Sales & Marketing news

• The crisis in creative effectiveness

  19-06-2019 17:00 via warc.com
  Creatively awarded campaigns are no more effective than non-awarded ones, says Peter Field. Here he outlines the research he presented at yesterday's WARC sessions in Cannes.
  
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• 20 of Teyana Taylor's best red-carpet looks through the years

  08-02-2026 15:34 via businessinsider.com
  Teyana Taylor at the Golden Globes in January 2026.Taylor Hill/FilmMagic/Getty ImagesTeyana Taylor is nominated for her first Oscar for her performance in "One Battle After Another."Taylor's red-carpet style is almost as impressive as her acting prowess.She's known for wearing high-fashion looks with daring touches, such as sheer fabric or bold cutouts.Teyana Taylor has had an impressive start to 2026, to say the least.In January alone, Taylor won a Golden Globe for her performance in "One Battl
  
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• How to watch the Bad Bunny Super Bowl halftime show free from anywhere

  08-02-2026 15:30 via businessinsider.com
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreBad Bunny performs during his Most Wanted Tour in San Juan, Puerto Rico.Gladys Vega/Getty ImagesWith Super Bowl LX upon us, millions of fans are gearing up not only for the NFC vs. AFC championship matchup but also for one of the biggest pop‑culture moments of the year: the Super Bowl LX Halftime Show. Headlining this year's halftime performance is Grammy-award winner Bad Bunny, who will take the L
  
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• 23 of the most iconic Super Bowl commercials of all time

  08-02-2026 14:46 via businessinsider.com
  Bud Light's "The Bud Knight" in a crossover ad with HBO's Game of Thrones.Game of Thrones X Bud LightEvery year, brands try to outwit each other with their Super Bowl commercials.Whether humorous or heartwarming, some ads leave a more lasting impression than others.From Pepsi to State Farm, here are the most unforgettable Super Bowl commercials of all time.The Seattle Seahawks and the New England Patriots have their eyes set on the Lombardi Trophy.But off the field, brands like Budweiser and Bud
  
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• Billionaires are fleeing California for Nevada — and not for the nightlife

  08-02-2026 14:38 via businessinsider.com
  Nevada is receiving an influx of wealth due to Californians fleeing the state.Michael H/Getty ImagesBillionaires are planting roots in Nevada amid fears of a California wealth tax.Nevada, with its generous tax advantages, is welcoming the ultrawealthy with open arms.The influx of wealthy people is rapidly changing the state's luxury market.The most expensive condo sale in the Las Vegas area closed in early January for $21 million. If the sale of the 5,000-square-foot penthouse about 15 miles fro
  
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• Take a look inside an NFL stadium in the chaotic hours leading up to game day

  08-02-2026 14:22 via businessinsider.com
  Take a look at how crews prepare Mercedes-Benz Stadium in Atlanta for game day in just 18 hours.Jeffrey Moustache/Joseph Funk/Business InsiderA few times each year, NFL stadiums like Mercedes-Benz Stadium have events on consecutive nights.Crews have to strip and repaint the field, clean up confetti, and make food for thousands of people.Take a look at how crews prepare Mercedes-Benz Stadium in Atlanta for game day in just 18 hours.A few times each year, NFL stadiums pull off a logistical feat th
  
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• I was my grandfather's caregiver until he died, and the role gave my life meaning. Now I don't know who I am anymore.

  08-02-2026 14:17 via businessinsider.com
  The author (left) was her grandfather's (right) caregiver until he died.Courtesy of Kachelle PratcherAfter six months of caring for my dying grandfather, I don't know who I am without the role.I feel guilty wanting to travel and rebuild my life, even though he encouraged me to live fully.I wish I'd maintained boundaries; it would have helped both of us.For the last six months of my grandfather's life, my mornings had a rhythm: wake up, check on Papa, get him coffee, and make sure he took his med
  
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• I'm a Canadian startup founder. Y Combinator's initial decision to shut out Canadian startups was totally justifiable.

  08-02-2026 14:00 via businessinsider.com
  Hassan Ismail cofounded Yellowcake in the US after navigating tight Canadian regulations with his first startup, West Tek Defense.Hassan IsmailHassan Ismail cofounded a defense tech startup in Canada, but found its regulations and risk-adverse investors challenging.He said Y Combinator's initial decision to not invest in Canadian startups was justifiable, though he understands their reversal.Ismail shuttered that startup to build Yellowcake. This time, he incorporated in the US.This as-told-to e
  
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• I left my home in Mexico City to chase the American dream in New York City. The demanding hustle culture was unsustainable.

