Advertising news

• Inside Cadbury Creme Egg's 'Hunting house'

  31-01-2019 23:27 via campaignlive.co.uk
  Confectionery brand created a Creme Egg-themed house as part of its annual 'Hunting season' campaign.
  
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• Facebook and Twitter took down a wave of political manipulation

  31-01-2019 23:15
  Facebook and Twitter have been sharing notes on fake accounts tied to Iran that have been trying to manipulate political thought around the world, leading to another wave of takedowns by the social-media sites.Facebook said it removed 783 pages, groups and accounts linked to Iran that were attempting to manipulate political discussions about current events, like the Israel-Palestine conflict and the wars in Syria and Yemen. The company said Thursday that the accounts and page administrators typ
  
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• H&M is hiring the Cambridge Analytica whistleblower to analyze customer data

  31-01-2019 23:00
  Fashion retailer Hennes & Mauritz AB wants to get a better sense of what makes its customers tick. To help it, the Swedish company just hired a man best known for revealing a data privacy scandal that rocked Facebook Inc. and raised serious questions around how some corners of technology are shaping human existence.At H&M, 29-year-old Christopher Wylie will help the company use big data and artificial intelligence to make sure it actually designs things shoppers want. If successful, the
  
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• Colbert delivers the ultimate spoof of Super Bowl commercial cliches

  31-01-2019 22:38
  The "Dead Boy," first made famous in Nationwide's widely derided Super Bowl ad 2015, lives again in a new riff from Stephen Colbert that spoofs all the commercial tropes of the Big Game.On Wednesday, the host of The Late Show with Stephen Colbert debuted what he called "The Most Emotionally Manipulative Super Bowl Ad Ever.""The Super Bowl commercials are not afraid to pull on the nation's heartstrings to move their products," said Colbert, noting spots of reunited families, impressive athletes
  
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• SimpliSafe plays on America's fears in Super Bowl teaser

  31-01-2019 22:20
  Creepy men in the cul-de-sac, stolen packages and footprints in the backyard are just some of the fears security system SimpliSafe plays upon in its teaser for its first Super Bowl commercial.The company will run a 30-second spot at the end of the first quarter. SimpliSafe worked with Austin-based agency Preacher on the ad and director Matt Aselton of Arts & Sciences.This marks the first time a home security company will air a Super Bowl ad, according to SimpliSafe.
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• Sprint teams Bo Jackson with mermaid, flying horse in Super Bowl return

  31-01-2019 21:00
  Sprint is teaming its gang of robots with former NFL and MLB all-star Bo Jackson for its third straight Super Bowl appearance.The 30-second spot, produced by creative agency Droga5 (in its third straight Super Bowl with Sprint) once again takes aim at Verizon and AT&T for the companies' high prices.The robotsEvelyn, Atlas and Sassbotbrainstorm with Sprint pitchman and former Verizon spokesman Paul Marcarelli on how they can tell people that having "both"in this case value and great servicei
  
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• William Shatner talks electric bikes, climate change and a forgotten scar

  31-01-2019 20:45
  Where are you today? Are you in L.A.?I'm on a bicycle.
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• Super Bowl Alert: Google buys in; inside Mercedes' commercial

  31-01-2019 19:47
  Good afternoon Super Bowl junkies,I'm Jeanine Poggi, Ad Age's senior editor, here with the latest edition of our Super Bowl Alert. It's the home stretch and Ad Age is bringing you breaking news, analysis and first looks at the high-stakes, big-game commercialsall in our Super Bowl Alerts newsletter. Sign up right here to get them in your email.Behind-the-scenes with Mercedes
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• Devour tones down the heat for its Super Bowl debut

  31-01-2019 19:20
  Devour's first Big Game ad includes plenty of innuendo, without making it completely awkward for Super Bowl party viewing.The Kraft Heinz brand knew its story, focused on "frozen food porn," would need to be toned down to air during the Big Game, which is why the suitable-for-the-Super-Bowl 30-second version omits the word "porn." But other than that omission, the jokes are largely the same from the "uncut" 60-second version, which the marketer, of course, released early to build buzz."My boyfr
  
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• Watch the newest commercials on TV from Hyundai, ProFlowers, Lowe's and more

