Advertising news

• Dollar Shave Club adds deodorants, elbowing into crowded d-to-c scrum

  05-03-2019 23:50
  Dollar Shave Club is branching into the last big men's personal-care category it hasn't already entered with the launch today of Groundskeeper deodorants and antiperspirants, taking a relatively late plunge into what's become a hotbed of direct-to-consumer marketing.The Groundskeeper brand will include antiperspirants and deodorants as well as absorbing one of 7-year-old DSC's first extensions from five years agoOne Wipe Charlies butt wipes.
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• KFC is asking consumers to fund its creative

  05-03-2019 23:30
  Another is "Colonel on Ice," an ice-skating show that would tell the story of how Colonel Harland Sanders founded the chain with only a 6th-grade education ($45 so far).People into geo-tracking might be drawn to "Little Colonel Locator," which as of Tuesday afternoon had raised nearly $600. It features a location-tracking necktie (it works if the person wearing it is within 100 feet of a smartphone).Continue reading at AdAge.com
  
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• Visa kicks off entrepreneur contest for International Women's Day

  05-03-2019 22:23 via campaignlive.com
  The competition will wrap up at the start of the FIFA Women's World Cup France 2019.
  
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• Memorialized Accounts for Deceased Facebook Users Are Getting a Separate Tributes Section

  05-03-2019 22:15 via feeds.adweek.com
  Facebook is adding a new Tributes section for memorialized accounts for deceased users, which is separate from those accounts' Timelines. Since February 2014, Facebook has been leaving the privacy settings on memorialized accounts unchanged from how deceased users left them. And in February 2015, the social network introduced legacy contacts, enabling people to choose friends...
  
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• Gap’s President and CEO Gets Honest About the Necessary ‘Compromises’ Ahead

  05-03-2019 21:24 via feeds.adweek.com
  Almost a week ago, during what was supposed to be a routine earnings call, Gap president and CEO Art Peck shocked the industry when he announced that Old Navy was spinning out of the Gap Inc. umbrella and into its own company. In a keynote at the Shoptalk retail conference in Las Vegas, Peck explained...
  
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• Instagram has a new ad format for branded content

  05-03-2019 21:15
  Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform announced the update at a breakfast Tuesday for businesses and "influencers," the web celebrities who have built mass and niche followings on the platform.Until now, brands could hire popular Instagram u
  
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• Coors Light Goes Into Review With Incumbent 72andSunny Sitting Out the Pitch

  05-03-2019 20:37 via feeds.adweek.com
  After months of speculation and years of declining sales, MillerCoors has launched a creative review for its flagship brand Coors Light. The announcement came via a blog post on the company's site today, and it arrives less than two months after MillerCoors named Michelle St. Jacques as its first female chief marketing officer. 72andSunny Los...
  
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• Bad News for Travel and Tourism Brands: Vacation Shaming Is a Thing

  05-03-2019 20:27 via feeds.adweek.com
  This is the time of year when Americans, caught in the winter doldrums, start to think about where they'll go away this summer. (In case you missed it, Jan. 30 was National Plan for Vacation Day.) And while that's good news for the companies in the U.S. travel and tourism industry--which generated $1.5 trillion in...
  
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• Facebook Unveils the We Think Digital Educational Portal in Singapore

  05-03-2019 20:10 via feeds.adweek.com
  Facebook is aiming to bring digital literacy training to 1 million people in eight countries in the Asia-Pacific region with Tuesday's debut of We Think Digital, an online education portal with content available in six different languages. We Think Digital is starting out in Singapore, and Facebook plans to roll it out in the Philippines,...
  
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• Barneys courts younger shoppers with cannabis products, new campaign

  05-03-2019 20:00
  Barneys New York is thinking outside the boxbut inside the bag. As the storied department store chain strives to attract younger consumers, it's modernizing its marketing, messaging and products to reach a younger consumer. The strategy, which comes on the heels of Barneys' recent announcement that it will be entering the cannabis space, includes a new marketing campaign that emphasizes Barneys' black-and-white shopping bag, and a new loyalty program."We have been around for 100 years, but the
  
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• Everything You Need to Know About the Big Experiential Activations at SXSW 2019

  05-03-2019 19:46 via feeds.adweek.com
  Each year ahead of South by Southwest, there are dozens of pieces written about whether or not the festival is still relevant. We're not looking to debate that here: the relevancy of the festival for marketers will likely be questioned more and more each year. Say what you will about it, but marketers love to...
  
