The shift to ecommerce has accelerated at lightning speed over the past year, bringing with it a whole host of changing consumer expectations. New habits have become ingrained in everyday life, not least social media, which now plays a huge part in how consumers are discovering new products – creating an inflection point where social media and ecommerce converge.
At The Drum’s Creative Transformation Festival, a panel session entitled ‘The rise of social selling’, in part
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The rise of social selling: Making every touchpoint shoppable
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How the pandemic has transformed B2B marketing forever
Business-to-business marketing is becoming increasingly indistinguishable from consumer marketing, a trend further accelerated by the pandemic. What new tactics are B2B marketers are employing? Have we finally reached the moment where B2B sales and marketing are working together? And what old tactics need to be reconsidered. There are lots of questions to be answered during this pivotal moment.
As part of its Creative Transformation Festival, The Drum, in partnership with Seismic, hosted an onli -
Facebook Announces Education and Insights Sessions as Part of Cannes LIONS 2021
The sessions could offer new insight into how to make best use of Facebook's evolving ad and creator tools. -
Facebook Tests Public Comments Display on Facebook Stories
This could be a new way to spark a different kind of engagement with the format. -
Facebook Highlights Black-Owned Businesses for Juneteenth, Provides Tools to Increase Awareness
Facebook has launched a new set of initiatives to highlight Black-owned businesses for Juneteenth. -
This AI lets you generate new verses from your favorite rappers
via thenextweb.comIf you’ve ever dreamed of making songs with Tupac or Jay-Z, an AI tool called Uberduck can take you close to fulfilling your fantasies. Uberduck is one of a range of tools that lets you choose a celebrity voice and then enter text for them to speak. What sets it apart is that it can do a pretty impressive job of replicating a rapper’s flow. You can synthesize speech into a “calm” or “intense” Tupac verse, for example, or try an Eminem -
Researchers created a brain interface that can sing what a bird’s thinking
via thenextweb.comResearchers from the University of California San Diego recently built a machine learning system that predicts what a bird’s about to sing as they’re singing it. The big idea here is real-time speech synthesis for vocal prosthesis. But the implications could go much further. Up front: Birdsong is a complex form of communication that involves rhythm, pitch, and, most importantly, learned behaviors. According to the researchers, teaching an AI to understand these songs is a valuable s -
The on-demand economy will fuel shoppable video
The global pandemic has boosted consumer appetite for shoppable video and accelerated the move towards an on-demand economy.
At The Drum’s Digital Transformation Festival, during a fireside chat, Stuart Heffernan, head of e-commerce at Pernod Ricard, and Nicola Spooner, vice-president of strategy for Unruly, asserted that post-pandemic consumption habits were here to stay and would fuel a shoppable content boom.
On-demand e-commerce
“This past year has been revolutionary for e-commer -
This nifty online guide compares AI/ML tools and platforms
via thenextweb.comThis Week in Machine Learning, an organization dedicated to demystifying AI/ML operations for everyone, recently filled a need in the market by launching a ‘Solutions Guide’ to open source and enterprise AI tools and platforms. TWIML’s Solutions Guide consists of several infographics and a litany of research and information meant to make the search for just the right ML solution easy. Per TWIML’s website: What we saw was a gap for both builders and providers. Builders ne -
You can ace three key CompTIA certification exams — and it costs under $25 for the training
via thenextweb.comTLDR: The Premium Core CompTIA Certification Prep Bundle gets students ready to take and ace three of CompTIA premiere IT training certification exams. “While a number of technologists might not think certifications are vital to their job, possessing one (or more) can help them stand out in a crowded market, as well as give them leverage in negotiations for better roles, salaries and benefits.” — Dice Insights Earn a top-flight IT certification and it can be a game-changer for -
The Copernicus Mini Drone slices through the air — and you decide whether a camera is worth it
via thenextweb.comTLDR: The Copernicus Mini Drone doesn’t just come with a load of abilities. It even lets you choose the type of camera you’ll be rocking on board. Have you seen the new video chronicling the final minutes of a drone before it’s swallowed by lava gushing out of a Icelandic volcano? Beyond watching the majestic power of lava gurgle and surge before snaring the poor drone in its deathgrip, it’s easy to forget that a shot like this wouldn’t even have been safely possib -
AirTags and Find My are ushering in a whole new Apple era
via thenextweb.comWhile I liked the AirTags overall, they’re flawed. Despite this truth (and I’m sorry to tell you, but it is a truth), this is also a one-dimensional way of looking at Apple’s location trackers. Why? Because the product and the Find My service are ushering in a whole new Apple era. To understand why this is the case, we need to understand a few things. Specifically, why and how Apple has gone about releasing the AirTags. Before that though, if you’re uncertain about -
Nike & Marcus Rashford say ‘the new land of football’ is inclusive & diverse
Nike has unveiled a short film starring English forward Marcus Rashford, in which the brand spells out its new vision for the sport’s global future — one in which all people, regardless of gender, skin color, religion or age, belong.
