Advertising news

• Pinterest files for IPO as battle for digital ad dollars escalates

  21-02-2019 23:25
  Pinterest has filed confidentially for a U.S. initial public offering, according to a person familiar with the matter.The visual search site could list toward the end of June, said the person, who asked not to be identified as the details aren't public. No final decision has been made on the IPO plans, they said.A representative for Pinterest declined to comment.
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• Google will show opioid disposal sites in maps searches

  21-02-2019 22:44
  Alphabet Inc.'s Google will show drug-disposal locations on its Maps program, an effort to help people get rid of unused opioids and prevent drug abuse.The internet-search giant has joined with U.S. government agencies and drug-store chains like CVS Health Corp. and Walgreens Boots Alliance Inc. to pinpoint places where patients can drop off leftover medication. Google searches such as "drug drop off near me" will bring up locations from a database of 3,500 sites in seven states as part of the
  
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• Horizon Media aims for more than half its ad deals to be guaranteed on business outcomes in next five years

  21-02-2019 22:00
  Horizon Media is aiming for more than half of its ad deals to be guaranteed on actual business outcomes, rather than the standard age and gender demographics, within the next three to five years.To this end, Horizon is introducing a new agency, Big, that will operate under a 100 percent performance-based model, says Horizon CEO Bill Koenigsberg. This means Horizon will only get paid if it's media deals effect business outcomes, like driving website traffic or test drives of a car."We want to ch
  
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• The Dems have a branding problem

  21-02-2019 20:58
  Time magazine's latest issue, on newsstands tomorrow, arrives with an amusing cover illustrationlook at all those wannabes!but the story inside has a serious message: The Dems have a branding problem.In "The Biggest Field Yet. No Frontrunner. A Divided Base. Welcome to the 2020 Democratic Primary," Molly Ball and Philip Elliott write,The party's very identity is up for grabs, as a vast and historically diverse crop of candidates brings big, new ideas to a demanding, divided base. "The Democrati
  
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• Watch the newest ads on TV from Wingstop, Cottonelle, Burger King and more

  21-02-2019 19:50
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.A few highlights: Wingstop, the restaurant chain, says that it's "where flavor gets its wings." Cottonelle serves up another in a series of spots that address "down there care"this one focusing on Cottonelle Flushable Wipes. And in a Boost Mobile ad, a family of four keeps "glitching" because of
  
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• Nike hunts for answers after Duke Basketball star's shoe splits

  21-02-2019 18:05
  Nike Inc. is looking into what went wrong after college basketball's biggest star sprained his knee when his shoe fell apart, one of the most high-profile apparel failures in basketball history.Duke University star freshman Zion Williamson, the consensus No. 1 pick in this year's National Basketball Association draft, tumbled to the court less than 35 seconds into last night's loss to in-state rival North Carolina. He'd planted his foot to change direction when his left shoe, the PG 2.5 PE, cam
  
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• The industry's favourite ads by Oscar-winning filmmakers

  21-02-2019 17:08 via campaignlive.co.uk
  Ahead of the Academy Awards on Sunday, five ad execs share their picks for the best spots directed by Oscar winners and nominees.
  
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• A first: Leadmark AI Platform provides precise response forecast for ad campaigns

  21-02-2019 16:59
  Machine learning technology predicts results for brands in real time A new artificial intelligence platform offers a solution to the perennial problem of flawed calculation of campaign effectiveness, effectively eliminating the chronic conundrum of budget wastage. Leadmark, an AI marketing platform, provides internationally an effective solution that steers ad spend to the optimum promotion channels, while simultaneously measuring ROI to be attributed to sales or other response KPIs. The results
  
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• P&G announces 'build studio' as it seeks to ramp up product innovation

  21-02-2019 16:52 via campaignlive.co.uk
  FMCG giant will partner with development and investment company M13.
  
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• Binge on this: Campaign's A Listers name their favourite boxsets

  21-02-2019 16:35 via campaignlive.co.uk
  Just in time for the weekend.
  
