Fashion news

• Must Read: Phia Accused of Wrongfully Claiming Sales Credits, How Meme Culture Is Infiltrating the Couture Runways

  10-07-2026 18:00 via fashionista.com
  These are the stories making headlines in fashion on Friday.Phia Accused of Wrongfully Claiming Sales CreditsPhoebe Gates' startup Phia has allegedly been wrongfully claiming credit for online sales it didn't drive. Bloomberg, Capital One Shopping and independent researcher Ben Edelman tested the app and discovered that Phia silently opens a background tab and links its own affiliate code, allowing it to wrongfully claim commission on sales. A Phia spokesperson acknowledged the violation, statin
  
  Read more

• Aware Hair: A 'Scalp-First' Hair-Care Brand Founded by a Mother-Daughter Duo

  10-07-2026 16:00 via fashionista.com
  HQ: Los Angeles, CA
  Founders: Tina Mui and Jade Wong
  Social:Instagram
  Category: Hair Care
  E-comm:awarehair.comPrice Range: $55-60
  Hero Product:9·1 Professional Scalp Care Shampoo ($55)
  Stockists:C.O. Bigelow, The Maya Salon
  PR Representation: Jennifer McNicholl Consulting Inc.
  How to get in touch:Contact formOrigin StoryAware Hair was born from a deeply personal need: to bridge the gap between scalp health and salon-quality hair care. Founded by Tina Mui, a master stylist a
  
  Read more

• The Art of Formulating Gen Alpha Body Care

  10-07-2026 14:30 via fashionista.com
  The body-care category is enjoying its "skinification" moment, eschewing simple scented creams for "facial-grade" formulas packed with ceramides and actives. Gen Alpha consumers (or social media-savvy 8- to 15-year-olds who boast $95 billion in spending power, according to DKC) are increasingly tapping into all things body care, as seen in these so-called "Sephora kids" descending upon the skin-care aisles. But, in light of Gen Alpha skin-care enthusiasts flocking to anti-aging creams and retino
  
  Read more

• Weekly Drop Watch: Khy x Frankies Bikinis, FP Movement x Asics, Real Techniques x Kelli Anne Sewell and More

  10-07-2026 14:00 via fashionista.com
  Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.For our Weekly Drop Watch column, Fashionista scours the market to curate the most noteworthy releases from our favorite fashion and beauty brands. Keep scrolling for this week’s highlights.Fashion LaunchesKhy x Frankies BikinisFollowing the success of their first collab, Khy and Frankies Bikini partnered again on a new line, Fever Dream, co-designed by founders Kylie Jenner and
  
  Read more

• Advertisement

Follow @NewslockFashion on Twitter!