  31-01-2019 18:40
  Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights: Edible Arrangements wants to remind you that Valentine's Day is approaching. Lowe's says "Do it right for less" in a spot meant to inspire you to remodel your bathroom. And Hyundai says "Do what you love"
  
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• Google will air two commercials in Super Bowl

  31-01-2019 17:08
  Google confirmed Thursday that it's returning to the Super Bowl with two spots, just days after Amazon said it's slotted two-and-a-half minutes for the Big Game.It marks Google's second straight year advertising in the game. Google declined to share any details regarding both spots, including what product it will advertise.The company is also sponsoring the pregame show with YouTube TV. The tech giant has plenty of options for its in-game ads given its diverse portfolio of products, including G
  
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• Oath UK makes another round of redundancies

  31-01-2019 16:45 via campaignlive.co.uk
  At least 25 roles are being cut on commercial team.
  
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• Uber Eats lands £5m Love Island sponsorship

  31-01-2019 16:34 via campaignlive.co.uk
  Food-delivery service takes over from Superdrug.
  
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• Watch Michael Bublé star in Bubly's Super Bowl commercial

  31-01-2019 16:15
  PepsiCo today released its third and final Super Bowl ad, a spot for its Bubly sparkling water brand starring Canadian crooner Michael Bubl.The 30-second spot by Goodby Silverstein & Partners is called "Can I have a bubl?" It shows comedian Aparna Nancherla and others convincing the singer that the drink is not named after him. The concept was teased in a video released Jan. 17. The ad features four new flavors: blackberrybubly, cranberrybubly, raspberrybubly and peachbubly.PepsiCo previous
  
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• Publicis Groupe brings in company-wide leadership get-togethers

  31-01-2019 15:49 via campaignlive.co.uk
  Company also rolls out online courses to all staff.
  
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• Celebs foiled by spoof Alexa gadgets in Amazon's Super Bowl blockbuster

  31-01-2019 15:31 via campaignlive.co.uk
  It is the second Super Bowl ad for Amazon by Lucky Generals.
  
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• Microsoft's Super Bowl ad for Xbox stars children with disabilities

  31-01-2019 15:15
  Microsoft is returning to the Super Bowl with an ad showing children with disabilities playing video games with the Xbox adaptive controller.The 60-second spot, which will air in the fourth quarter, showecases children who don't have full use over their hands and arms playing video games. The ad was created by McCann Worldgroup. The company released a 90-second version of the ad today."Our intent with our ads is to illustrate a product and a human truth and deliver on our mission of empowering
  
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• Lego ad break on ITV returns for The Lego Movie 2

  31-01-2019 15:14 via campaignlive.co.uk
  Toy-themed movie sequel's main character Emmet will appear during The Voice as part of 'Awesome Week'.
  
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• How Bumble created a Super Bowl commercial in six weeks

  31-01-2019 15:01
  Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!Continue reading at AdAge.com
  
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• Watch Serena Williams make the first move in Bumble's Super Bowl ad

  31-01-2019 15:00
  Serena Williams tells her story of how making the first move resulted in her being where she is today in Bumble's first Super Bowl commercial.The 30-second spot, titled "The Ball is in Her Court," released on Thursday, shows Williams as a young girl making the first move to join a tennis competition.
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• National Geographic rolls out 'missing cat' poster with a difference

  31-01-2019 12:28 via campaignlive.co.uk
  Poster, which highlights the plight of big cats, will eventually disappear as pedestrians walk across it.
  
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• National Geographic rolls out 'missing (big) cat' poster with a difference

  31-01-2019 12:28 via campaignlive.co.uk
  London's Paternoster Square is the latest location for a street poster of a missing moggy, but this time it's to raise awareness of a dramatically declining global lion population.
  
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• Mercedes puts Ludacris in its Super Bowl ad, and Starbucks confronts its Howard Schultz problem: Thursday Wake-Up Call

  31-01-2019 12:01
  Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayIt's freezing -- err, well below freezing -- in the Midwest. It was so cold yesterday (minus 23 degrees in Chicago!) that people threw cups of boiling water in the air and watched them turn instantly to snow. On Twitter, McDonald's let peopl
  
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• Quicken Loans launches new Rocket Mortgage logo