  08-02-2026 13:57 via businessinsider.com
  The author moved from Mexico City to New York City.Courtesy of Santiago Barraza LopezI grew up in Mexico City, but decided to leave and move to New York City to chase success.New York City demanded everything of me, forcing me to overwork and never stop.The American dream is demanding, and I decided I didn't want to chase it long-term.Leaving Mexico City, the place I grew up, wasn't impulsive. It was calculated — shaped by ambition and the stubborn belief that opportunity still lives somew
  
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• Blackstone's Jon Gray says there's a silver lining in all of the bubble talk

  08-02-2026 13:31 via businessinsider.com
  Jonathan Gray, Blackstone's president and COO, said bubble anxiety can have upsides.PATRICK T. FALLON/AFP via Getty ImagesBlackstone's president, Jonathan Gray, said the anxiety about bubbles can create healthy caution.He laid out a key difference between the dot-com bubble and the potential AI bubble.Gray said continued success as an investor can burn you, and shared how he identifies opportunities.Sometimes, a little stress at work is a good thing — especially if you're responsible for m
  
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• Kevin Hart works out like a pro athlete. His trainer says heavy lifting isn't the key to staying shredded.

  08-02-2026 13:29 via businessinsider.com
  Kevin Hart has been committed to a disciplined workout plan for years.Gilbert Flores/Penske Media via Getty ImagesKevin Hart spends hours in the gym each week, according to his personal trainer Ron "Boss" Everline.His initial goal was to get on the cover of fitness magazines, but now he trains for longevity.His routine includes sprinting and full-body weight training to build muscle and fitness in his 40s.At 4:30 a.m. you'll find Kevin Hart in the gym.While he's best known for being a comedian a
  
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• My dad played for the NFL for 12 years and is a Hall of Famer. To me, he's just Dad.

  08-02-2026 13:15 via businessinsider.com
  The author's dad was an offensive lineman for the Los Angeles Rams.Courtesy of the authorMy father was an NFL legend long before the era of massive salaries.Growing up, he balanced football with a second career and family life.To the world, he's a Hall of Famer, but to me, he's just my dad.On the occasion of my father's 82nd birthday, I called him to wish him well. As we chatted, I told him about a social media post shared by his former team, the Los Angeles Rams.My dad doesn't pay attention to
  
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• What's the future of the software business look like? Our top tech columnist weighs in.

  08-02-2026 12:40 via businessinsider.com
  Maskot/Getty ImagesThis post originally appeared in the BI Today newsletter.You can sign up for Business Insider's daily newsletter here.The future of softwareSoftware stocks had a brutal week, aside from a Friday rally, extending what has been a rough year for the industry. I touched base with our tech columnist, Ali Barr, the best I know on AI business models. He also wrote this piece in the midst of the selloff.Ali, you've been covering AI adoption and costs by big business since you started
  
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• Billionaire investor Thomas Kaplan shares 3 tips for a rich and happy life

  08-02-2026 12:27 via businessinsider.com
  Thomas Kaplan is a billionaire investor and "big cat" conservationist.Matthew Carasella PhotographyThomas Kaplan says being grateful and playing to your strengths are key to a rich and happy life."Don't be afraid to say, 'I don't know,'" the billionaire investor said in an interview.Kaplan sold a Rembrandt for almost $18 million this week to support his "big cat" conservation work.Gratitude, humility, and conviction are key ingredients for a happy and successful life, Thomas Kaplan says.The bill
  
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• A $700 blood test promises to detect 50 different kinds of cancer. The results come with major caveats.

  08-02-2026 12:06 via businessinsider.com
  Grail's Galleri test uses two vials of blood to screen for over 50 different kinds of cancer.Darya Komarova/Getty ImagesGrail's Galleri test promises to detect cancer signals in your blood.It's good at finding advanced cancers, but can miss early-stage cases.Telehealth company Hims & Hers is offering Galleri at a $250 discount, but there's a catch.A Super Bowl ad airing this weekend by telehealth company Hims & Hers pokes fun at "rich people" and their obsession with living longer."All t
  
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• I reported directly to Josh D'Amaro at Disney. Here's what I learned watching him rise to the top.

