Advertising news

• Shopify embarks on first retail partnership to aid d-to-c brands in physical stores

  13-03-2019 23:13
  Having a physical presence for customers to see or try on goods has become a key strategy for direct-to-consumer brands looking to expand their reach off social channels.Shopify, which has powered the rise of d-to-c brands with the ability to set up and manage e-commerce stores, has increasingly added more services for its 800,000 merchants to expand into physical retail if they so choose with in-store technology and in-person support.Now, Shopify is taking the next step with Showfields, a perm
  
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• The Coors Light-Bud Light battle just got a little sillier: Marketer's Brief

  13-03-2019 23:10
  The battle began when Bud Light ran Super Bowl ads mocking Miller Lite and Coors Light for using corn syrup in their brewing. In recent days MillerCoors used its corporate blog to boast about sales results from Nielsen showing Bud Light down 8.8 percent in the four-week period since the Super Bowl. AB InBev has defended the campaign by saying it is simply making a call for ingredient transparency.In a statement Wednesday, AB InBev said: "Free beer is great, but what's even better is knowing wha
  
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• Advertisers locked out of Ads Manager amid Facebook's outage

  13-03-2019 22:27
  It's not just Facebook and Instagram that are down for the count, the social network's ads also are offline.On Wednesday, Facebook Ads Manager, the lifeblood of advertising, was out of order, along with the rest of the platform. Ads Manager is the self-serve advertising website that millions of marketers use to schedule their campaigns across Facebook, Instagram and Messenger.Facebook makes more than $90 million a day in ad revenue, so any extended outage of its main advertising conduit adds up
  
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• CBS, NBC in 'Freaky Friday' Super Bowl swap

  13-03-2019 22:15
  CBS and NBC are planning what amounts to a "Freaky Friday"-type body swap on Super Sunday, as the two networks have agreed to an even trade for their next Super Bowl broadcasts.In a bid to align the Big Game with its coverage of the 2022 Beijing Winter Olympics, NBC will take Super Bowl LVI off of CBS's hands in exchange for the rights to broadcast Super Bowl LV in February 2021. In other words, CBS will carry two Super Bowls in the space of three years, while NBC's agreed-upon delay will prese
  
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• A campaign from Hungary's government evokes a meme, to hilarious effect

  13-03-2019 21:00
  Hungary's government took out billboards to encourage couples to have more children. Now the ad is going viralbecause it's unintentionally hilarious.The billboards show a happy couple locked in an embrace. If they look familiar, it's because they're the same pair made famous by the "distracted boyfriend" meme. In that viral stock photo shot by Antonio Guillem, the woman is outraged as her boyfriend looks at another woman. A photo of the billboard was picked up by local media and shared on socia
  
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• Layoffs hit Barton F. Graf as major clients shift to projects

  13-03-2019 19:32
  Just two weeks after news broke that it was losing a partner and executive creative officer, Barton F. Graf is laying off a significant number of staffers as some of its largest clients trim spending or shift to project work.According to numbers supplied to Ad Age by the agency late last year, at the time the shop employed 53 staffers. It's said that about 15 people were laid off, which would mean the cuts affected at least 25% of staff.In a text message to Ad Age yesterday, the shop's CEO Caro
  
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• Watch the newest commercials on TV from ModCloth, Kohl's, Universal Orlando Resort and more

  13-03-2019 18:35
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.A few highlights: Singer-songwriter Halsey helps promote online women's clothing retailer ModCloth in a dramatic, dreamlike commercial with the tagline "Dress against the current, live against the current." Halo Top serves up another spot in its new campaign with the tagline/jingle "Ice cream fo
  
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• Pitch update: Barclays result imminent, M&S set to appoint paid search agency

  13-03-2019 18:35 via campaignlive.co.uk
  Virgin Media and Go Compare picked Adam & Eve/DDB and Droga5 London to work on their respective creative accounts.
  
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• Fox News opens its doors to advertisers, stressing brand safety and transparency

  13-03-2019 18:15
  Fox News opened up its studios to advertisers on Wednesday to promote a message of transparency and trust at its first-ever upfront.The presentation came as the news behemoth deals with yet another round of crisis surrounding on-air hosts Jeanine Pirro and Tucker Carlson. Both hosts' shows have lost advertisers over the last week as they deal with separate controversies. (A group of protestors gathered outside of Fox News headquarters in midtown Manhattan as the presentation to advertisers was
  
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• Turkey of the Week: Facebook's ad can't rewrite its dark history

  13-03-2019 18:09 via campaignlive.co.uk
  Facebook needs to realise that action rather than advertising should be its primary focus, Jeremy Lee says.
  
