Advertising news

• Advertisers worry YouTube's pedophile fixes are not enough

  28-02-2019 22:24
  As YouTube rolls out new fixes to purge pedophile comments from videos, many brands are still withholding ad dollars until they see even more progress being made to stop all the objectionable activity on the platform.On Thursday, YouTube announced it would disable comments on videos that feature "younger minors" and on select videos that show "older minors," depending on the subject matter. YouTube, owned by Google, implemented the new guidelines in light of reports that revealed pedophiles were
  
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• How Walmart’s In-House Incubator Is Imagining Virtual Reality for Retail

  28-02-2019 22:20 via feeds.adweek.com
  The largest tech companies like Facebook, Google and Samsung have been pushing virtual reality for years, but could a legacy retailer like Walmart be the one to help the technology go mainstream? While many brands are experimenting with emerging technologies with the help of agencies and vendors, Walmart has been quietly building the future of...
  
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• Amazon Day Will Reduce Shipments by Letting Customers Choose Delivery Dates

  28-02-2019 22:10 via feeds.adweek.com
  It may seem like every day is Amazon Day, but now it's official--and it is whatever day of the week U.S. Prime members select to be their delivery day. Amazon Day is also an effort to reduce the number of shipments from the ecommerce platform. While it is unclear exactly how many boxes Amazon ships...
  
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• WPP Shifts Kantar Consulting Chief Into Global CEO Role at Geometry

  28-02-2019 21:52 via feeds.adweek.com
  Geometry, the WPP-owned brand experience and activation agency, has appointed Beth Ann Kaminkow global CEO. The current chief executive of Kantar Consulting Americas will take up the new role in April. Kaminkow replaces Steve Harding, who has been global CEO of Geometry since its launch six years ago. He's been with WPP for a total...
  
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• 9 vaguely unsettling thoughts about the FedEx SameDay Bot

  28-02-2019 21:20
  As reported in Wednesday's edition of Ad Age's Marketer's Brief, Pizza Hut intends to start testing something called the FedEx SameDay Bot to deliver pizza in Memphis starting this summer. But in "Meet the FedEx SameDay Bot," an ad that started airing on national TV last night (premiering in a 30-second version during "The Tonight Show Starring Jimmy Fallon," according to iSpot.tv), the autonomous delivery vehicle is supposed to be more than just a pizza delivery boy. Watch it in action above a
  
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• Huawei Inks 5G Deals Across Europe Despite U.S. Government Warnings

  28-02-2019 21:10 via feeds.adweek.com
  Huawei landed a host of new 5G deals at the global wireless industry's top trade show this week despite the U.S. government's appeals for allies to ban the Chinese tech giant's hardware. The telecom equipment and device maker announced at Mobile World Congress that it would sell the gear needed to build the next generation...
  
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• Bucking an Industry Trend, JCPenney Shutters Its Clothing Subscription Service

  28-02-2019 20:28 via feeds.adweek.com
  Going against a growing trend in retail, JCPenney announced today that it will shutter its less-than-two-years-old clothing subscription service, the company confirmed to Adweek. According to Reuters, the move comes in order for the storied mall brand to focus on apparel and appliance sales, the latter of which it is phasing out as well. JCPenney...
  
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• The PGA Tour lifts liquor TV ad ban and will take gambling sponsorships

  28-02-2019 20:24
  The PGA Tour has lifted its liquor TV ad ban, while also paving the way for gambling sponsorships. The policy changeswhich were communicated this week to playersbreaks down another spirits advertising barrier while giving the betting industry another nudge into the mainstream.The pro golf tour will keep its TV ad ban on gambling brands but the change allows players to strike endorsement deals with casinos and other gambling entities. However, the PGA Tour will not allow deals with companies who
  
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• &pizza Created a ‘Hallway Pizza’ to Celebrate Its Viral Moment During the Cohen Hearings

  28-02-2019 19:50 via feeds.adweek.com
  We all get hungry, and life gets busy. Sometimes you've got to grab a bite when you can. That was clearly the philosophy of the young man who tried to slip away from the crowds at Michael Cohen's Congressional testimony yesterday, only to find himself scarfing pizza in the background of a live news shot....
  
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• What Weight Watchers’ Bleak Outlook for 2019 Signals About the Old-School Diet Brand’s Future

  28-02-2019 19:41 via feeds.adweek.com
  WW--the brand formerly known as Weight Watchers--is off to a rough start in 2019. The company's shares tumbled as much as 36 percent after WW reported poor fourth quarter results and shared on its recent earnings call that, due to a "soft start to the key winter season," the brand expects low recruitment levels and...
  
