Advertising news

• Twitter Wants Its Work Force to Be 53% Women, 5% Each Black and Latinx by Year-End

  14-03-2019 23:45 via feeds.adweek.com
  Twitter issued its 2018 Inclusion and Diversity Report Thursday, saying that its goal for year-end 2019 is to have women represent 53 percent of its overall workforce, while in the U.S., it is aiming for 5 percent black and 5 percent Latinx. The social network said that from December 2017 through December 2018, women at...
  
  Read more

• Advertisers say yesterday's Facebook outage led to 'chaos' in buying

  14-03-2019 23:22
  David Herrmann could only watch helplessly as Facebook deducted thousands of dollars from his advertising accounts.The social network went down along with its automated ad platform for 12 hours Wednesday, and Herrmann was powerless to turn off the campaigns he manages for advertising clients. On a normal day, he is used to action; a performance-based marketer juggling the ad accounts of about 15 clients, Herrmann is required to be hyper-vigilant with how their money gets spent on Facebook.Some
  
  Read more

• Advertisers say Facebook outage led to 'chaos' in buying

  14-03-2019 23:22
  David Herrmann could only watch helplessly as Facebook deducted thousands of dollars from his advertising accounts.The social network went down along with its automated ad platform for 12 hours Wednesday, and Herrmann was powerless to turn off the campaigns he manages for advertising clients. On a normal day, he is used to action; a performance-based marketer juggling the ad accounts of about 15 clients, Herrmann is required to be hyper-vigilant with how their money gets spent on Facebook.Some
  
  Read more

• Hallmark Channel Cuts Ties With Lori Loughlin After Arrest in College Cheating Scandal

  14-03-2019 23:08 via feeds.adweek.com
  A day after Lori Loughlin was arrested and charged in connection with an extensive nationwide college admissions cheating scandal, Hallmark Channel has fired the actress. Crown Media Family Networks, whose Hallmark Channel and Hallmark Movies & Mysteries networks have enjoyed a longtime partnership with Loughlin, said today it cut ties with the actress. Loughlin starred...
  
  Read more

• Advertisement

• Minute Media Acquires The Big Lead From Gannett as It Looks to Acquire More Lifestyle Brands

  14-03-2019 23:02 via feeds.adweek.com
  Minute Media, a publishing and technology company, is acquiring more properties largely centered around lifestyle brands as it looks to grow into different categories. Most recently, it acquired The Big Lead from Gannett. Financial details of the term weren't disclosed. "We think this is a time that you need to be aggressive in media," said...
  
  Read more

• MLB hypes plan to cut ad loads; not so fast, say Fox, ESPN

  14-03-2019 22:45
  Major League Baseball on Thursday announced a number of rule changes that will impact the game in 2019 and beyond, and among them is a plan to reduce each national commercial break by 25 seconds. Trouble is, the league has yet to secure the approval of the networks.In a statement, MLB said it would look to speed up the pace of its games by putting the squeeze on the middle-inning and between-inning ad breaks, reducing the commercial time from 2:25 per interval to an even two minutes. In a stand
  
  Read more

• Facebook Outage Causes ‘Absolute Mess’ for Some Media Buyers

  14-03-2019 22:16 via feeds.adweek.com
  A massive outage affecting Facebook, Instagram and WhatsApp on Wednesday and Thursday meant users of the platforms found themselves suddenly untethered from the endless and addictive social media scroll, unable to check their news feeds, send messages or upload new content for up to 24 hours. For some advertisers, the outage, which Facebook blamed on...
  
  Read more

• Two of Facebook’s Top Execs Are Leaving the Company

  14-03-2019 22:12 via feeds.adweek.com
  Facebook chief product officer Chris Cox and WhatsApp vice president Chris Daniels are leaving the social network, CEO Mark Zuckerberg said in a note on Thursday. The departure of the two top executives comes the week after Zuckerberg unveiled a manifesto charting a new user-privacy-focused direction for the company, one more focused on group messaging...
  
