Sales & Marketing news

• Parent, master, umbrella? Brand architecture explained

  05-10-2018 02:00 via warc.com
  The first Admap in its new format, as an online report on WARC, is dedicated to one of the most challenging aspects of marketing management: Brand architecture.
  
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• A recording of CEO Marc Benioff's keynote was posted on Salesforce's internal site. His jokes about ICE weren't included.

  12-02-2026 00:23 via businessinsider.com
  Marc BenioffJessica Christian/San Francisco Chronicle via Getty ImagesSalesforce CEO Marc Benioff made jokes about ICE during a keynote at an employee event.The company posted a recording of the keynote without Benioff's ICE remarks.The comments drew criticism from many employees, including executives.A recording of Salesforce CEO Marc Benioff's keynote this week was posted on the company's internal site, and his jokes about Immigration and Customs Enforcement weren't included, according to inte
  
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• James Van Der Beek died at 48 after being diagnosed with colorectal cancer. Here's what to know about common symptoms, which can be subtle.

  12-02-2026 00:09 via businessinsider.com
  Van Der Beek filmed "The Real Full Monty" in 2024 to raise awareness around colorectal cancer.FOX via Getty ImagesJames Van Der Beek died at 48. He was diagnosed with stage 3 colorectal cancer in 2023.Cases are rising among people under 50, including those who live healthy lifestyles.Van Der Beek advocated for getting screened, whether you get a Shield test or a colonoscopy.James Van Der Beek has died at 48.In 2023, the "Dawson's Creek" star learned he had stage 3 colorectal cancer at 46. He pub
  
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• Pitbull tour tickets 2026: Dates, cities, and where to buy

  12-02-2026 00:07 via businessinsider.com
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreAlexander Tamargo/Getty Images for Atlantis Paradise IslandPitbull is back on the road with a packed slate of 2026 tour dates, including US amphitheater shows in May and June and a busy summer run across Europe. On his official tour calendar, Pitbull is scheduled to stop in West Palm Beach, Tampa, Raleigh, Dallas, Phoenix, Los Angeles (Hollywood Bowl), and more, followed by European dates in cities inclu
  
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• AI is helping solo business owners work faster, think bigger, and stress less

  11-02-2026 23:58 via businessinsider.com
  Left to right: Dusti Arab and Pete SrodoskiCeleste Noche and Kendrick Brinson for BIAdministrative and research tasks are time-consuming. Solopreneurs are getting time back using AI.That frees time for higher-quality work and more output, three solopreneurs told Business Insider.This article is part of "The AI-Powered Solopreneur," a series exploring how solo business owners use AI to drive growth.When Pete Srodoski meets with a new executive coaching client these days, he can do more in-depth w
  
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• Blake Lively, Justin Baldoni stayed in separate rooms for Day 1 of settlement talks

  11-02-2026 23:50 via businessinsider.com
  Actor Justin Baldoni and his wife Emily Baldoni arrive at federal court in Manhattan for a settlement conferenceEduardo Munoz/REUTERSBlake Lively and Justin Baldoni were in court Wednesday in a last-ditch effort to avoid a trial. They stayed in separate rooms during the settlement talks, which will resume on Thursday. Their high-profile feud began during the filming of 'It Ends With Us" directed by Baldoni.The real-life Hollywood drama of Blake Lively and Justin Baldoni played out behind closed
  
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• 6 affordable work bags around $150 that have premium features at below-average prices

  11-02-2026 23:49 via businessinsider.com
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreSamantha Crozier/Business InsiderA reliable work bag is one of those purchases that quietly shapes your entire day. It has to carry your laptop, charger, notebook, water bottle, lunch, and whatever else ends up inside — without digging into your shoulder or looking like an afterthought. The problem is that many of the sleek, office-ready options on the market come with price tags that feel far from
  
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• Elon Musk reveals xAI's new structure and says it meant 'parting ways' with some staff

  11-02-2026 23:40 via businessinsider.com
  X.comElon Musk revealed xAI's new structure during an all-hands meeting.The meeting took place shortly after two cofounders announced their departures.Musk said the reorg involved "parting ways" with some people.Elon Musk revealed xAI's new company structure during the company's all-hands meeting on Tuesday night.In the presentation, which was later posted on X, Musk and other leaders at the company broke down the leads behind xAI's four main products: the main Grok product and Grok Voice; Grok
  
