Advertising news

• Warby Parker Is Using Augmented Reality to Help People Find Frames That Fit

  04-02-2019 23:49 via feeds.adweek.com
  Before Warby Parker built an empire of hip, sleek, eyeglass shops around the U.S., it managed to convince people to do the once unthinkable: buy glasses online. Now, the company hopes to get people to try something else new: trying on frames with augmented reality. The New York-based company today debuted a tool within its...
  
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• Super Bowl LIII’s Linear Audience Falls Below 100 Million for First Time Since 2009

  04-02-2019 23:49 via feeds.adweek.com
  This season's NFL ratings rebound had seemed to indicate that the Super Bowl audience would also bounceback this year. But Super Bowl LIII's subdued defensive battle, in which the New England Patriots beat the Los Angeles Rams 13-3, wasn't enough to keep audiences engaged. Instead, the game's linear audience fell below 100 million for the...
  
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• Doubal and Thomson promoted to chief creatives at McCann U.K.; Lefebvre now leads FF Paris

  04-02-2019 22:46
  Rob Doubal and Laurence (Lolly) Thomson are now chief creative officers at McCann U.K. Previously, the pair were joint CCOs at McCann London. They remain co-presidents of the London office, which they joined six years ago from Wieden & Kennedy. The duo was also at Mother before that. Their work with Microsoft Xbox won McCann London the Creative eCommerce Grand Prix at Cannes last year.
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• Facebook fact-checking operation faces new setback

  04-02-2019 22:44
  Facebook is breaking up with one of its fact-checking partners, raising fresh questions about the social network's commitment to fighting disinformation.Last week, the fact-checking site Snopes revealed that it would not stay on with the program this year; meanwhile The Associated Press is still evaluating its commitment. The program started in 2016 when Facebook tapped third-party fact-checkers to help weed out false news in an effort to prevent the type of disinformation campaigns that marred
  
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• Adidas pulls Black History Month shoe after backlash

  04-02-2019 21:51
  February has only just begun, but one retailer has already landed in hot water over a product related to Black History Month. On Monday, Adidas announced it was pulling a running shoe from its Black History Month lineup following social media backlash.The all-white shoe was part of a new collection featuring designs inspired by the Harlem Renaissance, according to a statement from Adidas. The Renaissance is the 1920s movement that marked a turning point of recognition for the cultural contribut
  
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• MillerCoors CEO on Bud Light's Super Bowl attack: 'We're happy to have this fight'

  04-02-2019 20:51
  It was not long ago that the nation's largest brewers pledged to work together to fend off the liquor and wine industries, which have been stealing market share from the beer industry for years. But any illusion of unity was shattered on Super Bowl Sunday when Aneusher-Busch InBev used advertising's biggest stage to launch a direct attack on MillerCoors.The marketing assaultin which Bud Light used three expensive ads to criticize Coors Light and Miller Lite for using corn syrupopened a new fron
  
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• Judge denies Diet Madison Avenue's attempts to quash identifying subpoenas

  04-02-2019 19:59
  A Los Angeles Superior Court judge has denied the requests of anonymous Instagram account Diet Madison Avenue to quash subpoenas ordering Instagram, Facebook and Gmail to provide information about the individuals behind the account.The denial comes with the caveat that the subpoenas only seek information on the two days that the account posted about former Crispin Porter Bogusky chief creative officer Ralph Watson, and only about the people who posted stories, which Watson alleges are defamator
  
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• HBO's Game of Thrones, Bud Light win Clio Creative Bowl

  04-02-2019 19:33 via campaignlive.com
  Campaign US had the privilege of sitting in on the Super Clio debate.
  