  31-01-2019 12:00
  Quicken Loans has a new logo for its Rocket Mortage product, and there are no rocket ships involved. The Detroit-based mortgage lender, which debuted its Rocket Mortgage offering three years ago, is refreshing the brand with a more streamlined logo and font. The new look will also roll out to Quicken affiliates Rocket Home, formerly known as In-House Realty, Rocket Loans, and a new product Rocket HQ, which provides credit reports and financial advice to consumers. All companies are under the Ro
  
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• Build your own story with Ad Age Amp

  31-01-2019 12:00
  Today, Ad Age is excited to officially debut Ad Age Amp, our new platform that lets you spotlight your best ideas and biggest news.Amp is where agencies, brands, individuals, production companies and more can tell their own stories in the Ad Age universe.The coolest thing about it? It starts with the work. Your profile builds from all your inspiring campaigns and ads that we've featured on Creativity--an archive of innovative work and ideas that we've been curating for more than a decade. If yo
  
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• San Miguel strikes Classic Ibiza and Somerset House partnerships

  31-01-2019 11:48 via campaignlive.co.uk
  Beer brand takes headline sponsorship of Ibiza-goes-orchestral summer events in UK.
  
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• Guinness in surprise marketing initiative for first Six Nations activity

  31-01-2019 11:15 via campaignlive.co.uk
  Brand wants rugby fans to enjoy a pint of the clear stuff.
  
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• Not such a bad year for Facebook as ad revenue climbs 30%

  31-01-2019 10:52 via campaignlive.co.uk
  Shares up after results confound expectations.
  
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• Teads secures ad sales partnership with Vice Media

  31-01-2019 10:39 via campaignlive.co.uk
  Exclusive global deal covers both video and display advertising.
  
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• Evening Standard opens Speakeasy event series with whiskey experience

  31-01-2019 10:18 via campaignlive.co.uk
  Event in Shoreditch will feature tastings of Buffalo Trace, Eagle Rare, Michter's, Sazerac Rye and Southern Comfort.
  
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• A guide to Apple's disabling of Facebook's consumer research app

  31-01-2019 09:00
  Facebook and Apple are in another fight over privacy and data after reports surfaced on Wednesday that Facebook built a consumer research app that opened a backdoor to iPhones. The phonemaker, which disabled the app, has accused the social network of violating its app rules.Apple and Facebook have had a contentious relationship since Apple CEO Tim Cook took a hardline stance against data-collection practices of internet ad giants, calling for more regulations in the industry. Facebook then hire
  
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• An inside look at Mercedes-Benz's Super Bowl ad starring Ludacris

  31-01-2019 07:00
  Mercedes-Benz's Super Bowl ad blends Wile E. Coyote, Free Willy, Ludacris and a man who can will things into existence.The spot, by Merkley & Partners, plugs the luxury brand's in-vehicle voice assistant, known as MBUX, while featuring the Mercedes A-Class, an all-new model that targets younger buyers. MBUX is capable of responding to complex questions, while taking actions like switching on the reading lamp if the driver simply extends a hand toward the rear-view mirror.In the Ad Age "Anat
  
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• Facebook's blowout fourth quarter was all about Stories ads

  31-01-2019 00:57
  Facebook Stories, which is starting to take hold beyond Instagram, looks increasingly like a bright spot for the network, a development that became even more apparent after the company released strong fourth-quarter earnings on Wednesday.The mobile videos that disappear in 24 hours, Storieswhich Facebook copied from Snapchat two years agohas been increasingly central to Facebook's strategy. It was developed to unify the social network's family of appsFacebook, Messenger, WhatsApp and Instagramw
  
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• Facebook reports a blowout first quarter, seems impervious to data and privacy problems

  31-01-2019 00:57
  Facebook, which has been under intense scrutiny for privacy and data issues, had a blowout fourth quarter, easing, for now, concerns that the onslaught of negative media from stories about sharing user information with third parties and data breaches could harm its business.The company's ad revenue rose 38 percent year over year to a record $16.64 billion in the quarter, with a record $6.8 billion in profits. User growth proved resilient, too, ending the quarter with 1.52 billion daily users on
  
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• CBS All Access Expands With The Twilight Zone Revival and a New Version of Stephen King’s The Stand

  31-01-2019 00:19 via feeds.adweek.com
  The next year will see the debut of several new streaming services from big media companies like Disney, AT&T and NBCUniversal. And while they all have Netflix in their sights, those OTT services will also have to compete with offerings like CBS All Access, which has had a three-year head start in building up a...
  
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