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• Remembering Luke Perry, his sense of humor, his serious side -- and his commercials

  05-03-2019 19:40
  Actor Luke Perry, best known for his roles as Dylan McKay in "Beverly Hills, 90210" and most recently as Fred Andrews in "Riverdale," died Monday after suffering a stroke. He was 52.Perry was TV's teenage heartthrob of the '90s, but he also starred in commercials for Pizza Hut and Old Navy, as well as several PSAs. Some of the ads show his sense of humor and willingness to poke fun at his heartthrob image. But there were also PSAs showing his serious side; the executive producers of "Riverdale,
  
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• Facebook Just Began a Ban of Foreign Political Ads in Indonesia

  05-03-2019 19:35 via feeds.adweek.com
  Indonesians will go to the polls for their country's general election April 17, and Facebook outlined some of the steps it is taking to ensure that its platform is not improperly used to sway voters. As Facebook has already done in other countries, Facebook began temporarily disallowing electoral ads coming from outside of Indonesia Tuesday...
  
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• MillerCoors puts Coors Light into review

  05-03-2019 19:04
  MillerCoors is launching a creative agency review for Coors Light, delivering a significant blow to incumbent agency 72andSunny, Ad Age has learned. The MDC Partners shop has held the account for the brewer's largest brand since late 2015."With the stated need to better connect with younger legal drinking age consumers, for the first time in over three years Coors Light is opening up its roster of agencies," a MillerCoors spokesman said in a statement.The review is among the first major moves m
  
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• Our timeline of the Papa John's controversy now includes Schnatter leaving the board

  05-03-2019 18:59
  The Papa John's-John Schattner story continues to unravel in new and interesting ways. To keep you abreast of the news, we've compiled a timeline of this saucy saga's most noteworthy events, including Schnatter's latest move (see below). But let's start with the basics: Schnatter, Papa John's founder, stepped down as CEO this past January after comments he made criticizing NFL commissioner Roger Goodell regarding players' national anthem protests. Then, in May, he used the "n" word during a con
  
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• Apple is a year away from a 5G iPhone and could struggle to find parts for it

  05-03-2019 18:55
  Apple is expected to wait until 2020 before it releases a 5G version of its iPhone, but even with a time frame that puts a potential launch after rivals such as Samsung, Apple may still struggle to get the necessary components to build the product.According to a report from investment bank and financial services company Cowen, Apple is "in a difficult position" given its reliance on Intel's modem products, and it has four options to deal with the situation, "none of which is ideal."Added analys
  
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• Watch the newest commercials on TV from Walgreens, Dos Equis, Old Spice and more

  05-03-2019 18:31
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.A few highlights: Deon Cole and friends compare notes about the cross-gender appeal of Old Spice Body Wash for Men. A tearful father offers a touching (?) toast to Dos Equis at a wedding. And Walgreens points out that it has pharmacists with cancer expertise in a spot with the tagline "Battle be
  
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• Why d-to-c is not one-size-fits-all at Shoptalk

  05-03-2019 18:11
  Many brands that started as pure direct-to-consumer, online offerings are now evolving into other channels of distribution. For sneaker brand Greats, this includes through department store Nordstrom and in its own brick-and-mortar stores. For Mizzen & Main, the menswear company focused on performance fabrics, this includes Amazon and its own stores as well as Nordstrom. No d-to-c retailer has a one-size-fits all approach.When Ryan Babenzien founded Greats, a high-end sneaker brand, in Brook
  
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• Publicis is merging media agency networks Spark and Blue 449

  05-03-2019 18:08
  Publicis Media is merging its Spark Foundry and Blue 449 media networks, bringing both under the leadership of Spark's global brand president Chris Boothe.The change comes as Publicis Groupe makes moves to simplifythe holding company's CEO Arthur Sadoun told Ad Age last month the company is "making sure there's less structure," some of which has meant bringing agencies under one roof in cities and killing profit-and-loss statement silos to simplify reporting.Publicis Groupe launched Blue 449 as
  
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• If I knew then what I know now...I'd rethink my preconceptions

  05-03-2019 18:00
  If I knew then what I know now is a series of bylines from small agency executives about the lessons they learned in building their shops.I'm almost four years into a journey that I thankfully had no idea would be so hard: joining with two partners from my advertising past to try something new, different and, hopefully, fun. At least, that's what every agency starting out needs to believe, otherwise why would anyone even bother?
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• Flower startup the Bouqs Co. touts sustainability

  05-03-2019 18:00
  Like many brands today, flower company the Bouqs Co. is touting a marketing message of sustainability. Unlike some companies that just pay lip service to the trend, however, the Bouq's message is built into the foundation of the brand.The California-based e-commerce flower seller has a direct relationship with 140 farmers around the world, and those farmers recycle rainwater, reduce waste and use the most organic growing methods possible, according to John Tabis, who founded the Bouqs seven yea
  
