Sales & Marketing news

• What is programmatic? A beginner’s guide

  27-03-2017 11:00
  
  Programmatic is constantly evolving. From online ads and video to digital out-of-home, streaming, voice and TV, the sheer number of options can make it feel like an impenetrable process to understand.
  Finding your way through the jargon is the first step to understanding exactly what programmatic is. Defined by the Display Trading Council as the use of automation in buying and selling of media, programmatic can apply to anything from display to digital out-of-home and television.
  “Pro
  
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• Gilded Age townhouse sells for $34.5 million in NYC, ending 2 sisters' heated bankruptcy battle

  18-03-2026 03:12 via businessinsider.com
  The library of House of Cassini features 17-foot ceilings bedecked by plaster sculptures of owls, urns, and cherubs.Evan JosephA fashion heiress and her sister, both in their 80s, fought six years to keep a 1901 townhouse.A mystery buyer, the top bidder in a contentious bankruptcy, purchased the home for $34.5 million.The sisters failed to halt the Gilded Age home's sale, which closed on Tuesday.A Gilded Age Manhattan townhouse, the subject of a contentious and lengthy bankruptcy battle by two s
  
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• Pentagon responds to Anthropic suit arguing the company is a 'substantial risk' to national security

  18-03-2026 02:33 via businessinsider.com
  In a new filing, the Department of Defense outlined its arguments against Anthropic's lawsuit.Dado Ruvic/REUTERSIn a new filing, the Department of Defense outlined its arguments against Anthropic's contract lawsuit.The DoD says Anthropic's refusal to accept the government's contractual terms is not protected speech.The government says Anthropic poses a "substantial risk" to the supply chain and national security.The US government is urging a federal judge to reject Anthropic's bid to reverse its
  
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• Get ready for fewer sales: Lululemon has a new 'obsession' with full price and minimal discounting

  18-03-2026 01:48 via businessinsider.com
  Lululemon is cutting back on sales.Peter Dazeley/Getty ImagesLululemon announced plans to boost full-price sales by reducing markdowns.The move is one step in the brand's plan to return to its premium positioning.It reported a 5% revenue increase year-over-year to $11.1 billion in fiscal 2025.Lululemon is looking forward to the changes it plans to make in 2026 — customers, maybe not so much.Full-price and marked down items were the hottest topic during the company's Q4 earnings call on Tue
  
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• I tested 13 red light therapy masks and wands. These 3 devices worked best.

  17-03-2026 22:26 via businessinsider.com
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreThe best red light therapy devices I tested come from Solawave, Medicube, and Therabody.Rachael Schultz/Business InsiderA red light therapy mask is, without a doubt, an investment. But in my experience, I've found these skincare devices to be worth the money — as long as you're willing to put in the time.Red light therapy is scientifically proven to benefit the skin. It works by delivering low-leve
  
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• I spent 30 years building a fertility benefits company. After listening to our clients, we've become a full family-building platform.

  17-03-2026 22:05 via businessinsider.com
  Roger Shedlin is the founder and CEO of WIN.Marissa Alper for BIWIN partners with companies to provide employees access to family-building services.Regulatory changes and demographics have driven a request for more family-planning benefits.Over the past five years, the number of WIN's clients offering fertility benefits has grown by 153%.This as-told-to is based on a conversation with Roger Shedlin, founder and CEO of WIN, a Greenwich, Connecticut, family-building benefits management company tha
  
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• I tested 3 Freja bags to see if the stylish vegan leather designs live up to the hype

  17-03-2026 21:16 via businessinsider.com
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreSamantha Crozier/Business InsiderIf your Instagram feed is anything like mine, then you've seen these bags from Freja everywhere. They hit on all the current trends with staying power — their work totes are described everywhere as the epitome of the oft-overused "quiet luxury" aesthetic. And their handbags borrow from the silhouettes of the '90s with their elongated shapes and baguette-like clean l
  
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• The Army's $87 million deal with Anduril is about linking sensors and shooters to give operators a better shot at defeating drones

