Advertising news

• Access to Facebook Live May Be Restricted for Prior Violations of Community Standards

  29-03-2019 23:25 via feeds.adweek.com
  In the wake of the heat Facebook is catching over the shooter in the terrorist attacks in Christchurch, New Zealand, using Facebook Live to broadcast his heinous acts, the social network is exploring ways to restrict who can use the livestreaming feature. Chief operating officer Sheryl Sandberg said in a post late Friday on the...
  
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• Subtitles Can Now Be Added to Videos on Twitter

  29-03-2019 21:27 via feeds.adweek.com
  Video publishers on Twitter can now include .SRT subtitles that can be viewed via the web, iOS and Android. Group product manager Matt Dennebaum said in a blog post that publishers have sought this feature for quite some time due to the fact that videos auto-play without sound in Twitter's timeline. Twitter will continue to...
  
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• Facebook Removed 200 Pages, Groups and Accounts in the Philippines

  29-03-2019 20:50 via feeds.adweek.com
  Facebook's ongoing battle against coordinated inauthentic behavior shifted to the Philippines, as 67 Facebook pages, 68 Facebook accounts, 40 Facebook groups and 25 Instagram accounts were removed this week. Head of cybersecurity policy Nathaniel Gleicher said in a Newsroom post that the pages, accounts and groups were linked to a network organized by Nic Gabunada,...
  
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• Q&A With Adobe’s Keith Eadie on Data-Led Targeting

  29-03-2019 20:35 via feeds.adweek.com
  Earlier this week at the Adobe Summit in Las Vegas, the company's key players assembled to outline updates to its platform and address client concerns in the contemporary marketing environment. Adweek caught up with Keith Eadie, svp and general manager of Adobe Advertising Cloud, to talk about the intricacies of data-led targeting in an era...
  
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• Newly Appointed ANA #SeeHer Co-Chair, P&G’s Marc Pritchard, Sets Goals for Increasing Diversity by 2020

  29-03-2019 20:22 via feeds.adweek.com
  Procter & Gamble chief brand officer Marc Pritchard has raised the bar once again for the advertising industry at the Association of National Advertisers' #SeeHer event in New York on Friday, setting new goals to increase diversity by 2020. Pritchard, along with AT&T chief brand officer Fiona Carter, were named #SeeHer's new co-chairs of marketing...
  
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• Here Are 5 Digital Stats That Caught Our Attention This Week

  29-03-2019 20:12 via feeds.adweek.com
  Baseball season is underway, but tech industry news continues in full swing. McDonald's swung for the fences with a $300-million acquisition of Israeli artificial intelligence startup Dynamic Yield to better personalize its digital menus. The Housing and Urban Development Department pegged Facebook with housing discrimination charges over its ad targeting practices. And Mailchimp hit online...
  
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• WW banks on the Oprah effect in new campaign

  29-03-2019 19:45
  WW is hoping for an Oprah Winfrey boost, featuring the media mogul in its new campaign as it tries to recover from a weak start to the year.The "It Works" campaign features Winfrey video chatting with other WW members to congratulate them on their weight loss. It debuts a month after the company predicted revenue and profit would fall in 2019 after a weak start to the year.WW, which changed its name from Weight Watchers last year, previously said it would feature Winfrey in a central role in ma
  
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• Design Experts Weigh In on DDB’s and Joan’s New Visual Identities

  29-03-2019 19:45 via feeds.adweek.com
  DDB and Joan Creative (now just Joan) recently unveiled new visual identities for their 70th and third anniversaries, respectively. DDB's new logo pays homage to founders Ned Doyle, Mac Dane and Bill Bernbach, incorporating their names into the fresh visual which is essentially a revamped version of its very first one--two Ds, one yellow and...
  
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• How the Seattle Mariners Make the Funniest Ads in Baseball Every Year

  29-03-2019 19:44 via feeds.adweek.com
  For over 20 years now, the Seattle Mariners have provided a little extra entertainment for their fans in the form of its seasonal ad campaign that stars their most popular players. But these aren't just sizzle reels designed to pump fans up for the upcoming season. Working with their longtime agency of record Copacino +...
  