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• Commish says shift from linear TV is hurting NBA's deliveries of Millennials

  05-03-2019 17:55
  Overstuffed with star talent and buttressed by a social media policy that doesn't penalize fans for sharing snackable portions of its in-game content, the NBA is arguably more engaging than it's ever been. But despite boasting one of the youngest fan bases in sports, pro hoops remains as vulnerable to the vicissitudes of the media landscape as any other league.In an appearance last weekend at the 13th annual MIT Sloan Sports Analytics Conference, NBA Commissioner Adam Silver acknowledged that t
  
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• Guardian chief says it struggles to 'find communality' with Facebook

  05-03-2019 17:50 via campaignlive.co.uk
  Guardian and Facebook's business models are "very difficult to align", David Pemsel says.
  
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• Special K ad banned for exaggerating health claims for pregnant women

  05-03-2019 17:15 via campaignlive.co.uk
  The ASA has ruled that an ad for Special K misleadingly implied it could help prevent birth defects in foetuses.
  
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• Mars Wrigley rapped for 'sexually suggestive' ad placement

  05-03-2019 17:08 via campaignlive.co.uk
  The ad for Extra gum showed a couple kissing on a bed before being interrupted by her parents.
  
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• Droga5 hires Grey's Grace Francis to move into experience design

  05-03-2019 16:27 via campaignlive.co.uk
  It is the agency's first c-suite hire in the past three years.
  
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• The e-commerce landscape: Thinking beyond your site

  05-03-2019 16:15
  The e-commerce landscape in 2019 demands that the consumer should be the focal point of everything. With consumers in the driver's seat, it is incumbent on the marketer to provide them with information they need, where they're looking for it and when they want it. Simultaneously, marketers need to provide this in a seamless manner that reinforces the brand's value proposition at every touchpoint.Brands that understand this principle and deliver against the intent of the consumer at every stage
  
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• Citroën's 100th anniversary campaign imagines the future of mobility

  05-03-2019 16:09 via campaignlive.co.uk
  The campaign aims to follow in the footsteps of founder André Citroën, who was known as an innovative businessman and marketer.
  
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• Think! creates Jeff Bridges-style 'Road Whisperer' to reassure new drivers

  05-03-2019 15:45 via campaignlive.co.uk
  VMLY&R uses the evocative phrase "sphincter like a limpet" in a government road safety ad.
  
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• Phil Georgiadis steps down from Blue 449 after 21 years

  05-03-2019 15:27 via campaignlive.co.uk
  His departure comes as the agency becomes part of Spark Foundry globally.
  
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• Papa John's founder to quit board, drop suit in settlement

  05-03-2019 15:18
  Papa John's has just charted a path forward without Papa John.Embattled pizza chain Papa John's Internationalsaid founder John Schnatter will resign from the board, bringing to a close months of tensions in the management ranks.Schnatter, who still owns almost one-third of the shares, will help the company identify a mutually acceptable independent director to take his place, the company said Tuesday in a filing. The founder also agreed to dismiss a Delaware lawsuit related to his exit from the
  
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• Cadbury draws ASA censure over Freddo ads targeting children

  05-03-2019 15:05 via campaignlive.co.uk
  Elements in Cadbury's Freddo campaign have been banned by the ASA.
  
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• Even 'The Bachelor' needs a lot of ice cream in Halo Top's first TV ad

  05-03-2019 15:00
  The "Ice Cream for Adults" ads come from 72andSunny New York.Another spot showcases the reality of home ownership. "What's a mortgage?" one kid asks. "It's like waterboarding, only you do it to yourself," the forlorn guy getting ice cream replies.The humor is more mainstream than Halo Top's earlier approaches. At first, Halo Top avoided a traditional media approach, relying on word-of-mouth and social media to spread the word about its lower-calorie ice cream, which tops out at 360 calories per
  
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• San Francisco shop Eleven wins big electric-vehicle awareness account

  05-03-2019 14:00
  Electrify Americaa unit of Volkswagen Group of America overseeing a multi-year electric-vehicle awareness campaignhas named Eleven as its agency of record as it begins a 30-month, $62 million marketing effort. The San Francisco-based shop came out on top of a competitive review that included several agencies, including Deutsch, which handled the group's first campaign that debuted last year."It's a really big win for us," says Mike McKay, partner and chief creative officer at Eleven, which has
  
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• Accenture deepens Nordics presence with Hjaltelin Stahl acquisition

  05-03-2019 13:45 via campaignlive.co.uk
  Consulting giant acquires third marketing agency in the Nordics in the past six months.
  
