Advertising news

• Facebook says users' passwords were visible to employees

  21-03-2019 22:37
  Facebook Inc. disclosed a flaw on its social network that made passwords of hundreds of millions of users visible to employees and said the issue has now been fixed.During a security review in January, Facebook found that the passwords were stored in a readable format, against its security procedures, but that they were never visible to anyone outside of the company. Most of the accounts affected were using Facebook Lite, a version of the app designed for emerging markets. The company said it h
  
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• Fuckjerry sued again, this time for stealing a meme

  21-03-2019 22:25
  Dj vu. Controversial social media agency Jerry Media is yet again being sued for its participation in another scandal.On March 19, a copyright and trademark infringement lawsuit was filed in New York's Southern District Court against Jerry Media, its Instagram account @fuckjerry and founder Elliot Tebele. The plaintiff, Olorunfemi Coker, alleges that the popular Instagram accountwith its more than 14 million followersshared one of his original memes and used it to promote Tebele's tequila compa
  
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• 'Apex Legends' boosts EA as gamers spend more on publishers

  21-03-2019 22:18
  Electronic Arts Inc. is leading an index of video-game publishers to the highest in more than two months as new data Thursday suggests digital game spending worldwide has grown.Gamers spent $8.2 billion on digital titles across console, personal computer and mobile devices in February, a 2 percent increase year-over-year, according to statistics from Nielsen's SuperData Research. EA climbed as much as 8.1 percent to its highest in a month, Activision Blizzard Inc. rose as much as 4.8 percent an
  
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• Nike sued for racial discrimination

  21-03-2019 20:38
  Months after tapping Colin Kaepernick, who made a name for himself protesting racial injustice, to frontline its marketing campaign, Nike is now facing a lawsuit alleging race discrimination by a former employee. Ahmer Inam, who had worked at the sportswear giant as a senior director of advanced analytics, claims in a suit filed earlier this week U.S. Circuit Court in Multnomah County Oregon that he faced race discrimination during his time as an employee.During his three years at Nike, Inam, w
  
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• Pinterest poaches Walmart's chief technology officer

  21-03-2019 20:15
  Walmart Chief Technology Officer Jeremy King is leaving the country's largest retailer to join Pinterest as head of engineering, the social media company said Thursday. The job at Pinterest was previously held by Li Fan, who jettisoned off to a similar role at scooter upstart Lime in July.Pinterest, which filed to go public in February, is looking to scale its ad business by connecting consumers with products sold at Target, or vacations in Italy, for example, through visual search discovery. G
  
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• MillerCoors sues AB InBev over corn syrup campaign

  21-03-2019 19:55
  The suit, MillerCoors LLC v. Anheuser-Busch Companies LLC, was filed Thursday in U.S. district court for the western district of Wisconsin. "The recent Bud Light campaign is truthful and intended to point out a key difference from Miller Lite and Coors Light. Those beers are brewed with corn syrup; Bud Light is not. These are facts," said Gemma Hart, VP of communications, Anheuser-Busch."MillerCoors has admitted to using corn syrup on its website, in social media, in a full page ad thanking Bud
  
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• Hostile bid for Gannett gets a boost, AMI cooperates with Trump probe, AOC fronts Time: Publisher's Brief

  21-03-2019 19:00
  Welcome to the latest edition of Ad Age Publisher's Brief, our new roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition.USA Tomorrow: In a story titled "Oaktree Capital Expresses Confidence in Digital First's Bid for Gannett," The Wall Street Journal's Cara Lombardo and Lukas I. Alpert report that,Digital First Media took a step forward in its hostile bid for Gannett Co., with a debt specialist ind
  
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• Comcast wants to turn TV sets into dashboards for the home

  21-03-2019 18:33
  Comcast is introducing a streaming platform targeting its internet-only consumers.Xfinity Flex, which will cost $5 per month, will give users access to 10,000 free, ad-supported TV shows and movies, as well as live streaming TV from services such as ESPN3, Xumo, Pluto, Tubi TV, YouTube and Cheddar, among others.Of course, these are all services consumers can access for free on their own or access by purchasing a Roku box, for example. But the selling point, according Matt Strauss, exec VP, Xfin
  
