Advertising news

• Macy's invests in new beauty tech

  04-03-2019 23:04
  Macy's is doubling down on the beauty business this year. On a recent earnings call with analysts, the retailer's executives noted that the brand will be investing more in the category this year.The retailer is using its learnings from customer behavior online and using that to inform new fixtures and applications in brick-and-mortar. For example, Macy's found that customers liked to shop online for fragrances by scent, but inside stores, the category is arranged by perfume brand. Macy's recent
  
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• TV networks beware: Auto ad spending growth will slow to a crawl this year

  04-03-2019 22:40
  Global automotive ad spending growth will slow considerably this yeara potentially ominous sign for TV networks that rely heavily on the sectoraccording to a new forecast.Publicis Groupe-owned Zenith projects auto spending to grow by just 0.8 percent, down from 1.5 percent growth in 2018. The report, issued today, covers 14 marketsincluding the U.S., U.K., China, Brazil and Indiathat account for 76 percent of global spending for all categories. Automotive spending in those countries totaled $35
  
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• Riley named BBH London's first head of creative; OKRP snags We Are Unlimited duo

  04-03-2019 22:27
  BBH London hired Martha Riley as the agency's first head of creative. In the newly-created role, Riley will support Chief Creative Officer Ian Heartfield in the career management of the shop's 100-person creative department and will also serve as senior creative director on some agency accounts. Most recently she was a creative director at Ogilvy, leading the agency's art direction and running accounts including British Airways. This move marks her return to BBH, where she spent four years work
  
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• WPP demands Group M improve cash collection after bad debts rise

  04-03-2019 21:28 via campaignlive.co.uk
  Bad debt in the UK cost WPP an estimated £17m last year.
  
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• Alibaba partners with Office Depot in first U.S. b-to-b foray

  04-03-2019 21:09
  On Monday, big box retailer Office Depot announced a new partnership with Chinese e-commerce giant Alibaba, allowing small and medium businesses to sell beyond the U.S., and giving Alibaba a way to encroach on Amazon's business-to-business goals.As part of the deal, Office Depot will direct business customers to a co-branded e-commerce site on Alibaba.com where they will be able to purchase items across categories, even outside of office supplies. Businesses will receive access to Alibaba's glo
  
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• Jamie Foxx plays a minivan in new Chrysler campaign

  04-03-2019 20:50
  Jamie Foxx is the voice of a minivan in a new campaign for the Chrysler Pacifica and the Chrysler Pacifica Hybrid.The effort, created out of GSD&M Austin, consists of four films running across broadcast, digital and Chrysler brand social channels.In the first ad, debuting Monday, a couple checks out a Pacifica, asking themselves, "Are we a van family?"
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• Publicis Media merges Blue 449 under Spark Foundry

  04-03-2019 20:45 via campaignlive.com
  The global unit will be led by Spark Foundry's Chris Boothe.
  
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• Disney cuts Bob Iger's future compensation by $13.5 million a year

  04-03-2019 19:42
  Walt Disney Co. cut millions of dollars of future potential earnings for CEO Bob Iger days before its annual meeting, where investors are set to vote on the entertainment giant's executive pay program.Iger's target annual compensation will be $35 million after the deal with Rupert Murdoch's 21st Century Fox is completed, Disney said Monday in a regulatory filing. That's 28 percent less than the initial $48.5 million target. The company didn't provide a reason for the change.The cut precedes Dis
  
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• Watch the newest commercials on TV from Bud Light, Doritos, Viceland and more

  04-03-2019 19:27
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time over the weekend.A few highlights: Chance the Rapper and Lionel Richie team up to promote Doritos Flamin' Hot Nacho flavor in a surreal music video-style ad. Vice's Viceland promotes its logowear (available at shop.vice.com). And Bud Light deploys actorssorry, thespiansto "perform" beer ingredients to mak
  
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• Lessons from a tech CEO on taking risks with marketing: B-to-B CMO Spotlight

  04-03-2019 18:48
  Ask successful chief marketing officers how they were able to take the requisite risks to truly differentiate their marketing activities and 99 percent will credit having the trust of their CEO. This isn't false humility or blatant brownnosing, it's just an obvious reality. If the CEO doesn't cultivate a culture of risk taking, few risks will be taken. One CEO who totally gets this dynamic is Louay Eldada, the founder of four successful tech startups.Eldada's current company, Quanergy, is a lea
  
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• AA outlines plans to reverse collapse of public trust in advertising

  04-03-2019 18:48 via campaignlive.co.uk
  AA president Keith Weed outlined a series of steps in his keynote speech at the ISBA conference this morning (5 March).
  