Sports titan Nike has launched “The land of new football,” a film that seeks to capture a new manifesto: creating a world in which all people are included in the game of football (aka soccer.) “The sport's future is full of talent, stac -
That’s so cool: Physicists chilled a 10-kilogram object to the edge of ‘absolute zero’
via thenextweb.comThe LIGO gravitational wave observatory in the United States is so sensitive to vibrations it can detect the tiny ripples in space-time called gravitational waves. These waves are caused by colliding black holes and other stellar cataclysms in distant galaxies, and they cause movements in the observatory much smaller than a proton. Now we have used this sensitivity to effectively chill a 10-kilogram mass down to less than one billionth of a degree above absolute zero. Temperature is a measure o -
Ad of the Day: Škoda unveils robot siblings to celebrate first all-electric launch
Škoda’s latest UK TV ad marks the debut of its first, all-electric vehicle – billed as the most important car in the brand’s 126-year history.
The corresponding campaign includes a 60-second animated spot, developed by Fallon London, and tells the story of how the Enyaq iV was created.
The story features a human family that adopts two baby robots, but as the siblings grow up their personality differences become apparent. While ‘Purr’ (the first sibling) -
Rivian’s R1T Adventure Package sets the standard for electric off road luxury
via thenextweb.comThe forecoming Rivian R1T is admittedly a beautiful beast, and now we can get a closer look at the interior of its Adventure Package, coming up in January 2022. Yesterday, Rivian shared details on the electric truck‘s cabin, and boy, does it look gorgeous. Taking into consideration how drivers use the space inside their vehicles, the company created a design that aims for practicality, comfort, and elegance. Big storage capacity The R1T features an open 14×11-inch space under -
Medical weight loss clinic Bodyline pivots after lockdown with new website and rebrand
Working in partnership with If Agency, J B Cole has built a new website for Manchester-based medical weight-loss brand Bodyline Clinic after it expanded its offer from regional clinics to an at-home service as a result of lockdown.
With over 15 years of experience in the clinically-supervised weight-loss market, Bodyline previously offered treatment and services to customers looking to manage their weight from their nine clinics across the north-west.
As a result of the national lockdown, they p -
Business on the Move, featuring Lenovo, Virgin Atlantic and Copa90
Another week, another wave of account news, reviews, agency launches, rebrands and acquisitions. Check out our global round-up to see what business is on the move (and why it matters) below, then head over to our Business on the Move hub to read about more market maneuvers.
Over the past seven days, we’ve seen fresh appointments, reviews and acquisitions at Lenovo, Virgin Atlantic and Copa90.
Looking for a new agency partner of your own? Check out The Dru -
Former Boots CMO’s message to agencies ignoring the menopause: ‘It matters!’
Helen Normoyle is one of the UK’s top marketers. For over two decades she led the function for brands like the BBC, DFS, Countrywide and most recently Boots, where she was its chief marketing officer. But she left the ad world behind earlier this year to launch a startup that aims to demystify the menopause.
“It was a scary thing, leaving the ego and the titles at the doorstep to start something new,” she tells The Drum.
The catalyst for her decision to quit Boots, where she ha -
BrewDog parody comes under fire as brand promises to do better
As BrewDog’s founder promises a review into its work culture, a parody campaign from an advertising agency has been slammed for making light of those who spoke up on their mental health struggles.Ad agency Don’t Panic is facing criticism for a campaign seemingly intended to support the staff who exposed a “toxic” workplace with a “cult of personality” in an open letter published last week. Over 100 BrewDog staff detailed their “genuine safety concerns&rd -
Cops summon Twitter India’s head over violent video dispute
via thenextweb.comIndian cops have sent a notice to Twitter India’s managing director, Manish Maheshwari, to appear before them. Just east of the capital, police based in the relatively small city of Ghaziabad, have asked him to show up, and record a statement regarding an ongoing case of a viral video. Earlier this week, the city’s police force filed a case against Twitter, journalists Mohammed Zubair and Rana Ayyub, and online media entity The Wire, for allegedly provoking commu -
Interflora plants the seed of Father’s Day flowers
Interflora is marking this Father’s Day by addressing a pronounced disparity in the gifting of flowers between men and women attributed to outdated gender stereotypes.
Observing that the first time a man receives a bouquet is likely to be at his funeral, the delivery network is encouraging people to show their love with flowers rather than aftershave and wallets.