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• #ImADave: Creative Equals launches social protest for IWD

  05-03-2019 12:59 via campaignlive.co.uk
  Women across the industry are being asked to change their social handles to Dave to mark International Women's Day.
  
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• #CallMeDave: Creative Equals launches social protest for IWD

  05-03-2019 12:59 via campaignlive.co.uk
  Women across the industry are being asked to change their social handles to Dave to mark International Women's Day.
  
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• PepsiCo creates global chief commercial officer role

  05-03-2019 12:51 via campaignlive.co.uk
  Laxman Narasimhan will be in charge of long-term growth strategy and marketing capabilities.
  
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• Why in-house works for menswear brand Mizzen + Main

  05-03-2019 12:45
  In its seven-year existence, Mizzen + Main has grown quite a bitbut the menswear brand is still relying on its in-house marketing team rather than employing external agencies. The strategy is common to new direct-to-consumer startups for its financial benefits but also because it gives the retailer more control."When it comes to the creativity, telling that story and executing it, no one is going to do it better than us," says Kevin Lavelle, founder and CEO of Dallas-based Mizzen + Main. Lavell
  
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• Why in-house works for menswear brand Mizzen & Main

  05-03-2019 12:45
  In its seven-year existence, Mizzen & Main has grown quite a bitbut the menswear brand is still relying on its in-house marketing team rather than employing external agencies. The strategy is common to new direct-to-consumer startups for its financial benefits but also because it gives the retailer more control."When it comes to the creativity, telling that story and executing it, no one is going to do it better than us," says Kevin Lavelle, founder and CEO of Dallas-based Mizzen & Main
  
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• How retailers can create multi-sensory experiences

  05-03-2019 12:23 via campaignlive.co.uk
  Consumer expectations of the physical experience of shopping have led to a rise in sensory spaces to create memorable moments.
  
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• Bauer acquires 10 local radio stations

  05-03-2019 12:18 via campaignlive.co.uk
  Bauer has further expanded its local radio remit with the purchase of UKRD Group for an undisclosed sum.
  
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• A look ahead at SXSW, Skechers takes on Nike and P&G's Woven: Tuesday Wake-Up Call

  05-03-2019 12:00
  Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayThis weekend, Skechers ran ads poking fun of Nike's famous exploding shoe incident, in which Duke basketball star Zion Williamson's shoe fell apart during a game. Online and in newspapers including The New York Times and USA Today, Skechers'
  
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• Guinness ad juxtaposes sisterhood with rugby rivalry in latest spot

  05-03-2019 11:26 via campaignlive.co.uk
  Guinness's new spot celebrates the bond shared between professional rugby players and sisters the Millar-Mills.
  
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• Penguin to open London pop-up to showcase Classics

  05-03-2019 10:13 via campaignlive.co.uk
  Penguin is opening a pop-up to celebrate its Classics range and host a series of workshops.
  
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• P&G's new agency model tests the limits of cross-shop collaboration

  05-03-2019 09:00
  In a world of emerging agency models, Procter & Gamble's Woven, created to service the company's big-spending fabric-care brands, stands out for its audacious sprawl: The shop comprises personnel from two agency holding companies plus in-house media planning and buying.Multi-agency models have become more popular recently, but most bespoke solutions involve only one holding company. Woven, co-lead by executives from WPP's Grey and Publicis Groupe shops Leo Burnett and Saatchi & Saatchia
  
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• Nina DiSesa on fear, facing discrimination and breaking glass ceilings

  05-03-2019 09:00
  "I have been discriminated against my whole life."That might seem like a stunning admission for a woman that rose to become the first female chairman and chief creative officer at powerhouse agency McCann Erickson. But for Nina DiSesa, who earned that post in 1998 and retired from the agency business in 2010, that was just one hurdle she had to overcome on her way to the top. In advance of International Women's Day on March 8, DiSesa spoke with Ad Age about her experiences as a leading woman in
  
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• John Boehner, doobies and goat yoga: Welcome to SXSW 2019

  05-03-2019 09:00
  South by Southwest, the conglomerate of film, interactive and music festivals and conferences, offers a sprawling, nearly impossible-to-wrangle array of speakers, themes and brand activations every March. This year is no different, dedicating entire tracks of programming to celebrity speakersincluding John Boehner talking about marijuana legalizationand big tech names on blockchain and cryptocurrency, experiential storytelling, influencers and more. (Also, goat yoga!)This year's conference span
  
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• See the 2019 Ad Age Honorees and Creativity Awards Finalists

  05-03-2019 06:00
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• See the 2019 Ad Age A-List and Creativity Awards Finalists

  05-03-2019 06:00
  #adtech .finalist {margin-bottom: 10px;}
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