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• Time's running out to nominate execs for Ad Age Women to Watch Europe

  04-03-2019 18:47
  Time is running out to nominate candidates for Ad Age's Women to Watch Europe, a program that honors women who have made significant contributions to the worlds of media, advertising and marketing. Now in its fourth year, honorees will join a prestigious and fast-growing global community of Women to Watch in the U.S., Mexico and more.This contest is free to enter and the deadline is March 7. If you know of a deserving candidate, please use this link to nominate her."It's important, now more tha
  
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• The Top Agencies in the Southwestern U.S.

  04-03-2019 18:37
  Every year at this time, the collective gaze of the creative world turns to Austin and South by Southwest like the Eye of Sauron. But in addition to Georgia O'Keefe, the Grand Canyon, Gary Clark Jr., legal bud and actual Tex-Mex cuisine, the American Southwest is home to some of the most innovative advertising talent in the country. Here are the top agencies in the region that have grabbed our attention.Preacher (Austin, Texas)Founded 2014
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• Why d-to-c sneaker brand GREATS is moving into new channels

  04-03-2019 18:21
  When Ryan Babenzien founded high-end sneaker line GREATS in Brooklyn six years ago, he went all digital. Babenzien used Instagram to market the shoes, and GREATS' own website to sell them directly to consumers in a native ecommerce model popular with startups eager to eliminate the middleman from the supply chain and offer lower prices. Yet as the brand has found its footing, that's changed, Babenzien says."Modern brands today are digitally nativemeaning they're mostly digital but they have a f
  
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• John Mayer is now a 'napkin influencer'

  04-03-2019 18:14
  If John Mayer isn't receiving as much love as he'd like from Vanity Fair magazine, at least he is from the napkin brand of the same name.Mayer reportedly threw his own "fake Vanity Fair" Oscars party after he was unsure whether he had an invite to the famous annual shindig. Now it looks like Mayer has parlayed that into a new side hustle: inspiring creative for Vanity Fair napkins.On Monday Mayer posted an ad for the napkin brand, which was created by them after he discussed the idea on his Ins
  
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• Public Health England launches first national campaign for cervical screening

  04-03-2019 17:33 via campaignlive.co.uk
  Push comes as screening rate hits 20-year low.
  
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• Holdout Jeff Bezos confronted by Amazon moms demanding day care

  04-03-2019 17:28
  Amazon has long resisted pleas to provide a backup day care benefit for employees, even though other tech companies have offered the perk for years. Now a group comprising hundreds of working moms is waging a campaign to persuade founder and CEO Jeff Bezos that providing help for parents dealing with flu outbreaks, school closures and other emergencies is not simply humane but good for the company, too.The group has been collecting anecdotal evidence to show how a lack of day care support can d
  
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• Generation Z and the rise of the Chief Digital Experience Officer

  04-03-2019 16:26
  Millennials often get a bad rap for killing off conventional products like fabric softener and mayonnaise, but their successors, Gen Z, are about to blow up something even closer to home for many readers: the marketing organization as we know it.That's because Gen Z's expectations for the digital experience are anything but traditional. This generation has grown up fully connected to the web. Their tech fluency is establishing a new digital standard, and brands and agencies will have to find ne
  
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• Lexus' epic 60,000-hour documentary elevates human craft above technology

  04-03-2019 16:22 via campaignlive.co.uk
  In a tech-driven world, Lexus' film concludes that there are 'no shortcuts to greatness'.
  
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• History of Advertising Trust becomes biggest ads archiver

  04-03-2019 16:18 via campaignlive.co.uk
  The History of Advertising Trust now boasts the largest archive of advertising in the world.
  
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• Accenture gobbles up innovation agency ?What If!

  04-03-2019 16:07 via campaignlive.co.uk
  ?What If! is the agency that helped KFC bring Popcorn Chicken to the UK.
  
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• Put yourself forward for Creative Equals and Campaign's Future Leaders

  04-03-2019 15:49 via campaignlive.co.uk
  In creative departments, there is progress, but it's not fast enough.
  
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• WarnerMedia appoints Gerhard Zeiler to oversee affiliates and ad groups

  04-03-2019 15:45
  WarnerMedia is reorganizing its ad sales division under Gerhard Zeiler, who previously led the company's international division.Zeiler, whose title is now chief revenue officer, will oversee WarnerMedia's affiliates and advertising sales group, which includes the Turner ad sales team led by Donna Speciale.Last week, Turner president David Levy stepped down from the company after more than three decades.
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• Digital ad spend to smash £15bn ceiling in 2019 says Barclays

  04-03-2019 15:38 via campaignlive.co.uk
  Adtech and digital marketing continues to be in the ascendant, says Barclays Corporate Banking.
  
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• Post Office hands advertising account to Ogilvy

  04-03-2019 14:06 via campaignlive.co.uk
  WPP agency pitched against Unlimited Group and incumbent MullenLowe London.
  
