Fashion news

• Must Read: The Brands Who Won the World Cup, Kate Spade New York Names New Chief Marketing Officer

  16-07-2026 18:00 via fashionista.com
  These are the stories making headlines in fashion on Thursday.The Brands Who Won the World CupThe FIFA World Cup, along with the global branding frenzy surrounding the event, comes to a close on July 19. Success is relative to a brand's objective, but from a social media perspective, Adidas came out on top. According to CreatorIQ, Adidas generated an earned media value (EMV) of $48.9 million from 6,700 posts and almost 3,000 creators between June 1 and June 21. Nike landed on $28.9 million EMV f
  
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• Inside Foot Locker's Scaling Strategy for Smaller Sneaker Brands

  16-07-2026 14:30 via fashionista.com
  Even for a category as innovative as the sneaker world, the mainstream heavyweights — Nike, Puma, Adidas and the like — still dominate social conversations and take up major shelf space. Yet that hasn't stopped a wave of smaller brands from competing to gain momentum in the market, and retailers are capitalizing on the moment.The latest example comes this week, with Foot Locker set to become a U.S. retail launch partner for Salomon, effective July 19. Though the Amor Sports-owned bra
  
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• Fashion Insiders Get Real About Burnout, Understaffing and Discrimination in the Workplace

  16-07-2026 14:15 via fashionista.com
  If we're being honest, most of us working in fashion probably didn't get into it for the money. We pursued the types of jobs "a million girls would kill for" because of some deep-rooted passion, and perhaps a bit of delusion. And those things only get you so far.It becomes more and more clear as we progress through our careers: Pay, resources, job security, workload, leadership, parity and office culture are all crucial to professional (and general) happiness. There's no such thing as a job wher
  
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• Mia Calabrese's Go-to Beauty Hack? Putting Nipple Cream on Her Lips

  16-07-2026 14:00 via fashionista.com
  Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.What’s the opposite of gatekeeping? Welcome to “Payment Processing,” in which we ask stylish, generally cool people who’ve tried it all about their favorite fashion and beauty buys.In an era when there are too many reality TV shows to keep count, it's impressive when someone not only emerges from one as a breakout star, but also maintains that relevance in the pop cultur
  
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