Advertising news

• MullenLowe wins Grey Goose from BBDO

  20-03-2019 23:11
  Interpublic's MullenLowe has added to its liquor portfolio by winning the global creative account for Grey Goose. The premium vodka brand had been at Omnicom's BBDO since 2015.Grey Goose is also tapping Publicis Sapient for global digital and social strategy.The agency changes come after Grey Goose owner Bacardi Limited last year named Lee Applbaum as its global chief marketing officer. Applebaum also oversees Patrn Spirits, which was acquired by Bacardi last year in a $5.1 billion deal. Patrn
  
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• Mich Ultra debuts fruity beer and Priceline sidelines Shatner (again): Marketer's Brief

  20-03-2019 21:25
  Shatner takes the backseatIt's spring-break season, and the travel agencies are ramping up the marketing. Earlier this month, Orbitz returned to TV for the first time in nearly a decade with a campaign from Havas Chicago. Now, Booking Holdings-owned Priceline is rolling out work, its first with new creative AOR Grip Limited, based in Toronto. The first spot, which stars actress Kelly Cuoco, hits on some familiar joke fodder like family reunions, barbecuing sports fans and romantic pottery sessi
  
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• Mindshare recruits Vizeum's Jem Lloyd-Williams as UK CEO

  20-03-2019 20:50 via campaignlive.co.uk
  WPP agency suffered some notable, global account losses last year.
  
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• TV adspend flat in 2018 despite online brands raising investment

  20-03-2019 20:20 via campaignlive.co.uk
  Advertisers spend £5.11bn on television, the same as the previous year but 3% less than 2016.
  
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• Peloton hit with $150 million lawsuit for music infringement

  20-03-2019 19:50
  Peloton made a name for itself as a fitness bike purveyor, where consumers could stream their favorite musical artists while cycling in the comfort of their own homes. Now, that reputation is under threat from a copyright lawsuit that accuses the seven-year-old brand of stealing music.On Tuesday, several members of the National Music Publishers Association including Downtown Music Publishing and The Royalty Network filed a lawsuit against the New York-based Peloton, alleging infringement of ove
  
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• Watch the newest commercials on TV from Gatorade, Uber Eats, AT&T and more

  20-03-2019 19:05
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.A few highlights: Uber shows one of its Uber Eats delivery drivers on the job in a spot with the tagline "Let's Eats." In a March Madness-themed AT&T ad, an announcer offers some color commentaryliterally. And Dwyane Wade and Gabrielle Union engage in a little friendly (we think?) competitio
  
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• With a New Advisory Council, VCU Brandcenter Charts Its Future Course

  20-03-2019 18:00 via feeds.adweek.com
  In 2016, the Association of National Advertisers Educational Foundation (AEF) commissioned a study based on the growing concern in marketing and advertising about their ability to attract and retain talent. While digital transformation and competition with tech companies were cited, college and university programs and curriculum were also noted as barriers. According to the study,...
  
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• Ikea Wants You to Reach Ultimate Decorating Satisfaction With Their Kåma Sutra

  20-03-2019 17:59 via feeds.adweek.com
  Ikea and creative agency Ogilvy New York have worked together on quite a few campaigns, but none of them have felt quite as, um, satisfying as their latest, rather cheeky collaboration. To help burgeoning home decorators achieve enlightened spacial fulfillment, the furniture titans have released a 44-page digital guidebook titled The IKEA K?ma Sutra: The...
  
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• Artfully Crafted, Funny and Thoroughly Charming, This Spot Introduces You to Sipsmith Gin

  20-03-2019 17:57 via feeds.adweek.com
  There are a lot of ways Sipsmith Gin, a 10-year-old London distillery that takes pride in leading a gin renaissance, could have told its story in the brand's largest ad campaign yet. It could speak to its crisp flavor, or high-quality processes, or its London heritage. Actually, the brand and agency Ogilvy U.K. managed to...
  
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• People's Vote spoofs Fyre Festival trailer with Brexit film

  20-03-2019 17:54 via campaignlive.co.uk
  Much like the festival, the film calls Brexit an overhyped and undeliverable "shitfest".
  
