Advertising news

• Microsoft Rolls Out Free AI Courses Geared Toward Business Leaders

  11-03-2019 22:39 via feeds.adweek.com
  Microsoft is releasing a new set of artificial intelligence courses geared toward business leaders. The free instructional videos and case studies focus on the less technical aspects of the technology as it applies to top execs attempting to integrate AI, including strategy, company culture and ethical responsibilities, into their operations. They're the latest in a...
  
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• Urban renewal: Fox taps former Buckeyes coach for football pregame show

  11-03-2019 22:02
  Fox this fall will look to take a run at ESPN's "College GameDay" franchise, kicking off a studio pregame show featuring new hires Urban Meyer and Reggie Bush.The untitled one-hour show will air Saturdays at 11 a.m. ET on Fox, where it will lead into the network's early college football broadcast. The new program faces formidable competition in the entrenched "College GameDay," which has aired live on fall Saturdays going back to 1993 and averages 1.8 million viewers each week on ESPN.To put th
  
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• The Acura #SuperHandling Challenge Is Set to Tip Off During March Madness

  11-03-2019 21:55 via feeds.adweek.com
  Acura is heading into March Madness at full throttle with the Acura #SuperHandling Challenge. The campaign--a play on words off the automaker's Super Handling All-Wheel Drive technology--combines college basketball personalities and user-generated content from fans, and it will run throughout the 2018-19 NCAA Men's Division I Basketball Championship tournament. Participating "basketball influencers" will include: ESPN...
  
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• Lamar returns to Twitter Creative Studio; Goodby and Silverstein take Lion of St. Mark

  11-03-2019 21:47
  Twitter's Creative #Studio hired Executive Creative Director Donna Lamar to oversee the visual and written expression of the brand for product launches, brand initiatives and campaigns and core web properties. She joins from Vice Media, where she was group creative director, with oversight of branded content for MAC, Reebok and Marriott. Previously she was a creative director at Twitter and held positions at Beats by Dre, Amusement Park Entertainment, TBWA/Chiat/Day and Wieden & Kennedy Ams
  
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• False Alarm: Amazon Did Not Cut Off Thousands of Vendors Last Week

  11-03-2019 21:46 via feeds.adweek.com
  Last week, news spread quickly that Amazon suddenly--and perhaps heartlessly--cut off thousands of vendors by simply not placing orders with them. This, in turn, prompted panic, as these companies would have no choice but to sell directly to Amazon customers or be forever estranged from 150 million unique monthly U.S. visitors. But fear not, Amazon...
  
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• Watch: Movie poster psychology explained by a veteran designer

  11-03-2019 21:45
  James Verdesoto is a graphic designer who's masterminded the visual marketing for countless movies, including iconic posters for "Pulp Fiction" (when he was creative director at Miramax), "Girl, Interrupted" and "Ocean's Eleven." Today, Vanity Fair puts him to great use with the release of "Movie Poster Expert Explains Color Schemes," a fascinating YouTube video that actually does a lot more than decode the use of color.Verdesoto takes a walk through cinematic history and beyond, identifying vi
  
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• Accenture Interactive’s SXSW Connects Marketers With Consumers Using AR and VR

  11-03-2019 21:28 via feeds.adweek.com
  Touring Adweek staffers through their huge, humming activation on the first Sunday of SXSW, Jamie Posnanski, head of global content for Accenture Interactive, demoed and described new tech and platforms designed to meet the demands of the rapidly evolving customer journey. That ranges from getting help picking out the right pair of earrings or sunglasses...
  
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• New York Media Cuts 5% of Full-Time Staff in Restructuring

  11-03-2019 21:09 via feeds.adweek.com
  New York Media is laying off 16 full-time staffers and an additional 16 part-time and freelance staffers in a "restructuring" that is intended to put it on firmer financial footing, the company said today. The cuts primarily affect New York's audience development and circulation teams, its copy and fact-checking desks and its video and production...
  
