Advertising news

• A Look Inside the 2019 Ad-Tech Outlook

  01-03-2019 23:12 via feeds.adweek.com
  If all advertising is going digital, and with digital increasingly powered by ad tech or programmatic, the road ahead for companies in this space should be smooth, right? Unfortunately, that's not necessarily the case as the sector is increasingly dominated by the industry's largest names. This is why the financial disclosures of the few remaining...
  
  Read more

• WPP Revealed a U.K. Median Pay-Gap Increase in 2018

  01-03-2019 22:49 via feeds.adweek.com
  WPP's gender pay gap in the U.K. increased slightly in 2018, according to a report from the holding company released today. WPP's U.K. Gender Pay Gap Report 2018 showed a median pay-gap increase from 14.6 percent last year to 14.9 percent. Last year was the first year that WPP filed the report, following new regulations...
  
  Read more

• How Drone Racing League Is Integrating Brands Into Its Races

  01-03-2019 22:21 via feeds.adweek.com
  Drone racing on its own is already a pretty thrilling sport to watch. The vehicles can go from 0 to 80 miles per hour in less than a second, zipping around corners in creatively built--and incredibly complex--obstacle courses. However, that also means any types of brand sponsorships are going to have to be more than...
  
  Read more

• Amazon plans to open dozens of grocery stores in U.S. cities, per report

  01-03-2019 22:20
  Amazon.com Inc. plans to open dozens of grocery stores in U.S. cities, The Wall Street Journal reported, a move that would expand the retail and technology giant's grocery footprint beyond its Whole Foods Market chain.The first of these stores will open in Los Angeles as early as the end of 2019, and Amazon is in talks to open locations in shopping centers in San Francisco, Seattle, Chicago, Washington D.C. and Philadelphia, the Journal reported, citing people familiar with the matter. The comp
  
  Read more

• Advertisement

• This agency faked out Cubs fans with 'parking tickets'

  01-03-2019 21:55
  Advertising Week is Africa-boundAdvertising Weekwhich already operates in New York, Sydney, Tokyo, London and Mexico Citywill launch later this year in Africa. The new edition will take place in Johannesburg, South Africa in late October. "From female entrepreneurs in Kenya to start ups in Ghana to a broad spectrum of digital innovation out of Nigeria, there is a unique opportunity to unite the continent and leverage our platform to tell incredible stories from all corners of Africa," Advertisi
  
  Read more

• YouTube Addressed Momo Challenge Viral Videos That Prompt Kids to Harm Themselves

  01-03-2019 21:50 via feeds.adweek.com
  Momo, from a sculpture by Japanese artist Keisuke Aisawa, has a face that's hard to forget, and it spurred the Momo Challenge, a viral hoax that allegedly promotes self-harm, but YouTube stressed that it is not contributing to the virality, nor are any video creators profiting from videos featuring that face. The Google-owned video site...
  
  Read more

• Post-Sundance Win, Director Alma Har’el Shares Plans to Expand Her Nonprofit

  01-03-2019 21:14 via feeds.adweek.com
  At the Sundance Film Festival in January, director Alma Har'el scooped up a U.S. Dramatic Special Jury Award for Vision and Craft for her new film Honey Boy. Har'el, founder of Free The Bid, the nonprofit initiative advocating equal rights for women to bid on commercial film production jobs in global advertising, received the accolade...
  
  Read more

• As he prepares to leave Turner, David Levy plots his next move

  01-03-2019 20:23
  David Levy hasn't started packing all the Emmy statuettes, photographs and memorabilia that make his office look for all the world like a museum exhibit documenting his three decades in the media business, but eventually he'll start breaking out the cardboard moving boxes. There's no rush; for the next few months, the outgoing Turner president will remain stationed in his aerie in the south tower of the Time Warner Center.On the day he formally announced his resignation from Turner, Levy's phon
  
  Read more

• Advertisement

• Amazon Plans to Open Even More Grocery Stores

  01-03-2019 20:16 via feeds.adweek.com
  In yet another sign Amazon is taking over the world, it is reportedly looking to open dozens of grocery stores in major U.S. cities including San Francisco, Seattle, Chicago, Washington, D.C., and Philadelphia--and one in Los Angeles as early as the end of the year. That's according to The Wall Street Journal, which cited "people...
  
