms...
  
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• Opinion: The cost of ignoring China's digital ad dragons

  30-03-2019 11:04
  Let's get straight to golden tacks. In 2018, total revenue from internet advertising stood at $54.9 billion, with an annual growth rate of 24.2 percent. Sounds American-sized, right? But these are China's numbers (at 369.4 billion yuan, converted to dollars as of March 2019).They come from a report on the Chinese internet marketplace, recently released, if little noticed on this side of the globe, by the Interactive Advertising Marketing Lab, based in Zhongguancun, the Silicon Valley area of Be
  
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• Why creativity without insight is doomed to fail

  30-03-2019 08:00
  I had a professor in Sociology 101 sophomore year whose name I can't remember, but whose class still stays with me.He had absurdly high standards and was ruthless when it came to evaluating how much of the material you understood. His tests were impossibly hard; he would have failed some of them. When asked why they were so difficult, he said, to paraphrase, "I could make the test easier and you'd all get 4.0s, but I wouldn't know if you knew the material. I'd rather give you hard tests, grade
  
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• How publishers are eyeing Apple News Plus

  30-03-2019 00:16
  The launch of Apple News Plus, the all-you-can-eat magazine subscription service, aims to get publishers hoping for a new rush of readers glued to their iPhones. Once bitten, though, those publisers are still approaching the platform with caution, afraid of giving up the lifeblood of their businesses.The tradeoff from the subscription service, which launched last week, is clear, print industry stalwarts can appear on Apple News Plus, with immediate distribution on 1.4 billion devices, but they
  
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• Target to host first NewFronts, promising a 'spectacular' event

  30-03-2019 00:05
  Mickey Mouse is out but Bullseye is in. Target will be presenting at IAB's Digital Content NewFronts for the first time this year on May 2, a spokesman for the Minneapolis-based retail chain confirmed on Friday.Target plans to make a "big" announcement at the NewFronts, according to an invite sent out to agencies and obtained by Ad Age. It goes on to say the event will be "spectacular."A Target spokesman declined to share details about the May event. Target's participation comes days after Walt
  
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