Sales & Marketing news

• Purpose goes mainstream

  13-11-2018 01:00 via warc.com
  In retrospect, 2018 will be regarded as the year purpose went mainstream, says the chief marketing officer of IKEA in a new WARC report that highlights brand purpose strategy trends for effective marketing.The Effective Use of Brand Purpose Report...
  
  Read more

• Earnings season is here, and there's one big wild card

  12-01-2026 13:06 via businessinsider.com
  Matt Mawson/Getty ImagesThis post originally appeared in the Business Insider Today newsletter.You can sign up for Business Insider's daily newsletter here.Do you enjoy sorting through numbers and executives answering questions with lots of spin? If so, you're in for a treat.Earnings season is back, and the big banks kick things off. JPMorgan leads the way on Tuesday, followed by Bank of America and Citi on Wednesday. Goldman Sachs and Morgan Stanley bring us home on Thursday.BI's Reed Alexander
  
  Read more

• My 98-year-old grandmother is the most positive person I know. I think it's the secret to her long life.

  12-01-2026 12:17 via businessinsider.com
  The author's grandmother is 98 years old.Courtesy of Stephanie MorkAfter watching my 98-year-old grandmother live life to the fullest, I now see aging as a gift.She has lived through several challenges, yet she has always managed to keep a smile on her face.I believe her humility and positive outlook on life are what have kept her going all these years.In 2019, I lived in Washington, DC, and my Grandma Lenora lived in Minnesota. We often talked on the phone, and during that time, we had our firs
  
  Read more

• I traveled 11,000 miles in my Tesla without touching the steering wheel. I'll never buy a car without FSD again.

  12-01-2026 12:06 via businessinsider.com
  David Moss, 28, said he drove more than 6,000 miles in his Tesla without touching the steering wheel once by using Full Self-Driving (Supervised) mode.David MossDavid Moss, 28, has been a Tesla owner since March 2024.Moss said Tesla's Full Self-Driving (Supervised) was the number one purchase driver.He says he has traveled more than 11,000 miles across the US without touching the steering wheel.This as-told-to essay is based on a conversation with David Moss, 28, a resident of Puyallup, Washingt
  
  Read more

• Advertisement

• Marc Andreessen says being controversial gives his VC firm an 'incredible competitive advantage'

  12-01-2026 11:59 via businessinsider.com
  Marc Andreessen said that founders want to work with investors who are "brave."Paul Chinn/The San Francisco Chronicle via Getty ImagesMarc Andreessen said that his venture capital firm benefits from his willingness to be controversial.The Andreessen Horowitz cofounder said the ability to be "outspoken" is a draw for founders."It teaches them who we are before they even meet us," he said on the VC firm's podcast.Most executives wobble at the thought of controversy. Marc Andreessen embraces it.The
  
  Read more

• Malaysia joins Indonesia in suspending Elon Musk's Grok over nonconsensual sexualized AI images

  12-01-2026 11:57 via businessinsider.com
  Indonesia has temporarily suspended access to Grok.NurPhoto/NurPhoto via Getty ImagesIndonesia and Malaysia have suspended access to Grok after it was used to create sexualized AI images.Indonesia's minister of communications said she suspended Grok to protect women and children.The UK's media regulator is also launching an investigation into Grok as global pressure on X grows.Indonesia and Malaysia have barred access to Grok after the AI chatbot generated sexualized images of real women and chi
  
  Read more

• A 26-year-old was bloated and thought she had hemorrhoids. She was diagnosed with stage 4 colon cancer.

  12-01-2026 11:44 via businessinsider.com
  Mariana Tata, 26, had two subtle symptoms of colon cancer before she was diagnosed.Mariana TataMariana Tata, 26, had 2 common, subtle symptoms of colon cancer.She thought her bloating and rectal bleeding were due to hemorrhoids or GI issues.She was diagnosed with stage 4 colon cancer and is undergoing treatment.For about a year, Mariana wasn't sure what to make of her bloating.Sometimes, she assumed it was just part of being a woman with a regular menstrual cycle. She also had some friends with
  
  Read more

• CEO Bob Sternfels says McKinsey now has 60,000 employees: 25,000 of them are AI agents

  12-01-2026 11:41 via businessinsider.com
  McKinsey global managing partner, Bob Sternfels, makes a statement to the US Senate on the firm's work with Saudi Arabia, February 2024.Screenshot from C-SPANMcKinsey & Company has rapidly expanded its workforce with some 25,000 AI agents.McKinsey CEO Bob Stenfels says he wants an AI agent working alongside all of its 40,000 employees.AI is rapidly changing both the work consultants do and how they do it.Here's a case interview question for you: If a 40,000-person consulting firm added 25,00
  