  Read more

• Advertisement

• Facebook says its chief product officer is leaving

  14-03-2019 22:09
  Facebook Inc. said on Thursday that Chief Product Officer Chris Cox is leaving, the highest-ranking executive to depart since the social-media giant became embroiled in crisis last year.Cox is leaving following Facebook's decision to shift the direction of its future products to focus more on encryption. "This will be a big project and we will need leaders who are excited to see the new direction through," he said in a statement.Cox was a critical executive at Facebook, working there for more t
  
  Read more

• Stagwell agrees to $100 million stake in MDC Partners

  14-03-2019 21:41
  MDC Partners is preparing to announce tomorrow that Mark Penn's Stagwell Group is making a $100 million equity investment in the holding company. Ad Age had earlier reported Stagwell was eyeing an investment.According to information obtained by Ad Age, the holding company was slated to hold a briefing with its executive team at today at 5 p.m. with Mark Penn, who will become CEO of the holding company, to offer full details. The holding company plans to report its fourth quarter earnings result
  
  Read more

• The Simon Wiesenthal Center Released Its Annual Digital Terror & Hate Report

  14-03-2019 21:05 via feeds.adweek.com
  The Simon Wiesenthal Center presented its annual Digital Terror & Hate Report at a press briefing in New York's City Hall Thursday. As part of this year's report, the center also published a report card, grading social media platforms on their effectiveness in combating hate speech among their users. Twitter was tops among what the...
  
  Read more

• Facebook Is Rolling Out a Facebook Gaming Tab for Some Users

  14-03-2019 21:00 via feeds.adweek.com
  Facebook revealed that more than 700 million people play games, watch video-game-related videos, or engage with video-game-related groups on the social network each month. As part of Facebook's ongoing focus on video-game-related content, it has begun rolling out a Facebook Gaming tab in its flagship mobile application's main navigation bar for select users. The Facebook...
  
  Read more

• XO Group and WeddingWire Unite Under a New Brand Name

  14-03-2019 20:14 via feeds.adweek.com
  Following the merger of WeddingWire and XO Group, which owns sites like The Knot and The Bump, at the end of last year, the two companies are now coming together under one name: The Knot Worldwide. The joining of these two brands positions The Knot Worldwide as the largest digital wedding planning resource. Dhanusha Sivajee,...
  
  Read more

• Sephora ends beauty deal with vlogger after college admissions scandal

  14-03-2019 19:44
  Sephora is canceling its cosmetics collection with beauty vlogger Oliva Jade Gianulli. The move follows the news earlier this week of the involvement of Gianulli's parents, actress Lori Loughlin and fashion designer Mossimo Gianulli, in a massive college admissions bribery scandal."After careful review of recent developments, we have made the decision to end the Sephora Collection partnership with Olivia Jade, effective immediately," a Sephora spokeswoman said in a statement.In addition to Loug
  
  Read more

• Watch the newest commercials on TV from Pepsi, H&R Block, Priceline and more

  14-03-2019 19:40
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.A few highlights: Priceline serves up comical scenes from something called "The Travel Deal Delegation." H&R Block calls its Tax Pro Go "the easiest way to get your taxes done for you." And soccer superstars Lionel Messi and Mohamed Salah battle over the last can of Pepsi (the ad debuted onl
  
  Read more

• Telegram Claimed to Have Added 3 Million Users While Facebook Was Down

  14-03-2019 19:20 via feeds.adweek.com
  Facebook's long outage this week wasn't an inconvenience for everybody. Pavel Durov, founder and CEO of messaging platform Telegram, said in a post on his platform that it picked up 3 million users over a 24-hour period, most of which overlapped with the downtime suffered by Facebook and its family of applications. Durov also seemed...
  
  Read more

• MillerCoors chases European import growth with Peroni's first national campaign

  14-03-2019 19:11
  MillerCoors is making a major marketing investment in Italian beer Peroni as it attempts to seize on recent sales weakness of competing European imports, Stella Artois and Heineken.The brewer, which has controlled Peroni's U.S. marketing and distribution since 2005, will launch Peroni's first U.S. national campaign, including TV ads, later this month. The campaign is by MDC Partners-owned Mono of Minneapolis, which won the account last year.Ads evoke a quirky sense of Italian style, using the t
  