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• Samsung's Galaxy S10 tops our most-viewed video ad chart

  11-03-2019 21:01
  For the third week in a row the introduction of Samsung's Galaxy S10 takes the top spot on the most-viewed video ad chart, suggesting that the brand's newest flagship lineup is really resonating.There are also several new campaigns to the chart this week, including one for Dwayne Johnson's newest collaboration with Under Armour, the Project Rock Bend Boundaries Collection. As part of the campaign, The Rock announced Lindsay Vonn as the first Project Rock brand ambassador.The Bend Boundaries Col
  
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• Arc Award-Winning Storytellers Share Secrets to Creating Brand Messaging That Resonates

  11-03-2019 20:35 via feeds.adweek.com
  At SXSW on Saturday night, Adweek honored the finest brand storytellers of the past year. The Arc Award winners represented brand names like Wendy's, CNN and Land O'Lakes and lesser-known brands like Dutch confectionery company Tony's Chocolonely. During the event, Adweek caught up with the honorees to talk about what makes great storytelling and why...
  
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• ADP’s Exhilarating SXSW Experience Let Attendees Literally Shatter the Glass Ceiling

  11-03-2019 19:51 via feeds.adweek.com
  Women are constantly being told to push for more and metaphorically break the glass ceiling. ADP wanted to give women (and South by Southwest festivalgoers in general) the chance to actually break that ceiling, letting out the frustration and rage that comes along with the nonstop hustle to gain equal treatment in the workplace. So,...
  
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• Orbitz launches its first TV campaign in nearly a decade

  11-03-2019 19:34
  "This year we really leaned in all the way," says Lewis McVey, group creative director at Havas. "We felt really comfortable leaning into a little bit of weirdness, a little bit of irony in order to bring this brand to life and to connect with these guys."The commercials are running across Prime, cable and special events and sports programming.
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• Corona will push its new Refresca drink nationally

  11-03-2019 19:00
  Coronawhich tiptoed into the flavored malt beverage market last year with Corona Refrescais about to dive in head-first. After testing the so-called "premium spiked refresher" in a handful of cities, Refresca will go national staring in May. The push will be backed with national ads. The campaign, by WPP's Cavalry, plugs the fruity drink as "the taste of the tropics." Flavors include passionfruit lime, guava lime and coconut lime.The investment is part of an emerging strategy by Corona owner Co
  
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• Finding Serenity at SXSW With Michelob Ultra’s Sunset Meditation Event

  11-03-2019 18:44 via feeds.adweek.com
  SXSW may be one of the most frantic, boisterous festivals out there--and that's exactly why Michelob Ultra challenged itself to create a moment of peace and tranquility for thousands of attendees in its very first SXSW activation. In its first Super Bowl spot, Michelob Ultra featured Zo? Kravitz and the quiet yet deliberate use of...
  
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• Legendary Nike Designer Tinker Hatfield Gave Away the Shoes on His Feet at SXSW

  11-03-2019 18:27 via feeds.adweek.com
  Tinker Hatfield, the legendary designer known for Nike's Air Max and Air Jordans, got South by Southwest festivalgoers to wave their Nikes in the air and clamor for his attention on Sunday afternoon. Hatfield had taken off his sneakers and was promising to give them to an attendee. Along with perfectly showcasing the love for...
  
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• Watch the newest commercials on TV from Macy's, T-Mobile, Target and more

  11-03-2019 18:15
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time over the weekend.A few highlights: Target serves up another one of its signature music video-esque ads; this one offers encouragement to "play," "soire," "fly away" and "partay." Ancestry presents a heartwarming story about a couple that decides to adopt after learning about their shared heritage. And Mac
  
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• Wunderman Thompson Hires New Global Chief Talent Officer From Rival Holding Company

  11-03-2019 18:10 via feeds.adweek.com
  Wunderman Thompson attracted its new global chief talent officer from a rival holding company. Maree Prendergast is joining Wunderman Thompson in the role from Publicis.Sapient, effective as of March 25. Laura Agostini, who previously served as global chief talent officer for the agency, is moving on to a position within WPP North America. As global...
  