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• Sipsmith's stop-motion ad immerses viewers in the elaborate world of Mr Swan

  13-03-2019 17:58 via campaignlive.co.uk
  The technique of the ad mirrors the craft that goes into Sipsmith gin.
  
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• The college admissions scandal is a tabloid-news dream

  13-03-2019 17:45
  As part of Ad Age's ongoing media-about-media coverage, a quick look at coverage of the college admissions scandal that's been dominating the national conversation.The bottom line: This is a story that has a little bit of everything for everyoneincluding celebrity, wealth, power, ridiculously entitled parents, spoiled children, brazen fraud and outright stupiditywhich is why it's been embraced by media across the spectrum.The nation's A-list newpapers all made the scandal front-page, above-the-
  
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• Google 'bad ads' drop to 2.3 billion

  13-03-2019 17:34 via campaignlive.co.uk
  Number of bad accounts removed using machine learning has doubled to more than a million.
  
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• LADbible creates Relaxing Stuff social channel for Three

  13-03-2019 17:09 via campaignlive.co.uk
  Channel will offer 'daily moments of chill' across Facebook, Instagram and a dedicated site.
  
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• Lad Bible creates Relaxing Stuff social channel for Three

  13-03-2019 17:09 via campaignlive.co.uk
  Channel will offer 'daily moments of chill' across Facebook, Instagram and a dedicated site.
  
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• Vodafone says in-housing digital media buying is 'overwhelmingly good'

  13-03-2019 16:23 via campaignlive.co.uk
  In-sourcing biddable media should be 10-15% 'more effective' in year one.
  
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• Facebook's Steve Hatch on why leaders need to be vulnerable

  13-03-2019 15:57 via campaignlive.co.uk
  Leaders must be open, show their vulnerability and remove the stigma attached to conditions such as dyslexia, Hatch says.
  
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• Apple races to get studios signed up for new streaming service

  13-03-2019 15:26
  Apple Inc., after teasing investors for months about its ambitions to become a services company, is getting ready to showcase plans for new video and news products. All it needs now is for Hollywood to sign up.The company will host A-list celebrities and media executives on March 25 to outline how it will take on competitors like Amazon.com Inc. and Netflix Inc. Apple plans to unveil a long-awaited streaming service and magazine subscription bundle, and could use the event in Cupertino, Califor
  
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• AMS Media Group opens Leeds office to offer alternative to networks

  13-03-2019 14:09 via campaignlive.co.uk
  Independent agency hopes to build the biggest non-network shop in the north of England.
  
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• Dentsu Aegis Network boosts creativity with global appointments

  13-03-2019 13:57 via campaignlive.co.uk
  Mcgarrybowen co-founder Gordon Bowen named Dentsu Aegis Network CCO.
  
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• Twitter reveals 'smart' camera ambitions

  13-03-2019 13:30 via campaignlive.co.uk
  Twitter has spent the past year improving how users can interact with, discover and share more content around big events.
  
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• Three Brexit bus warns of potential roaming fees

  13-03-2019 13:27 via campaignlive.co.uk
  Mobile network provider claims its customers will not be out of pocket if roaming charge laws change.
  
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• Philippa Brown becomes AA chair

  13-03-2019 12:56 via campaignlive.co.uk
  James Murphy takes on the first exports champion role.
  
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• Marketing Intelligence Platform Admetrics Introduces Always-On Experimentation With Quantify

  13-03-2019 12:43
  Frankfurt, 13 March 2019: The Marketing Intelligence Platform Admetrics, that supports advertisers with actionable insights for cross channel campaign optimization, today announced the release of their latest product. Quantify, a fully automated experimentation engine, allows marketing teams to switch to an agile “always-on experimentation” process that amplifies continuous testing and campaign optimization. According to Admetrics, Quantify is much more efficient than the current ind
  
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• The Olay musical comes to Broadway, but if you miss it there's always the Febreze album

  13-03-2019 12:00
  Olay the musical opens on Broadway April 9. But if you can't make it, don't worry. At least you can get the Febreze album.The Procter & Gamble Co. brands are diving deep into some strange musical adventures because music has worked surprisingly well for them lately, so they're reaching back to hit higher notes.Olay's Broadway musical, "The Road to Glow," will have a one-night engagement at New World Stages on 50th St., playing off success of last August's "I Can't Wait to Wash My Face" vide
  
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• Pick of the Week: Comic Relief's film is a beautiful reflection on its purpose

  13-03-2019 11:43 via campaignlive.co.uk
  Amid political divisions, the British public needs a reminder of why charity matters.
  