  08-02-2026 12:00 via businessinsider.com
  Former Disney employee Heir Jordan worked at the company for 15 years and watched its new CEO transitionVALORDisney's new CEO, Josh D'Amaro, has worked his way up at the company for almost 30 years.Heir Jordan worked at Disney with D'Amaro and says he learned from and was inspired by him.D'Amaro led with common sense and calmness, was nice to people, and presented himself well.This as-told-to essay is based on a conversation with Heir Jordan, a former Walt Disney employee, serial entrepreneur, m
  
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• Coin shops say they're swimming in so much silver and gold that they're having to limit purchases

  08-02-2026 11:52 via businessinsider.com
  Silver coins are seen right before being melted to produce silver bars at the Austrian Gold and Silver Refinery in Vienna.Georg Hochmuth / APA / AFP via Getty ImagesSpot prices for silver and gold are stabilizing after a rocky stretch of record gains and losses.The market volatility has caused headaches for local coin shops that typically buy precious metals."If you do this wrong, you run out of capital really fast," one shop told Business Insider.If January was a party in the precious metals ma
  
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• Why more CEOs and boards are worrying about security: 'The risk is everywhere.'

  08-02-2026 11:40 via businessinsider.com
  CEOs have long had corporate security in some settings. Yet now, some boards are taking steps, such as requiring execs to use corporate jets for personal travel, to minimize risks.Jean Catuffe/Getty ImagesSome corporate boards are tightening security protocols amid growing concern over threats to executives.Major companies sometimes require CEOs to use company aircraft to reduce risk.One CEO has a protection detail of 18 armed agents, a security executive told Business Insider.For decades, execu
  
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• 3 founders who dropped out of college share the moment they knew it was time

  08-02-2026 11:37 via businessinsider.com
  Steven Wang, David Kobrosky, and Eric Chen, all dropped out of college to pursue entrepreneurshipCourtesy of dub, Sam Goldin, Injective LabsSilicon Valley is having an anti-college moment, with some founders choosing to drop out.Business Insider spoke to three young founders in the US about why they gave up on college.They each said they wanted to take advantage of good timing, even if it meant making sacrifices.Silicon Valley is having an anti-college moment due to sky-high education fees, AI l
  
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• A physician who racked up 7-figures of student debt explains how she started buying investment properties with her 401(k) funds

  08-02-2026 11:30 via businessinsider.com
  Dr. Jill Green used real estate investing to pay off her student loans.Courtesy of Dr. Jill GreenAfter medical school, Dr. Jill Green found herself with about $1 million in student loan debt.Since investing in real estate, she said her net worth has gone from 'negative $1 million' to $3 million.She bought her first property by borrowing from her 401(k) and has added one property a year.By the time Dr. Jill Green finished medical school, she'd racked up seven figures in student debt and had virtu
  
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• The US Army's biggest AI bet isn't killer robots — it's paperwork

  08-02-2026 11:19 via businessinsider.com
  The Army is betting on AI to help ease paperwork burdens for equipment maintainers, inventory specialists, and recruiters.Thomas Alvarez/Idaho Army National GuardThe US Army wants to see AI streamline some of its toughest behind-the-scenes jobs.Recruiters and logisticians are still using antiquated administration systems.Whether the experiments can succeed over the long term remains to be seen.The US Army's biggest AI gamble may not be on autonomous weapons, but instead whether Silicon Valley so
  
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• Four generations of a family moved in together. Their 'crazy dream' helps them save on childcare and elder care costs.

  08-02-2026 11:18 via businessinsider.com
  Lily and Alex Telloyan, center, moved in with Lily's parents and grandparents in 2024. Their son, Xander, was born in April 2025.Sarah Rice for BILily Telloyan lives with her husband, baby, parents, and grandparents in Lansing, Michigan.The family splits expenses and caregiving responsibilities.As the cost of living rises for Americans, more are living in multigenerational households.When Lily Telloyan was in middle school, her household grew from two generations to four. Her grandparents and gr
  
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• Meta CTO says cuts to Reality Labs are 'real cause for sadness' — but the company is still 'bullish' on VR