  Read more

• Target, d-to-c upstarts spark underwear overhaul

  14-03-2019 19:00
  The women's lingerie market is in a state of redesign.A host of direct-to-consumer e-commerce brands, including Lively, ThirdLove and True&Co., have entered the $12.4 billion space in recent years while existing players expand to reach new customers: Late last month Target debuted a trio of inclusion-minded in-house lingerie labels. The rush of newcomers is also affecting Victoria's Secret, the L Brands-owned company that controls a hefty 28 percent of the industry, according to Ibis World,
  
  Read more

• Merkle Appoints Global Chief Technology Officer

  14-03-2019 18:56 via feeds.adweek.com
  Denstu Aegis Network-owned Merkle has announced the promotion of Peter Randazzo to global chief technology officer from chief technology officer, product. The self-described technology-enabled, data-driven performance marketing agency said the appointment comes as it expands the remit of its Enterprise Solutions Group, applying its product and platform operations across all of its global brands. Randazzo...
  
  Read more

• 3 CMOs Take Us Inside Their Brands’ SXSW Experiences

  14-03-2019 18:30 via feeds.adweek.com
  South by Southwest continues to prove itself to be both cradle and crucible for experiential marketing as brands from Showtime to Land O'Lakes hosted packed activations this year across downtown Austin, Texas. Adweek caught up with three CMOs--Land O'Lakes' Tim Scott, Visible's Minjae Ormes and Showtime's Donald Buckley--to discuss what they were up to at...
  
  Read more

• Facebook Is Blaming a Server Configuration Change for Its Lengthy Outage

  14-03-2019 18:15 via feeds.adweek.com
  Nearly 24 hours after the first reports of massive outages for Facebook and its family of applications, the social network finally gave the all-clear and provided an explanation for the issues. The company said in a tweet, "Yesterday, as a result of a server configuration change, many people had trouble accessing our apps and services....
  
  Read more

• Meredith is launching a (yes, print) mag, drama at The Intercept, People gets a new editor: Publisher's Brief

  14-03-2019 18:10
  And finally... Time is out today with an animated version of its latest cheeky cover (the issue hits newsstands tomorrow):Continue reading at AdAge.com
  
  Read more

• Meredith is launching a (yes, print) mag, drama at The Intercept, and People gets a new editor: Publisher's Brief

  14-03-2019 18:10
  And finally... Time is out today with an animated version of its latest cheeky cover (the issue hits newsstands tomorrow):Continue reading at AdAge.com
  
  Read more

• This Powerful Story by Vicks Seeks to Break the Stigma of Children Living With HIV

  14-03-2019 18:06 via feeds.adweek.com
  Over the past couple of years, Vicks' "Touch of Care" campaign in the Asia-Pacific (APAC) region has opened eyes and sparked discussion around issues that are considered taboo and generally swept under the rug. The P&G brand told the true story of an adopted child with a rare skin condition in 2018 and, the year...
  
  Read more

• This Publisher Thought Ecommerce Was Its Savior. Now It’s Dead.

  14-03-2019 18:05 via feeds.adweek.com
  After 106 years of creating content for hobbyists, F+W Media has filed for bankruptcy, citing $105.2 million in outstanding debt after a failed decade-long attempt to reinvent itself as an ecommerce company--and the exorbitant tech contracts it signed as a means to that end. To be sure, 2008 was a rough time to be in...
  
  Read more

• How Women Can Build Their Confidence and Work Toward Becoming CEOs

  14-03-2019 17:53 via feeds.adweek.com
  It was clear to me early on in life that I wanted to become CEO of a multinational company. I imagined traveling the world, working with all kinds of different people and achieving both success and respect from my peers. I knew one day that would be me. However, I never realized how rare this...
  
  Read more

• Directors Justin Lin and the Russo Brothers Announce New Hollywood-Inspired Agency at SXSW

  14-03-2019 17:49 via feeds.adweek.com
  Hollywood powerhouses Justin Lin and Anthony and Joe Russo are partnering with a team of advertising veterans to start a new agency. Lin, director of The Fast and the Furious franchise, and the Russos, who directed action films like The Avengers, Captain America and TV series Arrested Development, are creating Superconductor, which will be announced...
  
