Sales & Marketing news

• Why marketing goes wrong

  08-05-2017 01:26
  
  TORONTO: Latent sexism, cultural insensitivity and an inability to "fail fast" are among the main reasons that marketing campaigns go wrong, according to Jon Wilkins, Chairman of ad agency Karmarama.Wilkins – who, before Karmarama, was the...
  
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• The US military says it lost a refueling aircraft in Iraq. Rescue operations are underway.

  12-03-2026 23:52 via businessinsider.com
  A US Air Force KC-135 Stratotanker performs an in-flight refuel for two F-22 Raptor jets during an exercise over the Pacific Ocean on Jan. 16, 2026.U.S. Air National Guard photo by Master Sgt. Mary GreenwoodA KC-135 refueling aircraft "went down" in Iraq, the US military announced Friday evening.A second unidentified aircraft was involved but landed safely.The status of the refueling aircraft's crew is unknown.A US military KC-135 refueling aircraft involved in Operation Epic Fury has crashed in
  
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• Best Athleta coupon codes we've tested in March 2026

  12-03-2026 22:30 via businessinsider.com
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreThe best Athleta coupons can save you 20% on your next order.AthletaWhile Athleta has made its name for stylish and comfortable activewear over the years, the retailer offers much more than yoga pants and sports bras. From professional attire you could wear to the office to soft T-shirts you could could fall asleep in, Athleta offers a massive selection of clothing that you can feel comfortable building
  
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• Palantir's Alex Karp has ties to a $46 million Miami mansion that was bought before his company's HQ move

  12-03-2026 21:48 via businessinsider.com
  Alex Karp, the CEO of Palantir, is tied to a $46 million Miami home purchase.Michael M. Santiago/Getty ImagesAn entity with connections to Palantir's CEO, Alex Karp, bought a $46 million Miami mansion in June.The home was quietly purchased months before Palantir said it moved its headquarters to the city.Several billionaires have spent millions on homes in Miami amid a wealth tax proposal in California.Several months before Palantir moved its headquarters to Miami, an entity with ties to the com
  
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• I tested nearly every silk pajama brand to find the sets that are actually worth the splurge

  12-03-2026 21:47 via businessinsider.com
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreSamantha Crozier/Business InsiderSilk pajamas are the epitome of luxurious loungewear. Waking up in them makes me feel like Grace Kelly, stretching her arms and sipping tea as she prepares for a day of being generally elegant. The vibes are: an evening martini from a crystal coupe, a late-night soak in a claw-footed tub, and breakfast in a bed that has a view of the Eiffel Tower.However, silk pajamas are
  
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• The best vacuum sealers

  12-03-2026 21:33 via businessinsider.com
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreAfter testing 14 models, we found the best vacuum sealers to keep food fresh.James Brains; Farima Ferguson/Business InsiderIf you're trying to cut back on food waste this year, investing in one of the best vacuum sealers is a great way to do it. Vacuum sealers remove air from packaging, which keeps meat, fruits, veggies, and pantry staples fresh five times as long as their typical shelf life — perf
  
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• Atlanta 'Housewives' newcomer Pinky Cole breaks down what drove her to bankruptcy

  12-03-2026 21:22 via businessinsider.com
  Aisha "Pinky" Cole founded Slutty Vegan in 2018.Paras Griffin/Getty ImagesSlutty Vegan founder Aisha "Pinky" Cole filed for personal bankruptcy protection last month.At a creditors' meeting on Thursday, she said business debt led her to file for bankruptcy.Cole also faced questioning from an IRS official over three years of "missing" tax returns.Aisha "Pinky" Cole, the founder of the fast-food chain Slutty Vegan and the newest cast member of the coming season of "The Real Housewives of Atlanta,"
  
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• Oil hits $100 and stocks tumble on the latest Iran war disruptions

  12-03-2026 21:14 via businessinsider.com
  Michael M. Santiago/Getty ImagesOil hit $100 a barrel on Thursday after Iran stepped up attacks on tankers.The latest tensions have overshadowed the IEA's historic release of oil reserves.Stocks dropped on Thursday as oil's latest spike exacerbated inflation fears.Oil closed above $ 100 per barrel on Thursday, sending stocks tumbling as traders fretted over the economic impact of the Iran war.Brent crude ended at $101.47 a barrel on Thursday, up 10%. West Texas Intermediate crude closed at $96.5
  
