Advertising news

• Domino's adds in-car ordering via touchscreen

  25-03-2019 23:28
  Domino's wants to make it easier to order pizza on the run.The pizza chain on Monday announced a partnership with automotive commerce platform Xevo Market to create an app that lives on the infotainment touchscreens of connected cars. It will allow consumers to tap a few selections to order a Domino's pizza for pick-up at their nearest store or for home delivery while they're driving.The feature will begin rolling out to "millions" of vehicles beginning in the second quarter of 2019, says Brian
  
  Read more

• Dogs and Cats Rid Pet Food of Artificial Ingredients in Anomaly’s First Work for Petco

  25-03-2019 21:36 via feeds.adweek.com
  Dogs and cats are leading the initiative to strip pet food of artificial ingredients in Anomaly's first work for Petco (where the healthy pets go). The minute-long "Cleaning House" ad spotlights Petco's commitment to complete this shift by May, becoming the only major pet food retailer to remove all artificial coloring, flavoring and preservatives from...
  
  Read more

• Avenatti arrested as U.S. alleges Nike extortion, embezzlement

  25-03-2019 21:00
  California lawyer Michael Avenatti was arrested and charged by federal prosecutors on both coasts, accused in New York of trying to extort millions of dollars from Nike Inc. and in Los Angeles of embezzling money from a client and defrauding a bank.The charges depict a lawyer desperate for cash and willing to exploit his own clients. In California, prosecutors say he stole a client's $1.6 million settlement and used it to cover expenses. In New York, he's accused of telling Nike he'd cancel a p
  
  Read more

• Apple Teases New Original Programming, Expanded Apple News Offering

  25-03-2019 20:42 via feeds.adweek.com
  Apple is moving into the content business with new services announced at a press event today at its headquarters in Cupertino, Calif. The tech company will offer users a new Apple TV app to aggregate top streaming channels in one place, a slate of original programming and an expanded Apple News offering to add more...
  
  Read more

• Advertisement

• Why marketing targeting is like bowling: B2B CMO Spotlight

  25-03-2019 20:35
  Ian Howells, VP and head of marketing at the accounting software firm Sage Intacct, is a big fan of author Geoffrey Moore, whose seminal book, "Crossing the Chasm," has been required reading for students of marketing since 1991. Howells quotes the author with frequency and is particularly enamored with Moore's "bowling alley" analogy, which counsels a pin-by-pin approach to market development and segmentation. Howells brings his own striking insights, laying out the art of micro-vertical target
  
  Read more

• Clio Awards Unveils 50/50 Gender-Balanced Jury Lineup for Its 60th Annual Event

  25-03-2019 20:28 via feeds.adweek.com
  The Clio Awards has unveiled its 150-member jury for this year's 60th annual event, which boasts a 50/50 percent gender-balanced ratio from 28 countries including Germany, China, Mexico, Canada, India, Switzerland and Brazil. Jury members include Burger King global CMO Fernando Machado, Adweek's 2018 Grand Brand Genius; VMLY&R global CCO Debbi Vandeven; BBH Worldwide CCO...
  
  Read more

• Q&A: Theragun’s Founder Is Dedicated to Challenging the Status Quo of Pain Relief Science

  25-03-2019 20:20 via feeds.adweek.com
  After surviving a severe motorcycle accident in 2017, Dr. Jason Wersland, founder and head of performance development at Theragun, found himself wracked with debilitating pain. Searching for a non-pharmaceutical option to relieve his discomfort in the form of a handheld device, Wersland--a chiropractor who grew up in Norway building things with his hands--found none. So...
  
  Read more

• Federal grand jury subpoenas major marketer in U.S. media buying probe

  25-03-2019 20:17
  A federal grand jury has subpoenaed records from a large marketer as part of an investigation into U.S. media buying practices, according to people familiar with the matter, a sign that the probe is advancing even if clients aren't volunteering evidence.One person familiar with the probe says the subpoena shows several key developments in the investigation, including that a grand jury has been impaneled and that the U.S. attorney has accumulated enough evidence to convince the jury of probable
  
  Read more

• Advertisement

• Shopify’s Latest Moves Are a Sign of What’s to Come in Ecommerce

  25-03-2019 19:29 via feeds.adweek.com
  Twelve days ago, Shopify, the Canadian ecommerce platform underpinning thousands of brands, announced a series of changes to its partnership program and API access that has serious implications for its partners and merchants. It was also announced that Mailchimp is leaving Shopify's marketplace, causing even more concern. Two big changes to its terms of use...
  
  Read more

• Michael Avenatti Allegedly Attempted to Extort Nike for Over $20 Million

  25-03-2019 19:27 via feeds.adweek.com
  Michael Avenatti, the lawyer best known for representing adult film star Stormy Daniels in a lawsuit against President Donald Trump, has been arrested for attempting to extort $22.5 million from Nike, according to a complaint filed in New York today by the Federal Bureau of Investigation. Earlier this month, Avenatti threatened the athletic apparel giant...
  