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• Papa John's gets a big investor as sales continue to suffer

  04-02-2019 19:20
  Starboard's investment comes in the form of a purchase of convertible preferred stock. The main takeaway is Papa John's now has more money to repay debt and work on improvements in areas including its brand.In Starboard, Papa John's gets the financial backing and insights from a team that in 2014 famously suggested Darden Restaurants serve fewer breadsticks and salt the pasta water at Olive Garden to help boost that chain's business."It's unclear what plans Starboard Value may have for Papa Joh
  
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• Super Bowl LIII is the lowest-rated Big Game in 10 years

  04-02-2019 18:52
  Andrew Whitworth spoke for many NFL fans last night as he tried to articulate how he felt in the aftermath of his team's 13-3 Super Bowl loss."At the end of the day, we're all going to die," the Los Angeles Rams offensive tackle saidand perhaps his tacit reminder that the Big Dirt Nap awaits each of us was the only rational response in the face of what was one of the most dispiriting, uninspiring Super Bowls in recent memory.And while the results of Super Bowl LIII won't leave anyone at CBS or
  
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• The Top 5 most creative Super Bowl LIII commercials

  04-02-2019 18:49
  By some estimates, something like $97 million in marketing dollars went into last night's Super Bowl -- mostly for ads that were flat, uninspired and about as dull as the game itself. That said, the day was not completely devoid of fresh creative. Here are five spots that actually embraced what Super Bowl advertising should be about--Grade A entertainment--but also broke the mold in a year when most simply decided to play it safe.5. Burger King: 'Eat Like Andy,' David MiamiBurger King scored bi
  
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• Watch: Seven years of Virgin Media ads by BBH

  04-02-2019 18:34 via campaignlive.co.uk
  Campaign looks back at some memorable ads Bartle Bogle Hegarty created during its seven-year relationship with Virgin Media.
  
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• Super Bowl Alert: Big Game delivers boring commercials, low viewership

  04-02-2019 17:22
  Good morning Super Bowl junkies,I'm Jeanine Poggi, Ad Age's senior editor, here with the final edition of our Super Bowl Alert. This morning is a fog, with neither the game nor many of the commercials, proving especially memorable. I'm trapped in a blur of 1990's pop culture and robots (seriously what was up with all the robots? More on that later.)Mediocrity is the word Ad Age Editor Brian Braiker uses to describe this year's crop of Super Bowl ads in his complete review of all the national co
  
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• Equinox debuts campaign for new hotels biz

  04-02-2019 17:00
  Four months ahead of the opening of its long-anticipated first hotel, Equinox is debuting a new ad campaign to build buzz. On Monday, the New York-based fitness brand released a long-form video starring supermodel Naomi Campbell."Hospitality in general is in a good spot," says Christopher Norton, chief executive of Equinox Hotels, who joined the business three years ago from Four Seasons Hotels and Resorts. "Health is the new wealth and this new generation is more interested in an experience."E
  
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• Top 10 Super Bowl commercials by digital share of voice

  04-02-2019 16:55
  So who's the Super Bowl ad victor? Depends on whom you're asking. For starters, check out Ad Age Editor Brian Braiker's review of all the ads, or USA Today's Ad Meter, which asks online volunteers to rate ads with a score from 1 to 10.Meanwhile, Ad Age has also partnered with iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than 10 million smart TVs, to get the big picture on the digital activity across Facebook, YouTube, Twitter and search eng
  
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• Virgin Media and BBH part ways after seven years

  04-02-2019 16:31 via campaignlive.co.uk
  Agency declines to repitch despite recently scooping IPA Effectiveness Award for the brand.
  
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• Anya Hindmarch returns with new art installation for London Fashion Week

  04-02-2019 16:16 via campaignlive.co.uk
  'The weave project' follows last year's 'Chubby cloud'.
  
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• Who won Super Bowl 2019, according to adland

  04-02-2019 16:05 via campaignlive.com
  We asked industry folk to pick the best and worst spots (and they didn't hold back).
  
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• EE shows off 5G network at Baftas with 'world's first' AI stylist

  04-02-2019 16:03 via campaignlive.co.uk
  'Shudu' will appear on red carpet via holographic technology.
  