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• The best sofas in 2026

  12-03-2026 20:38 via businessinsider.com
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreWe spent over six months searching for the most comfortable sofas.West Elm/Interior DefineSofas are an essential part of our every day. We use them for relaxing, entertaining, sleeping, and even working. But shopping for the best sofa is stressful. For starters, there are an overwhelming number of options available from an endless number of brands. Delivery can take weeks, and then there's the added hass
  
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• Why oil could be headed to $200 a barrel, according to a former IMF economist

  12-03-2026 20:10 via businessinsider.com
  Oil tanker traffic stalls as the war in Iran reduces transit through the Strait of Hormuz.Benoit Tessier/ReutersOil prices have surged amid unprecedented supply disruptions from the war in Iran.Former IMF economist Olivier Blanchard said compounding risks suggest oil could hit $200 a barrel.Energy Secretary Chris Wright said this week he saw that scenario as unlikely. Oil prices have climbed as the war in Iran rages on, but a former International Monetary Fund economist said prices could have fu
  
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• AI still has a long way to go. Just ask AI pop star, Tilly Norwood.

  12-03-2026 19:22 via businessinsider.com
  Tilly Norwood's "Take the Lead" music video debuted on Tuesday.Tilly NorwoodAI performer Tilly Norwood released her debut music video on Tuesday.The song drew mixed reactions, but its maker says topping the charts wasn't the goal.At one point, Norwood sings: "AI's not the enemy, it's the key."Pop stars, you can breathe easy. The debut single from AI-generated triple-threat Tilly Norwood is evidence that your jobs are safe — for now.The single's 4-minute music video, which first hit streami
  
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• The best rain boots for women

  12-03-2026 19:16 via businessinsider.com
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreI went on neighborhood strolls and trekked through backcountry rainstorms to find the most comfortable rain boots for walking.Rachael Schultz/Business InsiderRain boots should do more than just keep your feet dry — they should be easy to slip on and supportive enough to walk in for hours.Over the course of three rainy months in Colorado, I spent miles walking through all sorts of wet and muddy weat
  
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• A software CEO called me on the weekend recently with painful predictions. One is already coming true.

  12-03-2026 19:02 via businessinsider.com
  The Atlassian logo on a Formula 1 carMarcel van Dorst/ReutersAtlassian and Block announced massive layoffs. Is this AI or something else?One thing is certain: The software industry is changing fast, and financial discipline is key.Stock-based compensation will be a big driver of job cuts across the industry.On a recent weekend, I was playing with my new puppy when my phone rang. On the other end was the CEO of a major public software company with a warning: the industry was headed for painful fi
  
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• Tinder wants you to meet people offline. Its CEO tells us it's responding to 'changing consumer tastes.'

  12-03-2026 18:31 via businessinsider.com
  Tinder CEO Spencer Rascoff told Business Insider how the company is courting Gen Z.TinderTinder announced a slew of new products for 2026, including an astrology mode, AI photo enhancements, and IRL events.CEO Spencer Rascoff told Business Insider that Tinder couldn't "put our heads in the sand and stay wedded to past practice."Rascoff hopes the Events feature will bring in users who have soured on dating apps.Tinder wants you to get offline. No, really.The world's biggest dating app announced a
  
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• The best automatic cat feeders for wet and dry food

  12-03-2026 18:23 via businessinsider.com
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreThe best automatic cat feeders reliably dispense meals whether you're at home or away.Janelle Leeson/Business InsiderThe best automatic cat feeders can be a great solution if you have a busy schedule or limited mobility. Cats normally eat multiple small meals a day, and these devices can help ensure your cat gets regular meals in the exact portions they need. Some feeders are even designed to prevent cat
  
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• Missile alerts and a safe haven tested: Dubai 12 days into the Iran conflict

  12-03-2026 18:07 via businessinsider.com
  A man rides a scooter along a street in Dubai's Jumeirah Beach Residence (JBR) on March 10, 2026.FADEL SENNA / AFP via Getty ImagesSince the war began, Dubai has seen drone strikes and falling debris from intercepted attacks.Schools and universities went remote and are now having an earlier spring break.Dubai authorities have warned residents and tourists against "spreading rumors."It's been 12 days since the US and Israel launched strikes on Iran, and the reverberations of the war continue to b
  
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• My partner and I live in less than 70 square feet. Despite what some people assume, it's great for our relationship.