  17-03-2026 21:08 via businessinsider.com
  Anduril's AI-powered software Lattice will be the command and control platform the US' joint counter-drone task force.John Keeble/Getty ImagesThe Army and Anduril have struck a substantial deal for counter-drone software intended for use across the government.The platform connects different sensors and weapons and allows for data sharing.The deal is part of a larger multi-billion-dollar plan to make Anduril's products easier for the military and government to buy.The US Army's sweeping new deal
  
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• The best affordable Cloud couch dupes and alternatives designers love

  17-03-2026 21:00 via businessinsider.com
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreWe spoke to four interior designers to find the best inexpensive Cloud Couch dupes on the market.RHIt's hard to imagine a couch as a status symbol, but if anything comes close, it's The Cloud Sofa.The sofa from RH (formerly Restoration Hardware) has been spotted in celebrity living rooms, including Kerry Washington's and Kendall Jenner's homes, and costs more than a luxury vacation. Plus, with Cloud Danc
  
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• How soldiers train for drone warfare

  17-03-2026 20:51 via businessinsider.com
  The proliferation of drones in Ukraine means soldiers are always being watched by the enemy. In the Arctic, NATO artillery units say they are using lessons from the war in Ukraine in their own planning. Western troops are learning when to dig, hide, and maneuver to dodge drones.Read the original article on Business Insider
  
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• The best cheap vacuum cleaners under $200

  17-03-2026 20:40 via businessinsider.com
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreIt's possible to find a powerful and affordable vacuum cleaner on a budget.Connie Chen; Brendan Griffiths/Business InsiderWhile we've tested all kinds of the best vacuums, including premium splurge models that retail for nearly $2,000, we've found that a modest threshold of $200 can get you a solid and reliable vacuum. Suction power and ease of use are the most important factors for any vacuum. Those aft
  
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• The best dog toys for aggressive chewers

  17-03-2026 20:37 via businessinsider.com
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreThere are many tough dog toys to keep your power chewer happy, including durable stuffed toys and synthetic sticks.Rachael Schultz; Christy Caplan/Business InsiderSome dogs destroy toys quickly, especially those with a serious instinct to chew. If your pup is a power chewer, investing in some of the best dog toys for aggressive chewers can save you time and money in the long run. While there's no such th
  
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• Arizona files first state criminal charges against Kalshi, accusing it of illegal gambling

  17-03-2026 20:26 via businessinsider.com
  Arizona Attorney General Kris Mayes said Kalshi is "running an illegal gambling operation and taking bets on Arizona elections, both of which violate Arizona law.AP Photo/Darryl WebbArizona filed criminal charges against Kalshi, saying it has violated two state laws.It's the first state to file criminal charges in the prediction market's legal battle with states.The Trump administration has signaled it will defend prediction markets in these fights.Kalshi's legal battle with states is heating up
  
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• The best shower heads in 2026

  17-03-2026 19:52 via businessinsider.com
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreWe tested the best shower heads to see how they compared in water flow, efficiency, and filtering.Amazon/Business InsiderWhether you like a gentle, rain-like drizzle or a powerful, high-pressure spray, consider replacing your basic builder-grade shower head as an easy and renter-friendly way to upgrade your bathroom and everyday self-care routine.To assemble this list of the best shower heads, including
  
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• Proton VPN review: Swiss-based security and a strong streaming tool

  17-03-2026 19:52 via businessinsider.com
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreProton VPNProton VPN has steadily improved to become one of the best VPNs for privacy, and in our testing, it delivered fast speeds and reliably unlocked international streaming across multiple countries. Based in Switzerland, it operates under strict privacy laws and a clear no-logs policy.Launched in 2017, Proton VPN has quickly become one of the biggest names in the industry, combining strong security
  
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• A TSA official said some US airports may be forced to close as security agents stop showing up for work

  17-03-2026 19:29 via businessinsider.com
  Security lines are getting so long amid staffing shortages at facilities like Houston's Hobby Airport that TSA officials may consider closing some airports.Brett Coomer/Houston Chronicle via Getty ImagesA TSA official said some airports, "particularly smaller ones," may close due to the shutdown.Smaller airports handle less traffic, but even limited closures would ripple across the system.Mass call-outs by TSA staff have led to security wait times of over 3 hours at some airports.Airport securit
  