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• Paul Polman and blind campaigner call on brands to include disabled people

  20-03-2019 17:48 via campaignlive.co.uk
  Valuable 500 campaign, backed by ex-Unilever CEO, is seeking help from CMOs.
  
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• Paul Polman and activist call on brands to include disabled people

  20-03-2019 17:48 via campaignlive.co.uk
  Valuable 500 campaign, backed by ex-Unilever CEO, is seeking help from CMOs.
  
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• Blind campaigner calls on brands to include disabled people

  20-03-2019 17:48 via campaignlive.co.uk
  Paul Polman-backed Valuable 500 campaign seeks help from CMOs.
  
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• SkinnyPop taps 360i as new integrated agency of record

  20-03-2019 17:47
  SkinnyPop has gobbled up 12 percent of U.S. market share in the popcorn industry since it debuted nine years ago. Now it has a new agency and is eyeing a more ambitious future.In 2015, the Austin, Texas-based brand went public as part of Amplify Snack Brands, which was then acquired by Hershey for $921 million in a deal announced in December 2017. According to 2018 data from Euromonitor, SkinnyPop is bested only by PepsiCo's Smartfood (which has nearly 18 percent) in terms of U.S. market share
  
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• SheSays celebrates mums in advertising with card collection

  20-03-2019 17:43 via campaignlive.co.uk
  Mother's Day cards were created by women from a variety of backgrounds.
  
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• Pick of the Week: Sipsmith has laid whatever the swan equivalent of a golden egg is

  20-03-2019 17:39 via campaignlive.co.uk
  Mr Swan is a highly enjoyable rendition of a sometimes irritating archetype: the posh dilettante.
  
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• McGarryBowen is more 'gentleman rebel' now than ever

  20-03-2019 17:25 via campaignlive.com
  The agency just celebrated 10 years as part of Dentsu Aegis Network
  
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• Dentsu Hires Jacki Kelley Away From Bloomberg as U.S. Chief Client Officer

  20-03-2019 17:07 via feeds.adweek.com
  Dentsu Aegis Network has hired Bloomberg deputy COO Jacki Kelley as president, chief client officer of the U.S., marking her return to the agency world. Kelley had been in her prior role since December 2017, when she was promoted from COO of Bloomberg's media division. She was previously CEO of North America and president of...
  
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• If I knew then what I know now... I would have been a better capitalist

  20-03-2019 17:00
  If I knew then what I know now is a series of bylines from small agency executives about the lessons they learned in building their shops.I had the good fortune of starting my career at an irresponsibly creative agency that insulated people like me from the financial practicalities of running a business (our own as well as our clients'). We were barely even an agency, really. We were a group of professional "imaginators" living in a creative reality distortion field. It was fantastic.Our job wa
  
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• After Tackling Men’s Health, the Company Behind Roman Is Helping Women Through Menopause

  20-03-2019 16:59 via feeds.adweek.com
  Menopause treatment comes online in the form of Rory, a new telehealth direct-to-consumer brand from Ro, the company behind bringing men's health issues like erectile dysfunction, to digital. Ro, the parent of Roman, connects men to doctors through an online portal to discuss men's health issues, like ED and hair loss. Doctors can diagnose and...
  
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• 5 Themes That Kept Popping Up at This Year’s SXSW

  20-03-2019 16:57 via feeds.adweek.com
  I just completed attending my 12th consecutive year at SXSW so I have the ability to assess the most recent SXSW in the context of its predecessors, a comprehensive way to evaluate the festival. This year seemed busier and less sparse than last. In contrast, much like the previous years, there was no single standout...
  
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• Challenger Brands Are Winning at Instilling Loyalty Among Consumers

  20-03-2019 16:47 via feeds.adweek.com
  It's time for big brands to start taking notice of what the little guys are doing differently. Established brands once enjoyed being a cornerstone in consumers' lives and now they find themselves losing share to a growing collection of challenger brands that are finding new ways to compete. According to reports from Catalina, major brands...
  