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• Nielsen acquires Sorenson Media as it expands addressable TV efforts

  21-02-2019 16:30
  Nielsen is acquiring addressable TV technology provider Sorenson Media as it looks to scale household TV targeting.Along with the acquisition, Nielsen will also launch a new advanced video advertising group, which is focused on developing addressable advertising solutions for smart TVs.Sorenson had filed for Chapter 11 bankruptcy last fall in an effort to extricate itself from a costly deal with Sinclair Broadcasting.
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• TfL vows to help brands as junk food ad ban begins

  21-02-2019 15:29 via campaignlive.co.uk
  Advertising Association warns regulation is 'complicated' for advertisers.
  
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• CMA launches inquiry into Global's Exterion deal

  21-02-2019 14:06 via campaignlive.co.uk
  The deal would catapult Global into second place in the out-of-home media industry.
  
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• CMA launches full inquiry into Global's Exterion deal

  21-02-2019 14:06 via campaignlive.co.uk
  The deal would catapult Global into second place in the out-of-home media industry.
  
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• Chicken fight: KFC's Colonel RoboCop vs. Burger King's K.F.G.

  21-02-2019 14:00
  Yes, KFC says the encrypted details are now stored in the Bahnhof maximum security nuclear bunker in Stockholm, Sweden. The bunker, named Pionen, was built in 1943 and was made to withstand the blast of a hydrogen bomb, according to a statement from Bahnhof CEO Jon Karlung.Across the ring, Burger King is promoting its updated flame-grilled chicken sandwich. Its campaign delivers more than a nod to the long-running KFC Colonel ads. It's even calling the King the K.F.G., for king of flame grillin
  
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• IAB accuses privacy campaigners of 'deliberately' trying to wreck online ad industry

  21-02-2019 13:09 via campaignlive.co.uk
  Legal row over real-time bidding auctions involving use of personal data in serving programmatic ads.
  
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• How Samsung is marketing its $1,980 foldable phone. Plus, an update on Oscars ads: Thursday Wake-Up Call

  21-02-2019 12:00
  Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todaySamsung finally unveiled its new new phone/tablet with a foldable screen, the Galaxy Fold. It starts at $1,980. So how do you market a gadget that runs the risk of looking like a very expensive gimmick? Samsung released a video that shows th
  
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• iHeart's Bob Pittman: 'Our niche is companionship'

  21-02-2019 11:00
  Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!If you wrote off iHeartMedia as dead on arrival last year, you might have made the call too soon.
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• Pitch update: Department for Education holds pitches, Toyota pitch list revealed

  21-02-2019 10:59 via campaignlive.co.uk
  Campaign rounds up the latest ongoing pitches, agency reviews and new wins.
  
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• Nestlé among several brands to pull YouTube spend over child safety

  21-02-2019 10:21 via campaignlive.co.uk
  All Nestlé brands in the US have paused advertising on YouTube.
  
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• TBWA's Ian Pearman quits advertising

  21-02-2019 09:39 via campaignlive.co.uk
  Former Abbott Mead Vickers BBDO boss is quitting after a stint in Singapore.
  
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• Why mentorships matter for the marginalized

  21-02-2019 09:00
  We all know the discouraging stats when it comes to underrepresented groups in corporate leadership roles. Only 5 percent of the S&P 500 CEOs are women. There are just three black CEOs at Fortune 500 companies, the lowest figure since 2002, and only three CEOs from the LGBTQ community as of last July, according to the January 2019 Fortune 500 list.As a gay C-suite executive, I consider myself lucky to work in an environment that celebrates diversity and inclusion. But I didn't get here alon
  
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• How Mary Alexander became Coke's first black female model

  21-02-2019 09:00
  There have been more iconic Coca-Cola pitchmen than Mary Alexander. Bill Cosby, unfortunately, comes to mind. So do Kobe Bryant, Paula Abdul and Selena Gomez. But Alexander occupies a special spot in the soda's history: In 1955, while a junior at Atlanta's Clark College, Alexander landed a gig as Coke's first black female model."During the '50s and coming forward, you did not see a lot of African-Americans modeling for any company," she says in a video on Coke's corporate website.The opportunit
  
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