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• Polymarket bettors tried to make a reporter change his story about Iran missile strike — or else

  17-03-2026 19:10 via businessinsider.com
  Raghed Waked/Reuters; Samuel Boivin/NurPhoto via Getty ImagesThe prediction market Polymarket has few guardrails on what people can bet on.An Israeli journalist said Polymarket users tried to bribe and threaten him into changing a story.The $9 billion company condemned the threats and said it removed accounts linked to them.An Israeli journalist said Polymarket users tried to bribe him and threatened to kill him after he reported that an Iranian missile had struck Israel earlier this month.Polym
  
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• How the Reviews team tests streaming services at Business Insider

  17-03-2026 18:42 via businessinsider.com
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreLillian Brown/Business InsiderWe realize that finding the right streaming service for your household's needs can be hard, and it gets trickier every year. New ones are constantly launching or getting folded into each other, and existing apps face frequent price hikes. It's no longer feasible to subscribe to every service. To help you decide what services might be worth your money, Business Insider's Revi
  
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• Betting on the Oscars or the Super Bowl halftime show would be banned under new prediction market bill

  17-03-2026 18:23 via businessinsider.com
  Sen. Chris Murphy and Rep. Greg CasarTom Williams/CQ-Roll Call, Inc via Getty Images; Aaron Schwartz/Getty ImagesSen. Chris Murphy and Rep. Greg Casar introduced the "BETS OFF Act" to regulate prediction markets.It includes a ban on trades on events where insiders have control or knowledge about the outcome.That applies not just to government actions, but also to things like the Oscars.If two lawmakers on Capitol Hill get their way, making prediction market bets on the Oscars or the Super Bowl h
  
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• There's one week left to save over 60% on your first three months of Disney Plus and Hulu

  17-03-2026 18:17 via businessinsider.com
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreThe new Disney Plus and Hulu bundle deal will discount your first three months of service by over 60%.Jonathan Raa/NurPhoto via Reuters ConnectThere's a new Disney Plus and Hulu bundle deal on the market, and it comes right in time for a fresh slate of spring programming. The latest offer can help you save over 60% on your first three months of ad-supported service, just in time to catch the new seasons
  
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• Photos show St. Patrick's Day celebrations at the White House through the years

  17-03-2026 18:17 via businessinsider.com
  US President Donald Trump holds a bilateral meeting with Taoiseach of Ireland Micheál Martin in the Oval Office of the White House in Washington, DC on March 17, 2026. The Irish prime minister arrived in the United States March 13 for an annual St Patrick's Day trip under pressure to talk tough to US President Donald Trump amid the Iran war.Jim WATSON / AFP via Getty ImagesSt. Patrick's Day is celebrated on March 17 every year.Irish leaders traditionally visit the White House and gift the
  
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• Elon Musk pours cold water on April 1 Tesla Roadster unveiling — but says it'll 'probably' happen later that month

  17-03-2026 18:07 via businessinsider.com
  Elon Musk has pushed back the Roadster reveal.TeslaElon Musk said Tesla would "hopefully" unveil the long-awaited Roadster next month, "probably in late April."The car has been delayed for years, with reservations open since 2017.Tesla previously promised supercar-level speed, 620 miles of range, and four seats.Tesla has pushed back the reveal of its long-delayed next-generation Roadster — again. But Elon Musk says it could arrive as soon as late next month.On Tuesday, the Tesla CEO said o
  
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• What smart people in markets are saying about whether the SEC should scrap quarterly reporting

  17-03-2026 17:50 via businessinsider.com
  Jeff Hutchens/Getty ImagesThe Journal reported that the SEC could soon scrap quarterly reporting requirements for public firms.It would mark a huge change in how information flows through markets.Veteran market pros, including Danny Moses and Louis Navellier, shared their view with Business Insider.Wall Street could be on the verge of a major change that could have implications for publicly traded companies and their investors.The Wall Street Journal reported on Monday that the US Securities and
  
