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Sales & Marketing news
The airlines need to make an unlikely move to boost performance (UAL, AAL, LUV, DAL)
- There are some 'troubling trends' in sports drinks — and that's bad news for Pepsi (PEP)
- Are marketers addicted to data?
- BT tries to ‘shift the dial on trust’ with focus on ‘converged’ future
- BT looks to ‘really shift the dial on trust’ with focus on customer experience
- Mars’s US brand director succeeds Michele Oliver as top UK marketer
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