  Read more

• Watch the newest commercials on TV from KFC, Uber Eats, Bud Light and more

  25-03-2019 18:59
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time over the weekend.A few highlights: Bud Light serves up two more ads that are part of its current beer-ingredients-obsessed campaign. (For background, check out E.J. Schultz's report from Wednesday, "Miller Lite co-opts Bud Light's 'Dilly Dilly' world in attack ads," and Jessica Wohl's report from Thursday
  
  Read more

• Proximity Names Its First North America CEO

  25-03-2019 18:03 via feeds.adweek.com
  Proximity, a part of Omnicom Precision Marketing Group (OPMG), has announced the hiring of Richard Fraser as its first CEO of North America. Effective April 1, the appointment marks Fraser's return to the agency. He had joined BBDO Worldwide in 2016 as president of Southeast Asia and CEO of Singapore. Before BBDO, Fraser spent nearly...
  
  Read more

• Viacom and AT&T reach agreement in contract dispute

  25-03-2019 18:01
  Viacom resolved its contract dispute with AT&T Inc. staving off a blackout that would have kept millions of pay-TV customers from seeing cable channels such as Nickelodeon and MTV.The deal reached early Monday "brings AT&T customers more choice and improved value for Viacom content," according to a joint statement that provided few other details. The companies' contract, which covers how much AT&T pays to carry Viacom's swath of cable channels, was set to expire on Friday.AT&T h
  
  Read more

• Does Messaging App Telegram’s Newest Privacy Update Go Too Far?

  25-03-2019 17:45 via feeds.adweek.com
  Messaging application Telegram is putting a lot more privacy powers in the hands of its users, but is it also opening itself up for malicious use of those powers? In version 5.5 of the app--just released via the iTunes App Store and Google Play--users are given the ability to permanently unsend any messages they have...
  
  Read more

• Brazilian Juice Brand Designs Bottles That Show How Much Water You’re Wasting

  25-03-2019 17:45 via feeds.adweek.com
  It can be tricky to conceptualize how much water you're pouring down the drain if you let that leaky faucet drip without fixing--or linger a little too long in the shower. To help make it easier, Brazilian organic juice brand Greenpeople and agency Cheil Brazil designed a series of bottles in various sizes that lay...
  
  Read more

• Creatives go guerrilla with 'In case of hard Brexit break glass' stunt

  25-03-2019 17:39 via campaignlive.co.uk
  A group of ad creatives provide much-needed respite in event of no deal.
  
  Read more

• 4 Ways Emerging Tech Will Redefine Content Marketing

  25-03-2019 17:34 via feeds.adweek.com
  It's no secret that U.S. consumers spend much of their day engaging with digital content across various platforms, devices and channels. That level of online engagement is expected to continue to rise, especially with the explosion of emerging technologies, which paints a picture of a world where digital content is everywhere. The upshot? Companies will...
  
  Read more

• A Widower Finds Solace in an Old Recipe, With Help From a French Grocer

  25-03-2019 17:16 via feeds.adweek.com
  Food is one of the most powerful ways we connect with loved ones--so it can be especially complicated when a loved one is gone. A poignant new three-minute ad from French grocer Intermarche--celebrating its 50th anniversary--and agency Romance explores that dynamic, focusing on an elderly man who's recently lost his wife. There's still plenty of...
  
  Read more

• Lush to host pop-up for LGBT+ organisation G(end)er Swap

  25-03-2019 16:51 via campaignlive.co.uk
  Weekend event will promote gender non-conformity.
  
  Read more

• YouTube bows out of Hollywood arms race with Netflix and Amazon

  25-03-2019 16:45
  YouTube has canceled plans for high-end dramas and comedies, people with knowledge of the matter say, a pullback from its grand ambitions for a paid service with Hollywood-quality shows.The Google-owned business has stopped accepting pitches for expensive scripted shows, say the people, who asked not to be identified because the decision hasn't been announced. The axed programs include the sci-fi drama "Origin'' and the comedy "Overthinking with Kat & June,'' prompting their producers to se
  
  Read more

• Marketers Continue to Lose Viewers by Disregarding Actionable CTAs

  25-03-2019 16:34 via feeds.adweek.com
  How often do you see a digital ad or social post for a show that you like, then forget to watch or record it? The ad or post you saw likely has a high-res image and includes the date and time of the airing, but that's it. Very rarely do you even see a CTA...
  
  Read more

• A Scammer Pleaded Guilty of Fleecing Facebook of $98 Million, Google of $23 Million

  25-03-2019 16:10 via feeds.adweek.com
  A Lithuanian man posing as an employee of Taiwanese notebook computer and electronics manufacturer Quanta Computer pleaded guilty last week to being part of a scheme that fraudulently secured payments of some $23 million from Google in 2013 and about $98 million from Facebook in 2015, Chris Dolmetsch of Bloomberg reported. Evaldas Rimasauskas, 50, pleaded...
  