  08-02-2026 11:15 via businessinsider.com
  Meta CTO Andrew Bosworth, who heads the Reality Labs unit.GLENN CHAPMAN/AFP via Getty ImagesMeta CTO Andrew Bosworth said that cuts to the company's VR efforts were "a real loss."Bosworth said Meta was still "bullish" on VR, but that the company's investment had to "match the size of growth."Meta's Reality Labs, which houses the metaverse, has incurred over $70 billion in losses since 2020.Meta poured billions into its VR and metaverse efforts. It even renamed the company after it. But after the
  
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• The '996' work culture taking over Silicon Valley is coming at a 'human expense,' these AI researchers say

  08-02-2026 11:07 via businessinsider.com
  996 culture is gaining traction among AI workers in Silicon Valley.Maskot/Getty Images/Maskot996 work culture is spreading in Silicon Valley and leading to burnout, two AI researchers say.The competitive AI race is pushing some employees to work long hours.OpenAI and Anthropic embody Silicon Valley's demanding yet passionate work environment, the researchers said.The AI wars are driving a more demanding work culture in Silicon Valley that some insiders worry is burning workers out.A "996" work s
  
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• Tesla says its cars should drive themselves as humans do. Waymo says the bar is higher.

  08-02-2026 10:44 via businessinsider.com
  Tesla and Waymo have fundamentally different engineering approaches to autonomous driving technology.Austin American-Statesman/Hearst Newspapers/Houston Chronicle via Getty ImagesTesla says cameras alone are enough to help autonomous cars safely drive themselves.Waymo robotaxis uses multiple sensors, including cameras, radar, and lidar.A Waymo executive said the company isn't comparing its robotaxis' capabilities to humans.If people can drive with their eyes, can an AI drive only with cameras?Te
  
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• Cisco CEO explains why he thinks it's 'stupid' to interview internal candidates for a promotion

  08-02-2026 10:44 via businessinsider.com
  Cisco CEO Chuck RobbinsDia Dipasupil/Getty ImagesCisco CEO Chuck Robbins said you should treat "every day" like a job interview.It's why he grows frustrated when he has to interview internal candidates for promotions.Robbins also has advice for those who would like to take his job one day.Cisco CEO Chuck Robbins says he hates interviewing internal candidates for promotions."I think when we have two or three internal candidates for a promotion, the whole interview process is stupid," Robbins said
  
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• The rulebook that limited US and Russian nukes has fallen apart. Both sides could revert to worst-case scenario planning, experts warn.

  08-02-2026 10:20 via businessinsider.com
  New START expired this week, prompting a new era without a nuclear arms deal between the US and Russia.Mikhail Svetlov/Getty ImagesThe US and Russia's New START nuclear treaty expired this week.No further deal has been reached, opening the door to a larger nuclear threat.The US has said that China must be included in a future arms deal.The 15-year agreement restraining the US and Russia's nuclear arsenals is no more, opening the door for distrust that could raise the risk of miscalculation, arms
  
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• Get ready for a tax season run by a much smaller IRS

  08-02-2026 10:20 via businessinsider.com
  Staffing cuts at the IRS could strain customer service during tax filing season.Natalia Gdovskaia/Getty ImagesAmericans are set to see higher tax refunds this year.However, staffing cuts at the IRS could lead to customer service delays and increased risk of errors.The IRS head previously said the agency is equipped to handle this year's tax filing season.Average tax refunds this year are set to be nearly $750 higher than last year — but they might take a while getting to you, with a smalle
  
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• The prediction market bubble is already here

  08-02-2026 10:17 via businessinsider.com
  Getty Images; Alyssa Powell/BIPrediction markets are everywhere right now. The Golden Globes! The Oscars! The airwaves! For the Super Bowl, people can use prediction markets not only to wager on the outcome of the big game but also on which commercials will run and what song Bad Bunny will play first. Sportsbooks, media companies, and even traditional investment entities seem to want to get in on prediction market action. The enthusiasm makes sense given how industry boosters talk about these ma
  
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• America's sweet tooth is looking for a new chain obsession

  08-02-2026 10:14 via businessinsider.com
  Sprinkles' abrupt closure signaled the end of the cupcake era.Kayla Bartkowski / Los Angeles Times via Getty ImagesSprinkles stores abruptly closed at the end of 2025, marking the symbolic end of the cupcake era.Dessert trends have regularly created waves of single-offering chain eateries.Bundt cake and cookie chains are now vying for the top spot to satiate America's sweet tooth.The cupcake boom, a twenty-year dessert trend that once captivated the nation, ended with a thunk. However, America's
  
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