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• Hoka builds Strava running stats into digital OOH campaign

  03-09-2026 17:00 via marketingdive.com
  
  The marketer is pitting New York’s five boroughs against one another for a “Run Your City” challenge and will leverage the results for campaign creative. 
  
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• These hikers relied on tech and AI. They had to be rescued.

  04-09-2026 20:32 via mashable.com
  
  Earlier this week, three young men with little climbing experience set out to summit Mt. Shasta, a 14,179-foot peak in California. Their planned eight-hour ascent ultimately turned into a search-and-rescue operation and drew national attention for one reason: The men used artificial intelligence to help plan their climb. "We relied too much on AI rather than our own critical thinking," the men reportedly said, according to a detailed account of the failed summit posted on Facebook by the U.S. Fo
  
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• Best Buys Labor Day 2026 sale is live: Shop deals on Sony headphones, gaming laptops, Chromebooks

  04-09-2026 20:24 via mashable.com
  
  The best Best Buy Labor Day deals at a glanceBest Apple Deal2025 Apple MacBook Air M5$1,699(Save $100)Get DealBest Amazon Device DealAmazon Fire TV Stick HD 2nd Gen$17.99(Save $22)Get DealBest Laptop DealLenovo Yoga 7i 2-in-1 2K Touchscreen Laptop$749.99(Save $370)Get DealBest Headphone DealBose QuietComfort Headphones$229(Save $130)Get DealBest Chromebook DealAcer Chromebook Plus Spin 514$579(save $170)Get DealBest Gaming Laptop DealLenovo LOQ 15 2K Gaming Laptop (Core i7 13650HX, 16GB RAM, NVI
  
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• The best Labor Day laptop deals to beat RAMageddon: Hand-picked deals on Apple, HP, and Dell

  04-09-2026 20:23 via mashable.com
  
  The best Labor Day laptop deals at a glance:Best MacBook dealApple MacBook Air, 13-inch (M5, 24GB RAM, 1TB SSD)$1,699(save $100)Get DealBest Windows laptop dealHP OmniBook 3 16 (Snapdragon X, 16GB RAM, 512GB SSD)$599.99(save $550)Get DealBest Chromebook dealAcer Chromebook Plus Spin 514 (MediaTek Kompanio Ultra, 12GB RAM, 256GB UFS)$579(save $170)Get Deal
  The ongoing memory crisis means higher prices for the tech we've come to depend on. Laptops have been hit especially hard by "RAMageddon," wit
  
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• 3 last-minute Apple iPhone 18 event rumors

  04-09-2026 19:41 via mashable.com
  
  In less than a week, Apple is holding its big annual September event. You'd think the rumor mill would slow down at some point, but it hasn't.Everyone expects to see four new iPhones and some other fun stuff as well. Those details are more or less set in stone. There are little things in the margins, though, such as device prices, colors, and specs, that are still leaking out ahead of time. Here are three last-minute rumors to catch up on before the show on Sept. 9.SEE ALSO:What would really 'su
  
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• When is Silo Season 4 coming out?

  04-09-2026 19:30 via mashable.com
  
  Silo Season 3 delivered answers in a major way, showing viewers the nuclear explosion that sent people underground and revealing what's inside the sinister Silo 1. Of course, in true Silo fashion, its Season 3 finale also left us with some big questions. Most importantly: How in the world is Juliette Nichols (Rebecca Ferguson) going to bring down the powerful forces within Silo 1?SEE ALSO:'Silo' Season 3's twisty ending, explained
  Luckily, there's one question we can get answers to right away, a
  
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• Nintendo announces Nintendo Direct events for Sept. 8 and 9: How to watch, what to expect

  04-09-2026 19:13 via mashable.com
  
  In case the Apple event next week wasn't enough, Nintendo has decided to crash the party with not one, but two Nintendo Direct livestreams of its own.Nintendo announced a pair of Nintendo Direct livestreams that will take place on Sept. 8 and Sept. 9, both at 10 a.m. ET. You'll be able to watch both of the events live on Nintendo's YouTube channel, or in VOD form, immediately following their conclusions. This Tweet is currently unavailable. It might be loading or has been removed.
  Why two Direct
  
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• How to watch Real Betis vs. Real Madrid online for free

  04-09-2026 18:00 via mashable.com
  
  TL;DR: Watch Real Betis vs. Real Madrid in La Liga for free on CazéTV. Access this free livestream from anywhere in the world with ExpressVPN.La Liga has started with some big scorelines, some stunning individual performances, and a perfect start for Real Madrid. Next they face Real Betis, aiming to win their fourth game on the campaign. The trouble for Real Madrid is that despite winning their first three games, they still sit behind rivals Barcelona. That could all change this weekend.I
  