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• How retailers can beat the Amazon effect by utilizing data to win hearts, minds and wallets

  04-02-2019 15:54
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• IPA makes urgent call for public register to log all online political ads

  04-02-2019 15:28 via campaignlive.co.uk
  Move puts pressure on Facebook, Google and Twitter for greater transparency.
  
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• Boden slammed for 'sexist' marketing

  04-02-2019 14:29 via campaignlive.co.uk
  Ads are likely to fall foul of upcoming ASA rules on gender stereotyping.
  
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• NFL commercial wins USA Today's Super Bowl Ad Meter

  04-02-2019 14:15
  The National Football League's commercial celebrating its 100th anniversary won USA Today's Super Bowl Ad Meter, which asks online volunteers to rate ads with a score from 1 to 10."The 100-Year Game," from 72andSunny, moves the league up from its No. 2 spot in the ranking in 2018, when it lost out to Amazon Alexa, at No. 1. It pulled a score of 7.69 out of 10. This is the first time the NFL finished first in USA Today's Ad Meter.This year's commercial shows more than 40 current and former NFL p
  
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• Armadillo nabs P&O Cruises and Cunard CRM business from Lida

  04-02-2019 14:15 via campaignlive.co.uk
  Lida won account in 2015.
  
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• Armadillo nabs P&O and Cunard CRM business from Lida

  04-02-2019 14:15 via campaignlive.co.uk
  Lida won account in 2015.
  
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• Strongbow hands UK creative account to Otherway

  04-02-2019 12:57 via campaignlive.co.uk
  Agency beats Adam & Eve/DDB in competitive pitch.
  
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• Jo Rigby to lead global business development and marketing at MediaCom

  04-02-2019 12:43 via campaignlive.co.uk
  Rigby starts today after move from similar role at Vizeum.
  
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• The best ads from Super Bowl 2019

  04-02-2019 12:23 via campaignlive.co.uk
  From Skittles' musical to Doritos' Backstreet Boys tribute, Campaign picks the highlights from the big game.
  
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• Mother appoints creative leaders to assist international expansion

  04-02-2019 12:08 via campaignlive.co.uk
  Susan Hosking and Peter Robertson have been at Mother for more than a decade.
  
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• Super Bowl ad recap--the fun, the forgettable, the flops: Monday Wake-Up Call

  04-02-2019 12:00
  Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayMany things about Super Bowl LIII were forgettable (certain commercials, the game), and other things we wish we could forget (that "chunky milk" ad, Maroon 5 frontman Adam Levine's halftime striptease). Ad Age Editor Brian Braiker reviewed t
  
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• Tom Stevens to lead marketing for Pride in London

  04-02-2019 11:26 via campaignlive.co.uk
  Summer event retains BMB for advertising.
  
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• 6 takeaways from 'Skittles commercial: the Broadway musical'

  04-02-2019 10:06 via campaignlive.co.uk
  Confectionery brand launched an anti-advertising advertising musical on Super Bowl Sunday.
  
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• Cold freeze warms up winter sales

  04-02-2019 09:01
  An email from retailer Anthropologie last week told consumers, "Cold hands, warm heart" as it advertised 50 percent discounts on cozy styles. Similarly, Patagonia proclaimed, "For whatever winter throws your way" as it pushed "styles to keep out the cold," such as fleece and down parkas.It seemed as if all marketers wanted to cash in on a piece of the polar vortexand with good reason. Last week's Arctic blast, in which temperatures reached record lows of nearly 50 degrees below zero in many par
  
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• Super Bowl Ad Review: Yard by yard and yawn by yawn

  04-02-2019 04:45
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• Why Burger King showed Andy Warhol eating a burger in its Super Bowl commercial