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• Kevin Durant Goes Jet Setting in New 3-Part Series, Offering Personal Tours of NBA Stars’ Home Cities

  20-03-2019 16:43 via feeds.adweek.com
  Professional athletes are making savvy moves to help ensure that they are building a bright future for themselves. One great example is NBA superstar Kevin Durant, who stars in a new video series called Fly By that launches today in partnership with LeBron James and Maverick Carter's Uninterrupted platform, home of "The Shop," a barbershop-themed...
  
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• 'Go big or go home': Time Out reinvents revenue model with food markets

  20-03-2019 16:36 via campaignlive.com
  It's been estimated that the group's latest venture will be responsible for 35 percent total revenue by the end of 2019.
  
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• Google hit with third Europe antitrust fine over online ads

  20-03-2019 16:34 via campaignlive.co.uk
  Internet behemoth 'blocked' rivals Microsoft and Yahoo from selling ads in Google search results pages.
  
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• HBO showcases female diaries in exhibit for Women's History Month

  20-03-2019 16:29
  It's just the latest effort by HBO to shine a light on female voices and talents. For International Women's Day earlier in March, HBO Creative Services and Mekanism New York created a spot that encouraged women to "make a little trouble." Last summer, HBO spotlighted female creators in its 'Because of Her"' campaign.The Inspiration Room gives women, on and off the network, a safe place to have a voice and a platform to share their stories, says Dana Lichtenstein, director of brand and product m
  
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• GSK hikes online adspend as it delivers 'higher return' than TV

  20-03-2019 16:25 via campaignlive.co.uk
  Google partnership led to 74% improvement in ad impressions.
  
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• TikTok: Here’s How to Filter Comments Based on Keywords

  20-03-2019 16:20 via feeds.adweek.com
  Did you know that TikTok allows you to turn on comment filters on your account, so that comments containing certain words are automatically hidden from your posts? You have the ability to decide which keywords cause a comment to be hidden. Our guide will show you how this feature works. Note: These screenshots were captured...
  
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• After Disney-Fox Close, Buyers Prepare to Navigate New Upfront Landscape

  20-03-2019 16:11 via feeds.adweek.com
  More than 15 months after it was initially announced, the Disney-Fox merger finally crossed the finish line earlier today. As Disney absorbs its new businesses from 21st Century Fox--and the assets not included in the deal have been spun off into a new company, Fox Corporation--TV buyers are preparing to navigate a new landscape, especially...
  
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• Kidfluencers' rampant YouTube marketing is a minefield for Google

  20-03-2019 16:10
  On Feb. 13, JoJo Siwa posted a YouTube video from a Target store, detailing her plan to buy "every single item of JoJo merch" inside. She starts with clothes, piling her own trademarked shirts and dresses into a cart. "I literally got one of everything I could find!," Siwa says to the camera. "Now, let's go see if they've got toys."Siwa encapsulates many of the things that made YouTube the world's most-watched video site. She dances, sings and screams excitedly into the camera, drawing millions
  
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• Leo Burnett hires Charlie Rudd as CEO

  20-03-2019 15:29 via campaignlive.co.uk
  Former Ogilvy & Mather chief executive will take charge of Leo Burnett London and Fallon London.
  
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• Lexus marketer: In-housing boosts creativity through 'corridor conversations'

  20-03-2019 15:12 via campaignlive.co.uk
  Brand communications manager Emma Lane says she is sold on in-housing after two years.
  
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• It's time to shift automotive media strategies to a higher gear

  20-03-2019 15:10
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• Ogilvy to lead Accor hotel group's new loyalty program as AOR

  20-03-2019 15:04 via campaignlive.com
  The business will be led out of Paris.
  