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• Watch the newest commercials on TV from Google, Bodyarmor, Bank of America and more

  29-03-2019 19:33
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.A few highlights: Bank of America says it is "proud to support women in their journeys on and off the course" in a golf-themed spot that calls attention to its partnership with the Augusta National Women's Amateur. The Beatles' "Help!" serves as the soundtrack for a Google ad. And Indianapolis C
  
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• Facebook Officially Extended Its Policies on Political and Issue Advertising to the EU

  29-03-2019 19:25 via feeds.adweek.com
  Changes to the process of running political and issue advertising in the European Union--which Facebook initially revealed in January and further detailed later that month--were implemented this week in the run-up to the EU Parliamentary elections in May. Facebook vice president of global policy solutions Richard Allan detailed all of the changes in a Newsroom...
  
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• Hulu puts a cap on ad loads

  29-03-2019 18:19
  There are few TV-watching annoyances worse than a long commercial break, and now Hulu has taken a hard-line stance against overstuffing ads by limiting show interruptions to 90 seconds.This essentially has removed more than half of the commercial time that had previously run in programming on the streaming TV service.Hulu told network partners like NBC, Fox, Turner and Viacom that it will implement a new cap on ads and has been quietly enforcing the regulations since the start of the year. Prev
  
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• Hulu cuts ad breaks by more than half

  29-03-2019 18:19
  There are few TV-watching annoyances worse than a long commercial break, and now Hulu has taken a hard-line stance against overstuffing ads by limiting show interruptions to 90 seconds.This essentially has removed more than half of the commercial time that had previously run in programming on the streaming TV service.Hulu told network partners like NBC, Fox, Turner and Viacom that it will implement a new cap on ads and has been quietly enforcing the regulations since the start of the year. It u
  
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• Evolving TV advertising for streaming: Why you need to attend the Ad Age Next: OTT Conference

  29-03-2019 17:40
  It's the year of over-the-top TV as media mega-giants like Walt Disney and AT&T's WarnerMedia plan to debut their highly-anticipated direct-to-consumer platforms, and ad-supported streaming services such as Pluto TV and the Roku Channel become more mainstream.This puts the $70 billion of TV advertising at an incredible precipice. More content being delivered via the internet rather than through traditional cable and satellite means there's a greater ability to target consumers on TV similar
  
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• April Fool's Day 2019: Virgin Atlantic, Sainsbury's and more get in on the action

  29-03-2019 16:57 via campaignlive.co.uk
  Annual day of pranking is here again.
  
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• April Fool's Day 2019: Brands that are spoofing adland

  29-03-2019 16:57 via campaignlive.co.uk
  Annual day of pranking is here again.
  
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• MG OMD promotes executive directors Clare Peters and Paddy Adams

  29-03-2019 16:21 via campaignlive.co.uk
  Pair have been given elevated strategy roles.
  
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• Ralph Lauren features a same-sex couple in a campaign for first time

  29-03-2019 15:56
  Ralph Lauren is finally getting woke to diversity. The apparel brand checks all the boxes in a new ad campaign that features an Asian family, a black family, multiple generations of ages, and a lesbian couple. This is Ralph Lauren's first campaign featuring a same-sex couple, according to a spokeswoman.The move follows in the footsteps of marketers that have been featuring a diverse cast of characters for quite a while. Ikea made an ad with a same-sex couple more than two decades age. More rece
  
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• Pernod Ricard and Harrods tie up for Perrier-Jouet Champagne Terrace

  29-03-2019 14:46 via campaignlive.co.uk
  Agreement spans three years.
  
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• John Allison and Chris Bovill depart Warner Music

  29-03-2019 14:21 via campaignlive.co.uk
  Renowned team previously led Channel 4's 4Creative.
  