Interflora is on a mission this Father’s Day to challenge society’s ingrained association between flowers and female -
IMA launches Hisense UK’s long-awaited Uefa Euro 2020 campaign
Following a competitive pitch, Intermarketing (IMA) was chosen by Hisense UK to deliver their Uefa Euro 2020 campaign.
IMA developed the carefully-targeted media strategy and creative comms for the long-awaited campaign, which has been brought to life through OOH, TV, radio, retail partnerships, website takeovers and an extensive organic and paid social strategy plan.
The campaign needed some serious cut-through in a crowded marketplace to drive conversion and increase sales – and ultimate -
Tee time: Adidas and Extra Butter mark Happy Gilmore anniversary in Shooter McGavin ad
Christopher McDonald has reprised his role as Shooter McGavin from 1996 movie Happy Gilmour to promote a new collaboration between lifestyle brand Extra Butter and Adidas.
The collaboration marks the 25th anniversary of the Adam Sandler comedy with a limited collection of memorabilia merging streetwear and golf in honor of the characters.
Happy Gilmore fans will be able to do more than rerun their favorite film for the umpteenth time to mark the anniversary, with three licensed clothing col -
Too few women get to invent — that’s a problem for women’s health
via thenextweb.comMacArthur Genius and MIT professor Linda Griffith has built an epic career as a scientist and inventor, including growing a human ear on a mouse. She now spends her days unpacking the biological mechanisms underlying endometriosis, a condition in which uterus-like tissue grows outside of the uterus. Endometriosis can be brutally painful, is regularly misdiagnosed and misunderstood, and has affected Griffith’s life along with the lives of over 6 million other women in the U.S. Griffith&rsq -
‘You can’t just capitalize on us’: why advertisers must work responsibly with trans talent
The last decade has seen a significant increase in the representation of trans and gender non-conforming people across the media landscape – and advertising is no exception, with major brands from Starbucks to Gillette winning plaudits for their depictions of the trans community in their ads.
Despite a growing media profile, the trans community continues to face persistent challenges in improving policy through the Gender Recognition Act, while transphobic hate crime in the UK has quadrupl -
Ibexa welcomes two UK agencies to its partner network
Ibexa has added two UK digital agencies to its global ecosystem of Ibexa partners – Civic and Equimedia.
Based in different parts of the UK (Edinburgh and Swindon), with a very different client base, Civic and Equimedia both highlight the importance of a cultural fit as one of the principal reasons for partnering with Ibexa.
Adding these two agencies to the roster was a simple and straightforward process requiring commercial and technical certification. The union was a -
Instagram will now pack ads into your Reels binges
via thenextweb.comIn the movie Avengers: Endgame, Thanos says, “I am inevitable.” If you think of the internet, Thanos is ads. If you’re using a free product, it’s usually just a matter of time before ads creep into it. That is what’s happening with Instagram Reels — the company’s TikTok rival. Facebook is now introducing ads as long as 30 seconds in between Reels on the app. These ads will have a small “Sponsored” label with the advertiser’s name. -
Snapchat is finally ditching one of its most controversial filters
Snap is removing a controversial speed filter from its Snapchat app that for many years has been in the sights of road safety campaigners. -
‘The war of attention’: gaming brands on automation as the future of creative excellence
Few industries are operating at the speed that gaming is right now. Accelerated by consumer adoption, marketers in all aspects of the gaming world are having to scale up their efforts to keep pace. The Drum and Celtra brought together gaming marketing leaders to discuss whether automation can play a part in scaling up creatives.
A highlight reel of the discussion is being shown at The Drum’s Creative Transformation Festival, watch the session in catch-up now.
With people spending mor -
Twitter Will Now Let Spaces Hosts Download an Audio File of Their Space
There's a new way to utilize the audio from your Twitter Spaces broadcasts. -
Google Adds New Listing Options for Business Profiles, Including Services, Bookings and Streamlined Catalog Upload
Google's got some new options for connecting with potential customers within its apps. -
How to recalibrate the customer experience with innovation
The pandemic fast-forwarded and shoehorned years of digital transformation plans into 15 months. For many brands beyond food and certain FMCG sectors, the digital shopping experience became the shopping experience - in truth, with mixed results. Consumer expectations are now set extremely high. How can brands retain their focus on the end user in the rush to embrace new technology? Indeed, to what degree should they be embracing new technology, or should they be making simple tweaks to exi -
In Australia’s increasingly polarized media landscape, SMH fights to stay in the middle
The Australian news media landscape has become increasingly polarized, with News Corporation on one side and a growing group on the other. The Drum finds out how The Sydney Morning Herald is trying to stay in the middle.
In recent times, major news publishers in Australia have made million-dollar commercial deals paid by tech giants Facebook and Google for their news media content, where even government-funded broadcaster ABC has a deal.
This means they are being paid for their co