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• Labor Day 2026 deals: Score free food from Cheesecake Factory, Krispy Kreme, 7-Eleven, and more

  04-09-2026 17:59 via mashable.com
  
  We're busy covering all the best deals that are dropping over Labor Day weekend. We've lined up the best Apple deals, the best mattress deals, the best Home Depot deals, and so much more. But what about the hungry? Won't someone think about food?The good news for absolutely everyone is that many popular restaurant chains are launching limited-time deals over Labor Day weekend, meaning you can eat for free (or at a heavily discounted price). We've scoured the market for the best offers and l
  
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• The best Labor Day Apple deals: We found AirPods starting at $99 and iPads for $399

  04-09-2026 17:43 via mashable.com
  
  The best Apple Labor Day deals at a glance:Best AirPods dealApple AirPods Pro 3$199(save $50)Get DealBest iPad dealApple iPad Air, 11-inch (M4, WiFi, 128GB)$649(save $100)Get DealBest iPhone dealApple iPhone Air (256GB, unlocked)$849.99(save $150)Get DealBest MacBook dealApple MacBook Pro, 14-inch (M5 Pro, 24GB RAM, 1TB SSD)$2,299.99(save $199.01)Get DealBest Headphones DealApple AirPods Max 2 Wireless Over-Ear Headphones (Purple) $449.00 at AmazonGet Deal Best Apple accessory dealApple AirTags
  
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• Xbox Game Pass imposes strict monthly hour limits on cloud gaming

  04-09-2026 17:17 via mashable.com
  
  Xbox is making a change to Game Pass that probably won't have very many defenders online. Microsoft's gaming division announced in a blog post this week that the cloud gaming service that has been included with Game Pass subscriptions for years is getting fairly harsh hourly limits per month, starting in November. You'll be restrained to different amounts of time depending on which tier of Game Pass you subscribe to:Game Pass Essential: 5 hours per monthGame Pass Premium: 10 hours per monthGame
  
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• Trump games: White House unveils anti-immigrant, Pro-Trump retro arcade

  04-09-2026 16:56 via mashable.com
  
  With gas prices soaring, dozens of food recalls, a war in Iran, and a litany of other pressing issues, one might be thinking to themself, "I wish the U.S. government would release a series of low-quality, potentially vibe-coded video games."Well, you are in luck!On Thursday, Trump's White House announced a new website, Arcade.gov, which hosts five brand new 8-bit style video games, which harken back to the days of Newgrounds and the now-discontinued Adobe Flash. This Tweet is currently unav
  
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• 40+ Labor Day deals: We found limited-time deals on TVs, mattresses, Apple, and more to shop this weekend

  04-09-2026 16:54 via mashable.com
  
  Best Labor Day 2026 deals at a glance:Best Apple dealApple iPad Air, 11-inch (M4, WiFi, 128GB)$649(save $100)Get DealBest TV dealTCL 65-inch QM8L SQD-Mini-LED QLED 4K TV$1,397.99(save $1,102)Get DealBest Amazon device dealEcho Show 11$189.99(save $60)Get DealBest headphones dealBose QuietComfort Ultra$329(save $120)Get DealBest home dealRuggablesave up to 30% sitewideGet DealBest outdoor dealNinja FrostVault Cooler (30 quart)$169.99(save $30)Get DealBest robot lawn mower dealSegway Navimow X430
  
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• The best Labor Day deals on outdoor gear: We found rare deals on Coleman, Yeti, and Ninja

  04-09-2026 16:40 via mashable.com
  
  Best Labor Day outdoor deals at a glance:Best power station dealAnker Solix C300$199.99(save $50)Shop NowBest cooler dealNinja FrostVault $169.99(save $30)Shop NowBest backyard dealGovee Smart Outdoor String Lights 2$129.99(save $60)Shop Now
  Summer is winding down, but that doesn't mean the fun is ending. Now that the weather is cooling down, being outside is so much more enjoyable. There's still time for backyard barbecues, a hike, or a camping trip.Even though we know there's still plenty of t
  
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• Home Depots Labor Day sale is massive: Shop the best deals on grills, power tools, and outdoor gear

  04-09-2026 16:40 via mashable.com
  
  The best Home Depot Labor Day deals at a glance:Best grill dealWeber Genesis E-325W 3-Burner Propane Gas Grill$899(save $100)Get DealBest power tool dealMilwaukee M18 18V Cordless 8-Tool Combo Kit$649(save $649)Get DealBest outdoor dealRyobi ONE+ Whisper Series 12-inch Cordless Chainsaw$189(save $60)Get DealBest single power tool dealRyobi ONE+ 18V Cordless 1/2 in. Impact Wrench$79(save $60)Get DealBest smart home dealeufy S430 SoloCam$139.99(save $60)Get Deal
  Labor Day Weekend is officially upo
  