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• The Instagram conundrum: your data for a billion shoppers

  29-03-2019 14:15 via campaignlive.co.uk
  Advertisers face a dilemma when going big on Instagram, but the social media brand's head of shopping insists its global reach is worth it.
  
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• Instagram: give us your customer data in exchange for a billion shoppers

  29-03-2019 14:15 via campaignlive.co.uk
  Advertisers face a dilemma when going big on Instagram, but the social media brand's head of shopping insists its global reach is worth it.
  
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• Four steps for marketers to gain consumer trust when it comes to privacy

  29-03-2019 14:00
  For brand marketers, the continuing challenges associated with privacy and data protection are not going away. As brands develop new policies and strategies, it's critical to recognize the necessity of protecting the relationship with the brand's consumer base. However, our global research finds the worried conversations about data breaches that dominate the public dialogue are not necessarily the same ones consumers themselves are having. Further, it shows that privacy concerns mean something
  
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• M&S appoints fashion specialist ODD to clothing and home account

  29-03-2019 13:43 via campaignlive.co.uk
  Southwark-based shop emerged victorious after eclectic pitch involving M&C Saatchi, Pablo, The & Partnership and Uncommon.
  
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• Justin Bieber unveils Hong Kong pop-up for Drew House fashion label

  29-03-2019 12:28 via campaignlive.co.uk
  Pop star's clothing range launched in January.
  
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• McDonald's new marketing move, a backlash against a German ad and a lawsuit against Facebook: Friday Wake-Up Call

  29-03-2019 12:00
  Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayLook out for some new McDonald's messaging during Saturday's NAACP Image Awards. The brand, working with Burrell Communications, is debuting "the biggest overhaul to the restaurant chain's African-American marketing in 16 years," Ad Age's Je
  
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• McDonald's African-American marketing gets biggest overhaul in 16 years

  29-03-2019 12:00
  The social media push will be through a new Instagram channel, @wearegolden. The prior program hadn't posted to its @365Black Twitter account since December when it celebrated Herman Petty, who became the chain's first African-American franchisee in 1968. There are now 300 African-American franchisees running more than 1,500 McDonald's restaurants.Print ads will run in publications including Essence. Radio ads are also part of the push.McDonald's is seeing solid sales growth but needs to get mo
  
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• BBH's final ad for Virgin Media is an ITV roadblock

  29-03-2019 11:29 via campaignlive.co.uk
  Ad will run simultaneously across ITV, ITV2, ITV3, ITV4 and ITVBe on Saturday night.
  
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• VCCP wins Maynards Bassetts without a pitch

  29-03-2019 10:59 via campaignlive.co.uk
  Agency already works on Mondelez sibling brand Cadbury.
  
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• How Ikea, Adidas and Corona are helping consumers clean up their act

  29-03-2019 10:52 via campaignlive.co.uk
  Campaign looks at some of this year's best 'green marketing' initiatives to celebrate National Cleaning Week.
  
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• How Apple's new credit card measures up with Gen Z

  29-03-2019 10:00
  With its new credit card Apple is betting that younger consumers will value convenience and privacy over generous cash rewards.The so-called Apple Card is in many ways very different from standard credit cards. It does not contain a credit card number, expiration date or CVV security code, which helps protect against theft. In addition, Apple Pay's face and touch ID security features are also embedded in the card. Apple execs, who announced the card this week, are also touting no late fees and
  
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• Gilbert Gross, founder of Carat and godfather of media buying, dies at 87

  29-03-2019 09:38 via campaignlive.co.uk
  Colourful figure was also poker champion and helicopter pilot.
  
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• Agency Brief: Fleas, ticks and travel

  29-03-2019 05:02
  The idea is to demonstrate the brand's role in protecting a pet. "The series of ads portray pets as a true part of the family and depict how owners emotionally and literally play the role of their pet's armorprotecting them from dangers seen and unseen," according to a press release. As someone who has rescued a pair of pups trembling in the bathtub as thunder rumbled outside, I can relate.Get moving!Do you know BCW? It's Burson Cohn & Wolfe, the latest mishmash of initials created by WPP i
  
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