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• I hiked in 30 pairs of women's winter boots and these 14 stood out

  11-02-2026 23:31 via businessinsider.com
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreFrom snowbanks to icy driveways, these warm, waterproof winter boots are the only pairs you'll need this season.Rachael Schultz/Business InsiderThis winter's snow pile-up will soon be turning into slush, putting you at risk for cold, soggy feet. But with the right boots, you can get dressed feeling warm, dry, and more confident on slippery surfaces. The best winter boots for women I tested offer toasty w
  
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• The 4 best electric lawn mowers

  11-02-2026 23:20 via businessinsider.com
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreWe talked to experts, conducted extensive research, and tested popular models to find the best electric lawn mowers.Alex Temblador/Business InsiderQuiet, lightweight, and powerful, the best electric lawn mowers cut through grass with ease. As more states and cities have started to limit and ban the sale of gas-powered lawn equipment due to pollution concerns, they've become a viable replacement. Unlike t
  
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• Who is Nancy Guthrie? Inside the life of 'Today' host Savannah Guthrie's mother

  11-02-2026 22:45 via businessinsider.com
  Savannah Guthrie and her mother, Nancy Guthrie.Nathan Congleton/NBCNancy Guthrie, 84, is the mother of "Today" co-anchor Savannah Guthrie.Savannah Guthrie has credited her mother as a "rock" and major influence in her life.Nancy Guthrie was reported missing from her Tucson home on February 1.For over a week, the disappearance of NBC host Savannah Guthrie's mother has gripped her Tucson community and drawn nationwide attention.Nancy Guthrie was reported missing on February 1 after failing to show
  
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• Top economist Mark Zandi says don't expect January's strong job gains to last

  11-02-2026 21:54 via businessinsider.com
  Cindy Ord/Getty Images for YahooThe delayed January jobs report was an upbeat surprise on Wednesday.Job growth came in higher than anticipated, but economist Mark Zandi isn't impressed.The Moody's Analytics economist said the numbers show the strong growth won't continue. The Bureau of Labor Statistics released a delayed January jobs report on Wednesday, beating economists expectations and showing the US economy added 130,000 jobs in the first month of 2026.Mark Zandi says don't get comfortable
  
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• The 7 best filtered shower heads for softer skin and shinier hair

  11-02-2026 21:19 via businessinsider.com
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreThe best filtered shower heads reduce chlorine and other impurities, improving skin and hair health. We prioritized options that back up filtration claims with independent testing.Alex Rennie/Business InsiderHard water and chlorine in your shower water can leave skin feeling dry, hair looking dull, and even cause irritation for people with sensitive skin. The best filtered shower heads are designed to re
  
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• Slack's new head just denounced Salesforce CEO Marc Benioff's ICE jokes in internal messages

  11-02-2026 20:58 via businessinsider.com
  Salesforce CEO Marc Benioff says Gemini 3 is so advanced that he has stopped using ChatGPT.AP Photo/Markus SchreiberSalesforce CEO Marc Benioff made jokes about ICE during an employee event.Executives, including the new general manager for Slack, addressed Benioff's comments.The comments included a joke about ICE surveilling employees' travel.Salesforce executives, including Slack's new general manager, addressed Salesforce CEO Marc Benioff's jokes about Immigration and Customs Enforcement, acco
  
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• Bill Ackman's hedge fund reveals big stake in Meta — 'one of the clearest beneficiaries of AI integration'

  11-02-2026 20:58 via businessinsider.com
  Michael Ostuni/Patrick McMullan via Getty ImagesBill Ackman's Pershing Square has invested roughly 10% of its capital in Meta.The fund told investors Meta is set to be "one of the clearest beneficiaries of AI integration."Meta has been plowing cash into data center projects, which Ackman's firm expect to pay off long-term.Bill Ackman is betting big on Meta — saying it believes it to be "one of the clearest beneficiaries of AI integration."The billionaire investor's Pershing Square hedge fu
  
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• James Van Der Beek, beloved 'Dawson's Creek' star who had colon cancer, is dead at 48