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• Amazons Labor Day 2026 sale is live: We found Samsung TVs, Apple AirPods, Sony headphones, and more on sale

  04-09-2026 16:39 via mashable.com
  
  The best Amazon Labor Day deals at a glance:Best Apple dealApple iPad Air, 11-inch (M4, WiFi, 128GB)$649(save $100)Get DealBest Amazon device dealAmazon Echo Show 11$189.99(save $60)Get DealBest TV dealTCL 65-inch QM8L SQD-Mini-LED QLED 4K TV$1,397.99(save $1,102)Get DealBest headphones dealBose QuietComfort Ultra$249(save $200)Get DealBest speaker dealUltimate Ears Wonderboom 4$59.99(save $40)Get DealBest smartwatch dealGarmin vivoactive 5$181.97(save $118.02)Get Deal
  If the Pumpkin Spite Latte
  
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• KFC names first global chief brand officer amid identity overhaul

  04-09-2026 16:38 via marketingdive.com
  
  The chain created the post as it refreshes iconic assets, including Colonel Sanders, and recenters its menu on offerings like boneless chicken.
  
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• Labor Day mattress and bedding sales are live: We found the best deals at Purple, Naturepedic, Saatva, and more

  04-09-2026 16:12 via mashable.com
  
  Best Labor Day mattress deals at a glance:Best mattress dealSaatva Classic Mattress$1,579(save $650)Get DealBest pillow dealCasper Sleep Essential 2-Pack$78.20(save $29.80)Get Deal
  Sleep is a key component of a healthy lifestyle. It sounds like a simple thing: get into bed, close your eyes, and drift off to sleep. Unfortunately, many of us face a wide range of issues that prevent us from getting restorative sleep. A huge contributor to poor sleep is an old or uncomfortable mattress.Even beds tha
  
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• Fall 2: Deadpoint review: How do you make a satisfying sequel to the mind-bending Fall?

  04-09-2026 15:45 via mashable.com
  
  At a glance, Fall looked like one of many forgettable, low-budget thrillers with a silly but curious logline. Fall's was: What if two women are trapped 2,000 feet up with no safe way down? Director and co-screenwriter (alongside scribe Jonathan Frank) Scott Mann made a nail-biting thriller that was basically 47 Meters Down for heights, thanks to a bonkers ending that made audiences do a double take. And this proved a recipe for success, as the $3 million movie made $21.8 million in theaters, and
  
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• The Adults cast teaches us how to be adults

  04-09-2026 15:41 via mashable.com
  
  The Adults cast has done it all. They've fought raccoons, hosted chaotic dinner parties, and starred in memorable will-they-won't-they romances. But can they conquer real-life adulthood?SEE ALSO:'Adults' assembles the Avengers of man-on-the-street creators
  In a Say More interview with Mashable Entertainment Reporter Belen Edwards, Adults stars Malik Elassal, Lucy Freyer, Jack Innanen, Amita Rao, and Owen Thiele answered some of Mashable staffers' most pressing questions about becoming an adult.
  
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• Dell’s new 14S laptop is another colorful competitor to the MacBook Neo

  04-09-2026 15:07 via mashable.com
  
  TL; DR: The Dell 14S is a new affordable Windows laptop aimed at students and young professionals, with an aluminum build, up to 2.8K 120Hz display, all-day battery life, and four colorful finishes.At IFA 2026 in Berlin, Dell unveiled a new version of the Dell 14S aimed at students, young adults, and anyone who wants a solid everyday Windows laptop without paying for a premium model. It comes in four colors, has an aluminum body, weighs just 1.15kg, and promises up to 21 hours of Netflix streami
  
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• Back-to-school marketing is a mash up of AI tech and value messaging

  04-09-2026 15:00 via marketingdive.com
  
  The 2026 back-to-school shopper turned to digital tools like AI to save money, but those who use the tech can end up spending more than those who don’t.
  