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• From 'blockchain' to 'rock star,' the buzzword b.s. must stop

  11-03-2019 17:35
  I've been at South by Southwest (one of my favorite annual gatherings) for about 24 hours and my head is about to explode. While there are incredible experiences to be had here and there's some amazing tech on display, buzzword b.s. is at record levels. Here are just a few excerpts from the dozens of elevator pitches I've already listened to:BlockchainPerson: "We're a startup. We're using blockchain to create loyalty programs for the cannabis industry." Me: "Why aren't you just using a database
  
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• 'Genderless' voice tech aims to tackle sex bias in AI

  11-03-2019 16:50 via campaignlive.co.uk
  Vice Media agency wants to use Q to build voice-assisted products that are not perceived as male or female.
  
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• John Oliver is robocalling the FCC to protest robocalls

  11-03-2019 16:40
  In his latest signature rant, John Oliver takes on a truly universal villain: robocalls. "Hatred of them might be the only thing that everyone in America agrees on now," he says in the segment above, which aired on HBO's "Last Week Tonight" Sunday night. (The monologue includes some comically NSFW language, so if you're watching this at work, you probably want to wear headphones.)Oliver name-checks some of the major companies involved in robocalling (including Capital One, Comcast and Wells Far
  
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• All Points East partners Q magazine to boost sales

  11-03-2019 16:36 via campaignlive.co.uk
  The music magazine will publish custom content for the festival.
  
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• Telegraph commercial veteran Dave King joins Blis in global role

  11-03-2019 15:03 via campaignlive.co.uk
  Blis is looking for scale globally and has looked to the media industry for recent hires.
  
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• Comic Relief's new film by Wonderhood is a love letter to British charity

  11-03-2019 14:32 via campaignlive.co.uk
  This is the first work released by Wonderhood Studios.
  
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• Reebok strives for revival in new campaign push

  11-03-2019 13:00
  The '90s are cool again, and Reebok is banking on that as it strives for revival. Under a new top marketer, the Adidas-owned sportswear brand has been making strides with re-issued product and digital improvements. Now, Reebok is breaking its largest campaign in five years with a message meant to make 20somethings halt in their tracks.Melanie Boulden, a veteran marketer who joined Boston-based Reebok as global head of marketing and brand management from Crayola last year, notes that consumers ha
  
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• Reebok breaks its latest campaign in five years to capture 20somethings

  11-03-2019 13:00
  The '90s are cool again, and Reebok is banking on that as it strives for revival. Under a new top marketer, the Adidas-owned sportswear brand has been making strides with re-issued product and digital improvements. Now, Reebok is breaking its largest campaign in five years with a message meant to make 20somethings halt in their tracks.Melanie Boulden, a veteran marketer who joined Boston-based Reebok as global head of marketing and brand management from Crayola last year, notes that consumers ha
  
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• GoCompare picks Droga5 as creative agency after three-way pitch

  11-03-2019 12:00 via campaignlive.co.uk
  The business is worth £40m.
  
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• Smeg to host masterclass on art of pasta making

  11-03-2019 11:52 via campaignlive.co.uk
  The event is showcasing fresh egg pasta.
  
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• At SXSW Howard Schultz isn't worried about his brand, 'GOT' wants your blood and more: Monday Wake-Up Call

  11-03-2019 11:39
  Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayAs South by Southwest treks on, in between the activations and tech talk and roller-skating parties some juicy bits were dropped, from early Facebook investor Roger McNamee saying he supports presidential candidate Elizabeth Warren's new pro
  
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• Chanel takes over Harvey Nichols' beauty lounge for lipstick pop-up

  11-03-2019 11:00 via campaignlive.co.uk
  The experience is running for one week.
  
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• MediaCom appoints Tom Curtis as first ECD

  11-03-2019 10:34 via campaignlive.co.uk
  Curtis has been at WPP media agency since 2000.
  
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• Creative sector suffers £1.1bn in late payments from clients

  11-03-2019 10:28 via campaignlive.co.uk
  One in seven companies are taking more than 14 days to pay on time.
  
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• Sky and C4 suffer biggest slumps in young commercial impacts

  11-03-2019 09:57 via campaignlive.co.uk
  The number of linear TV ads seen by 16- to 34-year-old viewers has fallen by a fifth compared with a year ago.
  
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