  11-02-2026 20:49 via businessinsider.com
  James Van Der Beek died on Feb. 11, 2026.Michael Buckner/Deadline/Penske Media via Getty Images"Dawson's Creek" star James Van Der Beek has died at 48.He gained fame after playing the lead of the late-1990s series "Dawson's Creek."In 2023, he learned he had stage 3 colon cancer, and publicly announced his diagnosis in 2024.James Van Der Beek has died at 48. His wife, Kimberly, shared the news on her Instagram."Our beloved James David Van Der Beek passed peacefully this morning," she wrote alongs
  
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• Salesforce sent emails scolding employees for 'absence' at a company event after its CEO joked about ICE

  11-02-2026 20:46 via businessinsider.com
  Salesforce CEO Marc Benioff speaks to thousands at the Moscone South Hall during Dreamforce in San Francisco on Tuesday, Sept. 17, 2024. "This is the most exciting and most important Dreamforce," said Benioff. "Talking about the emergence of AI and how it is a critical part of the future." (Photo by Brontë Wittpenn/San Francisco Chronicle via Getty Images)Brontë Wittpenn/San Francisco Chronicle via Getty ImagesSalesforce CEO Marc Benioff made jokes about ICE during an employee event.Th
  
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• Robinhood is feeling the chill of crypto winter

  11-02-2026 20:34 via businessinsider.com
  Robinhood Crypto.IAN MAULE/AFP via Getty ImagesRobinhood reported earnings on Tuesday, with the stock tumbling in Wednesday's session.The company's crypto transaction revenues declined amid a brutal bear market for bitcoin. JPMorgan analysts cut their price target for the stock, though they remain upbeat.Crypto winter has settled over the market, and Robinhood is feeling the chill.Robinhood's stock took a nosedive on Wednesday after reporting fourth-quarter revenue that fell short of Wall Street
  
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• How the Reviews team tests pet products at Business Insider

  11-02-2026 20:32 via businessinsider.com
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreElizabeth Holbrook; Janelle Leeson; Jackie Brown/Business InsiderThe Reviews team at Business Insider has been covering pet products for over six years. Helmed by senior editor Lisa Sabatini, our buying guides undergo rigorous research, testing, and medical reviews before publication.The reporters we work with are experts in the field who have worked as dog trainers, studied veterinary science, and assis
  
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• The best AirPods alternatives of 2026

  11-02-2026 19:41 via businessinsider.com
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreThe best AirPods alternatives offer many of the same features and performance perks as Apple's earbuds.Tyler Hayes/Ryan Waniata/Business InsiderApple's AirPods are great earbuds, but they're not the right choice for everyone. Depending on your budget and what phone you use, you might find better value elsewhere. Android users, especially, can unlock more features with other brands, and even iPhone owners
  
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• I canceled my flight after hearing El Paso airspace would close for 10 days. It reopened hours later, but I'd spent the night feeling helpless.

  11-02-2026 19:34 via businessinsider.com
  Kiva Lucero almost got a 12-hour bus to Dallas to make his flight to Paris.Courtesy of Kiva LuceroAir passengers were unexpectedly told late on Tuesday that the airspace over El Paso would close for 10 days.Kiva Lucero canceled his connecting work flight from El Paso to Dallas, and booked a 12-hour bus.The airspace reopened after seven hours, and Kiva wasn't able to get his $100 bus ticket refunded.This as-told-to essay is based on a conversation with Kiva Lucero, 21, who is from El Paso and stu
  
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• Death isn't the end: Meta patented an AI that lets you keep posting from beyond the grave

  11-02-2026 19:28 via businessinsider.com
  Getty Images; Alyssa Powell/BIIf you could set your Instagram page to keep posting after you die, would you?Meta was granted a patent that would use AI to train a bot to keep post-mortem accounts active.A Meta spokesperson said the company has "no plans to move forward" with the tech.Does Meta want to make our social media accounts immortal?The company was granted a patent in late December that outlines how a large language model can "simulate" a person's social media activity, such as respondin
  
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• Best GlassesUSA coupons and promo codes we've tested in February 2026

  11-02-2026 19:22 via businessinsider.com
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreUse these GlassesUSA coupons to get a free pair.GlassesUSAEvery glasses wearer knows that buying a new pair or shopping for contacts can be a hassle, but GlassesUSA can help make the process a little easier. The online vendor has a fantastic reputation for streamlining the experience, whether you're looking to get a new pair of prescription frames or simply shopping for your next pair of sunglasses. You
  