  Read more

• Executives Don’t Believe the Hype Around 5G, According to Accenture Study

  01-03-2019 19:46 via feeds.adweek.com
  Most business executives are not convinced that the next generation of wireless service will bring the transformational change its promoters are promising, according to a new Accenture survey of 1,800 company leaders around the world. The consultancy found that fewer than two in five (37 percent) of the mid-sized to large business C-suite members expect...
  
  Read more

• Q&A: Anheuser-Busch CMO Marcel Marcondes on Growth, Becoming an Agile Marketer and 3G Capital

  01-03-2019 19:25 via feeds.adweek.com
  Anheuser-Busch reported its fourth-quarter results earlier this week. The company saw 4.8 percent revenue growth during the fiscal year of 2018 and 5.3 percent growth during the quarter. Following the release of the results, Adweek caught up with Anheuser-Busch InBev's U.S. CMO, Marcel Marcondes, to learn more about the company's evolving strategy, how it has...
  
  Read more

• Watch the newest commercials on TV from Hardee's, TaxSlayer, Subway and more

  01-03-2019 19:07
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.A few highlights: Mixed martial artist and boxer Conor McGregor says "You can lead an Irishman to water, but don't try and put it in his whiskey" in an ad for his Proper No. Twelve Irish whiskey. TaxSlayer says "When stress tries to slay you, slay back." And Hardee's serves up another installmen
  
  Read more

• NYC Business Leaders Bought a Full-Page New York Times Ad to Beg Jeff Bezos to Change His Mind

  01-03-2019 18:48 via feeds.adweek.com
  While Amazon's decision to back out of a planned second headquarters in New York's Long Island City left locals cheering, not at all New Yorkers were happy with Jeff Bezos' decision. Some of the city's top business and government leaders made that abundantly clear in today's New York Times thanks to a full-page ad signed...
  
  Read more

• WPP CEO Mark Read Says ‘Work Remains to Be Done’ Despite Shares Soaring on Improving Revenue

  01-03-2019 18:29 via feeds.adweek.com
  WPP shares rose more than 7 percent at the open of the U.S. stock market on Friday morning after the world's largest agency holding company posted revenues for the fourth quarter and full year that appear to be improving, if slowly. For 2018, WPP reported like-for-like revenue, excluding pass-through costs, declined only 0.4 percent to...
  
  Read more

• Sky hands creative control for Formula 1 to in-house creative agency

  01-03-2019 17:30 via campaignlive.co.uk
  The work will run alongside Sky's 20 exclusive F1 broadcasts.
  
  Read more

• Opinion: Five tips for marketing to Gen Z, from a member of Gen Z

  01-03-2019 17:00
  Just when you think you've got the Millennials all figured out, here comes my generation to complicate things all over again. If marketing to Generation Z seems a bit daunting to you, don't worry. Here are five tips for connecting:1. Meet us where we liveon social mediabut be careful where you step.Anyone who has spent time on Twitter or Instagram knows that this can be difficult territory for marketers. On the one hand, you want to be fun and relatable, but on the other hand, it's sometimes di
  
  Read more

• Mark McCafferty joins Hearst UK

  01-03-2019 17:00 via campaignlive.co.uk
  He was previously at MailOnline.
  
  Read more

• WPP foresees challenging 2019 after client losses last year

  01-03-2019 16:33
  WPP saw a slightly better-than-expected performance in 2018, but the holding company said it is gearing up for a tough year ahead during a call with investors today to discuss its fourth-quarter and full-year 2018 results.The world's largest holding company said it is making progress in the three-year turnaround plan it unveiled in Decemberwhich relies on a structure with fewer companies; a stronger focus on what clients want rather than off-the-shelf offerings; and an investment in creativity,
  
  Read more

• Cheddar expands into prime-time programming

  01-03-2019 16:30
  Cheddar, the self-proclaimed "post-cable" network, is expanding its programming into one of cable TV's hallmarksprime time.The new initiative, called Cheddar Premier, will feature shows covering topics such as business experiences across generations and leisure travel from a local perspective. The initial set of four half-hour original series will offer brands a chance to integrate with the show's editorial focus."We want to make sure that the brand feels like it's an authentic integration," sa
  
  Read more

• New Balance opens pub where runners cash in miles for beer

  01-03-2019 15:52 via campaignlive.com
  The brand worked with VMLY&R for the awesome crossover of creativity and technology.
  
  Read more

• Renault partners Sky Sports for campaign starring Jeff Stelling

  01-03-2019 15:38 via campaignlive.co.uk
  Work will use Sky's targeted ad platforms to reach audience.
  
