Advertising news

• Activision is bringing esports franchises to a city near you

  15-03-2019 23:58
  Overwatch League, the competitive video-game endeavor that Activision Blizzard Inc. launched last year, continues to model its future on traditional organizations like the National Football League and National Basketball Association.Starting in 2020, most of the league's 20 franchises will leave Los Angeles, their home for the first two years, and decamp for New York, Paris, Shanghai and other cities. Nate Nanzer, the league's commissioner, made the announcement Friday at the South by Southwest
  
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• Europe's biggest online fashion retailer is axing its private labels

  15-03-2019 23:56
  Zalando is paring its roster of private-label clothing and shoes in a quest to woo more established brands to a lineup that already includes the likes of Nike, Adidas and Hugo Boss.Europe's biggest online fashion platform has cut more than a third of 18 in-house labels for everything from coats to children's wear, and the remaining ones are under review, according to co-Chief Executive Officer Rubin Ritter."We want to list essentially everything, we want to incentivize brands to go all-in with
  
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• What Stagwell Group’s Investment Means for the Future of MDC Partners and Its Agencies

  15-03-2019 23:50 via feeds.adweek.com
  For MDC Partners, change seemed inevitable, even before former CEO Scott Kauffman announced he would be stepping down from that role last September. Recently, the chatter around some kind of deal began to intensify amidst continued financial struggles, and the expected denouement arrived yesterday when Stagwell Group, the holding company founded by former Microsoft executive...
  
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• Security Incident at Ad-Tech Platform Sizmek Affects Publicis and IPG Mediabrands

  15-03-2019 23:18 via feeds.adweek.com
  Top ad-tech platform Sizmek recently addressed the concerns of media agencies that use its demand-side platform after a flare-up highlighted some of the security measures inherent to the field. The incident arose after a system update in February led to a situation in which audience segments Publicis Media uses to target its own clients' ads...
  
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• Tech Platforms’ Policies Come Under the Microscope Following New Zealand Terrorist Attack

  15-03-2019 22:26 via feeds.adweek.com
  A gunman opened fire in two mosques in New Zealand on Friday, killing 49 people and injuring dozens more. The suspect broadcasted portions of the horrific shooting on social media during the attack. The terrorist attack, which police say was carried out by a young Australian-born man who expressed hatred toward Muslims and immigrants in...
  
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• R.I.P. Jake Phelps, editor of Thrasher, 'Vogue for degenerates'

  15-03-2019 22:05
  Continue reading at AdAge.com
  
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• Agency Brief: More stupid stunts and getting hammered at lunch

  15-03-2019 21:43
  I have an idea for any of you looking to get fired next week.Wine Week. It's a little thing where you pay $20 for 10 wines at lunch at restaurants including Smith & Wollensky, Quality Meats and more. Walrus has released an out-of-home campaign for restaurant group Quality Branded to promote Wine Week at its eateries (er, drinkeries?) and it'll hit close to home for anyone who enjoys a tipple or 10 at lunch.The ads have messages like "Some people think drinking during lunch is irresponsible.
  
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• Snap Inc.’s New Chief Business Officer Plans to Overhaul the Company’s Ads Business

  15-03-2019 21:13 via feeds.adweek.com
  When Los Angeles-based Snap Inc. began the search to replace Chief Strategy Officer Imran Khan, who left in November to start his own venture capital firm, the 8-year-old social platform/digital camera company was navigating growing pains both self-inflicted and market-driven. The company was facing an exodus of top-level executives, having lost nearly a dozen since...
  
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• This Department Store Takes Everything About Pop-Ups and Turns It Into Retail

  15-03-2019 20:56 via feeds.adweek.com
  Dubbing itself "the most interesting store in the world," Showfields, a new take on an old retail model by basically renting space to specific brands, today opened up three more floors in its flagship New York store. Located in the city's NoHo neighborhood, Showfields first opened up its doors in December, debuting only the first...
  
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• Pornhub Got a Rise Out of Facebook’s Record-Setting Outage

  15-03-2019 20:40 via feeds.adweek.com
  Facebook's loss was Pornhub's gain, as the Canadian adult-video-sharing site reported a surge in traffic while the social network and its family of applications dealt with the longest recorded outage in their history. The outage began around noon ET Wednesday, and Pornhub said in a blog post that its traffic was up 11 percent above...
  
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• Q&A: CEO Mark Penn Reveals His Plans for MDC Partners’ Culture, Clients and Billion-Dollar Debt

  15-03-2019 20:20 via feeds.adweek.com
  This week, MDC Partners finally ended its long-running search for a new leader when Mark Penn's Stagwell Group confirmed that it would spend $100 million to buy just under 30 percent of the holding group. Penn will now add MDC CEO to his considerable resume, which includes head of WPP's PR firm Burson-Marsteller, Microsoft chief...
  
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• Can Sheraton’s New Logo Help Reinvigorate the Legacy Hotel Brand?