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• What would really surprise at Apple’s iPhone event

  04-09-2026 14:00 via mashable.com
  
  Apple is expected to reveal new iPhones soon, including its first foldable iPhone. Bridget Carey gives her expert guide on what you should really pay attention to at the Sept. 9 'Surprise and Shine' presentation.Watch more about Apple's September event: The surprises we expect and want from Apple’s surprise and shine eventTimecode chapters
  0:02 How do you get people to pay double for an iPhone?
  0:52 the folding iPhone is coming
  1:23 How will apps work on the iPhone Fold?
  1:57 iPhone Fold d
  
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• Legos magical Back to Hogwarts event is live: Shoppers can score steep discounts and free gifts all weekend

  04-09-2026 13:10 via mashable.com
  
  Lego's Back to Hogwarts event is live until Sept. 6, and while we mere muggles may not be boarding the Hogwarts Express this year, Lego has plenty of treats in store for fans looking to celebrate. For Lego Insiders, this includes excellent offers such as double points and deals on select Wizarding World builds.Opens in a new windowCredit: LegoLego Back to Hogwarts Shop NowThe Diagon Alley Wizarding Shops build is $30 off for Insiders right now. However, keep in mind it is on backorder at th
  
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• Magic: The Gathering Star Trek Play Booster Box preorders have never been cheaper — save $10 at Amazon

  04-09-2026 12:47 via mashable.com
  
  TL;DR: The Magic: The Gathering Star Trek Play Booster Box is on sale for $199.99 at Amazon, down from its $209.70 list price.Opens in a new windowCredit: Magic: The GatheringMagic: The Gathering Star Trek Play Booster Box$199.99 at Amazon $209.70 Save $9.71 Pre-order HereMagic: The Gathering is heading into the final frontier this November, and Amazon has already cut the price tag of one of the biggest Star Trek products available to preorder.As of Sept. 4, the Magic: The Gathering Star Trek Pl
  
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• Netflixs Mousetrap ending, explained

  04-09-2026 12:20 via mashable.com
  
  Watched South Korean thriller Mousetrap on Netflix? We need to talk about that ending.Based on the 2017 Kakao Webtoon Field Mouse by Ludovico, directed by Kim Hong-sun (Project Wolf Hunting), and written by Lee Jae-gon (A Model Family), the series takes the chilling concept of "identity laundering" and turns it into a 10-episode cat-and-mouse game. But who is the series' core mystery figure known as The Rat and what's his motive?Let's break it all down — and suffice to say, spoilers ahead.
  
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• The Pokémon TCG Chaos Rising Booster Bundle has dropped to $40 on Amazon — save nearly $20

  04-09-2026 12:01 via mashable.com
  
  TL;DR: The Pokémon TCG Mega Evolution Chaos Rising Booster Bundle is on sale for $40.49 at Amazon, down from its $59.99 list price.Opens in a new windowCredit: The Pokémon CompanyPokémon TCG Mega Evolution Chaos Rising Booster Bundle$40.69 at Amazon $60.19 Save $19.50 Get DealChaos Rising Booster Bundles have been gradually getting cheaper throughout the summer, but Amazon has now pushed the six-pack Pokémon TCG box closer to the $40 mark once again. As of S
  
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• The Fire TV Stick 4K Plus has dropped in price at Amazon — save $30 over Labor Day weekend

  04-09-2026 11:55 via mashable.com
  
  SAVE $30: As of Sept. 4, the Fire Stick 4K Plus is on sale for $39.99 at Amazon. That's a 43% discount on the list price.Opens in a new windowCredit: AmazonAmazon Fire Stick 4K Plus$39.99 at Amazon $69.99 Save $30.00 Get DealIf you'd been eyeing up an Amazon Fire TV Stick for your streaming upgrade but the recent price hike put you off, the latest discount might just tempt you back. As of Sept. 4, Amazon has dropped the price of the Fire Stick 4K Plus from the new high of $69.99 to $39.99.
  
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• The best Labor Day SSD deals: Our favorite deals to beat RAMageddon this weekend

  04-09-2026 11:53 via mashable.com
  
  The best Labor Day SSD deals:Best overall SSD dealSamsung Internal SSD 990 2TB$389.99(save $190)Get DealBest external SSD dealSandisk 8TB Extreme Portable SSD $839.99 (save $785)Get Deal
  Labor Day weekend is a good excuse to upgrade your tech. The sales span everything from laptops and household essentials to storage upgrades for your existing devices. Whether your laptop is running low on space or you want a faster SSD for gaming, there are plenty of great deals already live right now. We've ro
  
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• Seth Meyers ruthlessly mocks a clip of Trump adding Lake America to a map in sharpie

  04-09-2026 11:53 via mashable.com
  
  Trump has issued an executive order changing the name of "Lake Ontario" to "Lake America", combining the announcement with a social media clip of him changing the name on the map himself with a sharpie — and nobody is less impressed than Seth Meyers."My least favorite thing about the name change of Lake Ontario? Can I tell you my least favorite thing? Is when he took out the map to change it in sharpie and he crossed out the "Lake" to write "Lake" above it," says Meyers in the Late Night c
  
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