  04-02-2019 03:32
  In the future, maybe everyone will eat a Whopper for 15 minutes. Or at least 45 seconds."I still remember the first time I watched the complete length of the film of Andy Warhol eating a Burger King Whopper, and my head exploded," says Fernando Machado, Burger King's global chief marketing officer. "I was like, 'Is that really Andy Warhol; why is he eating that? What's happening there?'"A few years later, an advertising dream of Machado's has come true. Burger King, with the help of agency Davi
  
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• Chargers head coach in Verizon Super Bowl ad: It's a 'miracle' I'm alive

  04-02-2019 03:00
  Verizon's second straight Super Bowl appearance puts the spotlight once again on first responders.The company's Super Bowl ad was part of a broader effort that included a dozen spots in which 11 NFL players and one NFL coach reunite with the rescue workers who helped save their lives. The spots, collectively dubbed "The team that wouldn't be here," were directed by Peter Berg ("Friday Night Lights," "Very Bad Things") and were first released nearly two weeks ago, with the exception of today's a
  
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• Why Kia skipped humor, celebs for its Super Bowl ad

  04-02-2019 02:35
  Kia has appeared in 10 straight Super Bowls, often using celebrities in ads that went for laughs. But this year the Korean automaker took a major detour with a 90-second ad touting its factory in the American South and the workers employed there.The ad, set in the small town of West Point, Georgia, is narrated by a cowboy-hat wearing boy from the town named Corbin. "There are no stars in the sidewalk for us, no statues in our honor. We are just a small Georgia town of complete unknowns," he say
  
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• T-Mobile turns to Super Bowl to give customers free Taco Bell, Lyft rides

  04-02-2019 02:30
  T-Mobile ran a commercial in each quarter during its sixth Super Bowl appearance on Sunday, part of a broader effort to jumpstart a generous rewards program that its customers have mostly ignored.T-Mobile Tuesdays, which debuted in 2016, is a rewards program that gives away freebies such as Papa John's pizza, socks and even pricey digital goods, like one-year of MLB.TV, a $115 value. On game day, the company announced a new partnership with Taco Bell, giving customers free tacos once a week. Al
  
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• Super Bowl commercials warn: beware of robots

  04-02-2019 02:00
  Human superiority is also a theme in both Michelob Ultra and Pringles' commercials. While the robots in Michelob Ultra's ad can beat any human in a race or while playing sports, at the end of the day they can't enjoy a beer the way a human can.Continue reading at AdAge.com
  
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• Skittles kills on Broadway, declaring 'Advertising Ruins Everything'

  04-02-2019 01:30
  Standing in front of New York's Town Hall this crisp February afternoon, Danny Mefford is still processing.A choreographer whose credits include Tony-winning fare like "Dear Evan Hansen" and "Fun Home," Mefford has seen his share of theaterboth on and way, way off Broadway. But now he has just witnessed something truly challenging. "I certainly didn't come here expecting to question the nature of reality," he says.He has just seen an ad for Skittles.
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• Google salutes military members in Super Bowl ad

  04-02-2019 01:00
  Google will air a pair Super Bowl ads, one of which gives veterans around the world a saluteand wink.The company is promoting a relatively new search feature that's specifically designed to make it easier for veterans to find civilian jobs related to what they did in the military.The 60-second commercial is estimated to have cost Google more than $10 million, but instead of promoting its message to everyone who watched it, the company instead opted to speak in a language that only veteransor th
  
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• Bud Light attacks Miller Lite, Coors Light in Super Bowl ads

  04-02-2019 00:58
  Bud Light opened up a new front in the beer wars Sunday with three Super Bowl ads that criticize Miller Lite and Coors Light for using corn syrup.The ads, by Wieden & Kennedy New York, are set in the "Game of Thrones"-inspired medieval world Bud Light has been using since April 2017. The first is a 60-second spot that ran in the first quarter called "Special Delivery." It shows a giant barrel of corn syrup being delivered to the Bud Light kingdom before it's diverted to castles depicted ove
  
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