  Read more

• Google’s Latest Ad-Tech Changes and the Likely Future Impact

  14-03-2019 17:39 via feeds.adweek.com
  Last week, Google announced unified auctions are coming to Google Ad Manager, its sell-side offering, making this the latest move in what some deem as a major overhaul to the company's suite of ad tech, aka the entity formerly known as DoubleClick. Given the scale of Google's influence, the move is likely to affect multiple...
  
  Read more

• Samsung CMO Marc Mathieu departs company

  14-03-2019 17:34
  Marc Mathieu, Samsung USA chief marketing officer, is departing the company after nearly four years. Samsung declined to say who will hold the electronic manufacturers top marketing gig, or where Mathieu is heading next."Marc has left Samsung Electronics America to pursue opportunities outside of the company," a Samsung spokesman said in an emailed statement. "Marc was a valued leader who made significant contributions during his tenure at Samsung. We thank him for his time and efforts, and wis
  
  Read more

• R/GA predicts next generation of AI and brand expression

  14-03-2019 16:15 via campaignlive.com
  The agency discussed technology's role in company innovation at SXSW this week.
  
  Read more

• How Direct Line, Eve Sleep and Booking.com bridged the brand vs performance divide

  14-03-2019 15:50 via campaignlive.co.uk
  Marketers from three brands spoke about 'the marketer's dilemma' at Campaign breakfast.
  
  Read more

• KP Snacks reviews Tyrrells, Popchips and KP Nuts ad accounts

  14-03-2019 15:35 via campaignlive.co.uk
  The company has also widened Engine's remit.
  
  Read more

• TV's transformation from broad awareness to targeted customer journey marketing

  14-03-2019 14:45
  It's a pivotal moment for the TV industry. For years, TV has been the primary means for marketers to create positive brand association and mass awareness. Think of Procter & Gamble's "Thank You, Mom" spots that have aired during the Olympics since 2010the goal was to reach a huge swath of the population with a unifying, emotionally resonant message.TV is still incredibly effective at increasing brand awareness broadly. For a more recent example, look to Burger King's Andy Warhol Super Bowl
  
  Read more

• Total Media launches behavioural insight venture

  14-03-2019 14:09 via campaignlive.co.uk
  New consultancy will be called Behave.
  
  Read more

• Barclays retains BBH for £30m ad account

  14-03-2019 12:55 via campaignlive.co.uk
  The agency beat Abbott Mead Vickers BBDO, Mother and Publicis London.
  
  Read more

• Jo Malone hosts crafty event to promote Blossoms range

  14-03-2019 12:23 via campaignlive.co.uk
  Guests will be able to decorate boxes and candle jars.
  
  Read more

• U.S. esports digital ad revenue will break the $200 million barrier next year, per new report

  14-03-2019 11:00
  As esports keeps creeping towards the mainstream, more brands are jumping in. In a report issued today, eMarketer projects that digital ad revenue lured by competitive video gamingin the U.S. will jump 25 percent this year to $178.1 million. By 2020 it will reach nearly $213 million, according to the report, which includes ad and sponsorship revenues from organized esports events, such as Overwatch League, hosted on digital platforms.Brands are starting to realize the potential of targeting the
  
  Read more

• Lida hires Cheil's Janie Rees as chief strategy officer

  14-03-2019 11:00 via campaignlive.co.uk
  M&C Saatchi-owned customer engagement agency puts a tricky couple of years behind it as it completes its management team.
  
  Read more

• Facebook data deals reportedly face criminal investigation: Thursday Wake-Up Call

  14-03-2019 11:00
  Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayHungary's government has been encouraging couples to make more babies, and it put up some billboards featuring a lovey-dovey couple to get the point across. But whoever designed the ad picked the wrong stock art, as Orla McCaffrey writes in
  
  Read more

• What The NYT's head of ads thinks about being 'subscription-first'

  14-03-2019 10:00
  Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!In a digital media landscape littered with layoffs, mergers, acquisitions and bankruptcy, the "failing" New York Times remains a bright spot.
  Continue reading at AdAge.com
  
  Read more

• Engine creates charity ad to be fast-forwarded

  14-03-2019 08:34 via campaignlive.co.uk
  In an unusual first for digital out of home, people are actively encouraged to fast-forward the ad.
  
  Read more

Follow @Advertising_US on Twitter!