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• Thomas Cook slashes TV spend by 74%

  13-03-2019 11:35 via campaignlive.co.uk
  Radio, print and digital expenditure were also down in January and February.
  
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• Samsung sets off on Galaxy S10 experience tour

  13-03-2019 11:26 via campaignlive.co.uk
  The tour will visit a host of cities across the US.
  
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• Ridley Scott Creative Groups opens in Amsterdam, Malia James joins Strike Anywhere

  13-03-2019 11:20
  The Ridley Scott Creative Group has opened an office in Amsterdam. The Group, established in 2018 comprising collective of RSA Films, Scott Free, Black Dog Films, and Darling Films will continue to be headquartered in London, with offices in L.A., New York, Hong Kong and Shanghai. Former Wieden & Kennedy executive producer Ross Plummer takes the the role of managing director Amsterdam. He has worked for W&K in Amsterdam and Portland, producing campaigns for Coca-Cola, Honda, Under Armou
  
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• Royal Mail creates laughing postbox for Comic Relief

  13-03-2019 11:02 via campaignlive.co.uk
  The box will be in place until 22 March to tie in with Red Nose Day.
  
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• Buffalo Wild Wings 'roars' into March Madness with Martin Agency

  13-03-2019 11:00
  "You've been trained that you can watch sports anywhere," but "true fans know" that watching on a phone, in an office cubicle or relegated to the basement "is not a great place to watch it," says Seth Freeman, who is leading his first March Madness campaign at Buffalo Wild Wings since joining as its chief marketing officer in August.The "Overtime" spot, as its name suggests, is about games going into overtime. It shows people watching at home using the minutes before OT dealing with everyday ta
  
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• An influencer gets caught up in the college admissions scandal: Wednesday Wake-Up Call

  13-03-2019 11:00
  Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayDozens of wealthy parents, including a few celebs, have been accused of cheating and lying to get their kids into prestigious U.S. colleges (sometimes without their children's knowledge). One of the teenagers caught up in the scandal is a we
  
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• A YouTube and Instagram influencer gets caught up in the college admissions scandal: Wednesday Wake-Up Call

  13-03-2019 11:00
  Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayDozens of wealthy parents, including a few celebs, have been accused of cheating and lying to get their kids into prestigious U.S. colleges (sometimes without their children's knowledge.) One of the teenagers caught up in the scandal is a we
  
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• Atom Bank's Lisa Wood moves to Great Rail Journeys

  13-03-2019 10:51 via campaignlive.co.uk
  She joined the challenger bank in 2014 from First Direct.
  
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• Brainlabs sells minority stake to private equity to fuel M&A ambitions

  13-03-2019 10:47 via campaignlive.co.uk
  'We want to build the biggest advertising agency in the world,' chief executive Gilbert says.
  
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• Facebook to replace ad relevance score with deeper metrics

  13-03-2019 10:40 via campaignlive.co.uk
  Three new metrics will replace the four-year-old single relevance score.
  
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• Women to Watch U.S. nominations now open

  13-03-2019 08:00
  Today, more than ever, the conversation about women in advertising has never been stronger. And there is no better time for Ad Age's Women to Watch list, which has been recognizing up-and-coming women in the industry for more than two decades.Our Women to Watch list spotlights executives in media, marketing and advertising who have had notable accomplishments within the past year in the U.S. These are the visionaries, rainmakers, role models and business catalysts who are reshaping the marketin
  
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• The Economist is relaunching its lifestyle publication, 1843

  13-03-2019 05:01
  The Economist is relaunching its bimonthly lifestyle publication, 1843, on Wednesday with an updated logo, a redesign, a more multiplatform focus and a new tagline, "Stories of an extraordinary world."The magazine, whose name nods to the year The Economist was founded, will include long-form features on topics such as design, style, food and travel. The cover story for the relaunch is "Death of the calorie," a piece exploring what the magazine describes as "the world's most useless measure."184
  
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