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• YouTube Announces New Policies in Response to Advertisers’ Child Safety Concerns

  28-02-2019 19:12 via feeds.adweek.com
  YouTube took additional steps today to address a controversy that erupted earlier this month over child safety issues, sending a letter to brands, media buyers and top content creators detailing new initiatives to help protect underage users and prevent ads from running adjacent to offensive or illegal content. The letter, which was acquired by Adweek,...
  
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• Booking.com, Direct Line and Eve to speak at Brand v Performance event

  28-02-2019 19:05 via campaignlive.co.uk
  Campaign Breaking Briefing takes place in London on 14 March.
  
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• Watch the newest commercials on TV from Honda, Samuel Adams, FedEx and more

  28-02-2019 19:03
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.A few highlights: Culligan says you should get "Culligan water" at home if you want better coffee and cleaner dishes. FedEx shows off a prototype of a delivery robot it's calling the FedEx SameDay Bot. (Read about how Pizza Hut intends to deploy it in the latest Ad Age Marketer's Brief.) And Hon
  
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• Entertainment Weekly Goes Retro, Throwing Back to Its ’90s Fonts for Captain Marvel Cover

  28-02-2019 18:55 via feeds.adweek.com
  There's Throwback Thursday, and then there's what Entertainment Weekly concocted for its latest issue, which features Captain Marvel. In keeping with the upcoming Marvel film's mid-'90s setting, the magazine resurrected its '90s font and logo for the cover, spotlighting the film's stars Brie Larson and Samuel L. Jackson. "We always like to put in little...
  
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• What the U.S. Can Learn From the EU’s Privacy Laws

  28-02-2019 18:45 via feeds.adweek.com
  With just over a year until the California Consumer Privacy Act (CCPA) comes into effect, it's time for U.S. publishers to get their data affairs in order. There's a lot they can learn from the GDPR. With the CCPA still subject to amendment, publishers could be forgiven for delaying preparations but they must get ready...
  
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• 15 Classic Campaigns From African-American Creatives That Helped Shape Advertising

  28-02-2019 18:42 via feeds.adweek.com
  Conversations surrounding diversity and inclusion--or, more pointedly, the lack thereof--have become a regular occurrence in the ad industry. Unfortunately, less attention is paid to the monumental creative accomplishments made by people of color throughout the discipline's history. The work they've produced over the past 50-plus years has played a vital role in defining advertising as...
  
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• Next creates launderette activation

  28-02-2019 18:35 via campaignlive.co.uk
  Event will help shoppers pick out jeans.
  
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• Prominent Black TV Journalists Reflect on Past Challenges and What the Future Holds

  28-02-2019 18:17 via feeds.adweek.com
  As part of Black History Month, Adweek is celebrating some of the most important figures of color in the media and marketing industries. For this story, we spoke to several African-American TV news personalities, each of whom had important stories to tell about working in overwhelmingly white TV newsrooms. Here are excerpts from our interviews...
  
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• Content Behind Medium’s Paywall Can Be Viewed Free-of-Charge by Visitors From Twitter

  28-02-2019 18:15 via feeds.adweek.com
  Twitter and Medium are now connected by something else besides Evan Williams. Williams--a co-founder, former CEO and now former board member of Twitter, who created Medium in September 2012 and serves as its CEO--tweeted that stories behind Medium's paywall can now be accessed free-of-charge by visitors coming from Twitter. All @Medium paywalled stories are now...
  
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• WPP warns revenue slump will worsen in 2019 with fall of up to 2%

  28-02-2019 17:52 via campaignlive.co.uk
  Shares rise since forecast is not as bad as investors feared.
  
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• KFC, Lynx, Netflix and the bizarre trend you've probably never heard of

  28-02-2019 17:46 via campaignlive.co.uk
  Pop your headphone in for these ASMR-inspired ads.
  
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• LinkedIn Put Its Mentioned in the News Feature on Hold in the EU

  28-02-2019 17:40 via feeds.adweek.com
  LinkedIn's Mentioned in the News feature is on hold in the European Union following a report by the Irish Data Protection Commission containing complaints that its algorithms were incorrectly matching members to news articles. The DPC's Annual Report for May through December 2018 did not mention LinkedIn by name, simply referring to a professional networking...
  