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• Comcast looks to turn TV sets into more than a vehicle for video with new streaming service

  21-03-2019 18:33
  Comcast is introducing a streaming platform targeting its internet-only consumers.Xfinity Flex, which will cost $5 per month, will give users access to 10,000 free, ad-supported TV shows and movies, as well as live streaming TV from services such as ESPN3, Xumo, Pluto, Tubi TV, YouTube and Cheddar, among others.Of course, these are all services consumers can access for free on their own or access by purchasing a Roku box, for example. But the selling point, according Matt Strauss, exec VP, Xfin
  
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• The future of advertising in haiku

  21-03-2019 18:13 via campaignlive.co.uk
  To celebrate World Poetry Day (21 March), Campaign asked the industry to tell us about the future of advertising, in haiku form. Here's what they came up with.
  
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• Watch the newest commercials on TV from Seventh Generation, Michelob, Valspar and more

  21-03-2019 18:10
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.A few highlights: An announcer says "There's enough artificial in the world" in a Michelob Ultra commercial that makes a wry reference to AI, before noting the beer contains "no artificial colors or flavors." Valspar says "When you do it right, you can't go wrong" in an ad for Valspar Signature
  
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• New Grey Goose CMO names MullenLowe U.S. and Publicis Sapient AORs

  21-03-2019 16:37 via campaignlive.com
  "Our mission, through the partnerships with these world-class agencies, is to deliver compelling creative that will reignite and recapture consumers' imaginations."
  
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• Watch Fox's ad promoting its 'fresh start'

  21-03-2019 16:36
  Now that Walt Disney's acquisition of 21st Century Fox assets is officially done, Fox is looking to assure viewers its new slimmed-down company will still carry their favorite TV shows.In the 90-second promo, which aired Wednesday night, Fox celebrated this "fresh start" by showcasing the programming that will continue to run on its remaining networks following the acquisition of its studio by Disney. These shows include "The Simpsons," the musical drama "Empire" and the Ryan Murphy dramedy "9-
  
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• Publishers, you're focusing on the wrong metric for push notifications

  21-03-2019 14:42
  With push notifications, there's never been a more direct way for publishers to build brand evangelism and reach their audience. But if the digital publishing community focuses on incomplete metrics, then there's a real risk of breaking the whole system, echoing recent statements from the IAB regarding "clickhead" advertising, acknowledging that we need to rethink how we measure online value.Without an appropriate framework to measure long-term push notification strategies, publishers walk a ti
  
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• Dunkin' sneakers drop ahead of Boston Marathon

  21-03-2019 14:00
  America runs on Dunkin' has a new meaning.The coffee chain, headquartered outside of Boston, has reunited with shoe brand Saucony to create a Dunkin'-inspired sneaker ahead of the Boston Marathon on April 15.Saucony's Kinvara 10 feature the signature Dunkin' lettering, and come in a package resembling a box of Dunkin' Munchkins. (At $120, they cost a lot more than a box of donut holes.) Laces come in white, orange and pink, and donut medallions are attached to the laces. "Boston" is emblazoned
  
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• Goodstuff appoints first non-executive directors

  21-03-2019 13:29 via campaignlive.co.uk
  Nick Horswell, Helen Hatton and Sonia Sudhakar dubbed 'Goodstuff Gurus'.
  
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• Chris Pearce to depart TMW Unlimited

  21-03-2019 12:51 via campaignlive.co.uk
  Pearce has been at agency for more than 11 years.
  
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• Jan Gooding advises brands considering Pride marketing to tread carefully

  21-03-2019 12:45 via campaignlive.co.uk
  LGBT+ festival is a 'political space', not just a party.
  
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• Wunderman Thompson unveils UK management team

  21-03-2019 12:37 via campaignlive.co.uk
  Steve Aldridge joins newly merged agency as creative chief, but few senior JWT staff remain.
  
