A survey on voice assistant use in the US reveals the majority of consumers hardly ever use smart voice assistants and even when they do it’s on a smartphone.
The survey was conducted by digital commerce strategy firm Sumo Heavy. It chatted to around a thousand US punters to find out what their voice assistant habits are. The first thing it found was that 46% have never used voice assistant and that 19% do so rarely, which probably means they did it once out of curiosity and conclude
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