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• Liberty Mutual Gets Into the Insurance Mascot Game With the Duo of ‘LiMu Emu and Doug’

  28-02-2019 17:38 via feeds.adweek.com
  Liberty Mutual, known for its "Truth Tellers" ads that prominently feature the Statue of Liberty in the background, has launched a new brand positioning with new mascots: LiMu Emu (an actual emu) and Doug. Created by Goodby Silverstein & Partners, Liberty Mutual's agency of record for the past 18 months, the ads follow the unlikely...
  
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• 3 Reasons Why Marketers Are Moving Away From Never-Ending Feeds to Strategy-Based Stories

  28-02-2019 17:22 via feeds.adweek.com
  Since the dawn of social media, we've grown accustomed to the feed. We were fine with our FOMO-fueled vertical scrolling--until stories came along and changed the game. Even the most resource-challenged CMOs are realizing the need to develop their story strategy, a decision supported by three key drivers: engagement, visibility and insights. Engagement If there...
  
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• Guide Dogs shifts marketing strategy with 'people-first' campaign

  28-02-2019 17:16 via campaignlive.co.uk
  Charity wants to promote its services beyond dogs.
  
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• Martha Stewart is cooking up cannabis products for people and pets

  28-02-2019 17:05
  Lifestyle guru Martha Stewart is teaming up with the world's largest cannabis company, taking on an advisory role at Canopy Growth Corp. to help develop a "broad new line" of products for both humans and animals."I am looking forward to working with the Canopy Growth team," Stewart said in a statement on Thursday. "I'm especially looking forward to collaborating on developing products that can help people and their treasured animal companions." Stewart, 77, is an animal lover who co-hosts a coo
  
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• TikTok: Here’s How to Create an Account

  28-02-2019 17:00 via feeds.adweek.com
  When you first open video-creation application TikTok, it won't ask you to create an account. Instead, it will simply show you a feed of videos that you can watch. Our guide will show you how to create an account within the TikTok app. Note: These screenshots were captured in the TikTok app on iOS. Step...
  
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• International Paralympic Committee taps A&E/DDB to redefine brand strategy

  28-02-2019 16:44 via campaignlive.co.uk
  Adam & Eve/DDB is organisation's first creative agency.
  
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• What would your advice be for The Independent Group?

  28-02-2019 16:35 via campaignlive.co.uk
  Ad agencies lend some thoughts to Westminster's breakaway group of centrist MPs.
  
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• Dennis Publishing, Which Owns The Week, Acquires Kiplinger

  28-02-2019 16:27 via feeds.adweek.com
  Dennis Publishing, which publishes The Week, has acquired longtime family-run company, Kiplinger Washington Editors, Inc. Kiplinger, which was founded in 1920 and is based in D.C., offers financial news covering taxes, retirement and investments. Financial terms of the agreement were not made available. Kiplinger's Personal Finance, a magazine that boasts a monthly circulation of 6000,000,...
  
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• As Black History Month ends, five big marketing moves to inspire all year round

  28-02-2019 16:27
  As Black History Month comes to a close, Ad Age asked Geoff Edwards, co-founder of Saturday Morning, to share his thoughts on campaigns that shifted the industry for the better in terms of represention of African Americans in advertising--ideas that should inspire the industry to keep diversity at the forefront all year long. Over the last few decades, only a few campaigns come to mind that represent an African-American point of view or have black characters central to the storyline. The realit
  
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• The Rise of Experiential Created by Black Innovators to Celebrate Black Culture

  28-02-2019 16:23 via feeds.adweek.com
  Experiential activations and cultural representation have become increasingly intertwined as new events gain traction within the music, tech, art and lifestyle spaces. Activations are a chance to celebrate the diversity of perspectives, and recently, we've seen more well-known events that celebrate black culture. Black creators and founders are partaking in and owning festivals, pop-ups, summits...
  
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• AI Is Pulling Biases Into Talent Recruitment, but There Are Solutions Available to Remedy This

  28-02-2019 16:19 via feeds.adweek.com
  This year's trends in HR and recruitment show many exciting developments that aim to redesign job hunting and employee selection. AI is increasingly used to refine recruitment processes with machine efficiency and use of big data. Employee referrals, perhaps the opposite of AI automation, are another major trend. According to PayScale, more than a third...
  
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• Newly Launched Events Business Kindred Wants to Harness Influencer Power for Good

  28-02-2019 16:00 via feeds.adweek.com
  Social movements begin in a lot of places--schools, backyards, basements, houses of worship and college campuses, to name a few. But Kindred, a new organization from Ian Schafer and Anil D. Aggarwal, is hoping it can foster the sort of thinking that leads to such movements. Launching today with $3 million in venture funding, Kindred...
  