  12-03-2026 17:54 via businessinsider.com
  captiontkHaley YoungMy partner and I have spent three of our seven years together traveling in a camper van.We share new experiences, tackle unusual challenges as a team, and can't let problems pile up.We do deal with some unique challenges, though, like zero privacy and extra workday distractions."And you still like each other?" is one of the most common questions my partner, Sean, and I get when we tell someone we're entering our fourth year calling a small camper van home.People usually ask i
  
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• Tips to catch your flight as TSA lines stretched for hours at some US airports

  12-03-2026 17:53 via businessinsider.com
  Flying this month? Budget extra time at the airport and consider investing in expedited security lanes.Brett Coomer/Houston Chronicle via Getty ImagesMass TSA callouts at certain US airports have left travelers standing in three-hour security lines.Some airports have been hit worse than others, but it's good to prepare for long waits.Industry analysts recommend travelers arrive early and look into the TSA's fast lane options.Flying during a partial government shutdown is like playing a game of T
  
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• Satellite images show Russia expanding a new front-line drone base in occupied Ukraine

  12-03-2026 17:37 via businessinsider.com
  Russia has converted the Donetsk airport into a drone base.Satellite image ©2026 Vantor.Russia has expanded a months-old drone base near the front lines, new satellite imagery shows.The imagery shows more launch rails, storage bunkers, and construction at the Donetsk airport.The recent developments come as Russia continues to invest in its attack drone operations.Russia has been expanding a drone base near the front lines in eastern Ukraine, adding more launch positions and storage faciliti
  
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• Atlassian's CEO spelled out 3 types of employees spared in his layoffs — and it's good news for graduates

  12-03-2026 17:29 via businessinsider.com
  Last year, Atlassian CEO Mike Cannon-Brookes said that his company would have more engineers working for it in five years than it did then.Brendan McDermid/ReutersAtlassian CEO Mike Cannon-Brookes outlined the types of employees he focused on retaining during recent cuts.On Wednesday, the software company said it was laying off 1,600 workers to help fund its AI efforts.Along with high performers and those with transferable skills, he also wants to retain graduates.For recent graduates parsing la
  
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• Here's the Iran-war playbook for investors as the conflict drags on

  12-03-2026 17:20 via businessinsider.com
  Michael M. Santiago/Getty ImagesThe US-Iran war has jolted markets, with stocks falling and oil and bond yields rising.There are a few ways to steer through the volatility, market pros told Business Insider.Tips include avoiding the rush into "war stocks" and increasing cash allocation.Don't panic.That's the first rule investors should follow when considering how to invest when chaos strikes, and the Iran war is no different, market pros told Business Insider.The conflict-fueled sell-off picked
  
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• Honda takes a $15.7 billion hit as EV retreat continues to batter legacy automakers

  12-03-2026 17:08 via businessinsider.com
  Honda is writing down $15.7 billion on its EV division.Artur Widak/NurPhoto via Getty ImagesHonda said it booked a charge of up to $15.7 billion as it retreats from some EV plans.The Japanese automaker joins other global legacy automakers announcing billion-dollar EV charges.The Honda 0 Saloon, Honda 0 SUV, and Acura RSX EV are all canceled. It leaves Honda with one EV.Honda is taking a massive financial hit as it pulls back on its electric-vehicle ambitions.On Thursday, the Japanese automaker s
  
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• I tried Guy Fieri's tips for making the perfect sandwich. They were all easy ways to upgrade such a basic lunch.