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• Facebook and web lead the way for UK customer experience - email and Twitter lag behind

  21-03-2019 12:15
  New Eptica study finds 89% of consumers will switch brands if trust breaks down Reading, UK, 21 March 2019 – UK brands are undermining consumer trust and risking revenues by failing to deliver consistent, multichannel customer service, according to the 2019 Eptica Digital Trust Study. While brands answered 69% of all routine queries via the web, email, Facebook and Twitter, this masked wide gaps between different brands, sectors and channels. For example, a bank took...Source: RealWire
  
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• Nike Air Max exhibition to celebrate trainers through the years

  21-03-2019 11:01 via campaignlive.co.uk
  Event will feature 20 pairs of trainers.
  
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• Not every TV network will talk up targeting and attribution in the upfronts

  21-03-2019 11:00
  While the majority of TV networks will spend the next few months pitching advertisers on their targeting capabilities, new measurement tools and ability to prove commercials drive business results, there's something to be said about networks that continue promoting what TV was once known forreach and safety.In this way, Hallmark Channel won't spend its conversations with agencies and their clients talking up data sets or striking guarantees that are based on new metrics. Instead, it will focus
  
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• Miller Lite gets medieval on Bud Light. And Europe punishes Google: Thursday Wake-Up Call

  21-03-2019 11:00
  Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayBud Light and Miller Lite are fighting again, like squabbling kids who don't know when they're driving everyone crazy and it's time to quit. Anheuser-Busch InBev and MillerCoors, you're the corporate parents here. Can you control your childr
  
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• Co-op to open pop-up at Glastonbury

  21-03-2019 10:22 via campaignlive.co.uk
  Retailer will offer festival essentials such as rain ponchos.
  
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• Brand Film Festival London 2019: 'Early bird' ticket deadline nears

  21-03-2019 10:11 via campaignlive.co.uk
  Friday is your last chance to purchase reduced-price tickets.
  
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• Johannes Leonardo's president dislikes the holding company model, loves VW

  21-03-2019 10:00
  Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!It was a busy first quarter for Johannes Leonardo. In early February the 12-year-old shop announced that it would buy a "significant" portion of itself back from WPP. The holding company reduced its minority stake from 49 percent to 25 percent. Then, later that same month, Volkswagen tapped it to be its lead agency.
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• Johannes Leonardo's president dislikes holding companies but loves VW

  21-03-2019 10:00
  Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!It was a busy first quarter for Johannes Leonardo. In early February the 12-year-old shop announced that it would buy a "significant" portion of itself back from WPP. The holding company reduced its minority stake from 49 percent to 25 percent. Then, later that same month, Volkswagen tapped it to be its lead agency.
  Continue reading at AdAge.com
  
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• Adwatch: Jackpotjoy ramps up the humour

  21-03-2019 08:49 via campaignlive.co.uk
  It has resisted the temptation to go for the hard sell.
  
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• Ex-Red Bull marketer wants to pay people to watch online ads

  21-03-2019 08:34 via campaignlive.co.uk
  Gener8, a browser add-on, allows users to select what type of ads they want to see.
  
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• Surviving the restaurant wars

  21-03-2019 08:00
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• Opinion: Why agency life can still be the best life

  21-03-2019 08:00
  If industry headlines and anonymous commentary are to be believed, job-seekers should run for the hills rather than risk their sanity and professional fulfillment on the ad agency life. High turnover, ever-shrinking margins, tough clients, inequality, lack of work-life balance, transparency woes, offshoring of jobs, consolidation and clients taking business in-housethe list of gripes is long.But dammit, there's so much good stuff here. This industry has things to work on, but by letting this ne
  
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• How to navigate TV attribution: Brand Playbook

  21-03-2019 08:00
  As digital behemoths like Google and Facebook continue to encroach on the $70 billion TV ad business, network groups are on a mission to prove that commercials drive actual business results for marketers. This is making "attribution" the catchphrase of 2019, with many of the major TV players introducing new ad products that will guarantee business outcomes.What is attribution?Attribution is the ability to measure whether a TV commercial drives actual business results, such as someone test-drivi
  
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• How restaurant chains are duking it out to be the best in their categories

  21-03-2019 08:00
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• Turkey of the Week: Moneysupermarket falls from a great height

  21-03-2019 07:48 via campaignlive.co.uk
  In trying to bring a message of calm, Moneysupermarket's new brand message seems ill-judged.
  
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