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• AnalogFolk swoops for Unilever data insight chief

  28-02-2019 15:51 via campaignlive.co.uk
  Clare Salter is going agency side in a newly created role.
  
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• Channel 4 trials ad-free version of All 4

  28-02-2019 15:19 via campaignlive.co.uk
  Registered users will be invited to try ad-free content on catch-up service, which has been given a brand makeover.
  
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• This Denver Agency Leaned Into Wild Conspiracy Theories During Airport Construction

  28-02-2019 15:05 via feeds.adweek.com
  Denver International Airport (DIA) has an interesting, and somewhat troubling, history. Opened in 1995, there was civic controversy about building a new airport in the first place (old-timers thought Stapleton was just fine). But what was unexpected were the rampant rumors and conspiracy theories about the behemoth airport. Some are more outlandish like that DIA...
  
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• Twitter and HBO Are Taking Over Billboards in 3 Cities to Close Out Game of Thrones

  28-02-2019 14:00 via feeds.adweek.com
  Winter is coming ... to billboards in New York, Toronto and London Thursday, courtesy of HBO and Twitter. The final season of Game of Thrones premieres on HBO April 14. Starting Thursday morning, billboards in those three cities will display never-before-seen character art and hashtag-triggered emojis for the 20 characters in the drama series who...
  
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• Hearst Magazines Chief Troy Young on the Good, the Bad and the Ugly From His First 6 Months

  28-02-2019 13:00 via feeds.adweek.com
  It's been six months since Troy Young was tapped to take over for David Carey as president of Hearst Magazines. In that time, Young has overseen a staff shakeup that changed leadership across brands, a deepening investment in the company's use of data, including a new chief data officer and a new slack bot that...
  
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• Facebook Users Worldwide Can Now Share Events via Stories

  28-02-2019 13:00 via feeds.adweek.com
  Facebook's features that combine Stories and events are being rolled out globally Thursday. The social network began testing the feature with some users in the U.S., Mexico and Brazil last month. Starting Thursday, when people visit the page for an event, they will see a Share to Your Story option, enabling them to share information...
  
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• Campaigns for Good Awards 2019: Enter now to avoid late fees

  28-02-2019 12:10 via campaignlive.co.uk
  Time is running out to enter the prestigious scheme from PRWeek, Campaign and Third Sector at the reduced price.
  
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• President Trump's 'brand value,' TikTok's big mistake and other news: Thursday Wake-Up Call

  28-02-2019 12:00
  Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayWas President Trump's entire election campaign conceived as an extended "informercial" to build up the Trump brand? That's what the president's longtime personal lawyer, Michael Cohen, says. In testimony before the House Oversight Committee,
  
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• After Reviving American Idol Last Year, ABC Tries to Expand the Brand This Season

  28-02-2019 12:00 via feeds.adweek.com
  Last year, ABC managed a feat that some of its broadcast rivals had doubted would be possible: successfully reviving American Idol, which had previously aired for 15 seasons on Fox. While the new iteration wasn't the megahit it had been early in its Fox run, the show performed solidly for ABC last season. Its Sunday...
  
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• Thomas Cook makes combined senior marketing and comms role

  28-02-2019 11:54 via campaignlive.co.uk
  David Child is currently head of comms for hotels division.
  
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• Ecommerce and digital marketing companies battle for the digital consumer in 'an Amazon world'

  28-02-2019 11:38
  E-commerce M&A value up by $20 billion 2018 vs. 2017Digital marketing M&A total value achieved $11 billion in 2H2018, more than double first half valueLondon, UK – 28 February 2019. The latest E-Commerce and Digital Marketing M&A Market Reports from international technology mergers and acquisitions advisor, Hampleton Partners, reveal that 2018 recorded a $20 billion increase in disclosed e-commerce M&A value compared to 2017, boosted by mega-deals such as Walmart’s am
  
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• Why this digital publisher refuses to blame Facebook for media's woes

  28-02-2019 11:00
  Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!Ben Lerer has a message for digital publishers: Stop blaming the big, bad duopoly for eating your homework.
  Continue reading at AdAge.com
  
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• Unlimited launches in-housing offering for digital, creative and content

  28-02-2019 10:56 via campaignlive.co.uk
  Company's chief forges new path for agency group because traditional client service model is too slow.
  
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• Decathlon calls media and advertising review

  28-02-2019 10:34 via campaignlive.co.uk
  French sports and outdoors retailer is looking to expand its marketing efforts in the UK.
  
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