  15-03-2019 19:29 via feeds.adweek.com
  Two years ago, when Marriott International plunked down $13 billion to buy Starwood Hotels and Resorts Worldwide, it came into possession of the posh St. Regis and trendy W brands--and also an awkward stepchild named Sheraton. Sheraton's problem wasn't size. The well-known hotel brand had over 440 properties around the world, many of them prime...
  
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• How Facebook Is Ramping Up Its Efforts to Detect and Curtail the Spread of Revenge Porn

  15-03-2019 18:40 via feeds.adweek.com
  Facebook is using a new detection technology powered by machine learning and artificial intelligence to more quickly sniff out revenge porn--intimate images that are shared without the consent of the subjects--and the social network also created a new support hub for victims of this type of activity. In the past, the social network has relied...
  
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• App-ads.txt Rolls Out to Fight Mobile Ad Fraud, but Will Brands and Publishers Embrace It?

  15-03-2019 18:36 via feeds.adweek.com
  Ads.txt is finally ready to hit mobile apps. On Wednesday, the Interactive Advertising Bureau Tech Lab--the consortium behind the initial fraud-busting ads.txt toolkit--announced the final version of app-ads.txt was ready for release. This new initiative, meant to combat ad-savvy fraudsters working in the mobile space, allows ad buyers to ensure they're buying legitimate product, but...
  
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• Watch the newest commercials on TV from Apple, Verizon, Kayak and more

  15-03-2019 18:28
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.A few highlights: Naked, the fruit smoothie brand, says "Little choices make a big difference" in a commercial with the tagline "However you healthy." Travel site/app Kayak notes that it lets you see how your baggage will affect the cost of your flight. And Apple says "If privacy matters in your
  
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• Allianz Ireland’s New ‘We Cover Courage’ Campaign Recreates Minister Donogh O’Malley’s Free Education Announcement

  15-03-2019 18:27
  New Multi Million Euro Campaign to recognise key courageous moments in Irish history which changed societyFirst commercial to recreate Minister Donogh O’Malley’s Moment of Courage in announcing free education in September 1966Ad created by In the Company of Huskies features the actor Daragh O’Malley playing the role of his father delivering his father’s famous speech – see the full speech recreated here - https://youtu.be/08MgWENi7nk Commercial to air on TV and digi
  
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• San Miguel to launch bar experience at Somerset House Terrace

  15-03-2019 18:14 via campaignlive.co.uk
  Venue will offer five speciality beers, tapas and live music.
  
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• Dear Mother London employees: Your official NYC job offer

  15-03-2019 18:03 via campaignlive.com
  The State-side sister shop is unapologetically trying to poach talent after Mother London won Campaign Agency of the Year 2018.
  
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• Mirror editor apologises over New Zealand massacre video

  15-03-2019 17:10 via campaignlive.co.uk
  A version of the video was still viewable on YouTube several hours after the attack.
  
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• Mark Penn explains why MDC was the right deal (and what comes next)

  15-03-2019 17:05
  Mark Penn's first act as CEO of MDC Partners was to outline how he will spur growth at the struggling holding company during its fourth-quarter earnings call.Penn, whose Stagwell Group is investing $100 million in MDC, was introduced during the holding company's fourth-quarter earnings call Friday morning, in which it disclosed that MDC revenue fell to $393.7 million versus $402.7 million a year ago. Organic revenue decreased 0.3 percent. On the call, MDC Chief Financial Officer David Doft attr
  
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• News UK launches full-service influencer marketing agency The Fifth

  15-03-2019 16:52 via campaignlive.co.uk
  Unit will be led by former director of digital strategy and partnerships Oliver Lewis.
  
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• Bringing a marketer's mentality to the CEO role: B-to-B CMO Spotlight

  15-03-2019 15:59
  It's rare for chief marketing officers to make it to the CEO level. But you would expect that those who do make it to have strong opinions about the role of marketingand maybe even take a heavy hand in marketing execution. Well, with Rob Chen, CEO at Brightlink and the former CMO of CEB (now Gartner), you'd be half right. In our interview below, Chen offers important insights into marketing strategy while noting that his "day job" keeps him from being too meddlesome. Brightlink's services inclu
  
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• Michael Jackson bus ads prompt 26 complaints to ASA

  15-03-2019 15:17 via campaignlive.co.uk
  Ads from mjinnocent.com were pulled by TfL on Wednesday.
  
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• Facebook, YouTube blindsided by mosque shooter's live video

  15-03-2019 14:25
  Social media platforms including Facebook are facing harsher scrutiny after a shooter accused of killing 49 people in two mosques in New Zealand appeared to livestream the murders over the internet.While platforms including Twitter and YouTube said they moved fast to remove the content, users reported it was still widely available hours after being first uploaded to the alleged shooter's Facebook account. The video, which shows a first-person view of the killings in Christchurch, New Zealand, w
  
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• BBC wins big at Broadcasting Guild Press Awards

  15-03-2019 13:22 via campaignlive.co.uk
  Channel 4 scoops best comedy for Derry Girls while ITV goes home empty handed.
  