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• Ford CEO says 'the customer has spoken' after its EV business lost nearly $5 billion last year

  11-02-2026 19:18 via businessinsider.com
  Jim Farley is guiding Ford onto an entirely new EV pathway. It comes after the automaker consistently lost billions on its all-electric cars.Bill Pugliano/Getty ImagesFord's CEO says American customers "have spoken" after the automaker released a slate of large EVs to lackluster sales.Ford reported $4.8 billion in annual losses for its EV division. It expects to lose another $4 billion to $5 billion this year.The company is rolling out a new lineup of smaller, lower-cost electric vehicles starti
  
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• Meta's Threads is letting users be the boss of their own algorithm

  11-02-2026 19:00 via businessinsider.com
  Meta CEO Mark ZuckerbergEric Risberg/APMeta launched Dear Algo on Threads for feed customization.Users can request that specific content be visible on Threads for three days.Threads' new feature highlights Meta's AI ambitions amid rising user engagement.Threads, Meta's X-like social network, rolled out a feature that lets users tell the app's algorithm what they want to see more or less of in their feed.The feature, called Dear Algo, works like this: you write a public Threads post starting with
  
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• Want to invest like a Catholic? The Vatican has a new stock index for that.

  11-02-2026 18:55 via businessinsider.com
  Jaap Arriens/NurPhoto via Getty ImagesVatican Bank has launched US and Eurozone Catholic stock indexes with Morningstar.The indexes align with Catholic values, the bank said.The US index includes Meta and Amazon, while the European version features ASML and Deutsche Telekom.Looking for divine intervention to boost your stock portfolio? Two new stock indexes from the Vatican may not promise such miracles — but they will help you invest in accordance with Catholic values, Vatican Bank said o
  
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• He's worked decades in tech and wrote a book on vibe coding. He predicts 50% of Big Tech engineers will be laid off.

  11-02-2026 18:54 via businessinsider.com
  Steve Yegge predicted a 50% cut in Big Tech engineering jobs as companies spend more on AI and less on labor.Andrii Yalanskyi/Getty ImagesSoftware veteran Steve Yegge wrote the book "Vibe Coding."Now, he thinks AI will lead Big Tech companies to cut 50% of engineers, he told The Pragmatic Engineer newsletter.Yegge said engineers shouldn't despair: There are still jobs, just for those willing to be inventive and defect to a startup.He worked in Big Tech. Now, he fears half of its software enginee
  
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• 46 cheap gift ideas under $25 for any occasion

  11-02-2026 18:52 via businessinsider.com
  When you buy through our links, Business Insider may earn an affiliate commission. Learn moreThe best cheap gift ideas under $25 are unique, fun, and thoughtful.Amazon; Anthropologie; Baublebar/Business InsiderWhen it comes to finding the perfect gift, it really is the thought that counts — you don't have to spend a fortune to find a meaningful, unique gift that makes a lasting impression on your recipient. We've gathered the best cheap gifts under $25, from trendy fashion pieces and beaut
  
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• AI CEO warns AI's disruption will be 'much bigger' than COVID: 'The people I care about deserve to hear what is coming'

  11-02-2026 18:44 via businessinsider.com
  Hyperwrite CEO Matt Shumer's essay has now been viewed over 30 million times on X.Przemyslaw Klos/EyeEm/Getty ImagesAn AI CEO wrote a viral essay warning that AI will change society more than COVID-19 did.Hyperwrite CEO Matt Shumer said AI can now replace his technical work, and AI will disrupt move than engineers.As of Wednesday morning, Shumer's post had 40 million views and 18,000 retweets.It's never a good sign when a CEO warns something more disruptive than COVID is heading our way.In an es
  
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• My husband and I run a company together. We set boundaries around work talk and prioritize our relationship.

  11-02-2026 18:43 via businessinsider.com
  Katie Bloomfield and her husband, Danny, started a business together in 2019.Courtesy of Katie BloomfieldKatie Bloomfield is a 42-year-old mom of six who lives in England.She and her husband, Danny, started a property management business in 2019, soon after marrying.Katie and Danny have made it work by prioritizing their relationship's health.This as-told-to essay is based on a conversation with Katie Bloomfield. It has been edited for length and clarity.A lot of people tell me they could never
  
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