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• The best carry-on luggage

  17-03-2026 17:42 via businessinsider.com
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreAs travel editors who typically take more than 50 flights a year, we're well-versed in the attributes that make the best carry-on bags.Lauren Savoie/Business InsiderAs travel editors who take more than 50 flights a year, we're intimately familiar with what makes the best carry-on — they should be durable, reliable, and sturdy with smooth features, plenty of packing space, and extra accessories. Our
  
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• How a quarterly earnings shake-up could disrupt a sprawling white-collar ecosystem

  17-03-2026 17:16 via businessinsider.com
  Workers in downtown ManhattanMomo Takahashi/BIThe SEC could soon reduce the number of times companies have to report earnings.Companies have complained that quarterly reports are costly and time-consuming.Here's how fewer reports could affect white-collar jobs across legal, accounting, and communications.A shake-up could finally be coming for quarterly earnings, and could rattle an ecosystem full of white-collar workers plying their trade as lawyers, communications pros, and data providers.The p
  
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• We started the year $214,000 in debt. We are on track to pay at least half of it off in just 12 months.

  17-03-2026 17:02 via businessinsider.com
  Sammy and Zach Wedemeyer are paying off their family's debt.Courtesy of the Wedemeyer familySammy and Zach Wedemeyer accumulated $214,000 in debtThey decided to start documenting their journey to pay off the debt on social media. The couple has paid off over $75,000 of the debt so far this year. This as-told-to essay is based on a conversation with Sammy and Zach Wedemeyer. It has been edited for length and clarity.We knew we were in debt. When we ran the numbers around New Year's, we realized o
  
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• I was sick of having the oldest car at school drop-off, so I spent $16,000 on a newer vehicle. Now I have buyer's remorse.

  17-03-2026 16:59 via businessinsider.com
  The author bought her first new car and is experiencing buyer's remorse.Courtesy of Krisann ValdezFor years, I owned older cars that I bought outright, but I recently wanted something newer.I bought a 2022 Honda Odyssey with around 53,000 miles for $33,819; I put $11,000 down.My family and I loved the new car at first, but now I don't think it's worth the price tag.I remember the way sweat pooled on my top lip and dripped down my neck inside my mom's faded Mazda on 110-degree summer days in the
  
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• Unpacking the stock market's AI-layoff trade

  17-03-2026 16:53 via businessinsider.com
  Amazon CEO Andy Jassy, HP CEO Enrique Lores, and IBM CEO Arvind Krishna (from left to right).Noah Berger/Getty; David Becker/Getty; Andy Wenstrand/Getty; Tyler Le/BIThis post originally appeared in the Business Insider First Trade newsletter.You can sign up for Business Insider's First Trade newsletter here.In the tech industry right now, you either use AI or you get left behind. Companies know this, and they've gone all-in.To most, this means adopting AI and using it to unlock efficiencies. But
  
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• The most iconic Irish pub in every state

  17-03-2026 16:51 via businessinsider.com
  Murphy's Grand Irish Pub.Murphy's Grand Irish Pub/YelpYour local Irish pub is perfect for fish and chips, bangers and mash, or a pint of Guinness.Many Irish pubs nationwide are ready to serve up traditional pub fare this St. Patrick's Day.We identified iconic Irish pubs based on customer reviews, their dishes, and local history.Irish pubs nationwide are set to be open this St. Patrick's Day, offering everything from shepherd's pie to gleaming pints of Guinness.We rounded up stand-out Irish pubs
  
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• I've been helping my parents — both in their 90s — with their finances. I've had to cancel subscriptions they didn't even know they had.

  17-03-2026 16:45 via businessinsider.com
  Ellen Jones had to cancel subscriptions her 93-year-old dad didn't know he was paying for.Courtesy of Ellen JonesEllen Jones, 60, from Kelso, Tennessee, has been helping her aging parents sort their finances.She spent hours on the phone canceling a credit card and subscriptions her dad hadn't used in years.If she could go back, she would have asked her parents to write down their financial information.This as-told-to essay is based on a conversation with Ellen Jones. It has been edited for lengt
  
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