  Read more

• MWC19: Android, Sony Mobile and IBM experiences

  01-03-2019 13:00 via campaignlive.co.uk
  MWC kicked off this week with tech brands competing for as much attention as possible. Campaign rounds up some of the activations.
  
  Read more

• WPP's Mark Read on in-housing: Clients underestimate agency talent challenges

  01-03-2019 12:54 via campaignlive.co.uk
  CEO says WPP is more client-centric and easier to manage, having merged agency brands in his first year in charge.
  
  Read more

• LinkedIn creates Shoreditch pop-up pub for job-seekers

  01-03-2019 12:32 via campaignlive.co.uk
  The Linked Inn runs on 5 and 6 March, featuring exclusive vacancies for attendees.
  
  Read more

• Ford takes targeted marketing approach for Ranger comeback

  01-03-2019 12:00
  Ford is taking a local marketing approach as brings its Ranger pickup truck back to the U.S. after an eight-year absence.The automaker partnered with Outside TV on a campaign debuting today that pitches the truck to outdoor adventurists. The effort includes a national TV spot called "Strange Creatures," (above) plus ads that are specifically tailored for Boston, Los Angeles, Denver, Phoenix and Seattle.In assembling the local spots, Ford partnered with Outside TV and Google to identify what adv
  
  Read more

• Amazon fights fakes, YouTube does damage control and execs exit Turner and HBO: Friday Wake-Up Call

  01-03-2019 12:00
  If you're reading this online or in a forwarded email, here's the link to sign up for our daily Wake-Up Call email newsletter.
  Continue reading at AdAge.com
  
  Read more

• YouTube expands disabled comments policy on videos featuring minors

  01-03-2019 11:45 via campaignlive.co.uk
  Changes made in wake of advertisers pulling spend from platform.
  
  Read more

• Nike Serena Williams ad beats Colin Kaepernick spot on engagement

  01-03-2019 11:31 via campaignlive.co.uk
  'Dream crazier' scored higher among both men and women in data from Realeyes.
  
  Read more

• Geometry names global CEO

  01-03-2019 10:30 via campaignlive.co.uk
  Beth Ann Kaminkow will move from Kantar Consulting Americas to take over from Steve Harding.
  
  Read more

• JWT gender pay gap is one-third in favour of men

  01-03-2019 10:16 via campaignlive.co.uk
  There has been little change among WPP agencies.
  
  Read more

• Turner President David Levy steps down

  01-03-2019 02:28
  On the heels of a court decision giving AT&T clearance to finalize its acquisition of Time Warner, Turner President David Levy has decided to part ways with the company. Sources said an official announcement will be made on Friday morning.Per various media reports, HBO Chairman and CEO Richard Plepler also is stepping down from his post.These moves come as WarnerMediaas AT&T rechristened Time Warnerconsiders changes that could include combining HBO and Turner. On Wednesday, reports surf
  
  Read more

• Gap to spin off Old Navy

  01-03-2019 01:40
  In what reads as a desperate move, Gap Inc. is spinning off the best part of its business: Old Navy. The market liked the news, sending shares soaring more than 28 percent in aftermarket trading.The remaining company, which still needs a name, will consist of the namesake Gap brand, Athleta and Banana Republic, plus a couple of lesser known brands. It will have annual revenue of about $9 billion, compared to Old Navy's $8 billion, the company said.Analysts called the split a smart oneand one th
  
  Read more

• Jason Witten's departure gives ESPN a chance to step up its game

  01-03-2019 01:00
  Ten months after ESPN took the wraps off its all-new "Monday Night Football" broadcast team, the network finds itself in need of another reboot. Color commentator Jason Witten on Thursday announced he'll be rejoining the Dallas Cowboys for what will be his sixteenth season with the team, leaving a tight end-sized hole in ESPN's booth.Dallas will pay the 11-time Pro Bowler a reported $3.5 million to wear the No. 82 jersey for another season, or about $1 million less than he was making as an ESPN
  
  Read more

• Tesla to shut down stores, rely on online sales

  01-03-2019 00:39
  Elon Musk is delivering on one big promise -- a $35,000 Model 3 -- while warning Tesla Inc. may not be able to pull off a quarterly profit as projected earlier.It's unlikely Tesla will earn money in the first quarter due to challenges getting electric cars to China and Europe, the chief executive officer told reporters Thursday. The company announced the long-awaited cheaper version of its sedan and said it can afford to drop prices because it's shutting many of its stores worldwide to cut cost
  
  Read more

Follow @Advertising_US on Twitter!