  Read more

• Advertisement

• I'm a CEO who built a fantasy board of directors with AI versions of leaders like Steve Jobs and Warren Buffett

  12-01-2026 11:37 via businessinsider.com
  Matt Blumberg built an AI agent that acts as a fantasy board of directorsMarkup AIMatt Blumberg, a serial tech CEO, created an AI agent that acts as a dream board of directors.The board is like a fantasy football team comprising famous business leaders, past and present.Blumberg said his agent is a great thought partner, though it lacks real-world context and human cues.This as-told-to essay is based on a conversation with Matt Blumberg, a four-time technology CEO who now leads Markup AI, maker
  
  Read more

• SoFi CEO says Trump's proposed credit card cap would drive people to personal loans, and that's good for SoFi

  12-01-2026 11:31 via businessinsider.com
  SoFi CEO Anthony Noto.BRENDAN MCDERMID/REUTERSSoFi CEO Anthony Noto weighed in on Trump's proposed 10% cap on credit card interest.Noto said the cap could boost consumer demand for personal loans.Billionaire CEO Bill Ackman, on the other hand, called the cap a "mistake" in a now-deleted X post.Some billionaire CEOs and banking groups balked at President Donald Trump's proposed one-year 10% cap on credit card interest.Not SoFi CEO Anthony Noto.In an X post on Saturday, Noto wrote that the cap cou
  
  Read more

• Competition is heating up on Wall Street. Here are 4 things to watch as they report earnings.

  12-01-2026 11:15 via businessinsider.com
  Matt Mawson/Getty ImagesBig US banks will begin reporting fourth-quarter earnings Tuesday, starting with JPMorgan.Dealmaking rebounded in 2025, intensifying competition between firms for transactions and talent.Credit quality and AI strategy are key themes to watch, experts we spoke to said.As Wall Street's biggest banks prepare to report fourth-quarter earnings next week, competition is intensifying across nearly every part of the business — from dealmaking and talent to technology. JPMor
  
  Read more

• How America's high schools are teaching capitalism

  12-01-2026 11:09 via businessinsider.com
  Arthur Johnson, a North Carolina high school teacher, attended an institute on democracy and capitalism amid Americans' declining views on capitalism over time.Jesse Barber for BIPop quiz: The airline industry is an example of what market structure?If you answered oligopoly — in which an industry is dominated by a few powerful firms — you'd score a point on the capitalism test that David Ring gives his 12th-grade high school students in Texas.Ring teaches his economics and government
  
  Read more

• I was a pro tennis player who pivoted to tech in my 30s and rose to the C-suite. Here's my advice for anyone wanting to switch careers.

  12-01-2026 11:05 via businessinsider.com
  Louise Allen.Courtesy of Louise AllenLouise Allen started her career as a professional tennis player and is now the CPO at Planview.Her athletic background shaped her leadership style and approach to tech industry challenges.Allen emphasizes the value of intergenerational teams and transferable skills in career transitions.This as-told-to essay is based on a conversation with Louise Allen, the chief product officer at Planview, who's in her 60s and is based in Austin. The following has been edit
  
  Read more

• A billionaire's life is on the auction block. The fire sale includes a Gilded Age mansion and a 15-room NYC penthouse.

  12-01-2026 11:00 via businessinsider.com
  Miles Guo in his NYC apartment in 2017TIMOTHY A. CLARY/AFP via Getty ImagesMiles Guo's homes, luxury cars, and private jets are being sold off in bankruptcy court.The former billionaire, meanwhile, is awaiting sentencing on fraud and racketeering conspiracy.Guo's properties included a superyacht and high-end real estate in NYC, New Jersey, and Connecticut.Miles Guo's home these days is a federal jail in Brooklyn. His life was once dizzyingly more fabulous.The fraud-convicted one-time billionaire
  
  Read more

• Tesla faces several self-imposed deadlines in 'prove-it' year

  12-01-2026 10:45 via businessinsider.com
  Tesla launched its self-driving tax service in 2025. This year, its facing several scaling deadlines.Jay Janner/Austin American-Statesman via Getty ImagesTesla has set several key dates for its self-driving tech, robots, and new vehicles in 2026.Musk has said to expect "something special" this year, including a flashy Roadster demo and Cybercab volume production.Analysts told Business Insider that Tesla should focus on proving its autonomy tech can scale and making its EVs more affordable.It's a
  
  Read more

• Your ex may be stalking you on LinkedIn

  12-01-2026 10:17 via businessinsider.com
  Getty Images; Tyler Le/BIBranda Statman has had some "scary times" on LinkedIn. Not scary in terms of worrying about her safety — scary in terms of embarrassment. Statman, a brand manager who lives in Phoenix, has scoped out exes or potential partners on the platform more than once without switching to private browsing mode, forgetting they'd be notified. A couple of guys have called her out on it, which she's been able to spin as due diligence in modern-day dating. A tougher one to explai
  
  Read more

• We asked over 150 software engineers about vibe-coding. Here's what they said.