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• Burger King pitches a coffee subscription to java-crazed consumers

  15-03-2019 13:00
  For coffee lovers, Burger King is offering a whopper of a deal: $5 a month for one small coffee a day.To get the deal at participating restaurants, customers will download the BK app and sign up to pay a monthly fee. It only applies to regular hot coffee, and can't be paired with a delivery order.The subscription service represents a move into the customer-loyalty space for the chain as fast-food restaurants compete for flatlining foot traffic. Visitors to quick-service restaurants increased ju
  
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• Nic Cooper departs Sledge after management buyout

  15-03-2019 11:19 via campaignlive.co.uk
  Cooper has led brand experience agency since foundation in 1991.
  
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• Dark Horses signs Anomaly's Kerry Roper

  15-03-2019 11:15 via campaignlive.co.uk
  Designer has been at Anomaly since 2015.
  
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• MLB plans shorter baseball ad breaks, and MDC Partners (finally) charts a path: Friday Wake-Up Call

  15-03-2019 11:00
  Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todaySephora axed its cosmetics collection created with Olivia Jade Giannulli, the popular YouTuber and Instagram influencer caught up in a massive college admissions cheating scandal. Her parents, actress Lori Loughlin and fashion designer Mossi
  
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• Inside CNN's upfront pitch to advertisers

  15-03-2019 11:00
  CNN is making its rounds to media agencies with its upfront pitch, unsurprisingly leaning heavily into the 2020 presidential election.This week the news behemoth brought its so-called CNN Experience to Horizon Media. The presentation comes on the heels of AT&T receiving approval from an appeals court to move forward with its acquisition of CNN parent WarnerMedia.Now under AT&T's leadership, CNN President Jeff Zucker told Horizon staffers that the network will lean heavily into the compa
  
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• Sorrell pockets £2.5m from WPP, a year after abrupt exit

  15-03-2019 10:21 via campaignlive.co.uk
  Former chief executive would have got an estimated £5m more if WPP's share price had not dropped.
  
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• Sorrell pockets £2.5m from WPP, a year after abrubt exit

  15-03-2019 10:21 via campaignlive.co.uk
  Former chief executive would have got an estimated £5m more if WPP's share price had not dropped.
  
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• PokerStars and Sky Bet review media

  15-03-2019 10:18 via campaignlive.co.uk
  The betting brands are owned by The Stars Group.
  
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• Snowball lauds #CreativeComeback as 'fast-track diversity at its best'

  15-03-2019 10:09 via campaignlive.co.uk
  The former AMV chief explained that the returners programme delivers 'tonnes' of progress for women.
  
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• Google Cloud features students in March Madness campaign

  15-03-2019 10:00
  "The Official Cloud of the NCAA" is making its second March Madness run with a new campaign featuring actual students.Google Cloud inked a multiyear sponsorship deal with NCAA last year, and teamed up with the organization to turn more than 80 years of data into actual insights for its last campaign. Now the company is switching things up. It recruited some 30 students to help come up with interesting predictions alongside its own team of data scientists."The concept of 'explosiveness'or when t
  
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• KFC's 'open kitchen' invites guests to fry their own chicken

  15-03-2019 09:52 via campaignlive.co.uk
  The event has been organised in aid of the KFC Foundation.
  
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• Virgin Money helps runners boost London Marathon donations

  15-03-2019 09:22 via campaignlive.co.uk
  The activation celebrates participants and their chosen causes.
  
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• Sue Unerman and Kathryn Jacob to co-chair Media 360 2019

  15-03-2019 08:54 via campaignlive.co.uk
  The duo are co-authors of acclaimed book on women at work.
  
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• Campaign launches Performance Marketing 360 with Zoe Harris as chair

  15-03-2019 08:54 via campaignlive.co.uk
  New event will take place in Brighton on 8 May, the day before Media 360.
  
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• NBC Taps YouTube Star Lilly Singh as Carson Daly’s 1:35 a.m. Replacement

  15-03-2019 02:30 via feeds.adweek.com
  Broadcast TV's streak of white male late-night hosts has finally been broken. NBC has tapped Lilly Singh as its new 1:35 a.m. host, making her the only woman, or person of color, to host a broadcast network's late-night show. The YouTube star will replace Carson Daly, who last month said he would step down from...
  
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• NBC Taps YouTube Star Lilly Singh as Carson Daily’s 1:35 A.M. Replacement

  15-03-2019 02:30 via feeds.adweek.com
  Broadcast TV's streak of white male late-night hosts has finally been broken. NBC has tapped Lilly Singh as its new 1:35 a.m. host, making her the only woman, or person of color, to host a broadcast network's late-night show. The YouTube star will replace Carson Daly, who last month said he would step down from...
  
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• Stagwell Group Reportedly Agrees to $100 Million Investment in MDC Partners

  15-03-2019 00:03 via feeds.adweek.com
  Stagwell Group, the self-described holding company alternative founded by former Microsoft executive Mark Penn in 2015, has reportedly agreed to make a $100 million investment in MDC Partners. Penn will take over as CEO of the struggling holding company following the deal and assume a role on its board of directors. MDC Partners reportedly briefed...
  
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