• Energizer taps UM as North American media agency of record

    Energizer wants to power up its media in North America with Interpublic Group of Cos.-owned media agency UM.The company announced the media agency will serve as its agency of record for media planning and buying in North America for the Energizer brand.The St. Louis-based manufacturer of batteries previously worked with GroupM's Wavemaker for media planning and buying in the region for the brand. Wavemaker continues to lead buying and planning for all other global markets, Energizer said.
    Conti

Follow @Advertising_US on Twitter!