  12-03-2026 16:58 via businessinsider.com
  I tried Guy Fieri's tips for making the perfect sandwich at home. Paige Bennett for InsiderGuy Fieri told us his best tips for making a delicious sandwich at home, so I tried them.I made a homemade sauce for my sandwich, layered it with giardiniera, and used a sweet bread.I enjoyed nearly everything about this meal, which was packed with contrasting flavors and textures.As the Mayor of Flavortown, Guy Fieri has plenty of ways to turn your average sandwich into a lunchtime staple.In a previous in
  
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• Best streaming deals and bundles in March 2026

  12-03-2026 16:58 via businessinsider.com
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreMost streaming services offer savings in the form of bundles or annual plans.Pavel Muravev/Getty ImagesEven if you have a comprehensive cable package, streaming services have become all but necessary to keep up with select sports and original TV shows. Fortunately, there are deals on nearly every streaming service out there, especially when it comes to opting in for an annual plan or bundling multiple se
  
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• How outlaw biker gangs actually work, according to a former ATF agent

  12-03-2026 16:56 via businessinsider.com
  Frank D'Alesio is a retired special agent for the Bureau of Alcohol, Tobacco, Firearms and Explosives who spent nearly two decades embedded in investigations targeting outlaw motorcycle clubs.D'Alesio also supported national ATF cases involving the Outlaws, Mongols, and Warlocks. From 2004 to 2005, operating undercover as "Junkyard," D'Alesio led one of ATF's largest regional sting operations involving the Hells Angels and the Aryan Brotherhood. The operation infiltrated chapters in northeast Oh
  
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• The xAI exodus: Another cofounder gone, and one more has told people he's leaving

  12-03-2026 16:47 via businessinsider.com
  Most of Elon Musk's xAI cofounders have left the company.Josh Edelson/Getty ImagesZihang Dai left xAI this week, and Guodong Zhang is expected to depart in the coming days, insiders say.Zhang oversaw the company's coding agent and its video and image generation tool.After the departures, only two of the engineers who cofounded the company with Elon Musk will remain.The exodus of cofounders from Elon Musk's AI startup continues.Zihang Dai left xAI earlier this week, according to people familiar w
  
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• Sending a perfectly-written email? That's so low-end.

  12-03-2026 16:46 via businessinsider.com
  Good news for CEOs and other powerful people, no more Wite Out needed!DBenitostock/Getty ImagesCEOs and powerful people love sending short, typo-ridden emails.With the rise of AI tools, a hand-crafted email is more meaningful — a luxury item.So unleash those typos, I say! Or "typoes," as I purposely typed in the headline. (Did you notice?)I come bearing great news for my kind of people (horrible typists): Typos are the new status symbol. Garbled spelling, a missed space, improper capitaliz
  
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• I tried one of Ina Garten's easy sandwich recipes. It took 10 minutes to make and tasted way better than takeout.

  12-03-2026 16:33 via businessinsider.com
  I made Ina Garten's easy tuna melt recipe for a quick lunch.Lara WalshI tried making Ina Garten's tuna melt recipe, which was quick and easy to prepare.It ended up being one of the best tuna melts I've ever had and was quick and easy to put together.I'll also use the recipe in the future to make regular tuna salad sandwiches.Ina Garten has become a household name for cooking comfort food staples.As much as I'd love one of her gourmet meals in the middle of each day, using my entire lunch hour to
  
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• A Costco shopper is suing, saying members deserve a slice of any tariff refunds

  12-03-2026 16:33 via businessinsider.com
  Costco is suing the government over tariffs, and now Costco is getting sued.Scott Olson/Getty ImagesA Costco member in Illinois is suing the wholesale club for a piece of any tariff refunds.The suit aims to prevent Costco from being paid twice for tariffs: by members and the government.CEO Ron Vachris has pledged "lower prices and better values" but not specific monetary payback.A Costco member in Illinois wants the wholesale club's legendary refund policy to extend to Trump's illegal tariffs.La
  
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• The best 75-inch and 77-inch TVs of 2026

  12-03-2026 16:17 via businessinsider.com
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreMany top TV models, like the Samsung S95F, are available in a 75-inch screen size.Les Shu/Business InsiderBig-screen TVs are more popular and affordable than ever. I have a 75-inch TV in my own living room, and it has completely transformed my movie nights and gaming sessions. It's also the perfect size for sports, especially if you like hosting watch parties for things like March Madness. But here's the
  
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