  Read more

• Ice Cube recruits Serena Williams for sports network bid

  25-03-2019 16:05
  Ice Cube's Big3 U.S. basketball league has secured the support of sporting and entertainment stars including Serena Williams and Snoop Dogg as content partners for its $10 billion bid to buy 21 regional sports networks from Walt Disney Co., according to a person familiar with the matter.The league, started by the rapper and actor in 2017, submitted its offer in recent days, according to the person, who asked not to be identified because the process isn't public. While private equity firm Center
  
  Read more

• Ex-Mindshare strategy chief Matt Andrews joins RocketMill

  25-03-2019 15:55 via campaignlive.co.uk
  Strategist will bring brand thinking to performance agency.
  
  Read more

• Here’s How Ad Tech Can Thrive in a Possible Recession

  25-03-2019 15:54 via feeds.adweek.com
  Every January, advertising executives start with a clean slate and new business objectives. Last year, our industry struggled with issues of quality in programmatic. We did some solid work to elevate the discussions, put forward some innovative solutions and improve the ecosystem, but in 2019, we have an additional thought on our mind: recession. There...
  
  Read more

• Proposed cross-media standard would toughen rules for digital and TV

  25-03-2019 15:50
  The Media Rating Council has issued a draft cross-media standard for video that toughens rules for digital viewable impressions but also holds linear TV to new higher standards for commercial ratings.The draft, which delivers on a long-sought industry goal, comes a year after the MRC issued a call for research on the subject, and a few months later than the original plan to issue the draft by the end of last year. The draft initiates a 60-day industry comment period, with a final version expect
  
  Read more

• Ben Mooge quits Havas London

  25-03-2019 15:45 via campaignlive.co.uk
  Agency is searching for a replacement.
  
  Read more

• John Lewis commissions artists to design interactive living spaces

  25-03-2019 15:35 via campaignlive.co.uk
  Spaces promote retailer's home collection.
  
  Read more

• The personalization-and-privacy paradox

  25-03-2019 15:00
  .quotebyline {font-family: 'retina';font-size: 18px;
  Continue reading at AdAge.com
  
  Read more

• Why CORT Furniture Is Tuning-In to Programmatic Audio

  25-03-2019 14:00 via feeds.adweek.com
  CORT Furniture, a 47-year-old furniture company, is poised to dial-up its use of audio ads across streaming services using ad tech. The company recently used elements within the Adobe Experience Cloud, such as its demand-side platform, tag manager and audience optimizer, to improve how it engaged with young audiences preparing to set up home for...
  
  Read more

• TikTok: Here’s How to Turn On Screen Time Management

  25-03-2019 14:00 via feeds.adweek.com
  Did you know that TikTok has a screen time management tool, which will allow you to receive an alert when you've used the video-sharing application for a set amount of time? Our guide will show you how to turn on screen time management within the TikTok app. Note: These screenshots were captured in the TikTok...
  
  Read more

• AB InBev UK rebrands as Budweiser Brewing Group UK&I

  25-03-2019 12:35 via campaignlive.co.uk
  Move aims to highlight commitment in UK and Ireland.
  
  Read more

• Mueller's findings prompt Trump campaigning and Apple gears up for TV event: Monday Wake-Up Call

  25-03-2019 11:47
  Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayWith President Trump cleared of collusion with Russia in the 2016 election by special counsel Robert Mueller, according to the summary by Attorney General William Barr, his team is already using the private findings for campaigning. Accordin
  
  Read more

• Corona builds plastic 'trash wall' on Ipanema Beach to warn of plastic pollution

  25-03-2019 11:37 via campaignlive.co.uk
  Beer brand blocks entrance to beach to raise awareness of issue.
  
  Read more

• Army accused of targeting young people with 'January blues'

  25-03-2019 11:00 via campaignlive.co.uk
  Recruitment ads called for 'snowflakes' and 'selfie addicts' to join the army.
  
  Read more

• LNER on hunt for creative, digital and CRM agencies

  25-03-2019 10:49 via campaignlive.co.uk
  Rail operator is holding tender process as it seeks shops.
  
  Read more

• Claudine Collins appointed chief client officer at MediaCom

  25-03-2019 10:37 via campaignlive.co.uk
  Satin Reid takes over as managing director.
  
  Read more

• Petco lets the dogs out in first work from Anomaly

  25-03-2019 10:30
  Petco is not pussyfooting around its new mission to remove all artificial ingredients from its pet food. The message is howled out loud and clear in "Cleaning House," the retail chain's new marketing campaign, its first from Anomaly, which Petco tapped as creative agency of record in December. In a 60-second anthem spot, cats and dogs rid the Petco store of canned vulgarities like "sulfite snackers" and "benzoic acid biscuits," and replace them with Petco's new colorful assortment of all-natura
  
  Read more

• ASA closes probe into Michael Jackson 'innocent' ads

  25-03-2019 10:15 via campaignlive.co.uk
  Outdoor executions featured image of singer with the copy: 'Facts don't lie. People do.'
  
  Read more

Follow @Advertising_US on Twitter!