  12-01-2026 10:15 via businessinsider.com
  Javanie Campbell, Gus De Souza, and Shawn Gay shared their feelings about AI code editors with Business Insider.Javanie Campbell; Gus De Souza; Shawn GayBusiness Insider surveyed 167 software engineers about vibe-coding.Over 45% of respondents said they felt they were "keeping up" with AI tools. Almost 17% reported feeling behind.Eight engineers followed up with Business Insider, describing their experiences with AI coding editors.AI has radically changed what coding looks like. We asked softwar
  
  Read more

• 'Big Short' investor Michael Burry says AI is turning Big Tech into a worse business

  12-01-2026 10:01 via businessinsider.com
  Michael Burry attends "The Big Short" New York premiere at Ziegfeld Theater on November 23, 2015 in New York City.Andrew Toth/Getty Images'Big Short' investor Michael Burry has bet against the AI boom.Burry said in a new Substack post that returns on invested capital in Big Tech are declining.He said that's because AI is pushing Big Tech away from its asset-light business models.Michael Burry, the investor made famous by "The Big Short," says the era of Big Tech turning relatively small investme
  
  Read more

• Here's what smart people in economics and business are saying about the DOJ's Fed probe

  12-01-2026 09:38 via businessinsider.com
  Fed chair Jerome PowellAlex Wong/Getty ImagesFed Chair Jerome Powell said the central bank has received grand jury subpoenas from the Justice Department.Economists, business leaders, and analysts are weighing the implications of the development.Economists warn the probe threatens central bank independence and could rattle markets.Federal Reserve Chair Jerome Powell said late Sunday that the central bank had received grand jury subpoenas from the Department of Justice. He described the move
  
  Read more

• The most viral Gen Z names in K-pop and Hollywood met backstage at the Golden Globes

  12-01-2026 07:18 via businessinsider.com
  Seventeen's Joshua Hong made many a fangirl's dreams come true when he met the stars of "Heated Rivalry," Connor Storrie and Hudson Williams, at the Golden Globes.Monica Schipper/Getty Images; Penske Media/ Getty Images; Amy Sussman/Getty ImagesSeventeen's Joshua Hong attended the Golden Globes and met the stars of "Heated Rivalry."Connor Storrie and Hudson Williams presented an award and met Hong backstage.Social media went into a bit of a meltdown after the moment, with fans saying they'd mani
  
  Read more

• Helen Mirren, 80, has a blunt message for tech bros chasing eternal youth

  12-01-2026 06:04 via businessinsider.com
  Helen Mirren.Christopher Polk/Penske Media via Getty ImagesHelen Mirren, 80, says she is skeptical about the modern obsession with being young forever.The actor says tech bros who are trying to hack aging "just haven't grown up yet.""I don't call it growing old. I call it growing up. You constantly grow up through life," she said.Helen Mirren, 80, isn't buying into the fantasy of eternal youth.In an interview with Elle published on Sunday, Mirren spoke about the tech industry's obsession with li
  
  Read more

• Trump said he's 'inclined' to keep ExxonMobil out of Venezuela

  12-01-2026 06:02 via businessinsider.com
  Trump said he wants to leave Exxon out of Venezuela.SAUL LOEB / AFP via Getty ImagesTrump said he wants to keep ExxonMobil out of Venezuela, saying it was "playing too cute."Exxon CEO Darren Woods said on Friday that Venezuela is currently "uninvestable."Other oil companies, like Chevron, pledged a commitment to increase oil production in Venezuela.President Donald Trump said he's "inclined" to keep ExxonMobil out of Venezuela.In a Sunday press gaggle on Air Force One, a reporter asked Trump whi
  
  Read more

• Russia's next-gen 'Geran-5' drone has a powerful new Chinese jet engine and might soon fire missiles, Ukraine says

  12-01-2026 06:01 via businessinsider.com
  This image supplied by GUR apparently shows the partial wreckage of a Geran-5.Ukraine's Defense Intelligence Directorate (GUR)Ukraine said Russia just used a new type of attack drone that it's calling the Geran-5.It uses a more powerful turbojet engine and can carry a 200-pound warhead, Kyiv's intelligence said.GUR said it looks much like Iran's Karrar attack drone, and could be used soon to fire R-73 missiles.Russia has attacked Ukraine with a new type of long-range drone that uses a powerful j
  