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• Miller Lite co-opts Bud Lights 'Dilly Dilly' world in attack ads

  20-03-2019 14:48
  Miller Lite is crashing Bud Light's "Dilly Dilly" kingdom with two new ads that escalate the ongoing marketing war between MillerCoors and Anheuser-Busch InBev.One of the spots begins with what appears to be final scene of Bud Light's "Game of Thrones" Super Bowl ad, in which its Bud Knight character was slayed. But in Miller Lite's version, the ad cuts to the real world, and the actor playing the Knight grabs a Miller Lite, not a Bud Light, from a hospitality tent. The kicker: "In the real wor
  
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• Google slapped with $1.7 billion fine from European regulators

  20-03-2019 14:30
  The European Union continues to target Google, fining it roughly $1.7 billion on Wednesday for violating antitrust laws.It's the third time that Google has been slapped with a fine from E.U. regulators, bringing the total overall figure to roughly $9 billion, with all three violations spearheaded by European Competition Commissioner Margrethe Vestager.Google was fined "for illegal practices in search advertising brokering to cement its dominant market position," Vestager said on Twitter. "They
  
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• Watch: Jeremy Lee on Orson Welles

  20-03-2019 14:18 via campaignlive.co.uk
  An exploration of ads from the man with (possibly) the greatest voice in the world.
  
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• WHO shines spotlight on F1 and calls for enforcement of tobacco marketing bans

  20-03-2019 13:27 via campaignlive.co.uk
  Comments follow series of high-profile F1 sponsorship deals recently.
  
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• Pitch Update: M&S final pitch next week, Three searches for first CRM agency

  20-03-2019 12:57 via campaignlive.co.uk
  Which? awards media business to a trio of agencies, while Ogilvy is out of Centrica pitch.
  
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• Gareth Collins joins Mcgarrybowen as CEO after Leo Burnett exit

  20-03-2019 12:20 via campaignlive.co.uk
  Collins replaces Jason Gonsalves, who left in December.
  
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• Disney's acquisition of Fox is finally a done deal: Wednesday Wake-Up Call

  20-03-2019 11:00
  Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayThe Walt Disney Co.'s $71 billion deal to acquire most of 21st Century Fox is finally complete; it closed just after midnight on the East Coast. Disney now controls assets including the Twentieth Century Fox studio, Twentieth Century Fox Tel
  
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• Moneysupermarket appoints marketing chief as Darren Bentley departs

  20-03-2019 10:26 via campaignlive.co.uk
  Price-comparison brand recently launched new positioning and campaign from Engine.
  
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• Google marches into online gaming

  20-03-2019 10:21 via campaignlive.co.uk
  Netflix-style streaming service for games means users would not need to buy a console.
  
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• Pandora reveals its first sonic logo

  20-03-2019 10:00
  Listen to Pandora's sonic logo abovePandora became the first major audio streaming platform to adopt a sonic logo, or a tune it hopes consumers will associate with its brand wherever it's heard.In the future, the company might play the logo when someone opens its app, and what they hear will be personalized based on the type of music they listen to. For now, however, the sonic logo will only exist in Pandora's "Sound On" brand campaign, which debuted today and includes musicians such as Jonas B
  
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• Zach Braff signs with RSA, Jonathan Klein moves to Partizan

  20-03-2019 09:16
  RSA Films has signed comedy director and actor Zach Braff for commercial representation. His first work with RSA is a new Hidden Valley Ranch campaign via Mcgarrybowen, and he is now directing his second project with the company, a branded film he wrote for Adobe inspired by a campaign from Pereira O'Dell. Braff both starred in and directed TV sitcom "Scrubs" over its nine-year run. He also wrote, directed and starred in with Natalie Portman and Peter Sarsgaard in feature film "Garden State." H
  
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• OkCupid's Melissa Hobley on dating site's deliberately provocative DTF ads

  20-03-2019 08:00
  Founded in 2004, online dating site OkCupid long refrained from advertising, but it changed its tune last year, after mobile upstarts like Tinder were finally too big to ignore. Under its first chief marketing officer, Melissa Hobley, OkCupid and Wieden & Kennedy New York created cheeky, brightly colored "DTF" ads that replaced the "F" word in the colorful expression with others representing couples' shared interests. The copy ranges from "DTFire Up the Kiln" to "DTFree Speech," currently u
  
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