The telco world is filled with companies who are constantly chasing new customers, but considering the success of Apple focuses on sweating the brand, should executives be looking inwards more often.
The term ‘sweating the brand’ is an interesting one, and relates to the much hyped convergence strategy. A company develops a relationship with a customer, and then uses the power of that brand, alongside the connection with the customer to sell additional products and services. The two
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-
Apple, a perfect example of what can be achieved through customer loyalty
-
How MVNOs can stand out in a crowded market
Telecoms.com periodically invites expert third parties to share their views on the industry’s most pressing issues. In this piece Freelance Technology Journalist Kate O’Flaherty explores how, amid increasing competition, MVNOs must offer innovative additional services.
The MVNO space is becoming crowded, particularly in the UK. Established brands such as Tesco and Virgin continue to gain customers, while major players such as Sky are also competing for opportunities to grab share.
Bu -
New Ofcom rules aimed at preventing telcos abusing consumer procrastination
New alerts to remind us when we approaching the end of the minimum contract period seemed to be directed at telcos who take advantage of procrastinating customers.
Changing contracts is a cumbersome and frustrating process, with sceptics perhaps suggesting the telcos do this on purpose, but proposed rules from Ofcom indicate the regulator has had enough of the consumer being abused. The idea is one which some might be surprised doesn’t exist already; landline, broadband, TV and mobile cust -
iPhone X drives Apple growth past analyst expectations
Apple has reported its quarterly results for the three months ending June 30, collecting an eye-watering $585 million in revenue a day over the period.
Total revenues stood at $53.3 billion, a year-on-year increase of 17%, with iPhone X sales and the services business unit leading the charge with year-on-year rises of 20% and 31% respectively compared to the same period of 2017. While it might have been a slow-start for the ridiculously expensive flagship device, the premium seems to compensated -
Baidu rolls out another quarter of strong profit
Baidu has released financials for the last three months with its news product leading the charge for the Chinese search giant.
Total revenues stood at $3.93 billion, increasing 32% year-on-year, while mobile represented 77% of total net revenues, compared to 72% for the second quarter of 2017. The core business brought in $3.03 billion, a 28% rise, while net income was $967 million.
“We had another strong quarter in Q2 with search exhibiting robust revenue growth driven by AI-powered monet -
Smartphone shipments down but Huawei has something to cheer about
Shipments of smartphones across the second quarter of 2018 were down 1.8% year-on-year, though Huawei managed to sell enough devices to leapfrog Apple into second place on the rankings table.
According to estimates from IDC, smartphone vendors shipped a total of 342 million units during the second three months of 2018, a decline of 1.8% year-on-year. This is the third consecutive period of decline, and only the fourth in history.
“The combination of market saturation, increased smartphone -
Q2 sees Samsung trade-ins on the rise, while iPhones remain top-traded devices, reveals HYLA Mobile
Over $400 million returned to US consumers as part of mobile device trade-ins1 August 2018 - HYLA Mobile, the world’s leading provider of software technology and services for mobile device trade-ins and reuse solutions, has released its Q2 2018 trade-in data trends report, highlighting the rise of Samsung smartphone trade-ins during last quarter. While Apple’s iPhones remained the top five traded devices for yet another quarter, Samsung trade-ins increased by 12%. Overall, smartphone -
You're paying how much? Ofcom raises concerns over UK broadband pricing
UK telecoms regulator Ofcom has expressed concerns that millions of people in the UK could be paying more than they need to for their fixed line broadband and mobile phone services.
Ofcom says that around 20 million Brits are currently outside the minimum contract period…read more on TotalTele.com » -
Regulator slashes 5G spectrum costs in India by up to 42%
The Telecoms Regulatory Authority of India (TRAI) has offered a helping hand to the country's beleaguered telecoms sector by slashing the price of 5G compliant spectrum at its forthcoming auction…read more on TotalTele.com » -
PPF Group completes €2.8 billion acquisition of Telenor's Eastern European operations
PPF Group has completed the strategic acquisition of a clutch of telecoms assets from Telenor in Hungary, Bulgaria Serbia and Montenegro. Having received all the necessary regulatory approval from the relevant authorities…read more on TotalTele.com » -
NEC sharpens its 5G focus with the launch of its Traffic Management Solution
International tech giant NEC has launched its Enhanced Traffic Management Solution (TMS)for 5G mobile networks, which it says will dramatically improve the throughput capability of high speed…read more on TotalTele.com » -
Germany to create €2.4 billion digital infrastructure fund to boost rural connectivity
The German government is set to approve the creation of a €2.4 billion digital infrastructure fund that will help to boost connectivity across the country, according to reports in the press.Like many European countries with sizable rural populations…read more on TotalTele.com » -
British business leaders call for copper network switch-off in 2025
A leading British business think tank has reiterated calls for the government to provide a firm switch off date for the country's copper based, legacy telecommunications networks.
The Institute of Directors said that the country's copper network infrastructure should be switched off by the end of 2025, to expedite the move towards full fibre…read more on TotalTele.com »
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