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• Amazon's beauty plans, Walmart brings VR to the masses and 'Leaving Neverland' damages Jackson's legacy: Monday Wake-Up Call

  04-03-2019 12:32
  Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayMore revelations about Amazon's plans to dominate retail emerged over the weekend. As part of its plan to open grocery stores in dozens of U.S. cities, as reported last week, the Wall Street Journal writes that Amazon wants to sell beauty an
  
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• Jungle Creations and Byte among 40 fastest growing companies in FT list

  04-03-2019 12:19 via campaignlive.co.uk
  Deliveroo finishes second in list ranking the European businesses with the biggest growth from 2014 to 2017.
  
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• Opinion: The coming clash of the martech titans

  04-03-2019 12:00
  After nearly a decade of digital disruption, you'd think things might have started to settle down. Not a chance. The next big tech battle is brewing, and it's all about market dominance when it comes to owning the "customer journey."Let's scope out the battle lines of where it's being fought.CRM: This category is the largest and most active in trying to stretch beyond their core sales enablement capability into advertising enablement. Just recently, for instance, Salesforce acquired Datorama to
  
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• Portman Group warns alcohol brands not to be 'offensive' in ads

  04-03-2019 11:48 via campaignlive.co.uk
  The Portman Group is asking brands to be increasingly sensitive around issues such as race, religion, sexual orientation and disability.
  
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• Carling unveils LGBTQ football ad in second phase of "Made local"

  04-03-2019 11:15 via campaignlive.co.uk
  Work by Havas London follows Black Country Fusion FC.
  
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• TBWA wins global brief to launch fintech player Refinitiv

  04-03-2019 11:03 via campaignlive.co.uk
  The agency's London office will create the brand's first ad campaign.
  
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• Kraft Heinz's giant setback could boost brand spending

  04-03-2019 11:00
  The stunning tumble of Kraft Heinz has caused pain for investors, particularly Warren Buffett. His Berkshire Hathaway suffered a huge hit late last month after Kraft Heinz took a $15.4 billion write-down on its assets, including its storied Kraft and Oscar Mayer trademarks, which lopped one-third off the value of its stock.But Buffett's loss could be advertising's gain: The company's plunge is energizing critics of the extreme cost-cutting pursued by Kraft Heinz under the leadership of Brazilia
  
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• Goodstuff invests in two media agency start-ups in £1m growth drive

  04-03-2019 10:35 via campaignlive.co.uk
  Clients are 'calling out' for 'new model' agencies.
  
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• Post's newest cereals feature tiny donuts and honey buns

  04-03-2019 10:00
  Despite talk of rising demand for healthy foods, sugar is still a sweet spot for breakfast cereal marketers. More evidence comes with the recent introduction of two cereals from Post Consumer Brands featuring tiny donuts and honey buns.The cereals, Hostess Donettes and Hostess Honey Buns, are based on baked goods from Hostess Brands. Post is counting on the Hostess name to evoke feelings of nostagia as it looks to boost its presence in the cereal aisle. The cereals, which began hitting shelves
  
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• Walmart plunges into retail future, bringing VR to the masses

  04-03-2019 09:00
  A trailer in the parking lot of a Walmart in Burbank, California, isn't where you'd expect to find the future of retail marketing. But inside is the first tangible product of Walmart's Spatial& retail-tech startupand it can simultaneously impress you and turn your stomach.Based on the film "How to Train Your Dragon: The Hidden World," and created by Spatial& (pronounced "spatial-and") and DreamWorks, it's a 10-minute virtual-reality show that includes a five-minute VR simulation with st
  
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• Opinion: Winning the martech arms race

  04-03-2019 09:00
  Marketing innovation continues to move at a rapid pace. Combine that with constantly changing technology, and martech becomes a whirlwind venture. Something simple like a web page's compatibility with multiple browsers is no longer so simpleyou now need to consider more than 1,000 combinations of operating systems and browser versions, with new ones emerging constantly. Rules and best-practices are ever-evolving, meaning the cost and energy needed to keep up is significant.To that end, here are
  
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• How sustainability in fashion went from the margins to the mainstream

  04-03-2019 09:00
  Banana Republic is plugging its vegan suede jackets. J. Crew's Madewell brand is urging consumers to turn their "old jeans" into "new homes" through its denim recycling program. Even fast-fashion giants, such as H&M and Uniqlo, which by definition are the opposite of ethically sourced apparel, are touting organic collections or recycling initiatives. Nearly every apparel marketer is following consumer demand by leaping onto the green wagon."Sustainability used to be seen as a nice-to-have a
  
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• Ad sales ambitions of Walmart threaten Google and Facebook

  04-03-2019 09:00
  Walmart is moving its website ad sales in-house from WPP's Triad to help accelerate Walmart Media Group, which also includes the WMX programmatic exchange. This aggressive media push shouldn't just raise competitive fears inside Amazon, but also within the Google-Facebook duopoly. That's because the retail giant's ambitions could result in a formidable retail media sector fueled by superior sales data.It's one factor that could propel U.S. retailers to collectively surpass Facebook in U.S. digi
  
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