  Read more

• A Google AI product manager has a career advice: 'Be a crab'

  12-01-2026 06:01 via businessinsider.com
  A Google AI product manager advises aspiring product managers to "be a crab" and transition into roles adjacent to their current experience.Christian Charisius/picture alliance via Getty ImagesAspiring product managers should try to "be a crab," says a Google AI product manager.Marily Nika, who has over a decade of product experience, says past experience is a competitive advantage.Product managers also need to be AI-literate in this era, she added.A Google AI product manager's career advice is
  
  Read more

• 10 celebrity looks that missed the mark at the 2026 Golden Globes

  12-01-2026 04:04 via businessinsider.com
  Jennifer Lopez attends the 2026 Golden Globes.Kevin Mazur/Getty ImagesOn Sunday, celebrities attended the 83rd annual Golden Globes at the Beverly Hilton in Los Angeles.Some stars' red carpet looks were more successful than others.Walton Goggins and Jennifer Lopez missed the mark with their outfits.Any true Golden Globes fan will tell you that the fashion is half the fun of the night.It's always exciting to see what outfits A-list stars arrive in, and the 2026 Golden Globes, held at the Beverly
  
  Read more

• The best-dressed celebrities at the 2026 Golden Globes

  12-01-2026 02:25 via businessinsider.com
  Selena Gomez attends the 2026 Golden Globes.Kevin Mazur/Getty ImagesThe 83rd annual Golden Globes took place at the Beverly Hilton in Los Angeles on Sunday.Celebrities walked the red carpet in bold gowns and colorful suits.Selena Gomez and Colman Domingo wore some of the best looks of the night.The 2026 Golden Globes are officially upon us.On Sunday, celebrities gathered at the Beverly Hilton in Los Angeles for the 83rd annual awards ceremony. The event, hosted by comedian Nikki Glaser for the s
  
  Read more

• Powell says the Fed received DOJ subpoenas

  12-01-2026 02:14 via businessinsider.com
  Fed Chair Jerome Powell said the bank was served grand jury subpoenas over Fed headquarters renovations.Chip Somodevilla/Getty Images, Anna Moneymaker/Getty ImagesJerome Powell said the Federal Reserve was served grand jury subpoenas over Fed renovations.He said this was the latest move in the Trump administration's pressure campaign over interest rates.The White House has repeatedly criticized the $2.5 billion Fed renovations.Federal Reserve Chair Jerome Powell said the US central bank was serv
  
  Read more

• I flew drones on Ukraine's fiercest battlefield. The last few months laid bare the limits of today's drone warfare.

  12-01-2026 01:00 via businessinsider.com
  Dimko Zhluktenko is a sergeant in the Unmanned Systems Forces of Ukraine.Dimko ZhluktenkoDimko Zhluktenko is a drone operator who provides vital data to defend Ukraine's positions.The sergeant last deployed to Pokrovsk, a key battleground where Ukraine said it was outnumbered.He says Ukraine needs more than drones to stop Russia's brutal advance.This as-told-to essay is based on a conversation with Sgt. Dimko Zhluktenko, an ISR drone team leader in Ukraine's Unmanned Systems Forces. He deployed
  
  Read more

• After 7 years at McKinsey, I left to build an AI healthtech startup. I had to unlearn the pursuit of perfection.

  12-01-2026 01:00 via businessinsider.com
  Julius Bruch, a former McKinsey consultant, explains why he left to build an AI healthtech startup —and how consulting prepared him for the leap.Julius BruchAfter about 7 years at McKinsey, Julius Bruch left to build an AI healthtech startup.Bruch said leaving corporate life was scary, but consulting gave him the tools to be a good founder.Every milestone at the startup feels like a massive reward because you're fighting for it, he said.This as-told-to essay is based on a conversation with
  
  Read more

• These Gen Z besties started planning to travel the world at 11. Teaching English in China helped make it happen.

  12-01-2026 00:45 via businessinsider.com
  Sonia Holland and Erin O'Brien grew up together in South Africa, and moved to China to teach English in 2024.Sons and Eri.Sonia Holland and Erin O'Brien are childhood friends who grew up in South Africa.They dreamed of traveling the world together, so they became English teachers abroad.They now live in China and say they wouldn't have taken up this opportunity without each other.Growing up in Cape Town, South Africa, Sonia Holland and Erin O'Brien were inseparable.They met at six and did everyt
  
  Read more

Follow @sales_mrktinguk on Twitter!